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How To Write Google Ads Headlines That Get CLICKS
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- Опубліковано 15 сер 2024
- Want my agency to run your Google ads for you? Go here: heathmedia.co....
In this video I show you how to write Google Ads headlines.
I demonstrate what you should include in your Google Ads headlines...
And what you should avoid including in your Google ad headlines.
The headline is undoubtedly the most important part of a Google search ad.
There are various Google ad headline strategies and techniques and I share only the ones that have worked for me in this video
I also provide a bunch of Google ad headlines examples that you can model from.
#googleads #googleadheadlines
CHAPTERS:
0:00 Intro
0:15 How to find Google Ads headline ideas
1:06 Include your prospects' desired outcome
1:56 Include your offer
2:49 Add keywords into your Google ad headlines
3:30 How to use dynamic keyword insertion
5:32 Address objections in your Google ads headlines
6:29 Avoid using 'dead' words
7:23 Include numbers of statistics
8:06 Research what your competitors are using
9:05 The secret to creating the best Google Ad headlines
9:44 Don't miss this...
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![Getting No Conversions In Google Ads? [Do these 3 things]](http://i.ytimg.com/vi/SLipxAe4ZS8/mqdefault.jpg)
Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-headlines0722-gadfy
6:02 - I love how it’s “independently lad tested”. The tutorial is incredibly useful, so I did not expect you to put a joke in there, but I thought it was quite funny and well placed 😅
Finally, somebody that actually zooms in on the text in the webpage. Great video!
Happy to help :)
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
I thought you were only a fb ads master. Well done you r indeed a powerful Jedi for Ads. I've subscribed to your channel now! Keep up the awesome and reliable and honest content mate 👍
I like Jedi for Ads - might reuse that :)
@@BenHeathGoogleAds i used to organise events so i may still have a bit of humour left in me!
I experienced some funny incidences sometimes and other periods of my time there where I got bored. In my opinion, this is just personal preference. Other people would definitely prefer this kind of video instead.
On this one I have a combo of feelings. The actions and video editting were seen well but it became boring after a while. Could sound more eye or ear-catching to newcomers.
Just subscribed. Props to you and your channel. Will definitely keep watching.
Awesome, thank you!
I have to say that there were some funny side events sometimes, but a lot of times I felt bored and didn't know what to do because there was not much happening that would caught my attention. For movie you made, it is just my own preference that other folks may like it or not.
This was amazing! Thank you so much for your fast video on how to do this.
Great idea with this new channel🍻🙏😊
Thanks a lot :)
Thanks for the video Ben but I did spit my drink out when that guy fell through the roof lol
Hahaha
Thank you for this
I really want to learn google ads
This channel will help
Great - I hope so!
Great tutorial about a specific part of the Google Ad Words process. Thank you. I subscribed.
Awesome, thank you :)
When creating Google Ads:
1. Create a headline that helps them achieve an ideal outcome.
2. Create a headline that makes the offer very clear.
3. Include keywords you are targeting in your headlines when possible.
4. Address objections when possible.
5. Avoid using dead words (e.g. award winning, high quality, sometimes guarantees can be meaningless, dont use the words everyone uses.)
6. Include numbers or stats when possible. It grabs attention.
7. Research competitors ad headlines for inspiration, dont copy. (What ads stick around over time?)
8. Test and test again to see what performs.
I'm excited that you're doing these.
(I respect your expertise in Facebook ads & this is great.)
Glad to hear it :)
@@BenHeathGoogleAds As soon as I have the budget, I'll be contacting your company.
👍🏻
Thanks for watching guys! Let me know what you think in the comments :)
Awesome
Do you have A video of you explaining how to fill In the description boxes?
Ben - Welcome to the Dark Side! I've done quite a bit with P Max... happy to share if needed. P.s You've given so much value via paid social, good to see you doing well.
Awesome, thank you!
Amazing video mate. Straight to the point tips explained in a concise way. Subscribed! 😁
Thanks a lot :)
@@BenHeathGoogleAds You're welcome Ben. Helped me out when doing a test for a job doing PPC work.
Can I manually select the advertising platforms I'm interested in in the advertising campaign settings? Thank you.
Is there any specific order in which you put keywords, CTA, and offers?
For example, do you pin all your keywords in the number 1 spot of the headline?
Good question but no, I'm normally happy to let Google work this out for me.
Your videos really help me a lot 🤗
Awesome - thanks for letting me know
Ben, how about when using terms in the headlines that match the kws/search terms in the themed ad group and the ad strength says poor vs using more commonly uses kws/search terms as headlines that don't necessarily align with words the user is using to search and yet ad strength is very good/excellent. What wins? Which method is most likely to help achieve the most cost-effective sales? Google seems to be encouraging me to use generic category words in headlines that don't correspond so well to the flavour in the ad group.
Awesome
Thank you very much
Thanks for the video! I've added some headline words, but it doesn't still mark blue. Do you happen to know why?
I can't say without knowing more I'm afraid.
Hello. Thank you for the video. How do you segment semantics?
Very helpful & to the point, learning a lot from your channel
Glad to hear it!
Hello Ben! Very informative. Do you do a private coaching?
You are the real deal man
Thanks a lot :)
excellent video.. Please make and share more on google Ads
Thanks, will do :)
thank you for this content
Thanks for the amazing tips 🙏🏻😍
No problem 😊
Good video! Thanks!
Glad you liked it :)
That helped me a lot , thank you🥰
Glad it helped :)
Hi Ben, first off thank you for all the great information in your videos. Quick question regarding the statistics and numbers portion; when it comes to service businesses like photography, do you have any good suggestions? I’m scratching my head wondering what we could be using in that regard.
Thanks for watching.
You could give a price point or a percentage discount you are offering off your regular price.
You could also say something like 3,000 people have already signed up or 97% customer satisfaction rate. Or 4.7* average review on Google.
Just thinking off the top of my head :)
Good information
Thanks
hey Ben, I wanted to ask whats the best practice for making headlines like should we make several headlines to give Google an edge so it can decide itself or should we make one or two best headlines that we think can get us multiple click through rates and same as for description kindly suggest
I'd usually test a handful as you can sometimes be surprised by what performs best.
Would it be beneficial at the beginning to allow ads to rotate indefinitely instead of google optimizing ads? (in the settings)
It depends how much you trust the optimization process - if you trust it then no. If you want more control then yes.
this was very helpful
Glad to hear that :)
Can we still use exclamation points?
Yes but don't use too many
Hi Ben, if my business offers different types of services eg home loan, car loan, personal loans should I create different adgroups for each service? I have separate pages for each of services on my website. Thanks, Sav and good good content btw.
I'd probably actually use different campaigns for each service. Then within each campaign break down searching language into different ad groups.
Let’s say for example you operate in different cities.. you include those cities within your headline options.. will google show only the headline relevant to the search or could they mistakenly show an ad stating a different city?
That depends how you've set it up, but you could end up with the wrong headline being displayed. You'd want to make sure you match up the ad copy with the location targeting.
8:32 Perfectly inserted meme
Hey mate do you offer coaching services for people wanting to learn Google & FB ads?
Yeah sure, we have a mentorship program for each platform. If you are interested, best option is to book a call here: www.admasters365.com/start
@@BenHeathGoogleAds Hey Ben I've booked with Jack for Monday next week, Can we move it a few hours earlier? It's 8pm Sydney time which is late for me, ideally 5 or 6pm would be best
Nice
Thanks
okey
Much like this video, I must admit that the movie was simply ok. Got the information that I required, but the video didn’t do much apart from passively presenting the information. I wasn’t excited completely and certainly it didn’t interest me.
Independently tested by LADS
U might not reply but still asking
Should we pin HLines
I do actually have a video about that: ua-cam.com/video/46wFxKlw9Zw/v-deo.html
@@BenHeathGoogleAds Great and thanks, I will watch it now
The fall down because he was doing free consultation... So avoid free consultation in ads and paid consultations..😂
I don't offer free consultations I'm afraid.
My company name, product names, services names are so long. Headlines are not. Lol 😅
That's tricky - can you come up with shorter versions?
This UA-cam clip was so boring that I couldn’t even call it a video. Got the information I needed but the material was clearly given just for knowledge and so it didn’t excite or hold my interest along the way.