How to map out your ideal client avatar in healthcare

Are you looking to acquire more ideal clients in your clinic this year?
If so, this may be for you!
So let’s begin with the “why” - why should this be a focus for you this year?
Ideal clients may:
Increase team member happiness and fulfilment
Be easier to manage clinically (you may have expertise in a certain area, which in turn means a better client experience and outcomes)
Be more appreciative of the work you do
Require less follow up for outstanding invoices
Cancel, DNA and last minute reschedule less
Improve your ability to hire ideal team members
And no doubt many more reasons, so create your own exhaustive list of “why’s”
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