! click below to help a family in need if you can, fundraiser sourced from operation olive branch !! bit.ly/44JKVIS Operation Olive Branch - linktr.ee/opolivebranch
There are so many instances where I see a cool lipstick on someone and they tell me it’s discontinued. You know what happens? I’m sad for a second and then I move tf on with my life 😆
My gosh, I thought I was the only one who felt that way lately when watching declutter videos/reviews e.g., sooo disposable!? Glad you're talking about it today Tom, thank you!! ❤
I feel the same way... The whole thing is so nonsensical. Make up exists to be worn. That people throw something away because it no longer can be bought by other people tells me they don't actually use nor like the thing. They're basically advertising whatever sells just like the people on QVC. Make up is just a means to make money but somehow I'm supposed to want to spend my money on it for some reason for something that is just trash for them.
I completely agree with you. I stopped watching declutter videos because I saw so many influencers say that. This has subconsciously make me stop trust makeup reviews.
I LOVE this topic so much. I feel like that idea creates such a disconnect with the products. I'm interested in your best of the best regardless if I can currently get it or not. 💕
i think of some youtube channels as “shopping” channels. like you got there when you’re shopping and want a review or to see the product in action. and in that context i think it makes sense. they don’t want to use something on camera that viewers who are there to shop cannot buy
If a product is discontinued, it makes sense for makeup professionals/influencers to follow shelf life of the product. Makeup is a consumable and may languish in a drawer for years. If the product is both potentially expired and discontinued, then there isn't a good reason for it to keep taking up space in someone's storage even if they once loved the product. As the product continues to age, they're less inclined to use it, especially with the constant influx of new products that creates that distinction between amateur and professional makeup enthusiasts: For a professional, a skin reaction could hurt their filming schedule or their physical health
I couldn't stand when UA-camrs used to say that! It's a very head empty sentiment imo, & it makes it seem like they're always try'na angle our attention toward buying things to support them via affiliate links or codes for things we *can* still buy 👀
I never even thought of that as a possibility - real light bulb moment for me w this one - I just naively thought it was bc they have to make up some criteria to declutter … which is always a struggle to make decisions like this - but then again, I also always thought this was the weirdest excuse I never would have come up with (though I’m not a makeup influencer)
I have stopped watching and following creators who do this. I love hearing people appreciate and critique products and parse through it for themselves but when it's solely focused on making money, it sours the vibe for me! It's part of why I don't really watch declutters anymore and prefer "GRWM" or thorough reviews if I'm interested in the specific items. You're always so thoughtful, thank you for making this, Tom! 💗
YES! I even thought this today! An influencer I love only ranked products that were recent releases. It’s frustrating because lots of my products aren’t recent releases and I’d like to know how they stack up against others. Also, for me, it unintentionally sends a message that they are led by trends and it highlights their level of consumerism which I think is very different to the average viewer. I may be in the minority here but I don’t tend to watch content creators with a mind to buy, I enjoy watching how they do their make up and the colours and their opinions etc. It’s also good to know when a brand has had a good product in the past as it means it might be a brand to watch. Aaaaanyway, glad to get that off my chest 😂
Yes!! It drives me crazy. Especially when you watched them recommending it or listing it in their ‘Top Ten of the Year’ only a few months ago. Makes me feel dubious about their recommendations in general.
Yes, exactly! It makes me a little sad when people say that. My first thought when something I love gets discontinued is to hold on to it forever since you can't buy it again.
It's the kind of thing that lets me know if I'm watching a content creator or a salesperson. And I'll be honest, since I've unsubscribed from a lot of those more salesperson accounts/channels My own desire to keeping adding new things has also decreased. It's not completely gone but for the majority of items I'm able to say "oh that's pretty but I have my own that i want to use". And that has been really nice.
I love that ive barely heard my fave influencers do that. Maybe they say they dont wanna use it on videos. But they also keep it for dupes. Or like samantha that did a bunch of videos of her fave discontinued items lol
The givency does make a pressed version that’s not available in the US. I use the shit out the the prisme libre and I did buy replacements I was able to find! The first product I stopped saving for a special occasions was a Valentino eye2cheek blush. I love to use it and I’m glad I’m not limiting myself in that way anymore!
Also, there are a lot more collabs now (with creators, ip's, and other brands) that are inherently limited edition. Indie brands also have more limited edition and discontinuation due to limited stock, unable to source materials, and keeping business afloat. Some closed brands get resurrected like Athr Beauty and Beauty Bakerie (an investor stepped in as they were closing). The products are back (for however long) and now they don't have the product anymore, risk of repurchasing, and telling people to buy it even though they already devalued it.
I've had my old ABH Amrezy highlight for YEARS! I've used so much i've hit pan almost everywhere - theres a bit left though - and it's the one I kept around for collection purposes! I think (myself included) we need to understand the differences between what we want to USE and what we want to COLLECT - and what we want for both, and to be smart about it!
I still be using my old ass Amrezy highlight and it’s still gorgeous! The new ABH highlighters could never 😂 it’s funny I use that more then my limited edition camelia Chanel ones. Probably because it’s already beat and I’m not as worried about it.
I agree with your POV on the "you cant get anymore" reason for decluttering. but i do see that ppl get upset when they cant get the thing anymore. I like seeing collector and no longer available things, they still have value in my opinion.
Agree! Part of what drew me (and keeps me ) here , when someone declutters only “cause you can’t get this anymore “ I no longer want to watch this creator cause it’s just not relatable to the average person
To me, it's a hallmark of a creator who has way more makeup than they actually need, but who doesn't know how to declutter/streamline to make their collection useful to them. And that's most beauty creators, especially considering how much makeup they get for free.
If someone had a product a few years or so and it is past its experiation date and or does not work as well, I get that. But, just because it is no longer available does not make sense. I have a lovely compact from a holiday collection I saved even if the powder product expired so I can look at it.
I totally agree! I also hate when people get rid of or keep something in a declutter when they feel like they have to. Like "I never where this but I'm going to keep it". Comparisons are helpful but a lot of the time that's not the content the influencer is making anyway. And swatching every shade instead of passing them along or donating them. At the end of the day though I just hope people are happy with their collection and content.
I find myself gravitating more & more to watching makeup content for look inspiration,, and less about product reviews. Sure, I may see a pretty thing & be interested in what it is, but I'm more likely to look for things I already own that I can use in a similar way.
Wow, I love this topic - so unique and interesting - I love seeing old makeup used for so many reasons, you mentioned and more - but also, it’s kind of a part of history, the change of makeup trends over time, and it helps me learn about what I might like or might want to look out for in the future - sure, maybe if it’s always videos w/ 2 years out of date makeup, that wouldn’t be helpful… but a favorite is a favorite for a reason, and I want/need to know that! 😅 also, helps me understand the UA-camrs preferences, which helps me decide if I want to zig or zag with their opinion for my own purchases - I actually like to watch videos from people w/ different choices than my own bc then I learn more about what I like Plus…. Sometimes you can still get an old product - maybe for too much money, or maybe a deal of deals …. But it’s fun to hunt down old beloved makeup as well ❤
Maybe I’m radical or I DGAF, but I do not think content creators should make as many disclaimers as they do. I see disclaimers as a way of pre-responding to comments that they anticipate getting. But it’s also possible that it’s a self fulfilling situation: by making the disclaimer, the creator is planting the seed of the thing. It’s possible the viewer never would have thought about the thing to begin with. For example, “please don’t ask for anything that I’m decluttering.” I see that one a lot.
There are a couple folks I watch who are testing SO MUCH makeup that they don’t have time to revisit or continue using products that they loved/love. I appreciate their role as purely reviewers but just can’t relate to their relationship with beauty products. They almost seem wistful when discussing classics (Laura Mercier blush, Lash Clash, etc.) because they only have so many hours and days to test and wear makeup.
I started having interest in makeup fully at 16 I’m 25 now a lot of my influences had makeup that no longer exist it is fun to see them pull out the crypt but I know I ain’t have makeup money at 16 I do now at 25 and the market is extremely different.
But obvz, I’ve been lusting after smoky quartz every time you swatch it or put it on, and yet zero times have I been like “omg why are they trying to make me jealous that they have that?” The opposite really. It’s still info for me, non-smoky-quartz-owner, on what kind of thing I’m into, as well as you modeling the pleasure of the hunt for exactly the right thing without buying a bunch of filler in the meantime.
I feel sad when influencers throw away items just because they are discontinued or limited edition, just because of the fact that viewers can buy them anymore, especially if it's something they love. As if the reason I am watching every video is to buy something because my favourite creators' only purpose is to sell me something. Most of the time I don't care at all about the products being used, it's nice to connect with someone familiar even if we don't know each other in real life. I don't like knowing that someone is getting rid of something they love because it can't be sold. That's what makes it more precious! I want you to keep and use and love the things you want to keep and use and love, even if I'll never get the chance! Influencers have to give themselves some credit sometimes and know they are more than just commercials! You aren't just influencing me to buy something... You are influencing me to be creative, to try new techniques. And to have a nice time just putting stuff on my face!
I only watch a few who do make up, but I would compare it to how disingenuous “clothing haul” videos feel compared to someone sharing well loved (and even unavailable) clothing items and how they create outfits. It would be absolutely bizarre to see them toss a pair of jeans for no reason other than they weren’t available anymore!
This is part of a bigger problem in the whole beauty universe, which is that we have been trained to want a SPECIFIC piece of makeup instead of a color or a certain finish or overall look. Back in the day, before all content was advertising, you'd be watching TV or reading a magazine and see a makeup look you liked. Maybe you'd know what the specific makeup was, but likely not. So, you went out and found products that had the same color/finish. It was about getting a particular look on your face, not adding a specific object to your object collection.
Not gonna lie, my first reaction to your duping journey video was to offer an eyeshadow I thought was similar, but I knew it would defeat the purpose. We're all just trying to be helpful 😂
Edit: oops, I left this mid-video haha 😅 I feel like [REDACTED] always does this. I get her collection is massive and she does try hard to donate, but it’s frustrating to not see her really reuse things anyway (in videos) and then give “you can’t get it” as the excuse for getting rid of something she supposedly loves.
Late to this video but I definitely have feelings about this topic. It absolutely feels disingenuous when creators say things like that because yeah if you can’t monetize on this one product is it really not worth your time having it in your life? And for me as a consumer if I REALLY wanted to get my hands on a discontinued product… that Chanel blush you love for example… is it REALLY such a unique product, is there REALLY no other thing ~close enough~ that is available that could essentially provide me the same look/feel/etc.?? Plus as a person with a very different skin tone and undertones than most of the creators I watch (I’m light/med neutral/olive and get quite tan in the summer and pale in the winter) I’ve just learned that the way a blush looks on you is NOT going to be the same on me 😂 and so I’ve stopped chasing products that are favs of the creators I watch cos I almost always end up disappointed
I think there was a time when the average viewership would get mad because they felt like the influencer was always using a product on screen that they can’t buy and it was like taunting them. But I think the average viewers ideas of consumerism has changed, and also you can keep a product and just not use it on camera. That being said, this is just me, but even though I understand that it comes with the job, I also feel kind of weird when you or Hannah or anyone else practicing conscious consumerism declutters something you’ve JUST bought with your own money. You’re usually more conscious of the why, and it all makes sense to me in the grand scheme, but as someone who can’t really afford to buy and be disappointed too often, sometimes it feels wasteful of your time and product. It’s why I appreciate you both (and others like you) being up front with what you’ll do with it; whether giving it to a friend who doesn’t mind used product or even going so far as to return it (which is what I would do with a product I didn’t end up loving enough to keep.) Tom you’re so great at cutting ties with products that you maybe even loved but now just don’t care enough about to keep, and I’m so impressed with how ruthless you can be, that I think I’m just jealous that I feel the need to hoard anything I’ve ever bought and might still use one day.
I'm afraid to try the new Prisme Libre because it IS my favourite loose powder, especially to brighten up my complexion on no makeup days. I do hate it when a popular and seemingly perfect product is reformulated. Glossier did it with Balm Dotcom and it bit them in the arse. Off topic: Where did you get that awesome looking top?!
I mean it's cool to have discontinued products, I have almost all of the original Tom Ford blushes and I absolutely prefer them to the new duos. It's sad that they're not available anymore but, it's not insulin... I would have loved to have purchased last year's Chanel Mauve blush or an even older Chanel blush from 2007 named Notorious, but I can't, c'est la vie.
Hi I’m new here and am loving your content!! The Givenchy powder didn’t knock my socks off either so I’m curious what your favourite loose and pressed powders are.
A good reference point for any questions about my long-term faves would by my most recent makeup collection/declutter. I did one in July and I even broke them up into different videos! I believe the powders are in the foundation video.
I would love for creators to keep what they truly enjoy without considering the availability of the product, but it doesn't bother me if that's an aspect they consider. Something that bothers me much more about declutters is the exaggerated language about how "gross"/"disgusting" products are to justify getting rid of them (I don't know if they're trying to convince themselves or the viewers). It's one thing to say, "I feel uncomfortable continuing using this because of its age," or tossing products that changed in some way. Obviously, everyone has a different comfort level when it comes to "old" cosmetics, but calling a barely used, not even two-year-old lipstick "disgusting" is uncalled for imo.
I dont think I've ever heard anyone else talk about this but I've definitely experienced that icky feeling. It doesn't even have to be discontinued products--if I bought a product that was on an influencers Best Of The Year list and then three months later they declutter it, I feel a bit taken for a fool. I don't think that's necessarily the influencer's problem though. I think it's a pitfall of parasocial relationships. Sometimes, I feel disproportionately invested in someone else's makeup collection. And if that person reviews makeup as their job, then they kinda have to keep the makeup-treadmill going, and hanging onto discontinued makeup means that they're going to have irrelevant makeup taking up space. I agree with you that it feels gross and wasteful and cheapens my own relationship with the product i bought on their recommendation. But I think that's why I prefer channels that aren't solely review based. I like following people with smaller collections who do content other than reviews, so there isn't this rapid acquisition and purging of product. I don't really understand people complaining about not being able to buy a product because it's discontinued. But maybe that's just cuz I'm poor so I won't be able to buy most makeup whether it's discontinued or not 😂
I don't understand the rationale of a content creator throwing away a beloved product solely because it's discontinued. If they're concerned about upsetting viewers who are no longer able to acquire said product, they could simply use it for their own pleasure (or as a point of reference when comparing shades or textures) and avoid using it to create filmed looks.
You can also decide to say no to limited releases as far too many brands right now push mediocre stuff solely by fomo. And don't want people to have any chance to even think about the purchase. I'm not keen to support that for what is in the end just random product. It's a hassle for the people having to review it in a rush and the customers jumping through hoops to get it
Yes, it does bother me when someone says this. For me it's like well I still have it and may want to watch you use it. I don't get overly upset but yes this comment definitely rubs me the wrong way. Plus it also reminds me that you are here just to make money so now suddenly the "relationship" feels transactional. Which I understand is the reality but as a viewer I am here for enjoyment. 😒 So it's definitely as a viewer it's an uncomfortable comment.
If it’s thier job to review makeup I am ok with them decluttering things for any reason. Otherwise the volume would be overwhelming. I say this as a person with too much makeup and I am not a creator. I do wonder at so called minimalists who declutter their tiny collections. That’s a waste of money to me. I know it’s maybe an odd perspective but that’s how my brain works. I only throw things out when they go bad.
That always annoyed me but I think it did for a different reason than you. As a viewer, when I hear that, I understand that the creator might be trying to be nice but I’m the one responsible for my feelings. A viewer should be able to see a product that they don’t have and not feel that 1 they need to have and 2 they’re hurt because they cannot have! I know that the beauty space has always pushed more purchasing new things than using what you already have, which is probably why people feel like that, but I feel like we got to a place where the creator becomes responsible for my feelings and it’s so weird for me hahahah and also, I love seeing makeup history and products that I do not own, is just interesting and cool!
I will begin the quest for the elusive thing if I’m intrigued enough. Mercari, Poshmark, eBay, etc. When content creators discard a beloved item just because viewers can no longer obtain said thing I assume they are also the kind of people who would get rid of their pet because they’re having a baby. And I certainly am the kind of person who would take pleasure in telling a friend you can’t get it anymore. Sorry babes.
! click below to help a family in need if you can, fundraiser sourced from operation olive branch !!
bit.ly/44JKVIS
Operation Olive Branch - linktr.ee/opolivebranch
There are so many instances where I see a cool lipstick on someone and they tell me it’s discontinued.
You know what happens?
I’m sad for a second and then I move tf on with my life 😆
BINGO
My gosh, I thought I was the only one who felt that way lately when watching declutter videos/reviews e.g., sooo disposable!? Glad you're talking about it today Tom, thank you!! ❤
I feel the same way... The whole thing is so nonsensical. Make up exists to be worn. That people throw something away because it no longer can be bought by other people tells me they don't actually use nor like the thing. They're basically advertising whatever sells just like the people on QVC. Make up is just a means to make money but somehow I'm supposed to want to spend my money on it for some reason for something that is just trash for them.
I feel like only a child would be upset about content creators using discontinued products. Like, a literal child.
I guess it goes to show how many influences have audiences that are children.
@@littleflick You’re probably right about that
I completely agree with you. I stopped watching declutter videos because I saw so many influencers say that. This has subconsciously make me stop trust makeup reviews.
It’s another way of saying you just buy makeup to sell it, not to enjoy it 🙃
I LOVE this topic so much. I feel like that idea creates such a disconnect with the products. I'm interested in your best of the best regardless if I can currently get it or not. 💕
i think of some youtube channels as “shopping” channels. like you got there when you’re shopping and want a review or to see the product in action. and in that context i think it makes sense. they don’t want to use something on camera that viewers who are there to shop cannot buy
Agreed. It's super annoying and weird. Cherish every last drop.
If a product is discontinued, it makes sense for makeup professionals/influencers to follow shelf life of the product. Makeup is a consumable and may languish in a drawer for years. If the product is both potentially expired and discontinued, then there isn't a good reason for it to keep taking up space in someone's storage even if they once loved the product.
As the product continues to age, they're less inclined to use it, especially with the constant influx of new products that creates that distinction between amateur and professional makeup enthusiasts:
For a professional, a skin reaction could hurt their filming schedule or their physical health
I couldn't stand when UA-camrs used to say that! It's a very head empty sentiment imo, & it makes it seem like they're always try'na angle our attention toward buying things to support them via affiliate links or codes for things we *can* still buy 👀
I never even thought of that as a possibility - real light bulb moment for me w this one - I just naively thought it was bc they have to make up some criteria to declutter … which is always a struggle to make decisions like this - but then again, I also always thought this was the weirdest excuse I never would have come up with (though I’m not a makeup influencer)
I have stopped watching and following creators who do this. I love hearing people appreciate and critique products and parse through it for themselves but when it's solely focused on making money, it sours the vibe for me! It's part of why I don't really watch declutters anymore and prefer "GRWM" or thorough reviews if I'm interested in the specific items. You're always so thoughtful, thank you for making this, Tom! 💗
Before I watch this video
I need to stop to say
The thumbnail is just tops.
You look like a paaaiiinnnting, a human piece of art.
Thank you!
YES THANK YOU. It irritates me so much when I hear that.
It was a good product as long as the influencer could make money out of showing it. 100% agree that’s annoying
I always assumed that it was a money grab- if they can’t earn money on affiliate links, then there’s no need to use it on camera or keep it.
Also- there is always EBay and other sites. I have been quite lucky finding discontinued items online.
YES! I even thought this today! An influencer I love only ranked products that were recent releases. It’s frustrating because lots of my products aren’t recent releases and I’d like to know how they stack up against others. Also, for me, it unintentionally sends a message that they are led by trends and it highlights their level of consumerism which I think is very different to the average viewer. I may be in the minority here but I don’t tend to watch content creators with a mind to buy, I enjoy watching how they do their make up and the colours and their opinions etc. It’s also good to know when a brand has had a good product in the past as it means it might be a brand to watch. Aaaaanyway, glad to get that off my chest 😂
One minute they're "OBSESSED!" and the next, they're decluttering it!... It's all BS, I agree! 😎✌🏼💜💜💜💜🇬🇧
Yes!! It drives me crazy. Especially when you watched them recommending it or listing it in their ‘Top Ten of the Year’ only a few months ago. Makes me feel dubious about their recommendations in general.
Yes, exactly! It makes me a little sad when people say that. My first thought when something I love gets discontinued is to hold on to it forever since you can't buy it again.
Super obnoxious when folks say/do this! PLEASE talk about, show, swatch it! If I REALLY want it, oh best believe, I will find it. 😅🤌
Your right… so very right 😊😅
Or go above and beyond to find a dupe.
It's the kind of thing that lets me know if I'm watching a content creator or a salesperson. And I'll be honest, since I've unsubscribed from a lot of those more salesperson accounts/channels My own desire to keeping adding new things has also decreased. It's not completely gone but for the majority of items I'm able to say "oh that's pretty but I have my own that i want to use". And that has been really nice.
I love that ive barely heard my fave influencers do that. Maybe they say they dont wanna use it on videos. But they also keep it for dupes. Or like samantha that did a bunch of videos of her fave discontinued items lol
The givency does make a pressed version that’s not available in the US. I use the shit out the the prisme libre and I did buy replacements I was able to find! The first product I stopped saving for a special occasions was a Valentino eye2cheek blush. I love to use it and I’m glad I’m not limiting myself in that way anymore!
Also, there are a lot more collabs now (with creators, ip's, and other brands) that are inherently limited edition. Indie brands also have more limited edition and discontinuation due to limited stock, unable to source materials, and keeping business afloat.
Some closed brands get resurrected like Athr Beauty and Beauty Bakerie (an investor stepped in as they were closing). The products are back (for however long) and now they don't have the product anymore, risk of repurchasing, and telling people to buy it even though they already devalued it.
"...Loved makeup is used makeup.." ❤❤
I've had my old ABH Amrezy highlight for YEARS! I've used so much i've hit pan almost everywhere - theres a bit left though - and it's the one I kept around for collection purposes! I think (myself included) we need to understand the differences between what we want to USE and what we want to COLLECT - and what we want for both, and to be smart about it!
I still be using my old ass Amrezy highlight and it’s still gorgeous! The new ABH highlighters could never 😂 it’s funny I use that more then my limited edition camelia Chanel ones. Probably because it’s already beat and I’m not as worried about it.
Hot pink is your color! You look great. Love your content and your insightful comments.
I agree with your POV on the "you cant get anymore" reason for decluttering. but i do see that ppl get upset when they cant get the thing anymore. I like seeing collector and no longer available things, they still have value in my opinion.
Agree! Part of what drew me (and keeps me ) here , when someone declutters only “cause you can’t get this anymore “ I no longer want to watch this creator cause it’s just not relatable to the average person
Can’t stand it when people say this. If you love it, use it!
YES! It has driven me bananas for years!! Thank you for bringing this topic up.
To me, it's a hallmark of a creator who has way more makeup than they actually need, but who doesn't know how to declutter/streamline to make their collection useful to them. And that's most beauty creators, especially considering how much makeup they get for free.
Agreed, I was always so confused when people would say that lol
If someone had a product a few years or so and it is past its experiation date and or does not work as well, I get that. But, just because it is no longer available does not make sense. I have a lovely compact from a holiday collection I saved even if the powder product expired so I can look at it.
I totally agree! I also hate when people get rid of or keep something in a declutter when they feel like they have to. Like "I never where this but I'm going to keep it". Comparisons are helpful but a lot of the time that's not the content the influencer is making anyway. And swatching every shade instead of passing them along or donating them. At the end of the day though I just hope people are happy with their collection and content.
I find myself gravitating more & more to watching makeup content for look inspiration,, and less about product reviews. Sure, I may see a pretty thing & be interested in what it is, but I'm more likely to look for things I already own that I can use in a similar way.
So glad you’re talking about this. It’s something I think about a lot and it does rub me the wrong way for the same reasons
Yes totally. Just a heads up though if people wanted the fall blush from Chanel the Valentino blush in fairy nights is similar.
Wow, I love this topic - so unique and interesting - I love seeing old makeup used for so many reasons, you mentioned and more - but also, it’s kind of a part of history, the change of makeup trends over time, and it helps me learn about what I might like or might want to look out for in the future - sure, maybe if it’s always videos w/ 2 years out of date makeup, that wouldn’t be helpful… but a favorite is a favorite for a reason, and I want/need to know that! 😅 also, helps me understand the UA-camrs preferences, which helps me decide if I want to zig or zag with their opinion for my own purchases - I actually like to watch videos from people w/ different choices than my own bc then I learn more about what I like
Plus…. Sometimes you can still get an old product - maybe for too much money, or maybe a deal of deals …. But it’s fun to hunt down old beloved makeup as well ❤
Maybe I’m radical or I DGAF, but I do not think content creators should make as many disclaimers as they do. I see disclaimers as a way of pre-responding to comments that they anticipate getting. But it’s also possible that it’s a self fulfilling situation: by making the disclaimer, the creator is planting the seed of the thing. It’s possible the viewer never would have thought about the thing to begin with. For example, “please don’t ask for anything that I’m decluttering.” I see that one a lot.
Yes. 100% yes.
Love the top so much!
Thank you!
There are a couple folks I watch who are testing SO MUCH makeup that they don’t have time to revisit or continue using products that they loved/love. I appreciate their role as purely reviewers but just can’t relate to their relationship with beauty products. They almost seem wistful when discussing classics (Laura Mercier blush, Lash Clash, etc.) because they only have so many hours and days to test and wear makeup.
I started having interest in makeup fully at 16 I’m 25 now a lot of my influences had makeup that no longer exist it is fun to see them pull out the crypt but I know I ain’t have makeup money at 16 I do now at 25 and the market is extremely different.
And that's the gospel truth 🎶 Thank you for being one of the sanest voices of this community!
BUT TOM. THIS. FUCKING. SHIRT. 🩷🩷🩷
But obvz, I’ve been lusting after smoky quartz every time you swatch it or put it on, and yet zero times have I been like “omg why are they trying to make me jealous that they have that?” The opposite really. It’s still info for me, non-smoky-quartz-owner, on what kind of thing I’m into, as well as you modeling the pleasure of the hunt for exactly the right thing without buying a bunch of filler in the meantime.
Love that shirt 🔥
I love this top!!
Thanks!
I feel sad when influencers throw away items just because they are discontinued or limited edition, just because of the fact that viewers can buy them anymore, especially if it's something they love.
As if the reason I am watching every video is to buy something because my favourite creators' only purpose is to sell me something.
Most of the time I don't care at all about the products being used, it's nice to connect with someone familiar even if we don't know each other in real life. I don't like knowing that someone is getting rid of something they love because it can't be sold. That's what makes it more precious! I want you to keep and use and love the things you want to keep and use and love, even if I'll never get the chance!
Influencers have to give themselves some credit sometimes and know they are more than just commercials! You aren't just influencing me to buy something... You are influencing me to be creative, to try new techniques. And to have a nice time just putting stuff on my face!
Enjoyed watching 🖤😊 . Great topic and I appreciate hearing your thoughts. Thank you Tom
I only watch a few who do make up, but I would compare it to how disingenuous “clothing haul” videos feel compared to someone sharing well loved (and even unavailable) clothing items and how they create outfits. It would be absolutely bizarre to see them toss a pair of jeans for no reason other than they weren’t available anymore!
This is part of a bigger problem in the whole beauty universe, which is that we have been trained to want a SPECIFIC piece of makeup instead of a color or a certain finish or overall look. Back in the day, before all content was advertising, you'd be watching TV or reading a magazine and see a makeup look you liked. Maybe you'd know what the specific makeup was, but likely not. So, you went out and found products that had the same color/finish. It was about getting a particular look on your face, not adding a specific object to your object collection.
Not gonna lie, my first reaction to your duping journey video was to offer an eyeshadow I thought was similar, but I knew it would defeat the purpose. We're all just trying to be helpful 😂
Oh I totally get it! I just am done with that journey lol
It feels petty and wasteful to me
Edit: oops, I left this mid-video haha 😅
I feel like [REDACTED] always does this. I get her collection is massive and she does try hard to donate, but it’s frustrating to not see her really reuse things anyway (in videos) and then give “you can’t get it” as the excuse for getting rid of something she supposedly loves.
Late to this video but I definitely have feelings about this topic. It absolutely feels disingenuous when creators say things like that because yeah if you can’t monetize on this one product is it really not worth your time having it in your life? And for me as a consumer if I REALLY wanted to get my hands on a discontinued product… that Chanel blush you love for example… is it REALLY such a unique product, is there REALLY no other thing ~close enough~ that is available that could essentially provide me the same look/feel/etc.??
Plus as a person with a very different skin tone and undertones than most of the creators I watch (I’m light/med neutral/olive and get quite tan in the summer and pale in the winter) I’ve just learned that the way a blush looks on you is NOT going to be the same on me 😂 and so I’ve stopped chasing products that are favs of the creators I watch cos I almost always end up disappointed
I think there was a time when the average viewership would get mad because they felt like the influencer was always using a product on screen that they can’t buy and it was like taunting them. But I think the average viewers ideas of consumerism has changed, and also you can keep a product and just not use it on camera. That being said, this is just me, but even though I understand that it comes with the job, I also feel kind of weird when you or Hannah or anyone else practicing conscious consumerism declutters something you’ve JUST bought with your own money. You’re usually more conscious of the why, and it all makes sense to me in the grand scheme, but as someone who can’t really afford to buy and be disappointed too often, sometimes it feels wasteful of your time and product. It’s why I appreciate you both (and others like you) being up front with what you’ll do with it; whether giving it to a friend who doesn’t mind used product or even going so far as to return it (which is what I would do with a product I didn’t end up loving enough to keep.) Tom you’re so great at cutting ties with products that you maybe even loved but now just don’t care enough about to keep, and I’m so impressed with how ruthless you can be, that I think I’m just jealous that I feel the need to hoard anything I’ve ever bought and might still use one day.
I'm afraid to try the new Prisme Libre because it IS my favourite loose powder, especially to brighten up my complexion on no makeup days. I do hate it when a popular and seemingly perfect product is reformulated. Glossier did it with Balm Dotcom and it bit them in the arse.
Off topic: Where did you get that awesome looking top?!
I think you sum it sum it up best when you say, "it just feels yucky" 😒
PREACH 🖤
Same Tom . I have an old Kevyn Aucoin bro bronzer that I love & it’s difffucult to find. Dupes though everywhere ,,,thx 😅
I mean it's cool to have discontinued products, I have almost all of the original Tom Ford blushes and I absolutely prefer them to the new duos. It's sad that they're not available anymore but, it's not insulin... I would have loved to have purchased last year's Chanel Mauve blush or an even older Chanel blush from 2007 named Notorious, but I can't, c'est la vie.
Hi I’m new here and am loving your content!! The Givenchy powder didn’t knock my socks off either so I’m curious what your favourite loose and pressed powders are.
A good reference point for any questions about my long-term faves would by my most recent makeup collection/declutter. I did one in July and I even broke them up into different videos! I believe the powders are in the foundation video.
I would love for creators to keep what they truly enjoy without considering the availability of the product, but it doesn't bother me if that's an aspect they consider.
Something that bothers me much more about declutters is the exaggerated language about how "gross"/"disgusting" products are to justify getting rid of them (I don't know if they're trying to convince themselves or the viewers). It's one thing to say, "I feel uncomfortable continuing using this because of its age," or tossing products that changed in some way. Obviously, everyone has a different comfort level when it comes to "old" cosmetics, but calling a barely used, not even two-year-old lipstick "disgusting" is uncalled for imo.
I dont think I've ever heard anyone else talk about this but I've definitely experienced that icky feeling. It doesn't even have to be discontinued products--if I bought a product that was on an influencers Best Of The Year list and then three months later they declutter it, I feel a bit taken for a fool.
I don't think that's necessarily the influencer's problem though. I think it's a pitfall of parasocial relationships. Sometimes, I feel disproportionately invested in someone else's makeup collection. And if that person reviews makeup as their job, then they kinda have to keep the makeup-treadmill going, and hanging onto discontinued makeup means that they're going to have irrelevant makeup taking up space. I agree with you that it feels gross and wasteful and cheapens my own relationship with the product i bought on their recommendation. But I think that's why I prefer channels that aren't solely review based. I like following people with smaller collections who do content other than reviews, so there isn't this rapid acquisition and purging of product.
I don't really understand people complaining about not being able to buy a product because it's discontinued. But maybe that's just cuz I'm poor so I won't be able to buy most makeup whether it's discontinued or not 😂
I don't understand the rationale of a content creator throwing away a beloved product solely because it's discontinued. If they're concerned about upsetting viewers who are no longer able to acquire said product, they could simply use it for their own pleasure (or as a point of reference when comparing shades or textures) and avoid using it to create filmed looks.
You can also decide to say no to limited releases as far too many brands right now push mediocre stuff solely by fomo. And don't want people to have any chance to even think about the purchase. I'm not keen to support that for what is in the end just random product. It's a hassle for the people having to review it in a rush and the customers jumping through hoops to get it
Yes, it does bother me when someone says this. For me it's like well I still have it and may want to watch you use it. I don't get overly upset but yes this comment definitely rubs me the wrong way. Plus it also reminds me that you are here just to make money so now suddenly the "relationship" feels transactional. Which I understand is the reality but as a viewer I am here for enjoyment. 😒 So it's definitely as a viewer it's an uncomfortable comment.
If it’s thier job to review makeup I am ok with them decluttering things for any reason. Otherwise the volume would be overwhelming. I say this as a person with too much makeup and I am not a creator. I do wonder at so called minimalists who declutter their tiny collections. That’s a waste of money to me. I know it’s maybe an odd perspective but that’s how my brain works. I only throw things out when they go bad.
That always annoyed me but I think it did for a different reason than you. As a viewer, when I hear that, I understand that the creator might be trying to be nice but I’m the one responsible for my feelings. A viewer should be able to see a product that they don’t have and not feel that 1 they need to have and 2 they’re hurt because they cannot have! I know that the beauty space has always pushed more purchasing new things than using what you already have, which is probably why people feel like that, but I feel like we got to a place where the creator becomes responsible for my feelings and it’s so weird for me hahahah and also, I love seeing makeup history and products that I do not own, is just interesting and cool!
!yes! 👏
I will begin the quest for the elusive thing if I’m intrigued enough. Mercari, Poshmark, eBay, etc. When content creators discard a beloved item just because viewers can no longer obtain said thing I assume they are also the kind of people who would get rid of their pet because they’re having a baby. And I certainly am the kind of person who would take pleasure in telling a friend you can’t get it anymore. Sorry babes.
THAT DRIVES ME UP THE WALL. You love something but can't link it so you get rid of it?? Pleeeeeeeeeease.
🙌🏻🙌🏻🙌🏻🙌🏻🙌🏻