Layout Teardown: Episode 1 - How Dailymail’s Outrageous Ads Make So Much Money

Layout Teardown is a video series where Ben and Brock breakdown the ad strategy and website layout of popular publishers. In this week's episode, we're taking a look at the Daily Mail, a popular news tabloid website in the UK, US, and Australia. Ben and Brock talk through the reasons behind Daily Mail's page RPM strategy, the advertising layout on desktop on mobile, and their ad loading setup.
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📕 Video chapters if you'd like to skip through
00:00 - Intro
00:26 - Overview of Daily Mail
01:40 - Ad strategy of Daily Mail
02:26 - Desktop layout & traffic breakdown
04:30 - Core Web Vitals
05:29 - Ad refresh
05:53 - Network partners stack
06:18 - Outstream player unit
08:19 - Billboard unit
10:20 - Rail units
12:30 - Sidebar unit, multi size
14:10 - Publift's mini scroller unit
14:40 - In content units
16:58 - Infinite scroll
17:24 - Outbrain unit
19:18 - Ad loading
25:15 - Publift's Adaptive tag
27:44 - Mobile layout
27:51 - Video player
28:16 - Interscroller
29:22 - Swipe for next story feature
29:40 - In content units
32:10 - Mobile analytics
33:07 - Outro
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🔎 Get your own layout teardown
Reach out to us here and quote "LTDailyMail" in the "How can we help" section: bit.ly/42LeFCx
Visit our website | bit.ly/3JqO86Q
⬇️ Download "AdWizard" Chrome Extension! ⬇️
An industry-leading ad ops extension that allows publishers to view data on their AdExchange and Prebid Ads | bit.ly/3NpDxKC
Other Chrome Extensions used:
👉 Headerbid Expert | bit.ly/44lKgvZ
👉 SimilarWeb | bit.ly/3Xsev27
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🧠 MORE RESOURCES
👉 Ad Placement Strategies | bit.ly/3XhPBC8
👉 Ad Layout Optimization Service | bit.ly/3Pm4VM9
👉 What is Programmatic Advertising | bit.ly/3NFn9Wz
👉 Programmatic Advertising Trends | bit.ly/3NmxQwJ
👉 Want more info on mobile ad networks? We've got you covered!
Best Mobile ad networks | bit.ly/3NF5kYM
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More Publift ✨
LinkedIn | / publift
Twitter | / publifthq
Instagram | / publiftmedia
Website | www.publift.com
Don't forget to subscribe & press the bell 🔔 for more updates!
#dailymail #adlayout #programmaticadvertising

[@alonzo3668]

"PromoSM"

[@eyelight3056]

It's covered with too much advertising with annoying videos, I stop reading it when the huge Stan Ad covers the bottom of the page.