A Bayesian Approach to Media Mix Modeling (Michael Johns & Zhenyu Wang)

[@goelnikhils]

Amazing Presentation and Explanation. Congratulations

[@wuqingli9255]

truly useful and thanks for sharing this! is there any code or use case?

[@biplobgon]

an insightful presentation, kudos to you guys!👏👏 Any suggestions on how to built this, a media mix model from scratch using lightweightMMM in python?

[@kapil_vishwakarma]

Link to Jin and colleagues, please.

[@pymc-devs]

Here is a link to the original paper, Bayesian Methods for Media Mix Modeling with Carryover and Shape Effects , research.google/pubs/pub46001/

[@kapil_vishwakarma]

@@pymc-devs Thank you.

[@999nico]

Can you share that code at min. 19 in a GitHub repository? Thanks!