47:15 We can select and move only the points with the keyboard but not the handles in Illustrator, but in Glyphs, you can select and move the handles with the keyboard. That is the difference.
Glimpsing Mart's grid system is so fascinating, and his work is fantastic! I'd love to learn more about how to utilize those systems, so it's great to see other designers' processes.
2. Love the simplicity and that it isn't forcing a beautiful mark to be a joker hat and rather using that as inspiration for such a nice overall shape.
These are so great! The part where we got lost in translation just got me and couldn’t help but smile profusely. It did resonate quite well however as I try to print and mock up my work in my own diy way. It’s definitely not the most efficient method of production but I would at least encourage every one to do so with whatever equipment at hand. The amount of knowledge gained about printing and camera work, and also understanding irl sizes and print for marks, for me was priceless. Love from South Korea ❤️
i prefer number 2. mart committed to leaving the joker hat deisgn behind and it worked. i think once he brought the dots back in number 3 it didn’t quite fit with the style of his logo
This is exactly the type of thing I was looking for!!! THANK YOU! Learning illustrator and it is really helpful to see the general work flow and important guidelines to follow before going crazy and letting the artistry come out
So much inspiring content! Even more inspiring is seeing how Chris went from semi-shy workshops with Jose to completely owning the camera and host environment.
Holy moly, that "C" was absolutely amazing. My goodness, pure magic. Mart's redesign definitely was an improvement. I may not have had the movement and flow to it like the first one but it's something about geometric designs that feel and look better. (If you choose to have more typographic episodes, I wouldn't mind. I'm trying to learn more about type. Just purchased 'Designing Type' and learning so much about nuances of letterforms.)
hi thefutur team, I have a suggestion to make. Since you ask designers to prepare screen capture of the process ahead of airtime, maybe you can take the original video so that Chris could play it from his laptop. The benefits of that would be the ability for Chris to stop exactly where he wants to make a comment or a highlight while providing the stream or YT viewers with higher resolution and fewer frame drops. thank you for your content, helps me to sort out many small but significant details of my workflow )
The new 322 looks awesome great work by Mart he balanced and minimalized the logo and it looks really smart, never the less if it was very crucial to maintain the joker look i would keep only the top dot and get rid on the side ones 21:04 but personally I love it without. Good job.
I've written some tutorials in the past, feel free to send me a message on Behance so I can send you the links. Of course I'd be down to cover the process in more depth in a video. We'll see ;)
I love these videos. It’s great to see logos transformed and how - in some cases - small changes can make a big difference. Kudos to Mart, I love his interpretation of the 322 GUILD logo (props to RD Rogacion for the original joker hat concept, great idea and starting point). My favourite is #2, strong, clean and simple design. It does lose the joker hat reference, so I think Chris was right to bring the three dots back in the final version, but it doesn’t look quite right. Maybe changing the three dots from circles to diamond shapes would work better. I’m sure with more time Mart would’ve tried this. Great job anyway. Both Mart and Olguin are exceptional designers. Props also to Chris Do and the team for putting these videos together. I’m a huge fan. Hi from the UK, much love 🤙🏻
Love this, as I'm starting to focus more on typography Glyphs is something I plan to get in a few weeks just because the vector tools are more robust and over greater control. Question: I know you've told us many times how to get our logos critiqued, but how would we submit if we want to be the person who's critiquing other people's work? I would love to do one an a logotype as I see a lot of people making the same mistakes when drawing/customizing type.
I like the one without the circles. But I would prefer to see a chamfrein on the D instead of a circle because of the whole sharpness of the design. I think the G needs a chamfrein too, it'll bring the design closer I think
By the way, I'm not sure if anyone clarified, but I think "Asian pink" was referring to the very common pink color used by Asian cosmetics brands in their logos/packaging (Etude House, Canmake, Banila Co, etc). I think Blueberry Cosmetics wanted to stay away from it since they seem to also be a retail site for Korean cosmetic brands (checked out their website to see). A lot of other similar sites and brands use "Asian pink" for familiarity, but it is overused in the industry. Hope that's useful info for some people unfamiliar with the cosmetics industry!
PS. Chris was wrong, Aaron translated right. The designer purchased the mock-up. So no need to take a photo... unless you're good at it. Just buy a good one or two.
I think "C" would be best. Could even add a slight warp to the more symmetrical 322, to give it a little bit more of a joker hat feel without making it too hard to read.
@The Futur At the letter C wouldn´t it be better to use the "width tool" instead of a stroke? I assume it would be more efficient cuz´ you can handle the width wherever you want on the stroke. HiFive!
In response to that roundness the D in logo design you often have to forgo consistency for just good readability. One of my favorite examples is this is the 7-Eleven logo has a lowercase N but every other letter is capital
FYI, Glyphs is for making typefaces. That along with robofont are solid because the UI is more modern that the outdated Fontographer. Personally, I wouldn't use Glyphs for logos, I would use Illustrator instead.
I do feel a bit better for the 3rd option with the 3 dots. If the gaming team does use the word joker when they are playing or whatever I think having that little bit to reference an actual joker hat would be a nice touch overall. Because otherwise it just feels like it's just a crown.
This is a great idea for a show, and an excellent set of designers and commentators. Love what you guys are doing. One suggestion... maybe I missed it, but is there somewhere where you give some background about the brands whose logos are being redesigned, and the motivation for the redesign? The Blueberry logo in particular is clearly changing the impression of the brand toward something that looks much higher-end/more expensive, and there are some formal advantages to what was done. But if Blueberry wanted to maintain a more natural/down-to-earth sensibility, this mark wouldn’t serve them well.
it's up to each designer to talk to the person who submitted the logo. sometimes they do and sometimes they don't. I don't want to create a bigger imposition on their time as it is. but if you like this series, we just added a 3rd set of reviewers.
Definitely number 2 but....I would like to see it with beveled corners on the D in GUILD similar to the original, number 1. I believe this might better match the squareness of the other letters.
@thefutur.. I'm a Nigerian and I appreciate your work thus far.. Also appreciate the fact that you recognized your followers from this part of the Continent.. Actually heard of you from my friends here in Nigeria and they love what you do and I am really convinced that you really are great after watching some of your videos.. Can't buy your stuffs now due to finance issues but thanks for bringing a tip of your class here for free.. Didn't study graphics design.. I'm just starting up... Thanks futur
Yes they might be few buh they're really committed and my friend told me to check how you explained on pricing... Cos I'm starting and not doing it right though..
No dots is better. Without the organic curves the dots make it more of a crown than a joker hat. I would, however, show both to the client. They're both good logos, and if we discuss the differences in the designs they can decide if they want more of a crown logo or not. Since both logos are good there's no reason not to offer choices and allow them to choose the one that suits their preferences more.
Hi sir its Aditya...! Sir I loved the after version because I think the dots in after after one are kind of disturbing the visual balance in terms of proportion I think and also feel like extra elements kind of distracting the legibility of 322.
I love the joker's hat idea but at the same time i feel the dots don't add much to the logo. But i think both are valid, specially since this is esports wich allows for a bit more fun
I definitely like more the second logo from the 322 logo design, I dont like the dots because as Chris has said, people add lots of things to the logo and it's all about simplicity, so I definitely like more the second one becaue it doesnt look as busy and it just looks simple
Loved the 1st remake #2). Its a Way cleaner design without the excessive elements crowding the design.. Cleanliness is next to Godliness! I believe this is definitely applicable to design. After all, God is a Designer 😉
In regard to the 322 Guild joker logo, the improved version is more readable but is too blocky and has lost some of its zest and graffiti/gangster vibe. The original has curves and I like how the number 2 points slightly to the right. I also like how the outlines of the numbers vary in thickness, whereas the new version all has the same thickness. I think that the original could be improved upon by making the numbers more readable. In addition, the logo type could be made horizontal below the hat rather than curved upward. The new version could work with some modifications. Right now, the top part looks like the top part of a star, rather than a joker's hat. Perhaps experiment with varying the line thickness of the number outlines and looking at alternative typefaces. Also, it needs some slight curve contours to add energy and movement. It's too static. Not sure about the circles, but I would never know it's a joker hat, even with the circles. Adding the contours and thick and thin lines would help.
2, but eventho its porbably centered, I'd prefer the text shifted a little bit more to the right. Doesnt look centered to me, but thats probably just because of the shape of the letters
@@thefutur Hi! big fan of the channel! Im a recent graduate and now work in brand management. I have no background in design or art, but I really love it 😍 Hope to be able to eventually teach myself like how Mart did. Maybe learn basic illustrator or glyphs first 🤔 Thanks!
If you not on mac, there is Inkscape for you... please don't use mac version, Apple made it hard to create open-source software for macOS. So Inkscape can do stuff that illustrator can't it has real-time path editing and real-time path effects also alignment tools are a lot better, the only downside is color management, but there is a workaround for that. And yea. It's 100% free no strings attached.
Hey guys! Thank you very much for choosing our logo. It was really good to see your effort analysing my work, and also trying to say my name :) We are now having a very interesting dialogue on how to approach a logo re-design. We also love the mockup, but sadly, we are not cosmetic manufacturers, we sell a range of brands that have their own packaging, so theres not much we can do about it! About the "pink asian trend" :) When we first thought about the project, we agreed that we wanted to stay away from image that the rest of the Korean cosmetics shops in Spain had, mostly pink designs, and tried to make it more appealing for a variety of segments, so we went for that blue and white scheme that we apply in all our designs, including our webpage: bblueberry.com/ It was really good to see you guys in action. Thank you very very much!!!
2 is the best. The dots on the third ones seem like an after thought. Maybe if they were connected to the end of each number they wouldn't be so bad. Otherwise, they throw the balance off.
47:15 We can select and move only the points with the keyboard but not the handles in Illustrator, but in Glyphs, you can select and move the handles with the keyboard. That is the difference.
I suspected that was the case.
Glimpsing Mart's grid system is so fascinating, and his work is fantastic! I'd love to learn more about how to utilize those systems, so it's great to see other designers' processes.
we can ask him to lean in on his grid process more next time.
@@thefutur that would be so great, I'll look forward to that! You guys are a gift that keeps on giving.
I loved that part as well. Huge help to me
2. Love the simplicity and that it isn't forcing a beautiful mark to be a joker hat and rather using that as inspiration for such a nice overall shape.
Mart is an amazing designer, especially the art he designed for all the EDM stars. Really glad he was on the show.
Thanks a lot!
Mart is really a modern master.
These are so great! The part where we got lost in translation just got me and couldn’t help but smile profusely. It did resonate quite well however as I try to print and mock up my work in my own diy way. It’s definitely not the most efficient method of production but I would at least encourage every one to do so with whatever equipment at hand. The amount of knowledge gained about printing and camera work, and also understanding irl sizes and print for marks, for me was priceless.
Love from South Korea ❤️
thank you sungmin! greetings.
i prefer number 2. mart committed to leaving the joker hat deisgn behind and it worked. i think once he brought the dots back in number 3 it didn’t quite fit with the style of his logo
This is exactly the type of thing I was looking for!!! THANK YOU! Learning illustrator and it is really helpful to see the general work flow and important guidelines to follow before going crazy and letting the artistry come out
I like the redesign a lot. The three dots don't seem to serve a purpose after the whimsical flow is removed.
So much inspiring content! Even more inspiring is seeing how Chris went from semi-shy workshops with Jose to completely owning the camera and host environment.
Thank you Nath.
The dots refer back nicely to the initial idea. I love option 3
Holy moly, that "C" was absolutely amazing. My goodness, pure magic.
Mart's redesign definitely was an improvement. I may not have had the movement and flow to it like the first one but it's something about geometric designs that feel and look better.
(If you choose to have more typographic episodes, I wouldn't mind. I'm trying to learn more about type. Just purchased 'Designing Type' and learning so much about nuances of letterforms.)
Whenever I had a question, somehow Chris Do was always there to put it in the spotlight. Every time. I learned so much from this, thanks.
hi thefutur team, I have a suggestion to make. Since you ask designers to prepare screen capture of the process ahead of airtime, maybe you can take the original video so that Chris could play it from his laptop.
The benefits of that would be the ability for Chris to stop exactly where he wants to make a comment or a highlight while providing the stream or YT viewers with higher resolution and fewer frame drops.
thank you for your content, helps me to sort out many small but significant details of my workflow )
Good suggestion. We will do that next time.
The Futur think it would take away the feeling of the designer presenting their work though?! 🤷🏾♀️
The new 322 looks awesome great work by Mart he balanced and minimalized the logo and it looks really smart, never the less if it was very crucial to maintain the joker look i would keep only the top dot and get rid on the side ones 21:04 but personally I love it without. Good job.
Shockingly, the dots for the joker hat were amazing addition... Also, Mart is literally a MASTER
I like the third one, it's simple, minimalist. Those kinda logos work good in a lot of situations.
Mark is a smart person. We appreciate his work.
That last part was pure typography 101 gold!
Aw, that was so nice you gave him the option to speak in Spanish with a translator. Enjoying this Logo Therapy series too.
I would love to see the process behind these crazy Mart's illustrations. Would be nice if you could cover some illustration work. Cheers
Ideas for another day.
I've written some tutorials in the past, feel free to send me a message on Behance so I can send you the links. Of course I'd be down to cover the process in more depth in a video. We'll see ;)
@@martbiemans you should do these videos, your style is truly unique!
Great designers, great channel, great streams
I love these videos. It’s great to see logos transformed and how - in some cases - small changes can make a big difference. Kudos to Mart, I love his interpretation of the 322 GUILD logo (props to RD Rogacion for the original joker hat concept, great idea and starting point). My favourite is #2, strong, clean and simple design. It does lose the joker hat reference, so I think Chris was right to bring the three dots back in the final version, but it doesn’t look quite right. Maybe changing the three dots from circles to diamond shapes would work better. I’m sure with more time Mart would’ve tried this. Great job anyway. Both Mart and Olguin are exceptional designers. Props also to Chris Do and the team for putting these videos together. I’m a huge fan. Hi from the UK, much love 🤙🏻
Thanks a lot!
def the third option is best. Gives more of an explanation for the shape, and adds some branding/interest into the design. (more personality)
At first I thought Mart created an Adidas logo. Great process and fun to watch. Best design channel on the tube!
Around 21:00 I’d try diamonds instead of dots, but I’m still a sucker for the middle
Love this, as I'm starting to focus more on typography Glyphs is something I plan to get in a few weeks just because the vector tools are more robust and over greater control.
Question: I know you've told us many times how to get our logos critiqued, but how would we submit if we want to be the person who's critiquing other people's work? I would love to do one an a logotype as I see a lot of people making the same mistakes when drawing/customizing type.
Maybe the Futur can buy some webcams and microphones from an online retailer and ship it to these interviewees.
We are looking into this b
I like the one without the circles. But I would prefer to see a chamfrein on the D instead of a circle because of the whole sharpness of the design. I think the G needs a chamfrein too, it'll bring the design closer I think
By the way, I'm not sure if anyone clarified, but I think "Asian pink" was referring to the very common pink color used by Asian cosmetics brands in their logos/packaging (Etude House, Canmake, Banila Co, etc). I think Blueberry Cosmetics wanted to stay away from it since they seem to also be a retail site for Korean cosmetic brands (checked out their website to see). A lot of other similar sites and brands use "Asian pink" for familiarity, but it is overused in the industry.
Hope that's useful info for some people unfamiliar with the cosmetics industry!
thanks for the clarification Dane. we had no idea. now we know.
Thank you! You nailed it!!! :)
I'm gonna have to learn how to make proper mockups now, cause that's a seeious flex.
PS. Chris was wrong, Aaron translated right. The designer purchased the mock-up. So no need to take a photo... unless you're good at it. Just buy a good one or two.
I think "C" would be best. Could even add a slight warp to the more symmetrical 322, to give it a little bit more of a joker hat feel without making it too hard to read.
@The Futur At the letter C wouldn´t it be better to use the "width tool" instead of a stroke? I assume it would be more efficient cuz´ you can handle the width wherever you want on the stroke. HiFive!
Yes. That’s a good option. I forgot about that.
These are basically interviews. I like what you’re doing, Chris.
We talk about the process.
I like the one in the middle. It looks clean, and has the potential to be used in different settings. Definitely more versatile.
In response to that roundness the D in logo design you often have to forgo consistency for just good readability. One of my favorite examples is this is the 7-Eleven logo has a lowercase N but every other letter is capital
Thank you for the all awesome episodes and also for the reward (typography tip at the end).
Hi thefutur you're doing a great job there thank you so much.
can i get the link of the two mockups that i've seen in the episode ?
We will have to ask them.
FYI, Glyphs is for making typefaces. That along with robofont are solid because the UI is more modern that the outdated Fontographer. Personally, I wouldn't use Glyphs for logos, I would use Illustrator instead.
I do feel a bit better for the 3rd option with the 3 dots. If the gaming team does use the word joker when they are playing or whatever I think having that little bit to reference an actual joker hat would be a nice touch overall. Because otherwise it just feels like it's just a crown.
That guy's freehand skills are on point!
This is a great idea for a show, and an excellent set of designers and commentators. Love what you guys are doing. One suggestion... maybe I missed it, but is there somewhere where you give some background about the brands whose logos are being redesigned, and the motivation for the redesign? The Blueberry logo in particular is clearly changing the impression of the brand toward something that looks much higher-end/more expensive, and there are some formal advantages to what was done. But if Blueberry wanted to maintain a more natural/down-to-earth sensibility, this mark wouldn’t serve them well.
it's up to each designer to talk to the person who submitted the logo. sometimes they do and sometimes they don't. I don't want to create a bigger imposition on their time as it is. but if you like this series, we just added a 3rd set of reviewers.
Definitely number 2 but....I would like to see it with beveled corners on the D in GUILD similar to the original, number 1. I believe this might better match the squareness of the other letters.
Are there any tutorials on how to create grids for logos? and how to make it more precise? This guy made it look so easy haha
Check out George Bokhua on Skillshare
@thefutur.. I'm a Nigerian and I appreciate your work thus far.. Also appreciate the fact that you recognized your followers from this part of the Continent.. Actually heard of you from my friends here in Nigeria and they love what you do and I am really convinced that you really are great after watching some of your videos.. Can't buy your stuffs now due to finance issues but thanks for bringing a tip of your class here for free.. Didn't study graphics design.. I'm just starting up... Thanks futur
We seem to have a small following in Nigeria.
Yes they might be few buh they're really committed and my friend told me to check how you explained on pricing... Cos I'm starting and not doing it right though..
I laughed entirely too hard at the colored joke! I’m black by the way. Love your content this was amazing to watch 😍
dam them final 14 minutes were crazy enlightening
No dots is better. Without the organic curves the dots make it more of a crown than a joker hat. I would, however, show both to the client. They're both good logos, and if we discuss the differences in the designs they can decide if they want more of a crown logo or not. Since both logos are good there's no reason not to offer choices and allow them to choose the one that suits their preferences more.
322 logo I would of had the text align with the width of the bottom edge of the 3 and 2 - nice logo!
Hi sir its Aditya...! Sir I loved the after version because I think the dots in after after one are kind of disturbing the visual balance in terms of proportion I think and also feel like extra elements kind of distracting the legibility of 322.
I'd like to retain the circle on the original logo of blueberry and get the type of the 2nd logo.
That "Blueberry" guy is a beast
I want that tees ! Chris..
The 322 logo looks like one of the Adidas logos :) I think that’s why we are digging it. Resemblance.
love Adidas.
I'm from Bangladesh. Ireali love your content. Your teaching technique is realy good. you are my best teacher. May allah bless you.
i agree with gavier, with what he is saying about illustrator. It sometimes gets glithchy with aligments and precissio.
Everyone makes a Mistake...!!! Be Cool and Stay Awesome with Lots of Love Chris Do...!!! Thanks for the great Video...!!
Un poco triste no poder ver esto en vivo. Pero estuvo muy chingon viendo raza de 🇲🇽 en El Futur.
this whole ep. is WOW
I love the joker's hat idea but at the same time i feel the dots don't add much to the logo. But i think both are valid, specially since this is esports wich allows for a bit more fun
sick dutch fan liked this allot
Was erg leerzaam, dankjewel!
Please, continues this series
we are. more to come.
Subscribed... This is everything I've been looking for as a new freelancer.
I definitely like more the second logo from the 322 logo design, I dont like the dots because as Chris has said, people add lots of things to the logo and it's all about simplicity, so I definitely like more the second one becaue it doesnt look as busy and it just looks simple
Loved the 1st remake #2). Its a Way cleaner design without the excessive elements crowding the design.. Cleanliness is next to Godliness! I believe this is definitely applicable to design. After all, God is a Designer 😉
@1:10:52 Who? I hear Georga Pacula, but I can't find anyone with that name.
George Bokhua
What physical tool is Mart using to sketch in photoshop?
Photoshop and a Wacom tablet.
47:32, “Push me off the edge of the ’glyph’...🤣
name of the music which is played in the beginning. I love this one.
in the scissor tools select the direct selection tool select but how to drawing C?
As far as I understand from their website, Glyphs is not free. It just has the free trial for 30 days.
It’s not free.
BC inside the blueberry maybe. I like the concept and simplicity of the blueberry.
In regard to the 322 Guild joker logo, the improved version is more readable but is too blocky and has lost some of its zest and graffiti/gangster vibe. The original has curves and I like how the number 2 points slightly to the right. I also like how the outlines of the numbers vary in thickness, whereas the new version all has the same thickness. I think that the original could be improved upon by making the numbers more readable. In addition, the logo type could be made horizontal below the hat rather than curved upward.
The new version could work with some modifications. Right now, the top part looks like the top part of a star, rather than a joker's hat. Perhaps experiment with varying the line thickness of the number outlines and looking at alternative typefaces. Also, it needs some slight curve contours to add energy and movement. It's too static. Not sure about the circles, but I would never know it's a joker hat, even with the circles. Adding the contours and thick and thin lines would help.
hey Mark!
Why logo therapy playlist was deleted from chaneel ?
It’s been moved to our sister channel The Futur Academy
Thank you SO MUCH for sharing these golden pieces of advice ❤️❤️❤️❤️ You make my future 💋💋💋
DIDNT KNOW THAT MART LIVES IN GRONINGEN?!? MY HOMETOWN
This is really cool. Though I only watch the first set. May I know who are legible for logo therapy? 😊
Any designer that catches my eye.
@@thefutur Fair enough. Awesome channel by the way.
-Salute-
Mart's choice for sure! The circles grab too much attention in my opinion.
I think Davier had patterning to show that was ignored. Would have like to se that.
54:40 Haha that was hilarious! :)
2, but eventho its porbably centered, I'd prefer the text shifted a little bit more to the right. Doesnt look centered to me, but thats probably just because of the shape of the letters
Really appreciate your content!
Sending love all the way from the Philippines 🇵🇭
Hi Nadia.
@@thefutur Hi! big fan of the channel! Im a recent graduate and now work in brand management. I have no background in design or art, but I really love it 😍 Hope to be able to eventually teach myself like how Mart did. Maybe learn basic illustrator or glyphs first 🤔 Thanks!
nobody uses Width tool? it's pretty fun
Chris is a fierce advocate for Illustrator though 😂
If you not on mac, there is Inkscape for you... please don't use mac version, Apple made it hard to create open-source software for macOS. So Inkscape can do stuff that illustrator can't it has real-time path editing and real-time path effects also alignment tools are a lot better, the only downside is color management, but there is a workaround for that. And yea. It's 100% free no strings attached.
If you want to check it out you can search for Logos By Nick on youtube.
you are the best forever
I like number 3 the one with the dots
why you guys don't make logo therapy anymore????
chris is literally throwing so many tipps and tricks that you have to stop the video and get back with a notebook and a pen to keep up
Hey guys! Thank you very much for choosing our logo. It was really good to see your effort analysing my work, and also trying to say my name :)
We are now having a very interesting dialogue on how to approach a logo re-design.
We also love the mockup, but sadly, we are not cosmetic manufacturers, we sell a range of brands that have their own packaging, so theres not much we can do about it!
About the "pink asian trend" :) When we first thought about the project, we agreed that we wanted to stay away from image that the rest of the Korean cosmetics shops in Spain had, mostly pink designs, and tried to make it more appealing for a variety of segments, so we went for that blue and white scheme that we apply in all our designs, including our webpage: bblueberry.com/
It was really good to see you guys in action. Thank you very very much!!!
You should get in contact with davihero and hire him to do your rebranding ;)
The 322 Guide looks like a star now which is better.
Damn gotta get me back on facebook, been couple of years since I left :P
is their Logo design 02 ???
Video or course? This is a series.
2 is the best. The dots on the third ones seem like an after thought. Maybe if they were connected to the end of each number they wouldn't be so bad. Otherwise, they throw the balance off.
thank you
Olguin took the brand from charging $9.95 to $29.95 per bottle 😅
Yeah he did.
1:10:35
why I haven't watched the futur before!!!
Welcome to the Futur
pink korean aesthetics is a thing. Just googled it.