Amazon Keyword Research 🧐 Masterclass
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- Опубліковано 19 чер 2024
- Add a comment "Amazon Keyword Research" to help us rank this video! Amazon Keyword Research Masterclass by Steven Pope, founder of My Amazon Guy.
Access the search query performance report: sellercentral.amazon.com/bran...
00:00 Amazon Keyword Research Masterclass
00:43 Get 50% off Helium 10
01:12 Keyword Tracker Tool
01:47 Search Volume History
02:25 One of the keys to Steven Pope's Amazon listing success
03:20 How ranks doing over time
04:41 Some reason why search volume drops
05:19 Diving in dept to Keyword Research
05:42 Helium 10: Cerebro
06:08 The Golden Keyword Ratio of 1:2
06:34 Traffic or Conversion Issue
07:53 Product Title is the most important element in SEO
08:07 2nd most important element in SEO, the Main Image
09:59 3rd most important is the Search Terms at the back end
11:51 The Bullet Points
12:19 The Brand Story is the newest module you can add to PDP
12:51 The A+ Content module
13:08 Alt text can fill in 100 CHARACTERS
13:56 Texts are for robots, images are for consumers
14:43 The A+ Product Grid
15:28 The brand store and social posts
16:57 How do we know where we start our research
19:36 The Search Query Performance Report
21:40 Can I download the Search Query Performance Report
21:53 Can I understand this up to the ASIN Level
23:00 The ICAP Marketing Funnel
26:24 The Master Keyword List
26:51 Helium 10: Magnet
29:31 Proof that Search Terms can have 250 bytes and not characters
33:55 Magnet Analyze Keywords tool
35:04 The Search Query Performance Tornado
35:48 If you have a Pyramid or Tornado, you have a problem with either traffic or conversion
36:21 Helium 10: Misspellinator Tool
38:36 Helium 10: My List - Keywords
39:43 The Competitor Report
50:11 Checkout MAG SEO Playlist
50:30 Keyword Product Research
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Thank you Steven. You're the king of Amazon SEO
👑 😲
one of the best videos for Amazon Keyword Research.
Thanks a lot, Steven for sharing such a valuable stuff .
More Power to MAG
I love me some Amazon SEO
Hi Steven
Super presented and prepared.
In 27.16 minutes and Magnet you entered kw "Sage candles for cleasning house". Magnet showed n/a Search Volume. You were surprised because you saw before that KW tracker had kw more than 62,000 Search Volume.
The reason you got a n/a in Magnet is that you made a typo. KW is called "Sage candles for cleansing house". You changed in "cleansing" the order of the letters s and n in Magnet.
Otherwise, thanks for the great content.
Best :-)
I totally made a typo you're right! 😬
As always, a great video about Amazon Keyword Research! Thank you, Steven.
Thanks for the kind words
I'm screaming "FOR NEW HOME OWNERS" at the computer rn
People are buyiig these knowledge where as this guy is always provide his experience & knowledge from free contets to add value to his audience as well as to new sellers. Thank you so much steven, always appreciated.
🆓🆓🆓🆓🆓
Great Video for Amazon Keyword research. Covered all aspects. Really helpful.
Great to hear! Keep tuned in for the next uploads.
You can also visit this link if you want to learn more:
myamazonguy.com/
I scrolled through my UA-cam feed for 10 mins before I found your video. I chose your vid because your title was perfect 👍 and subscribed after the cameo with your beautiful daughter! Thanks for sharing this knowledge with us. Looking forward to another one of your vids!!!
You watched the whole thing! 🐺 That's how I know.
Glad you enjoyed it. Welcome to the channel!
I learned a lot from this Masterclass of Amazon Keyword Research. Thank you Steven for this.
Glad you learned. Thanks for stopping by
Amazing Keyword Research Tutorial! Disclosed many Insights! :)
Glad you liked the video. Thanks for watching!
You can find out more about it on our website:
myamazonguy.com/
Thanks for Amazon Keyword Research tutorial! Amazing.
You're very welcome. Amazon keyword research!
Great overview for doing keyword research on Amazon. Good stuff!
Glad you enjoyed it!
This has been a great support and addition to my knowledge for keyword research, thanks
Glad this was helpful. Thanks for watching!
You'll also learn more about it on our website:
myamazonguy.com/
Very informative topic on Amazon Keyword Research. Thank you for sharing Steven.
You are welcome! Stay tuned for the next uploads.
Also, do check out our website to learn more.
myamazonguy.com/
Awesome Amazon Keyword Research Masterclass, Coach Steven! MAG student here :)
About the Helium 10 Misspellinator, you want to tick the Select All box before running the tool. I hope Helium 10 removes the Select All option because you want to run the tool to all keywords by default. Thanks again.
Good tip. Not one I use much.
Awesome 👏 Very informative and helpful 😊 Thank you for sharing this!
You are welcome! Thanks for watching!
Make sure to visit our website and learn more:
myamazonguy.com/
Very helpful this 2023! Thank youuuuu.
Got you! happy to help!
Keyword product research Amazon - hugely helpful video thank you
Glad it was helpful!
Wow! Powerful video, keyword product research amazon. You are the best 👍
Thanks for watching!
You can always get more information about this in our website:
myamazonguy.com/
Thanks for this useful video on amazon product keyword research. It's great to see real life examples.
You are very welcome!
Make sure to visit our website to learn more:
myamazonguy.com/
Excellent Amazon keyword research video. Thank you
You are welcome!
If you find this helpful, you might also enjoy watching my video about SEO:
ua-cam.com/video/-Dc-ufvTHVg/v-deo.html
Awesome Amazon Keyword Research video! Love it!
Thank you Howard!
Thanks so much, despite being a newbie to AMAZON FBA, I found this really interesting and informative. It shows how much I have to learn but it just spurs me to learn more.
Welcome to the Amazon community where we will help you
Hi Thomas, this is Pearl If you need help optimizing your Amazon listing I am here willing to help you. :)
The best Amazon keyword research I've ever seen. I was starting to grasp the concepts here 👍
Thanks for the watch!
@@MyAmazonGuy Thanks for the content, Steven.
#1 The best Amazon Keyword Research video on the planet! #MyAmazonGuy
Thanks for the support! We'll have more videos to upload.
You can also learn more about it by visiting our website.
myamazonguy.com/
Thank you for this extremely helpful video on Amazon Keyword Research.
So glad to serve
Great advices to do an amazon keyword research! Thanks Steven
You are always welcome!
If want to learn more, just click the link below:
myamazonguy.com/
Hello Steven,
Thank you for the amazing video on Keyword Research!
Couple of questions:
1. You mention that we should take 10 competitors, add them to Cerebro and then look at the KWs they are ranking for. Do you recommend looking at aggregate data of these competitors or individual data?
2. What is your opinion on looking for keywords in the reviews of competitors? Going through the reviews to understand what are the terms that consumers are using repeatedly
Thanks.
Glad the video helped. It is always worth look at competitor's KW's to look for individual and aggregate opportunities. There can be a ton of good info in competitor's reviews.
Thanks for the keyword product research Amazon tutorial how to guide!
My pleasure
Amazon Keyword Research - the best tutorial.
Glad you liked it! Thanks for watching!
You can always visit our website to learn more:
myamazonguy.com/
Great video as always, Steven!I have 2 questions as below related to backend keywords and would greatly appreciate your response, thanks!:
(1) Is repeating the exact keywords I have in manual campaigns in backend keywords a good startegy or should I first run all of my 20 keywords I have in my manual campaigns through a tool like Helium10’s Frankenstein to remove duplicate and only put these unique words remaining in my backend search terms? For example, let’s say I have “red t-shirt for men”, red tee for women, red tshirt for adults as keywords in my exact match campaign then should I copy these exact keywords as it is in my backend keywords OR Should I remove the repetitive words and only put unique words in these phrases in my backend search terms like “red adults unisex tee t-shirt tshirt roundneck tees”?
(2) Do you recommend repeating keywords multiple times in title, bullets,description and bullets to make the keyword relevant in the eyes of Amazon algorithm or it’s not worth repeating keywords?
1) search term field has some good best practices that I have here myamazonguy.com/seo-amazon-master-class-70-min-steven-pope-video/ download the guide. In short - don't repeat words in the field. But do include words from ppc in seo efforts.
2. Once in title, no more. Duplicate in bullets and A+ content in SEO phases 1, 3, and 4.
Thank you for this. Solid info here, real world application.
Glad it was helpful!
Hi, Steven! I always find your videos helpful, thank you for this! Do you have like a template on how you do the Master Keyword List? Thanks!
Glad this was helpful! We do have some templates but I don't have one to release to the public I apologize
As always, plenty of valuable information. You didn't mention that but do you also use the same keywords that you found during the research in the PPC?
Absolutely yes. Master Keyword List
Great video on amazon keyword product research! Thank you :-)
You're so welcome!
Hi Steven, thanks for great masterclass. What criteria do you usually set as a filter when you want to harvest keywords from search terms report?
When harvesting keywords from a search terms report, filter based on relevance, performance metrics (impressions, clicks, CTR, conversion rate), search volume, competitiveness, and conversion potential.
Very informative video Steven! Thanks a lot. I just have one question please. If my 6 A+ content modules are all images, does optimizing the product listing description section still counts for SEO? Did you ever tested that? So if we added a keyword in the product description section, will it still get indexed if the default product description is no more showing to the customer but only in the backend for Amazon? Thanks!
Description minimal help. Focus on a+ content text
Thanks for such a good tutorial. You really want to convey your knowledge to others.... Thanks
Glad it was helpful!
Hey! thank you for such an informative video :)
Could you please share what plan do you use?
And what plan is enough to build strong keyword list for your product?
In cases like this, there are usually more info needed than can be conveyed in UA-cam comments. Book a coaching call with our team, and we will do our best to help you navigate this. *myamazonguy.com/book-a-coaching-call/
How's Amazon algorithm take singular and plurals of same keyword? Should we have used those singular and plurals separately in both listing optimization and PPC?
Thank you very much for the education.while researching a product, is there a tool that can tell how much the competition is bidding on PPC as not to get into the wrong product if the budget is not there ?
You can see their ppc position and get the average bid but not their exact bid
Thank you Steven
My pleasure
My man Steven, showering us with free valuable knowledge. :') Just one request plz answer the questions which I post in comments.
What's your keyword question?
Thanks for this. This was so beneficial. How many daily sessions would you say are optimal to have?
Keyword product research Amazon
It depends entirely on your goals. If you want to have a 5k a month product you'll chase lower impressions.
All you need to know about Amazon Keyword Research
:)
I wonder something. Where does Helium10 gets the numbers from? Does Amazon share them? Are they accurate?
Hello Steven, thanks for this informative video. But, can you please make a keyword research video for people who don't use Helium 10 or any other third party tools? As we are starting out it is bit expensive for me to purchase it. Thanks again!
Use my 80% off helium 10 code in July. See top comment.
You need a tool.
For those reading this after august 1 MYAMAZONGUY50
Awesome! but why the keyword attribute tab is not showing on my listing? more attribute is already on, I can put my search terms and subject matter
What category? SC?
Hi Steven,
great Video!
Where I can find the search querey report? Is it also available for European Accounts?
Search query report sellercentral.amazon.com/brand-analytics/dashboard/query-performance
Not avail in EU yet
Steven , the audio is a bit low . Are you able to turn up the volume on your end ? Love the video !
I will look into this!
Helloo, What might be the possible reason for Amazon to disapprove a seller to sell on their platform? Particularly after he has optimised his listings with videos.
Amazon Keyword Product Research with Steven Pope is the BEST way to learn how to do keyword research :P
Steve can you please do a video on deciphering how to read that search Query report. Those data numbers are very vague and don’t make sense. Btw, if you would of multiplied by 30 it’s the correct search per month.
Have you seen this? www.MyAmazonGuy.com/icap
just fyi muji is a brand, they just dont have an amazon presence 28:10
Thank you for the clarification.
Should we type keywords by separating with commas or just make a space ?
On back end no commma
Thank you for this incredibly helpful tutorial on Amazon Keyword Research!
Glad you enjoyed it Cheryl.
keyword product research
I have a listing related query. The product description that we provide with the listing is not visible when we add A+ content. But does Amazon still search it for keywords? Or does it only search A+ content?
We don't know for sure. But I think there is a non 0% chance it indexes.
@@MyAmazonGuyThank you for replying. Di you think it we provided description first and after a few days added A+ content, there is a chance of description keywords getting indexed?
Amazon Keyword Research - Maximize your keyword indexing! My Amazon Guy!
Hope you enjoyed watching the video.
Read more about Amazon Keyword Search through the link below:
myamazonguy.com/
Does your helium 10 discount still work?
Yes!
Muji is a Japanese store. It's a brand
That makes more sense
28:32 😂😂😂
Terrorism was not on my bingo card
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Please comment "Amazon Keyword Research" in the comments to help me rank this video on UA-cam!
Amazon keyword research
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misspelled keyword @ 27:00
I SURE DID LOL
Amazon keyword search is awful and that's putting it mildly. 90% of the search results have absolutely NOTHING to do with the product that you're searching for. If this is done on purpose to make people look at other products....well it backfired with me big time.
I try NOT to buy from Amazon that has closed down so many family businesses. However, there are times that price and delivery time counts. However, I try to use Amazon ONLY for emergencies or crazy price differences.
I feel for you Ted. But the rankings are dictated by conversion rates and velocities. So most people self select the results in a sense.
@@MyAmazonGuy Thank you for clarifying that. I don't boycott any American businesses and actually there are towns in the US that wouldn't exist if it wasn't for Amazon to provide employment through their distribution centers.
I';m old school, I buy where I trust and can't stand the idea of losing a neighborhood shop.
Getting back to the original argument, it makes me wonder, why other sites like Ebay's search is so much better, accurate with many options to fine tune the search. I find it hard to believe that a company worth over 2 trillion dollars can't come up with a search engine for their site worth a damn. Bay and others did this over 20 years ago.
This makes me believe that there is another reason why their product search engine is so horrible.
Amazon Keyword Research
Hope you enjoyed watching.
Oh boy, you're getting some attention on TikTok but probably not for the reason you were hoping to...
Haha nope. I'll have to go check that saga..
keyword product research