CDP Series Part 4: Transitioning from Implementation to Run & Operate mode | Softcrylic

As we near the end of this series, we will share with you a proposed framework for moving from implementation to run & operate. In this webinar, we will discuss the roles required for effective platform use, the training and documentation required to maintain momentum, and the best practises to promote adaptability and usage within your organisation. The last thing we want is for the CDP to become yet another underutilised data repository. Jerry, VP of Martech Strategies, will draw on previous experience in assisting clients in overcoming this challenge to detail the framework.
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[@olgap411]

This channel is pure gold! Thanks for the content- very useful!