How To Use Amazon's BRAND ANALYTICS Tool | Step By Step Tutorial

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  • Опубліковано 16 лис 2024

КОМЕНТАРІ • 27

  • @LucaDavenport
    @LucaDavenport  2 роки тому

    🚀 AMAZON FBA TRAINING & MENTORSHIP PROGRAM: bit.ly/3rr9bNy
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  • @techbananas
    @techbananas 3 дні тому

    Hi Luca, thanks for a great video, do you know if there is any way of seeing demographic data for UK brand registered sellers?

  • @ajaykrishnan3415
    @ajaykrishnan3415 Рік тому +1

    I’m going deep into brand analytics & seeing great results. Is this available in Amazon API so that we can create tools with better data analysis of brand analytics query info?

  • @alinaqi1616
    @alinaqi1616 Рік тому +1

    Hi Luca, Really great video.
    Please let me know one specific thing about Brand analytics. Is that dashboard available only on the main account or you can access this from the Child account as well?
    I have my client account (he has given me all permissions) but I am unable to see this feature.
    Please let me know about this.
    Thanks

  • @choberry4668
    @choberry4668 Рік тому

    I am doing the same commands as you in the search query performance but I don´t get any datas even though I already sold many ASINS. Can you help me?

  • @MrEgnatko
    @MrEgnatko Рік тому

    Thank you for the video, Luca! You say that Search Query Score is based on the number of sales, but Search Queries are selected based on the number of ASIN impressions and clicks for the selected period.

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Glad you found it helpful! May I ask where you got that information from? Amazon have a help page that explains what the metrics are and how they are calculated. For “search query score” they just say that it “orders queries from top performance to least performance”. Therefore it is my understanding that they use all the metrics displayed on this tool to calculate the search query score. This includes: impressions, clicks, basket adds & purchases for each search query.

    • @MrEgnatko
      @MrEgnatko Рік тому +1

      ​@@LucaDavenport I asked myself this question when I found that The Search Query Score is high despite the purchase rate being 0. This is the description I got when I clicked on the question sign there: The Search Query Performance dashboard provides visibility into your search term's performance based on shoppers' search behavior. For the selected timeframe, it shows metrics of the top terms of your brand catalog or ASIN (e.g., search displays, clicks, adds to shopping cart and purchases). The purchases and sales totals may not match the total count from your sales reports as these metrics include only those originated from Search results. Search Queries are selected based on the number of ASIN impressions and clicks for the selected period. Not all queries qualify to be part of this dashboard.

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      @@MrEgnatko Hmm interesting! Then in that case maybe the score is based solely on impressions & clicks! Thanks for the insight

    • @ajaykrishnan3415
      @ajaykrishnan3415 Рік тому +1

      That explains 0 order queries having a better score. Thanks for sharing!

  • @My70thYear
    @My70thYear Рік тому

    I enjoyed the video. When you create a virtual bundle aren't the individual fulfillment fees still charged? Or are you talking about bundles that are physical bundles?

    • @LucaDavenport
      @LucaDavenport  Рік тому

      Hey! I'm talking about physical bundles in this video :)

    • @My70thYear
      @My70thYear Рік тому

      @@LucaDavenport OK makes sense

  • @HusseinHussein-pc2yq
    @HusseinHussein-pc2yq Рік тому

    Can someone help with filing the VAT for Amazon UK , I have 0 sales in the 3rd quarter of 2022 in Amazon UK, and live in Germany

  • @cromwellmatheau3000
    @cromwellmatheau3000 2 місяці тому

    very nice:)

  • @boxafrancis5856
    @boxafrancis5856 Рік тому

    Hi Luca, really like your videos. Just wondering if joining your Academy will definitely help me?

    • @LucaDavenport
      @LucaDavenport  Рік тому +1

      Hi there! I can very confidently say that regardless of whether you are someone looking to launch your first product or are already a seller, my training program + 1-1 support will help your business. Even if you are already a seller, the detailed training on listing optimisation will help increase your click through & conversion rates. The in depth PPC training will help increase your organic ranking & reduce your add spend and finally the 'day to day management' module (which includes lessons on brand analytics & much more) will help you understand and run your business much better! Would be great to support you on your Amazon journey! If you want to chat more / have any other questions, feel free to email me here: Contact@lucadavenport.com

  • @hans-christianpreymann8055
    @hans-christianpreymann8055 9 місяців тому

    great content! Do you have a similar video on Vendor Central?

    • @LucaDavenport
      @LucaDavenport  9 місяців тому

      Thanks buddy! No I don't I'm afraid

  • @blessingkuren
    @blessingkuren 2 роки тому

    Thank you Luca, I have sent you couple of emails without response, hope you're ok.

    • @LucaDavenport
      @LucaDavenport  2 роки тому

      Hi Blessing, I'm well thanks! Got your email and replied to it yesterday around 3pm. I'll send my response again incase you missed it. Maybe also check your junk folder? Thanks :)

    • @blessingkuren
      @blessingkuren 2 роки тому

      I have checked my email no reply from you, probably mistakenly sent it to someone else, 😕
      I was just asking if you could extend the offer to next month as I would like to join the Amazon FBA.
      Thanks,

    • @LucaDavenport
      @LucaDavenport  2 роки тому

      @@blessingkuren Hi blessing, that’s very strange as I’ve now replied twice and it’s definitely the correct email address! Did you check your junk/spam folder? Anyway my response was Yes! Happy to extend the offer for two more weeks until 7th Dec. Does that work for you?

    • @blessingkuren
      @blessingkuren 2 роки тому

      It is strange indeed, anyway I was hoping you could extend it to 20th December or thereabout?