Why Starting With An MVP Can Hurt You

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  • Опубліковано 29 жов 2024

КОМЕНТАРІ • 165

  • @simoncrann9430
    @simoncrann9430 2 місяці тому +18

    The most valuable, concise, easy-to understand and simple-to-execute information for early-stage founders to this day 👍

  • @anuttamanand150
    @anuttamanand150 2 місяці тому +28

    Find a niche, define your customer audience, interact and get their problems (major problem), define a solution (not a product), show them and get it into their workflow and then build mvp

    • @allenlin2119
      @allenlin2119 2 місяці тому

      When you say define the solution and show it to them, do you mean draft out the flow on the paper?

    • @anuttamanand150
      @anuttamanand150 2 місяці тому

      @@allenlin2119 it depends. If you can make a scratchy working version quickly, make it.
      Else explain them how you'll solve it like I'll give you an API for this, you can integrate , how it'll work etc etc

  • @TheNormallyOpen
    @TheNormallyOpen 28 днів тому +1

    I have just ordered your book, I enjoyed watching this video - I have a service based business, and I do some form of this as I tailor solutions.
    It is incredibly helpful to hear this process articulated and defined so clearly. All the best and thank you.

  • @neilbeekie1086
    @neilbeekie1086 2 місяці тому +4

    So many truth nuggets here. I love the T shirt- "When you market the problem, Customers automatically believe you have the solution" Christopher Lochead- Play Bigger author

  • @martingaudette5270
    @martingaudette5270 2 місяці тому +1

    At last! I just knew the MVP approach wouldn’t cut it anymore so I developed more complete first versions of my products using low code. This video offers a really good canvas for going to market. Great work!

  • @briangman3
    @briangman3 2 місяці тому +5

    Very nice so happy you make this video! People needed to know that MVP model is broken for startups

  • @omotayokuye8381
    @omotayokuye8381 2 місяці тому +2

    Happy to learn from you once more, this has been taught by many content creators but your video explains it best with the needed steps to achieving the result.

  • @gabrielferreiraguimaraes2092
    @gabrielferreiraguimaraes2092 2 місяці тому +2

    Thanks to return to UA-cam content Ash! I love your NewsLetter. Gabriel from Brazil

  • @murrayclarke2171
    @murrayclarke2171 2 місяці тому +2

    Thanks. Super powerful and accurate to my experience. We’ve pivoted to sell as a service as we’ve thrown too much spaghetti at the wrong wall. Demo-Sell-Build is great advice.

  • @OraQL_
    @OraQL_ 2 місяці тому

    This video came in at the perfect time. Super handy and I'm now a fan/follower. The expert knows the problem!

  • @DouglasDrouillard
    @DouglasDrouillard 2 місяці тому +22

    There is concept of 'demand' that goes beyond problems. They can have 1000 problems but that doesn't always help. Demand = Problem * Desire To fix * Ability To Pay. Market research to uncover problems and demand. Validate the demand with sales. If a demo doesn't make sense (like services-heavy solutions), then lean on a case study, either real or theoretical. Great video.

    • @AshMaurya
      @AshMaurya  2 місяці тому +3

      @@DouglasDrouillard Yes - nailing a problem is a great way to start a serious buying conversation, but it’s only the start.

    • @AmorosoGombe
      @AmorosoGombe 2 місяці тому +2

      Best description demand ever. Thank you.

  • @hopecarino6022
    @hopecarino6022 2 місяці тому +2

    Wished new this earlier! Can't wait to get the book.

  • @omotayokuye8381
    @omotayokuye8381 2 місяці тому +47

    In summary, there's another loop before the "build", "measure", and "learn" loop we're used to, they're "Problem Discovery", "Solution Design", and "Mafia Offer".

    • @AshMaurya
      @AshMaurya  2 місяці тому +7

      You can view certainly view it that way. However, it see them as an outer loop made up of smaller build-measure-learn (experiment) loops. This only works if you don’t limit “build” to building a product but any artifact like an interview script, or demo, or offer.

    • @Mehrdadkh87
      @Mehrdadkh87 2 місяці тому

      ⁠@@AshMaurya thx to that I didn’t watchd the clip .

    • @mohamadhosseinzeinali9847
      @mohamadhosseinzeinali9847 2 місяці тому +2

      ​@@AshMaurya
      Please discuss what you said in this comment in your newsletter.
      "Don't limit " build" to building a product"
      This understanding and advice is a piece of wisdom that came after years of building startups!!
      ❤❤❤

  • @whoandwhatdesign
    @whoandwhatdesign 2 місяці тому +1

    Brilliant and practical, as expected coming from you Ash, looking forward to more!

  • @kohkoh17
    @kohkoh17 2 місяці тому +1

    Great reframe of what worked previously and what doesn't now because of how conditions changed. Especially loved how the video progressed to link the concept of demo with a step by step way to think about execution as well. Thank you so much!

    • @AudraGibson
      @AudraGibson 2 місяці тому

      The old way works just fine. I’m in VC and we consistently see startups building and eventually growing their companies via proper customer discovery, MVP build, iteration toward PMF and then scale.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@AudraGibson That explains it. This is a founder-first video aimed at saving bootstrapped founders precious time and energy getting to something that works without waste.
      Not aimed at VCs collecting on the upside :)

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@kohkoh17 glad it connected

  • @alimamujee1912
    @alimamujee1912 2 місяці тому +1

    Love the new video content quality Ash. Keep going. As a watch guy too, you are a man of culture as well.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@alimamujee1912 Love the feedback - I try to do what I can to up the production level but its a never ending uphill journey with always more that could be done 😂

    • @alimamujee1912
      @alimamujee1912 2 місяці тому

      @@AshMauryayou got it dialed in

  • @rgsiiiya
    @rgsiiiya 2 місяці тому +2

    Very interesting ideas.
    I've a big proponent of the lean business canvass for many years, I thought your use here was interesting.
    As a 20+ year pre-sales veteran, you are spot-on. prospects/clients buy the demo, dream and promise first, we should stick to that concept as the precursor to any MVP.

  • @All-is-wellll-z5l
    @All-is-wellll-z5l 2 місяці тому +2

    I am not from a tech background. I am a biology scientist. This made a complete sense to me. I will implement this in to my tech startup.
    Thanks Ash Maurya

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@All-is-wellll-z5l glad it did

  • @cirtey29
    @cirtey29 2 місяці тому

    Instant follow. Makes sense. Clear vidéo.

  • @TariqAbdul-Rasheed
    @TariqAbdul-Rasheed 2 місяці тому +4

    This was great. You mentioned having the right customer interview process as being foundational. Can you discuss in more detail what constitutes a good customer interview? And how do you know when there's problem-solution fit?

  • @MariaWim
    @MariaWim 2 місяці тому +1

    This was very insightful. Thank you!

  • @____2080_____
    @____2080_____ 2 місяці тому

    Excellent and very useful Ash. #subscribed

  • @yoericktv9610
    @yoericktv9610 2 місяці тому

    That’s exactly what I did.
    I had an idea, did some research on the niche, contacted some of my targeted audience, discussed the majors problems, offered my solution, they were happy with it, then I went on to build the demo.
    My point in doing this is to have a good starting base then I would just iterate from there.
    Essentially, you want to be sure you’ll have the right audience and are solving the right problems before investing your time and resources building that product/service.

  • @Dangerous_123-f1j
    @Dangerous_123-f1j 18 днів тому

    You are a gem

  • @dreamsachiever212
    @dreamsachiever212 2 місяці тому +2

    FINALLY SOME SAID IT. THANK YOU FOR KNOWING THE REALITY OF TODAY

  • @anigrig1719
    @anigrig1719 2 місяці тому

    Great! What I’ve been saying but I am soo happy this is being voiced now! ❤

  • @amanrawat9622
    @amanrawat9622 2 місяці тому

    Love this ❤ And I totally agree

  • @desireco
    @desireco 2 місяці тому +2

    We missed you online and your wisdom

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      I've been online :) ... but yes, mainly focused here: leanfoundry.com

    • @desireco
      @desireco 2 місяці тому +1

      @@AshMaurya I subscribed to a newsletter.

  • @keithkeith2106
    @keithkeith2106 Місяць тому

    Thank you Ash!

  • @MingleMindsPodcast1
    @MingleMindsPodcast1 2 місяці тому +1

    This was great! Just subbed.

  • @pavel.bondarev
    @pavel.bondarev 2 місяці тому +1

    That's an interesting point of view. Thank you!

  • @scotttaylor2860
    @scotttaylor2860 2 місяці тому +1

    Great content as always. The urge to build is so strong though!

  • @AudraGibson
    @AudraGibson 2 місяці тому +5

    This isn’t a new concept. You’re kind of talking in circles around what we already know to be true.
    -Don’t build your mvp before you do proper customer discovery - that’s a no brainer. Use the Mom Test method to do so and focus on empathizing with your customer’s pain.
    1- MVPs are still incredibly valuable for speed (being early or first to market does matter in many cases). If your customer doesn’t want it either they don’t recognize they have the problem, they can’t afford to fix the problem, or they don’t care enough about the problem to fix it. It means you’ve tried to fix something that isn’t a hair on fire problem. Which means you got your customer discovery incorrect (see the item 1, rinse and repeat).
    2-If you are fixing a truly hair on fire problem, the solution doesn’t need to be close to a perfect product with all the bells and whistles. It just needs to be usable and solve the problem better than whatever the customer was doing before. Sometimes it’s building a mouse trap. Sometimes it’s building a better mouse trap.
    3-Using a demo to secure sales the way you are describing it isn’t new. It’s a well known sales technique calling for”Selling the ghost”. It can be a very useful technique, but far from the only way to be successful with your startup.

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@AudraGibson Yes to all of that - yet in practice, that’s not what you’ll find. Most people still jump to solutions as step 1.
      Theory and practice aren’t the same.

    • @AshMaurya
      @AshMaurya  2 місяці тому +2

      @@AudraGibson And, one of the most watched videos on MVP on UA-cam is from YC and the advice there boils down to - launch quickly, then iterate.
      Can that work? Yes, but with statistically low odds. Is there a better way to raise those odds for founders, not investors? I think so.

  • @engtari
    @engtari Місяць тому

    An actual demonstration of this in the real world would be nice.Thanks

  • @puneet1977
    @puneet1977 2 місяці тому +1

    Demo - Build - Sell 🤩

  • @jodybruce5097
    @jodybruce5097 2 місяці тому +1

    great video thank you

  • @bhushankshire2854
    @bhushankshire2854 2 місяці тому +1

    Amazing and eye opening video.
    Any video on the specific examples of it to enable lesser mortals like me

  • @olatomiwa
    @olatomiwa 2 місяці тому

    This is really thought-provoking! Pre-eminence is truly a superpower. I've witnessed its impact as a consultant, and it's the best position to be in. A question that came to mind while watching:
    After identifying the customer's problem and pitching a demo, how do you keep them engaged and prevent them from seeking alternatives while waiting for your "Build" to be ready-especially if the problem is urgent and you've helped them understand it better?

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      Part of the answer is shortening the distance between the offer and MVP by reducing the scope and focusing on only what they need to realize the first value.
      Second, you should ideally already know the alternatives, bring them up during the demo if they are real contenders, and demonstrate how your solution is still better.

  • @Metaroids
    @Metaroids 2 місяці тому +1

    This made a lot of sense. Hopefully this will work in the AI-powered storytelling niche. I just subscribed. Thank you so much.

  • @congchinh07
    @congchinh07 2 місяці тому +2

    thank Ash

  • @DIZZLEBOI44
    @DIZZLEBOI44 2 місяці тому

    Thank you. 💎 💎

  • @firsthelix6726
    @firsthelix6726 2 місяці тому +1

    Thanks for the video! This is interesting and comes in handy for me! Do you have something in more detail on how to go about creating what you define as a demo vs. going too far with a. MVP? I’m exactly at this stage but I‘m not a techie but a business/marketing guy, and had plans to build an MVP with Bubble. Do you provide more insight on how to go about this?

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      If you're a reader, my book goes into the entire process in great depth: runlean.ly/3e
      There are also a couple of articles here: www.leanfoundry.com/topics/problem-solution-fit

  • @NasserM_
    @NasserM_ 2 місяці тому +1

    The 'customer-centric', 'problem-first' approach is not new by any means just another strategy actually common, just less mentioned. The concept of the 'mvp' is rooted in the lean startup method, aiming to reduce waste. My understanding is that it never intends to replace the former. Customer / problem discovery should always happen before you build anything. I too learnt this the hard way. My advice to anyone starting is to step back, spend time talking to your potential customers. There is no rush other than that created in your head...

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@NasserM_ Should happen and do happen are often far apart when going from theory to practice :)

  • @zeydanwar
    @zeydanwar 2 місяці тому +1

    Nice video-completely agree.

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      Glad you enjoyed it

  • @Silver-Fox-RC
    @Silver-Fox-RC 2 місяці тому

    cool stuff!

  • @SassePhoto
    @SassePhoto 2 місяці тому

    We've learned that MVP works very well for software apps.

  • @VisibleMRJ
    @VisibleMRJ 2 місяці тому

    You gave your definition of an MVP, but not for a demo, so now I’m left confused about the differences between the two.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@VisibleMRJ In my definition, an MVP is the smallest solution that delivers value. A demo is the smallest thing you show that promises value.

  • @wahoobootcamp
    @wahoobootcamp 2 місяці тому +4

    I thought you were suggesting an alternative to MVP when I started watching your video, but at the end, you're telling a slightly different process which is nothing but an MVP or in simple QC terms we call it the PDCA [Plan, Do, Check and Act] cycle. MVP is not a half-baked product, it's a push factor or a lean method to quickly launch a new brand with some viable products to gather market feedback and further iterate to develop the brand and products. With MVP we have launched more than two dozen brands in a few years, but unfortunately, we still have some brands who don't follow the MVP approach and are stuck in the drawing board since the pandemic. MVP and Iterative product development are still relevant in present times, otherwise, in 2014 itself we would have had the iPhone 15, isn't it? 😊Ramesh.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      “If you follow the right process, you achieve the right results.” - The Toyota Way
      Yes, I still advocate building an MVP, not stating with it as the first step.
      In my definition, an MVP is not a crappy early prototype but a well researched and carefully built product which makes even the iPhone 1 an MVP - which is a specific example I use often.

  • @DannyBoy443
    @DannyBoy443 2 місяці тому +1

    This is a good breakdown. But what if you have a physical product? How would you demo something, then sell, then build it?

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@DannyBoy443 Tesla did this with their first car (roadster). Many kickstarter-like crowdfunding campaigns do this too. You fund the demo, not an actual product you get to test drive first.

    • @DannyBoy443
      @DannyBoy443 Місяць тому

      @@AshMaurya That's Tesla though lol. They had the $ and leadership. Sorry but that isn't a great example Ash. I'm still in a bit of disagreement w/ you. And I haven't looked into Kickstarter. But don't you owe people back the $ they invested too?

    • @AshMaurya
      @AshMaurya  Місяць тому

      @@DannyBoy443 I used Tesla because it's a well-known success story, and money and leadership alone seldom guarantee success. Do your research on crowdfunding, and you'll find tons more examples.

    • @DannyBoy443
      @DannyBoy443 Місяць тому

      @@AshMaurya I hope so. Because the barrier to entry being low on most things, digitally or physically, exhausts me lol. Maybe business isn't for me.

  • @choilive
    @choilive 2 місяці тому

    Everyone has a different definition of “MVP” which is the core issue. We built an MVP in 1 week and had 1000 signups the first few days and in 6 months we have over 170k users and on track to double that by EOY. During that time we were constantly iterating on the product. We attribute our success to our razor focus on the best product our users want and nothing else. Building a product is a process, not a goal, which is what most people likely get hung up on when building an MVP.

    • @Video_Scriptwriter
      @Video_Scriptwriter 2 місяці тому

      Very true. Building the product is indeed a process and not a goal 👍

  • @cremock9715
    @cremock9715 2 місяці тому

    I couldnt get the whole idea... Please correct me if Im wrong
    As per my understanding here it is mentioning about providing a DEMO to the client and sell that Demo to the client and then build the product...... fine it means, still you need a "Demo product" in your hand right? And that's what some of the companies considered as the MVP right? Can you please clarify....

  • @remusomega
    @remusomega 2 місяці тому +6

    Ok so you’ve rebranded MVP as Demo, so that you can create content 😂

    • @AshMaurya
      @AshMaurya  2 місяці тому +2

      and you've missed the punchline... even if you define mvp as demo, while better, it's still not the optimal place to start

    • @remusomega
      @remusomega 2 місяці тому +2

      @@AshMaurya If you think proposing the idea of doing research before MVP, or in your case "demo" is novel insight, I think you failed to deliver the punchline.

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@remusomega more power to you if you're already doing this... the other comments here and my experience with founders say otherwise.

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @anon-o8y this content is already in the latest edition of Running Lean: runlean.ly/3e

  • @AntonySimkin
    @AntonySimkin 2 місяці тому +1

    Thank you for the video! What do you think about an MVP when there is no competition on the market, or there is, but it's very expensive and not flexible, or only available in certain brands as an expensive proprietary solution?

    • @AshMaurya
      @AshMaurya  2 місяці тому

      I'd start by challenging the first statement - there is always competition or there is no market. If you can provide a specific example, that would help.

  • @BrokenRecord-i7q
    @BrokenRecord-i7q 2 місяці тому

    loved it, cant connect on linkedin it asks for email?

  • @Osamabahudila
    @Osamabahudila 2 місяці тому +1

    great info, keep the good way. inventor Dr.Osama bahudila

  • @JohnVandivier
    @JohnVandivier Місяць тому

    I love it

  • @abiduimran5176
    @abiduimran5176 6 днів тому

    I think there's a big difference between finding a solution to a problem you don't know and finding a solution to a problem you knowand experienced please and i think this video is for the first i would like to hear a take on the latter more

    • @AshMaurya
      @AshMaurya  6 днів тому

      “Scratching one’s own itch” is a great source of ideas and I’ve started many products this way. Even then, just because you’ve encountered a problem first-hand doesn’t really qualify you as an objective customer because you’re also building a solution. Most typical customers don’t do that.
      It’s a great question and I’ll create another video on this.

  • @ApratimArora
    @ApratimArora 2 місяці тому

    You suggested us to create a demo instead of an MVP but what is the purpose of demo if the user cannot understand the product? What mode / method can be used to create a demo which allows user to understand and experience the product without us to actually make an MVP?

  • @madrasman8883
    @madrasman8883 2 місяці тому

    Ash is packaging actual MVP and rebranding it as a "demo"

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@madrasman8883 I’d suggest typing”what is minimum viable product” in your search engine of choice and reviewing the top results ;)

    • @madrasman8883
      @madrasman8883 2 місяці тому

      @@AshMaurya in case you didn't get it, the MVP currently on-ground is quite different from the actual/original intent of an MVP. I said your trying to reinstate it with the word Demo. If this is understood and you still differ, then we still are on different poles. I'm fine with that

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@madrasman8883 Got it - yes I misunderstood your original comment :)

  • @amadoubahentreprenariatdigital
    @amadoubahentreprenariatdigital Місяць тому

    A Demo or a Landing page is already a MVP because it helps you interacting with potential Customers to learn from them. Even a Wireframe can be Seen as MVP. The idea of starting with a demo is great but i disagree with the Statement: „Don‘t start with an MVP“. By the way the Titel is Great to get people Click on the Video 👌.

    • @AshMaurya
      @AshMaurya  Місяць тому

      @@amadoubahentreprenariatdigital An MVP has different definitions and that isn’t 1) the original one or 2) what I many others subscribe to starting with there’s no product in a demo or landing page but an offer.
      I call that out in the video and perfectly fine if you have a different definition. You could read the title as “Don’t Start With a Demo or Landing Page” which is only slightly better.

  • @danielnyirendaofficial
    @danielnyirendaofficial 2 місяці тому

    So the Demo could be a mock up of the interface, with one verbally explainign what the customer will get? And then closing the sale if it's a Mafia offer.

  • @AakashMehta
    @AakashMehta Місяць тому +1

    What happens if someone buys based on the demo? What do you deliver to them then?

    • @AshMaurya
      @AshMaurya  Місяць тому +1

      @@AakashMehta What type of product are you building?
      If B2C take a down payment or preorder. I did this with my first book. Tesla did this with a car.
      If B2B, move forward with the procurement process. By the time the pilot starts, 2-3 months will easily go by.

    • @AakashMehta
      @AakashMehta Місяць тому +1

      @@AshMaurya dev tools B2B.. as soon as they buy, they want sandbox access to start integration

    • @AshMaurya
      @AshMaurya  Місяць тому +1

      @@AakashMehta, the quick fix here involves engaging developers a lot earlier when designing the tools vs. after building them. Frame the conversation around giving them a sneak peek of something you're launching and build an early access list.

  • @RenatLotfullin
    @RenatLotfullin 2 місяці тому

    hope customer funding will be explained more in future videos

    • @AshMaurya
      @AshMaurya  2 місяці тому

      can you clarify what you mean by customer funding? Do you mean how to price a product and charge customers?

    • @RenatLotfullin
      @RenatLotfullin 2 місяці тому

      @@AshMauryacustomer funding you mentioned in Linkedin post "New way: Bootstrapping (not self-funding, but customer-funding)" can you tell more about this model. What is customer funding: customer commitment, upfront or investments from customers like crowdsourcing?

    • @RenatLotfullin
      @RenatLotfullin 2 місяці тому

      @@AshMaurya you mentioned in Linkedin post - "New way: Bootstrapping (not self-funding, but customer-funding)". Can you tell more about this new model and what is customer funding - an upfront payment, customer commitment or investments like crowdsourcing?

    • @RenatLotfullin
      @RenatLotfullin 2 місяці тому

      @@AshMaurya mentioned earlier in lkdn post - New way: Bootstrapping (not self-funding, but customer-funding). So what is customer funding? Upfront, crowdfunding or any other customer commitment?

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@RenatLotfullincustomer funding = sales
      So depending on the product and price point, you get to pick the tactic: crowdfunding, down payment, advance payment, collect credit card, etc.

  • @valartnad
    @valartnad 2 місяці тому

    Don you sell your T-Shirts on your website?

    • @AshMaurya
      @AshMaurya  2 місяці тому

      Not yet - we bundle them with our courses and I run givaways every now and then...

  • @kristianlavigne8270
    @kristianlavigne8270 2 місяці тому +1

    See “The 3 little pigs” 🐷Do not start with the Straw house… 😅

  • @afor_ayush
    @afor_ayush 2 місяці тому

    Hi Ash,
    The video is very valuable and knowledge packed. But it lacks in packaging and presentation for sure. I can help you level up the video editing and thumbnail designs. Would you be open to discuss??

  • @DJInTheCloud
    @DJInTheCloud 2 місяці тому

    I used to go to sleep listening to Jay Abraham

  • @victort7381
    @victort7381 2 місяці тому

    What would be the next step after you sold a "ghost demo", since you dont yet have the product to solve the problem?

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      Build the demo you just sold :)
      If you sold to large company, they'll probably need at least 2-3 months to get themselves organized before the pilot.
      If you're selling a B2C product, consider running a crowdfunding campaign.

  • @irfnrdh
    @irfnrdh 2 місяці тому +1

    I just wanna say "daging" that's mean this content is valuable. 🎉 New subscriber

  • @Ovidiu-Matei
    @Ovidiu-Matei 2 місяці тому +3

    Demo - sell - build 😂 damn, you might have saved my tens of thousands.

  • @hassen500
    @hassen500 2 місяці тому +1

    I thought the demo was the MVP, how do you make a demo when you don't have the actual product to showcase? what's a demo by your definition? a figma prototype or something else?

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@hassen500 The art of the demo is showing the smallest thing that makes the sale.
      Start with the lowest fidelity, then layer up only if/when needed e.g. verbal demo, screen shorts, video, clickable prototype, working prototype, etc.

  • @oopskapootz7276
    @oopskapootz7276 2 місяці тому +2

    Ash, your content is very, very high quality. If I may offer a suggestion, consider giving more concrete examples, ideally from personal experiences, to make this even more compelling. Keep it up!

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@oopskapootz7276 I’m intentionally trying the keep the videos under 10 mins but that’s a great suggestion for follow on case studies.

    • @oopskapootz7276
      @oopskapootz7276 2 місяці тому +1

      @@AshMaurya why 10min? If the content is useful and engaging, why limit it? I binge watched a ton of your content since my earlier comment and I have to say - I still believe in what I said above. Hope it helps and I wish you all success!

  • @madrasman8883
    @madrasman8883 2 місяці тому

    In India:
    Do you have an MVP? yes
    Do you have customers? yes
    Do you have revenue? yes
    How much revenue? xxx
    Oh no!

  • @rct6607
    @rct6607 Місяць тому

    I THINK THIS IS MORE OK WITH SAAS think so

  • @dogaarmangil
    @dogaarmangil 2 місяці тому

    I get what you're saying, but I think MVP still works if your software is highly innovative, i.e. if you have zero or very few direct competitors. In other words, it's still possible to stand out in the age of AI, because AI doesn't really shine at innovating.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      In my opinion, an MVP is always about the UVP (unique value prop) which comes from being different, not better. So in other words all MVPs need to do this... The challenge is still finding a big enough difference that matters. Just because one thinks it so, doesn't make it matter (to customers). That's where the first 1-3 steps in the video come in.

    • @dogaarmangil
      @dogaarmangil 2 місяці тому

      @@AshMaurya I think the key aspect that you are leaving out here is innovation. My first comment was about the first part of your talk where you say that customers can easily switch because they have more choices than ever thanks to AI lowering production costs. But AI doesn't innovate, it only helps build more with the same team, so in a new/innovative product category there wouldn't be more products to switch to. About the second part of your talk: your argument is that a demo is leaner than an MVP, so it's better to start with a demo. Fair enough. In this 2nd part you are making the case that field interviews are needed to uncover customer needs. Again, I think your argumentation is leaving out the innovation aspect. Before the steam or combustion engine the drivers of horse carriages would probably have wanted stronger horses. Before the iPhone people probably would have wanted an iPod with a bigger storage. In other words, radical innovation never comes from customer surveys/interviews. The lean startup idea is a solid one, always great to hear more about it.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@dogaarmangil@dogaarmangil Thanks for clarifying. I have one or two videos in the works to address these questions precisely.
      One of the tenets I will present is that all innovation is about causing a switch from an old way to a new way. Causing a switch requires radical innovation but remember that the switch isn't from new to new but old to new. So even with iPods, iPhones, etc. the switching story was from tons of pre-existing alternatives (other mp3 players and smart phones and PDAs, for instance).
      The other video channels a Steve Jobs' quote: "It's not the customer's job to know (or tell you) what they want." But with the right process (not surveys) it is possible to uncover where customers struggle and get to why. Designing a (new) solution to an old problem is ultimately the thesis I'll present. Isn't the automobile a stronger or faster horse?

    • @dogaarmangil
      @dogaarmangil 2 місяці тому

      ​@@AshMaurya ​ Looking forward. Your position is interesting, but I'll disagree on a couple of points.
      [1] For a customer the root motivation for switching is not necessarily innovation. For instance in a commoditised product category (project management software etc) people can switch to a lower-priced substitute.
      [2] Field interviews and talking to a lot of people tends to dull the mind, that's exactly what mustn't be done to come up with radical innovation. Interviewing carriage drivers wouldn't have helped come up with the idea of a steam engine. OTOH if you want to build a service business and not a product business, then field interviews is exactly the right direction to go.
      [3] About uncovering people's struggles: For most people life is what it is. Before the automobile people would have been perfectly content with horses and carriages, because that's all they knew. I think identifying problems/struggles and finding solutions is where small innovations lie. Radical innovation is all about finding new ways of using technologies and the laws of nature.
      (And no, a car is not a faster horse, but a GM horse could be. A horse on steroids would do as well, but that wouldn't help get rid of the manure.)

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@dogaarmangil Regarding the last statement, when you focus on the bigger context of transporting people from A to B, cars and horses competed for the same job.
      A jobs(to-be-done) lens is needed to transcend category.
      If we don't agree with this perspective, nothing I can say will change your point of view -- and that's okay :)

  • @calebomega3824
    @calebomega3824 2 місяці тому

    How do you create a product demo without a product to demo?

    • @AshMaurya
      @AshMaurya  2 місяці тому

      You're assuming you have to deliver a live demo of a working product. Why can't you show screenshots or slides, or a clickable prototype?

    • @calebomega3824
      @calebomega3824 2 місяці тому

      @@AshMaurya You can do this, but if you're an engineer acquiring, the skills to do this in a tool like Figma could take the same amount of time it would take to build the product. However, after the initial skills in Figma or Bubble are acquired, you can build the prototype in less time. I'm not a UI/UX designer so I wouldn't know.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@calebomega3824 I am a (software) engineer and yes, used to think that way until I spent a few days poking around with those tools... You don't need pixel-perfect mockups for a demo.
      Even if you prefer to code your product, you could start with the front-end before the back-end and start showing that before wiring everything up.

  • @MingoDiMedici
    @MingoDiMedici 2 місяці тому +2

    Customer development first.
    MVP second.

    • @AshMaurya
      @AshMaurya  2 місяці тому +1

      @@MingoDiMedici It’s actually business model design first, cust dev second, then the rest. When you rush outside the building too early, it's possible to find problems but the goal is finding problems worth solving. This is where idea/goal sizing is key step. Something I covered here: ua-cam.com/video/tcl8Gy5N654/v-deo.html

  • @prashantmungare9428
    @prashantmungare9428 2 місяці тому +3

    Stupid.
    All that preparation before creating a mvp is obvious.
    Nothing new.

    • @AshMaurya
      @AshMaurya  2 місяці тому

      @@prashantmungare9428 So is common sense - although rare in practice ;)

  • @mrGapMan1
    @mrGapMan1 2 місяці тому +1

    Sell the concept not the product. Just another loop hole to jump over the work. In real life this doesn't work. People hate when you fake demo them without a real product. The AI world did this and we callled it lying.

  • @Premiumleads
    @Premiumleads 2 місяці тому

    More complications 😅

  • @simonmeszaros2770
    @simonmeszaros2770 Місяць тому

    Start with wathing others. And dont do it that way.

  • @StreamerSoldier
    @StreamerSoldier Місяць тому

    Dont start making your final build because it's too risky and you dont have feedback to iterate. Got it.
    Dont make a MVP because entry level is low and you won't stand out to customers. Got it.
    Instead make a demo... Bruh what?
    As if a demo doesn't need to be built...
    And you say it's cheaper and faster than a MVP... then how tf will it be able to gather interest or sell more than a MVP which you said the issue for it was no interest from consumers due to too much competition (less time and money = less quality = less interest).
    There's no ''demo'' magic button. Either you iterate from shit products to decent or you take the gamble to build a final version straight away (or if you know what you're doing).
    Feels like you're just throwing a bunch of words at us without taking into consideration what they actually implies. The way you describe your ''demo'' would be a MVP with the upsides of a successful build. Doesn't make any sense.

    • @AshMaurya
      @AshMaurya  Місяць тому

      Lost you there... the art of the demo is showing the smallest thing that makes the sale. This could be as simple as a verbal pitch to a set of screenshots or a picture. Elon Musk pitched the Tesla Roadster with a "photoshopped photo"... A far cry from building a working product.

  • @reverse_meta9264
    @reverse_meta9264 2 місяці тому

    Just scale up production and sell it to everyone who wants it, why should only the fattest and sickest have access to life-improving medication?

  • @orufam
    @orufam 2 місяці тому

    The assumption that MVP is a rushed product is wrong ( 1:13 ) . Its the minimum viable product. As obvious. These fake advisors with fake accent is a curse for enterprises that subscribe to these junk videos.

  • @vishnuitsrocking
    @vishnuitsrocking 2 місяці тому

    Have you made anything other than demo?😂

    • @AshMaurya
      @AshMaurya  2 місяці тому

      I'd answer yes. You can look them up.

  • @wilberlopezbaez
    @wilberlopezbaez 15 днів тому

    What's this crap!

  • @CuchBe
    @CuchBe 2 місяці тому

    NO, it really depends in the solution if its going to be a demo or mvp.