what happened to limited too? 🐵👕🌸
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- Опубліковано 8 січ 2023
- if you were a tween in the 90s or 2000s then odds are you've shopped at limited too at LEAST once in your life. in today's video we take a look at the once iconic brand, from its rise in popularity to its eventual downfall.
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I remember the stores looked like a room from Totally Spies. I thought it was so cool.
Same here
Yes! That was the vibe. Kind of a 2000s does the 1970s look. I’m Canadian so I usually went to La Senza Girl which was a girl’s version of a lingerie store 🥲 it was a bit more controversial than Limited Too haha
Me Too.
Yes I love that whole vibe!
So glad you remember this show cause I dressed up as one for Halloween AND NO ONE REMEMBERED 😭
I feel like the decline for Limited Too and Justice is related to the decline of preteen content in the 2010's. Mainly because kids want to grow more older these days so they would dress up someone like the Kardashian and IG models or influencers. We rarely get a popular marketed preteen idol similar to Jojo Siwa because of this. Thats why we majority see only things for babies, toddlers, and teens but no preteens.
@@giacherubini249 ig models haven’t done nothing to no body. The just making a living like the rest of us. Y’all complain about everything women do that don’t fit into your box
I feel like preteen era ended in 2017-2020s. Jojo siwa era was still “in” 2014-2016. I don’t really think it’s the kardashians who changed the preteen era cause the show aired in 07 and preteen stuff started to decline around 2012-2016. It was moreso social media itself and how internet culture changed everything. IG, TikTok, etc
When I was a tween, I spent all my time on the Barbie and Disney channel websites-today, both of those sites are targeted to parents looking to buy stuff and little kids respectively. My little sister spent HER tween years on tiktok :(
theres no longer a preteen phase. i work with kids and they go from dressing like a kid to a 16 year old
You're so right. There is an agenda to blur the line between childhood and adulthood and no one can tell me any different. Not only do young people watch more adult and hyper sexual content but it seems the "cynic ironic" stage you'd expect from a say seventeen year old starts younger and younger for some kids. Also in mainstream pop culture yes there has always been adult and sexual media but it's like there is an agenda to make mainstream culture as hyper sexualized as possible and they know that millions of young girls watch this stuff. It disgusts me so much...
Limited Too was so iconic. Even now, seeing their magazine spreads, posters, commercials, etc. it takes me back and none of it looks outdated-it looks cool. Their marketing was top tier and kinda timeless in a funky way. They were the blueprint to teen fashion, honestly.
Agreed
@@2okaycola I feel like it doesn't look outdated, cause like she said, 00's nostalgia is at it's peak. 00's are back! And I'm here for it! sadly I was too young to experience Limited Too. But yes, even to this day, this stuff looks dope!
@@Malibubarbie300 thanks for keeping your heart tidy
Tweenage girls are the most underrated taste makers of society and drivers of economy
📠
money wasters*
Umm... as a former tweenage girl, I was not a taste maker. Haha. Absolutely not.
That used to be true. Now they just emulate the older crowd.
@@Estassi55 Darling, I said "I" as in I am speaking from my experience. Haha. You have yours and I have mine. ;)
Growing up with Limited Too, Libby Lu, Delia’s & Claire’s was a preteen experience that I’m so happy that I got to enjoy. Thanks for putting this video out and letting me take a stroll down memory lane! 🌸
I got all my pics from a Libby Lou birthday party 😂😂
I forgot about Delia’s!! 🥰
This!! I can’t imagine growing up without them. They meant so much to me especially Limited Too.
There was a Libby Lu at my mall, but my mom never let me go. I finally convinced her to bring me for my 10th birthday, and only a few months before they shut down. My 9 year old heart was broken :’(
Yasssss! I loved the Delia's magazines 😍
god I remember my fifth grade speech therapist buying my sister and me a whole tote bag full of things from justice since i was a poor depressed kid lol.
Dang, she must've been a real nice women
wow she is a queen. i hope life is treating her so well. bless her
that is so precious. i’m sure it made your day.
That makes my heart smile ❤🥰.
i wish i was born in like idfk 1999 to experience shopping at limited too. i am born on 2004 and only went to justice to buy a monster high doll and a few shirts..now; i usually shopped at the childrens place when i was a little kid. now in 2023, walmart sells justice clothes 😔
As a former Justice employee who helped close down the stores, this video is for ME. I honestly miss my job :(
Same! I loved working there! Loved seeing that sparkle in young girls eyes when they walk into the store and see something they really liked.
@@wyverntail1811 absolutely! I made lots of great relationships with the families that came in. i also loved running our fashion shows. never thought i would tell people i did that at my retail job haha
I miss LIMITED TOO SO MUCH, IT WAS YOUR JACK OF ALL TRADES STORE FOR PRETEENS, Cause of the amount of the stuff you could get.
This was my dream wardrobe growing up and my parents couldn’t afford it for me. It makes me sad the store closed.
Same! I loved my job and my team. I think I say I miss Justice on the daily 😅 I feel so fortunate to be apart of so many girls core memories
This video is so important. I was 10 when Limited Too switched over to Justice and I was CRUSHED. Instead of elongating my “tween experience” I just hopped on the Abercrombie/Hollister train upon entering middle school.
I was like 9 when the place changed and God I was crushed.
same
Omg yes me too
It’s interesting how there’s such been such a clear death of the tween in the recent decade where the era between kid and teenager has just blurred into a grey area where 12 years olds try to look 16 and people watch Euphoria when their in middle school. There’s no tween media these days
The Babysitters Club was a good TV show for tweens, I hope to see more shows like that come out
Fr kids these days don't even know about tweens they just automatically turn 12 and think their teenagers. Like no Becky your not a teenager at 12 your a tween.
These magazines are really what a preteen/teen ever needed.
Limited Too had a chokehold on me in the early 2000s, always was asking my mom to go and always lusting after the catalogs. I had so much of their clothes and bedroom accesories.
ooooh id love to hang in your bedroom, my mom wouldn’t let me decorate my own room and picked everything
Omg yes the bedroom accessories were the best. I had a sparkley pink phone in my room and one of their inflatable chairs
You were one of the lucky ones
Seems like this channel has been gradually progressing since the beginning. We all hope to see you have a fruitful year ahead.
Preach, I love learning more about fashion, nostalgia and media from this channel! 💕
She gives us all the content we’re looking for !
@trinaq Same here, and ModernGurlz mix it with talks of socioeconomic issues
Girl when u said Justice was cheaper than Ltd too, my jaw was DROPPED, I remember being too poor for both but I would get gift cards for Xmas presents and birthdays so they were ~special~
Lolol right??
They were definitely expensive lol I got hand me downs from people my mom knew friends
Same. My aunt would take us for new school clothes as a special treat (my parents were teachers and had no money) and everything we ever got from there was handed down to the next sibling
Yeah it was only when I got money from other relatives or gift cards from friends I could shop there. I TREASURED those items and you better believe they debuted on picture day lol
I'd always manage to find their stuff at thrift stores. I don't know how, but I remember that distinctly. I don't even know if we had a store in my area. If we did, it was probably in the mall farther away from me, but frankly, I only went there because it had Toys R Us and Build A Bear.
I would honestly be really happy if a store like Limited Too were to make a revival. I feel like the stores for tweens and teens today don't really have anything specifically special about them. A store that catered specifically to a tween/early teens experience in store would be amazing.
theres one called franki (francesca's sister brand) thats really cute
@@laurenkinslow4629 Thank You!! I will check it out💞
Especially since those of us who listed after Limited Too (🙋♀️) are getting to the age where our children would’ve been their demographic. If they want to cash in on nostalgia and make tweens happy, they could easily bring it back imo. Same with Delia’s.
The thing is...I think tweens nowadays don't want to look like a tween. One day I go to mall with my 10 yo niece because she got a good score at math test so I'm gonna give her some treat. I see this cute T-shirt with big teddy bear in the front and I said If she likes it I will buy it for her. And she said it was too childish 🤣. In the end she choose a plain jeans jacket because her Kpop idol look cool with that. I mean nothing wrong with that, but social media really make kids growing up too fast :")
@@thomasina6623 Especially with this days age of nostalgia for the 2000's and how the 90's is vintage now (*cringes in old*) I feel like a comeback with modifications would do well. Namely, the sizing and bringing back the fun.
Heck, honestly if they made a line for the adults who used to shop there as kids, that'd be fun too. Stores like Hot Topic are still thriving cause they adapted to the ages.
I remember my friends and I doing "mannequin" modeling for Limited too.. was very common in my middle school! We would, along with 3 others girls all of us between maybe 10-13 years of age, pose in clothing in the window for a couple of hours. Afterwards with our little 30% discount we would buy a scrunchy. Ah the good ol day of the 90s and blurred child labor laws apparently 🤣
I forgot that they did that!! Haha
Thanks for taking us on a trip down memory lane. 80's and 90's kids definitely were lucky to grow up with this store. Please cover Delia's, Claire's or Anchor Blue in your future videos.
I straight up had a dream last night that I was shopping in Claires, and was self-consciously realizing that I still bought all of my earrings from there as an adult.
I was literally coming to the comments to ask about delia's! It's such an iconic store and since I'm gen z, it closed JUST before I had my own money to shop there :(
Don’t forget, Icing, the sister, store of Claire’s and the Art Stuff Club from Bath and Bodyworks.
I see your comments on almost all the same video essays I watch, it's cool to see such similar taste among strangers 😄 hope ur having a good day Trina Q!
Omg Delias! I was too young for them but I remember my sister getting the catalogs in the mail… remember millers outpost? Lol
My grandfather was actuality the former CEO of the Limited Too (Michael W Rayden) so this video hit very close to home for me lol, amazing video as always 🥰
Wow. Talk about close to home!
I definitely remember Limited Too from my childhood, and seeing how bright and fun the stores looked. Since I'm transgender, I didn't get to experience girlhood, so I looked at it from the sidelines and felt jealous at what the girls got to have. As a young adult, while still pre-transition albeit gender-questioning, I actually thought about applying to work at a Justice store (that was previously a Limited Too location).
At least as an adult, I finally feel free to shop at whatever adult store I want to, regardless of gender. I'm pretty conservative fashion-wise, but some of that stems from the style of some of my favorite women's stores; think along the lines of WHBM or Ann Taylor here, with the former being my favorite (I've yet to purchase an Ann Taylor item, but their style resonates with me). The Limited (the adult women's store from which Limited Too originally spun off from) would have also been among one of these stores if it still existed.
I'll note that these particular stores are often known for catering to career women, but I find a certain mix of androgyny and sophistication in professional women's clothing that matches well with my internal sense of gender identity. Not all the clothes in those stores are "boring" professional clothes though; WHBM has some pretty stylish stuff that can easily be worn casually.
I remember they always had the biggest selection of camisole tanks, some were lace trim, some plain elastic trim, every shade of neon you could imagine. You know the grip cami tanks had on us 2000’s kids.
Wow, where did the time go? I miss the 90s and 2000s so freaking bad.😢😢😢 Being a kid again, going to the mall and having a great time, not worrying about anything, just enjoying life. Adulting suck so hard sometimes😣
God the 00's being gone makes me almost cry sometimes
@@juliaostlund9360 😭 I Miss The Early 2000's! 😭
IKR⁉️💕
I miss my childhood
I think early 2000s catalog shopping for preteens is an interesting conversation. Because it was also popular with Delia’s and the American Girl catalog. And now catalog shopping is replaced with internet shopping (which we still had then, but people had a lot more qualms about shopping for clothes online back then - even though shopping from a catalog isn’t really that much different 🤷🏻♀️). But I feel like those catalogs were really influential.
They certainly were for me! I LOVED the American Girl doll catalogues. I used to read through the whole thing and look at the prices of what I wanted so I knew how much money I’d have to save for certain accessories. Also, before social media I’d read up on tween/teen celebrities in magazines. I grew up taping the posters I took out of Tiger Beat magazine onto my walls and taking those cheesy love quizzes with friends. Magazines and catalogues definitely had an influence on what I thought was trendy or cool at the time.
For sure! I spent SO MUCH time going through the catalogs and circling things I wanted. Then I’d day dream about how cool I’d look in all those clothes my mom wasn’t gonna buy for me 😂
@@christiesmith7810 I did the same, but with the Toys R Us catalog. 😂
Omg the nostalgia! I'm 30 and boy did you take me back to going into Limited Too begging my mom for stuff, watching Lizzie McGuire, Zoey 101 and Unfabulous. Honestly looking back a lot the fashion we had then was tacky but as an 11 year old it was freaking gold. My little sister was born in the 2000s and loved Justice so it's cool to see that it lasted long enough for both of us to enjoy.
You should watch Lizzie McGuire as an adult. It is still super hilarious
Another 30 year old here too! 👋 It’s funny cause I was just commenting on how laughable the fashion was at that time, but a lot of it did make sense as it was a new millennium and fashion tried to get futuristic in it. The thing is, I think we were blessed at that time to be preteens, it was the perfect age to pull off those tacky outfits and we were youthful enough to not look silly like those in their 20’s did.
I will say, I think what is missing is that fashion experiment of having different opinions of material besides just cotton. Think it might help if there were pops of different materials that wasn’t tacky but had a purpose to the design. Yet something easier for the materials to be washed too as that’s likely why some of those trends never staid lol 😆
Just thought to myself “wow, a 30 year old and I have similarities!?” Then I age checked myself and remembered that I’m 25 and not 20 anymore… good god make it stop 🤣
I was a limited too girl from age 10-13, I had a gold sequins purse and a matching stretchy belt that wore with my brown culottes lol I remember lots of fabric flowers, rhinestones and brown and pink or brown and baby blue
Yes, that color pallete was everything!!
Omg the brown and blue color combo just unlocked core memories for me 😂
Brown apparently was a thing in girls clothing back in the day
Love your channel. Would you ever make a video on those Girls Life magazines from the early 2000s? Those magazines are so nostalgic for me I was searching them on eBay recently haha. I would love for you to review that era of innocent girly tween era magazines, there was a lot of fashion and makeup inspiration in them for young girls. Your channel is so great.
I loved Girls Life magazine!
The magazine is still running today!
omg i used to get those in middle school! loved them!
Omg seeing Alexa PenaVega in that red halter brings back memories! I was obsessed with it and convinced that THAT was the item of clothing that would change my life 😂
We bought a lot of our clothes from Goodwill, so this makes me pine for the tween lifestyle I wanted as a kid and now feel like I missed out on. But I'm old enough now to realize probably very few girls got to actually live that catalogue dream!
My first bralette was from limited too. 1999? Bright golden yellow with navy trim. Limited too in capital letters across the front. Ahhh good memories.
It would be so easy for them to have a comeback as their aesthetic was so similar to how newjeans, Olivia Rodrigo, Yena etc are now, the execs must actually be stupid because imagine how well a relaunch with the Y2K Thrift aesthetic would have/ still kind of would have done like omg?
Im saying! It would kinda work
Have different sections of the store be different aesthetics "cores" Kinda like a mish mash of Limited Too and old Hot topic/Spencers had a love child.
Especially when our childhood is back in fashion right now. They should jump on this y2k is back
i also was thinking this!
@@ThatEmoGirl that's exactly what Maurices is like, or at least used to be. I haven't been there in years to know, but it used to be divided by style.
I remember getting the catalog in the mail and putting stars next to everything I wanted. My mom said it was too expensive. I tried and tried but never got anything lol. I dont think they even let me go in the store. It was exclusively JC Penney for me. It was the IT brand when I was in elementary school. Limited Too, Lisa Frank & Bratz dolls were everything!
Omg same with my mom. I think I had one limited too t shirt. We were a JC Penney fam for sure lol
Same here. Anything limited too I had were hand me downs from my mom’s friends. We were more of a kohls and target family tho.
Jc penny is expensive too tho I don't understand
@@katc2040 Right?? I don't get it. My mom just loved JC Penney.
Have you seen the Lisa Frank x Crocs? I just ordered a pair. I miss the 90s & Y2K eara😢💔
i was always too big to shop at those cute girly places for clothes. i’m glad bigger little girls these days are getting more love.
I just had flashbacks of crying in their dressing room bc I was chubby too
I think me being bigger than a lot of tween girls is why my mom didn't want me to shop there. I forget what her excuse was, but I'm sure my size was the reason. With plus size seeming to be the norm in the US, it's no surprise that bigger people have options now.
@@Estassi55 me too girl. You were not alone 💕
@@Estassi55 omg same! That’s all I could think of with limited too. I was so overweight and crying in the dressing room. By the time justice came out I had an eating disorder though so I was like 20 wearing their clothes lol
Same I was tall and bigger I already had breasts in elementary I HATED these stores I wasn’t medically obese or anything but these stores made me hate femininity since I didn’t fit so I felt like less of a girl.
There were so many of these tween stores in the early 2000s! In Canada we didn't have Limited Too but we had similar places, like Siblings, La Senza Girl, Jacob Junior (off-brand of the women's clothing store Jacob) and also Le Chateau Junior, same thing! I loved those stores
For me I remember Triple Flip in Canada
Wait. La Senza had a children’s clothing line?! How did parents not flip out about that?
my parents usually told me they were too expensive but I loved browsing Limited Too. And looking at Delia*s catalogs. Claire’s was also a staple of the mall experience
My cousin worked at our local Limited Too with a ton of my outfits coming from there so the nostalgia is very real
that's interesting that Limited Too had High School Musical stuff--I thought the stores closed long before that movie came out. At least in my area, they moved around around 2002-03
anyone remember “club libby lu”? i strongly associate it with limited too. i’d love to see a deep dive on that
i NEED a libby lu video
Didn’t they sprinkle wishing dust/glitter???
I loved club Libby Lu days! I still have a backpack from there that says “At Club Libby Lu, girls rock,” but it looks dirty from makeup so I have to clean it. I used to have a Hannah Montana wig and mermaid brown curly hair extensions to add to your hair in an updo but I regrettably threw them away bc they were so tangly 😭. I miss that stuff, although I felt the wig didn’t suit me lolol I would’ve gladly never thrown those away if I could get those back but it’s ok.
I went to club Libby lu! Ugh the memories 🥺💕
there was one at a mall by me that i went to all the time. i cried so hard when it closed... i still have a few things from it floating around in my room lol
The way this store was such a staple of my childhood. I always looked forward to my sister’s and I birthdays every year as a kid because we would get the chance to buy a new outfit for our birthday party from Limited Too and Gap kids. And I always loved getting the Limited Too catalog in the mail and dream about what would be the perfect outfit for the first day of school.
Omg those advertisements for the lifestyle kits were giving me so much nostalgia. The sleepover kit with the satin pajamas and the inflatable chairs with the moons and stars?! Are you kidding me? That was my preteen dream.
I was obsessed with Limited Too when I was younger! 🌸 my childhood BFF and I would collect all the catalogs (Catazines) each month and pretend that we were those girls! Memory lane 💜
Amazing that you did a deep dive on Limited Too! When I was about 12 years old, a friend and I modeled for the store. We were styled in some outfits and then pretended to be mannequins in the store windows at the mall. We got to keep the outfits we modeled and my favorite keepsakes were the accessories. They were very hippie 70s revival. Purple circle lenses and a super cool glass marble surrounded by a metal dolphin on a black string necklace! ✌️
I still remember my first experience with Limited Too. It was magical! I got new outfit and felt like a whole new person. It was a huge part of my childhood in the early 2000’s
Who remembers the glittery pink gift cards??? My family didn’t have the money to shop at limited too , but I remember getting a gift card as a gift once or twice… even when I didn’t have money to buy anything, it didn’t ever stop me from going in the store and looking around. Just browsing was fun enough at the time, they had so much to look at! Those memories are so vivid, limited too clothes/accessories really did make a girl popular and feel fashionable lol. the early 2000s was an awesome time to be a kid/tween.
I only got to go to limited too once, but as someone who was a short, chubby tomboy it was very relieving that they had those half sizes and actually had clothing that fit me
I was 8 in 2003, so Limited Too was my absolute dream. It felt so immerse and authentic and glamorous. The photo booth, the dressing rooms, the candy stands, the colors and prints everything felt so thoughtful but natural. Like they really understood what I was dreaming of having and being. I truly don’t think a brand since has ever captured that as well as LT. I still treasure the pieces I have in my old closet storage!
I remember shopping at justice as a preteen as well as being obsessed with Claire’s at the time and always begging my mom to take me there whenever we had went to the mall
I'm embarrassed to say how many times I would talk my mom into taking me there and buying so much clothing. I wore a faux fur-lined denim coat from there for years. I remember the catalogs and wanting to get all the furniture, and absolutely buying all the Lizzie McGuire stuff when it came out. LTD2 introduced me to Neopets. I definitely bought into the lifestyle they were selling me.
I remember my parents got me an outfit at Limited Too for my 10th birthday and it was my most prized possession lol I felt so hip
your intro is one of the most visually satisfying things to have graced my presences.
I could listen to/watch it for HOURSSS. Love ya
this unlocked a memory i hadn't accessed in years about the limited too book series... does anyone else remember these? the premise was that 4 random girls in a mall were scouted as limited too models and got to go to all kinds of marketing events. for some reason i vividly remember a scene where they got hitclips at legoworld 😂😂😂 anyway, thanks for this nostalgic trip down memory lane!
Limited Too was truly a sanctuary to me growing up. The small town I lived didn’t have a major shopping scene, so going out of town during holidays and seeing this store while shopping at the mall was a dream come true. It taught me so much about trends and fashion in general.
Seeing my favorite youtuber create a video on the subject made my week. Thank you!
I’m 17 so had no idea what limited too was, but Justice was ssooooo prevalent in my life. It’s funny that compared to its parent company it was seen as cheaper, because I always thought justice was super boujee as a kid. I remember getting a justice gift card for Christmas and spending almost an hour deciding what variation of tie dye tank top to buy.
It’s strange how there doesn’t seem to be a junior or tween style anymore, it kind of feels like the line has really blurred. I’m 35, sort of feel like I was the last generation
Because kids want to go from kid to adult as soon as they turn 10, because they think they have to in order to be cool. It's depressing.
@@cantsay2205 In a way it changed to how it used to be some generations ago. Up until shortly after WWII the concept of teens or tweens didn't really exist. There were special clothes for small children and everyone one else wore miniature versions of modest adult clothes. I have some old family pictures of someone's confirmation party and it's almost impossible to tell the adults from the teens (13-14).
I wore so many of my older sister's limited too hand-me-downs. Somewhere we still have the tiny photo booth pictures from the one they had in the store too. I also acquired a small collection of neopets plushies from there when it was in its heyday. Still have them today. My heart broke for my younger sister not being able to experience the old vibes when they got bought out and changed the name of the store. And then everything had that solidly 2010s feel to it instead.
I remember Justice was huge in my town. My best friend got so much stuff from there but she was an only child and I had 4 brothers. So my mom mostly took us to goodwill and would take me to Justice once a year as a treat. I miss my poncho though and kinda wish those would come back 🤣
I was obsessed with limited too as a tween! I didn’t go too often, but I was so excited to get the magazine and look at what I thought was the height of fashion for my age! This was a cool throwback!
I spent my tween years in Qatar and at the nearest mall there was a Limited Too and Justice next to each other - we all loved it because it was 'cool' clothing that still met the requirements of modesty for school. My favourite piece from there was a pair of olive and neon pink capris. Simpler times
my mom would let me buy like one thing there per year. It was really expensive! I remember the clothes I got were INTENSE. A glitterly rainbow turtleneck, a skin tight coppery metallic American flag t-shirt
i L I V E D in limited too. i still have fuzzy notebooks, glitter pouches, and those fun “fill in the blank” books they sold. they had an amazing thing going back then. it was sad to see it die off. at least i was alive during that time. ♥️
Limited Too was every tween girls favorite...unless you were a fat kid. I hit puberty at 10, and gained a lot of weight because of it. Suddenly, I couldn't dress like the other kids in my class, or wear things that felt youthful or cute. I was quickly turned away from Limited Too, and was really glad that Justice still had clothes I could wear. I noticed that Limited Too never did adapt that sizing either, another way they just didn't keep up with the fashion world.
Me too. I wore nothing but sweat pants for a while there. Too short for adult women's and too fat for tween styles
This... I mentioned it in my comment, but I had a Limited Too employee, when I asked about a dress I wanted to try on, take one look at me, scoff and say "Oh honey, we don't make clothes for YOU" and SNATCHED IT OUT OF MY HANDS and told me to get out of the store. My mom was furious. I was 11 and not feeling well from getting my first period so she had wanted to do something to cheer me up and THIS was how I got treated. We went to Justice and Hot Topic.
Had my goth awakening and never wore the cute trendy clothes I used to love again.
I loved shopping at Limited Too! and heck yeah they were expensive for my small allowance I got as a preteen lol. But the stores were always so fun and it was a great place to shop with friends.
There was a build a bear in front of limited too at the mall near me. I would use any money and gift cards I got for birthdays and holidays in that specific section of the mall. I even had a birthday party there.
Also RIP catalog models! I used to be one lol
Ugh , the gum ball machine! To this day, I still own my initialed zip pouch, which I use for my feminine products. I remember when JLo had her clothing line there, I had a velour suit and some t shirts. So many adorable memories. I’ve seen people cringe about the styles from back then, but honestly my parents were fly, so they always bought me cute stuff from there, nothing cringey! What a time!
it would be rlly fun if you did a video on the rise and fall + an analysis of pre-teen fashion in general! It would be very culturally relevant in an era where ten year olds are obsessed with twenty year olds on tiktok and I would love to see it!
i remember how a lot of girls in elementary school at the time when I was young was wearing a lot of unlimited clothes and they looked great, and they looked really cool. it's ashamed of how it ended since looks fun to wear to see.
Every school year when I was in elementary school my mother would drive me about an hour and a half away to the mall where I would go school shopping at my favorite store Limited Too. Circa early 2000s. Such simpler times, I’d give anything to be a kid again. And to have my mom healthy again.
Ugh, Limited Too was my favorite store growing up. It closing honestly broke my heart lol. I still have the monopoly game and some sweatpants lol
Omg what a trip down memory lane. As a 90s kid early 2000s tween this was my childhood. I always wanted the lizzie Mcguire stuff, my scene girls neopets webkins build a bear, oh man those were the days. Adulting sucks eggs so hard I wish I could go back some days, but with our childhoods back in full swing companies should jump on this, including justice/ limited too. Y2K fashion is back
This video was so interesting to me because as a tween just over 10 years ago I felt there was no store that catered to both my size and my tastes, and resorted to borrowing clothes from my mum that suited me. And now I think it's even worse. I work for a kids clothing store and our tween size range is only available online. I turn away tween customers daily and it makes me so sad because there's clearly a gap and it's such a hard age when it comes to shopping for oneself. But I think it's also hard for brands to toe the line between meeting the desires of tweens while not stepping into age-inappropriateness. This video made me extremely jealous of american tweens in the late 90s/early 2000s.
You're definitely correct about "tween" fashion and why it doesn't really seem to be a thing today. I was definitely a tween in the early-2000s, I just wasn't a girl so I didn't get to get all the fun stuff. Needless to say, I was so jealous of the girls who got to shop at Limited Too!
Even though I didn't get to experience it as a kid, I felt that same kind of rush the first time I got to try on and purchase women's clothing. This was in the mid-2010s, and Forever 21 and H&M were my go-to brands then. By the late-2010s, my fashion tastes quickly matured beyond these fast-fashion brands, and WHBM became my new go-to brand (and has remained such ever sense).
We didn’t have a Limited Too in my hometown but I remember the Disney channel having some kind of tie in sale once. I think that’s the only way I knew about it.
OMG the nostalgia! I never shopped there but I dreamed of doing so. Being from a city somehow close to the US-Mexico border, my best friend (and other girls at school) used to have all these cool clothes and accessories, made me super jealous at the time. By the time I had a visa again, I had grown out of it :( Big big fomo
This reminds me of Club Libby Lu, I loved that place 💞
This made me realize how heavy we were into knockoffs bc i had all this stuff but never shopped at limited too 😅
I only had a few things from Limited Too. It was pretty expensive, but man, I dreamed of having a closet full of their clothes. I got the monthly cataloge that I really enjoyed flipping through. This video brought back a lot of memories!
As a millennial who grew up in Australia, I always wanted visit Limited Too because they sold Neopets merch. I had no idea what the store actually was, though. Now I feel so informed, haha. Thanks!!
Watching all this y2k footage is so soothing lol😂
This brings back so many memories! My cousins and I would go to Limited Too for back to school shopping around 2004-2005.
I remember i was OBSESSED with LT. like it was my thing. And keep in mind i lived in Ecuador so we didnt have that there. I begged my mom everytime she went to USA to work to PLS get me a shirt or something from that store I was addicted lmao
My favorite pair of jeans I have ever owned came from Limited Too. They were slightly distressed, covered in green vine designs, and green and blue rhinestones. Probably couldn't pull anything like them off now, but I still love the memory of the whimsical nature of those jeans.
I remember my aunt bought me a gift card for Limited Too one year when I was in middle school and nothing fit me in the entire store. It was like the worst introduction to womanhood ever.
That’s so sad 😢 I worked at justice like 10 years ago, and they had up to size xl (16-18) girls. With a few bigger items too. The size range was much better
I loved Limited Too’s clothing. I always wondered what happened to the stores and why Justice’s were taking their place
i genuinely think if limited too re-rebranded as a teen/young adult store it would THRIVE in this y2k revival era. i know i would be there. also for them to consider plus sizes would set them so far apart from other brands trying to do this rn. i also really wish Libby Lu would make a come back :,(
LIMITED TOO WAS THE PLACE OMG SWEET AND SASSY BIRTHDAY PARTIES WERE ALL WE DREAMED OFF AND WE ALL ASKED FOR GIFTCARDS TO JUSTICE the early 2000s were great I was so happy to get my cousins and friends handmedowns
I just want to say thank you for making this video 😭! I didn’t get to experience limited too for too long when it was around and not many people have a video of it. I was beginning to think it was a mirage I had thought of because I wanted to see girly things in my mall. I glad I finally got to learn more about the store that made my heart skip a beat😭❤️.
Limited Too introduced me to Neopets....I just remember seeing a Neopets tee-shirt in there store and falling in love with the little critters.
Edit: I also bought my first 'cosplay' outfit at Justice. Pink tiger striped tee-shirt with matching gloves and pink cheetah spotted skirt with matching socks. I turned a pink chain belt with a butterfly charm into a necklace/collar and topped off my look with pink cosplay cat ears and tail. I loved that outfit and wore it whenever I could until a physically out grew it. I still have the ears and necklace.
I remember wearing clothes in limited too as preteen but I never went to justice because I was a teenager by then
I loved Limited Too! I had a shirt from there that I loved in middle school. I would also get the catalogue in the mail and play a game where I could “pick” one item from every page to “have”
I sadly did not shop at Limited Too and I actually had zero knowledge of their existence because I'm from Alaska and we always joke that we get everything last, for instance there wasn't a Victoria Secret in the big mall till 2014. I was definitely a Delia's girl, those catalogues was something I spent hours combing over and circling things I wanted my parents to order me. They never did, shipping prices for "non-continential" was insane. I was more of a bargain grabber from JC Penny, Wet Seal and saved my pennies for Hot Topic. This was a really fun video.
I loved visiting Limited Too growing up...but their clothes were kinda pricey and I was usually too chubby to fit into the clothes
this is such a nostalgic thing for me, thanks for making this!!
I remember getting my first Nintendo DS, a pink one, from limited too with all the money I saved up from chores when I was like 7. Also my first game was imagine babyz
I remember buying webkinz there!!
As a fat kid, I could never fit into their clothes. My tall friends had the same issues. I'd hope that a revival would be more inclusive!
Yeah! I was just like, Large, so by the time i was the age demographic for limited too i was already adult sized. I can see the problem for catering to tweens (aside from growing up fast) is that u have a bunch of kids who are adult sized already, and a bunch of them who are still pipsqueaks xD But i did like getting whatever junk they sold (including hit clips, and my pink DS lite)
asking the world’s most important questions! thank you modern gurlz 🤍
I remember shopping at Justice more but I did own a couple Limited Too items and remember seeing them in malls. Justice was a fun experience they always had a great stock of YA books that were trending, cushions and the tv was always set to Cartoon Network. The one in my town pretty much was a slightly cheaper Target with its own sections for parents to get shopping done for clothes and home goods. And yeah in 2020 the entire outlet where the Justice was shut down including my gym I went to which was the only reason I even noticed. It’s really sad. Just an entire block of businesses gone. The McDonalds and Buffalo Wild Wings survived but they had their own standalone buildings.
My mom wouldn’t let me ship here because it was too expensive. But I’d always go in just so i could look at all the pretty clothes
i worked at a toystore in 2021 and we received so many jojo siwa justice items to sell. soon became clearance items lol
Limited Too was my store growing up. I remember when my mom and aunt would buy me some of their clothes for me sometimes growing up so I could always look cute wherever I go, whether it's school, slumber parties, and even cookouts. I wish those days were back.
Watching this video and seeing items I owned as a tween in was definitely a nostalgia trip
Love this channel, such good topics. I LOVED LT in the early 2000s as a kid, I was still young enough when Justice came out but it just wasn’t as cool as Limited Too to me 😬 my entire closet was just LT and justice
I wasn’t around for limited too but I lovedddd justice. I shopped at justice till like 7th grade lmao. I always beelined for the clearance section and spent all my money there.
do Delias next! I worked there in high school and felt that was their downfall. they didn't know who they wanted to cater to. they would have some cute stuff and then galaxy unicorn leggings trying to compete with both justice and forever 21. I felt like no one in high school wanted to possibly see their same outfit on a 9 year old. but it definitely served a nostalgia and a place in early tween fashion.and was most peoples first introduction to the graphic tee
Great vid!!. I happened to be in Walmart over the holidays and to my surprise they had Justice brand clothing, shoes &accessories. The quality was kinda bad though so I just had a moment of nostalgia and kept it moving.
It would be nice to see the
Limited🌸Too come back though.