This video was well researched and much needed in Indian beauty space as not many people are aware of the business side of beauty. Shreya, You are a voice that matters in the Indian beauty community. Make this a series. You are one of very few people who can be trusted to always voice their honest opinions. Sending you lots of love 💕
True! There are hardly any people whom we can truly trust in the beauty space. Shreya Jain, Mandvi Singh, Jovita George, Shweta Nair and Aanam C are the ONLY ones I trust blindly!
@@SonaliBorkar i like samapti banerjee recently she's been getting big which is great she was honest and bashed big brands like mamaearth patanjali wow etc
She is so underrated Omg!She deserves millions of followers....this generation is seriously not understanding who is honest and what is the real content.
it is so appreciable that you are doing these videos.✨✨ I watch Kelly Gooch, Jessica Braun and a lot of other western beauty vloggers and they always include brand and business related information on their channel (which I know for a fact that that is accepted there) but in India people are just interested in shitty vlogs, sponsored reviews, superficial information about products, just everything and anything but knowledgeable content. I want to gain information regarding Indian beauty brands and their cruelty free status but not a lot of information is present online so a huge thanks to you for stepping up on the bandwagon. Just like 10 years ago, it is you who is bringing revolution into the Indian beauty industry by bringing these beauty chats. I love you and thank you✨
Mamaearth is definitely very shady in terms of growth...during covid times they grew tremendously with TVCs and all.. thank God someone noticed it and talked about it. Just some time ago I discovered of them acquiring Dr sheths and aqualogica and it broke my heart😢 Huge thumbs up to this video
It's annoying how because of all these acquisitions, on Nykaa, if you search for anything, the top results are always Nykaa cosmetics, Nykaa Naturals, Kay beauty, Dot and Key, Earth Rhythm, Mamaearth, Dermaco, Dr. Seths and Aqualogica. Plus I used to buy BBlunt products because they were good and by Adhuna Akhtar so I'm shocked that they were acquired by Mamaearth's parent company. And now it makes sense why SOOO many influencers were promoting BBlunt and their "iconic Bollywood looks" all at the same time. It really affects the perception of these brands, and i don't think I'll shop from them anymore.
Your observation about mamaearth’s penetration is on point. You should definitely make more in depth video. And this video totally reminded me of IIM case study days. Hours of research confidently presented in minutes❤
Yes talk about Nykaa please. I used to really adore it as a breakthrough platform in the Indian beauty industry but now.... Not so much. If anything, I find their business practices shady and sometimes down right unethical. It would be interesting to hear your take on it.
I cant imagine how much research hours Shreya has put in this....thank you Shreya so much, we need this perspective too....lots of love and respect for you....plz keep doing it...😊🤗
I am loving how this channel is changing from a beauty channel to business case study channel. I am liking her regardless as she is giving business knowledge for us to explore the world differently which is better than just posting looks that noone would ever create. More power to you SJ.
Yes, we need to know more about mamaearth more because there was a phase when everyone was promoting that brand like anything and now most of the creators avoid speaking about that brand. And again now all of a sudden there makeup range is making noise and again everyone is suggesting there products! I used to order from Derma Co but when I received the parcel and it came in a Honasa packaging I was in disbelief for a moment but then I did not use the products because I do not trust the brand at all
This video is indeed a refresher, beauty bloggers won’t have to necessarily sit and show us doing makeup or sharing tips they can also talk some badass business stats, kudos
Thats how the world works sis... Not just the beauty industry... The small group at the top just keeps getting and remaining powerful. I dont think many at the top like people like you discussing the truth, but I appreciate it. Not many will have the courage to do what you did. Its nice that you think as a consumer (one of us) first and not just as an "influencer". Its necessary to question everything always and like you said, its not about making it our life's mission to single handedly take out the most powerful entities on the planet, but its about being aware and well informed and not being afraid to question and have open and healthy conversations. I love it, so keep them videos coming ❤
People call you QUEEN for a reason, Shreya❤ I was wondering since a few days that WHERE IS SHREYA? Now I know.. she was working on something sooooo unique and equally important!! How well researched this content is & something that is not really talked about! Huge respect🫡 & Much love❤️ So proud to be a part of #SJFam ❤
Of course Shreya...please make this as a series..please share "Mama earth" s journey..it would be interesting to know how they do that.. Lots and lots of love ❤❤
This is a topic I had so minimum knowledge about but now I'm intrigued to know more. I'll definitely try to do my research now because I do like the beauty space and would definitely love to know more about Nykaa and Mamaearth from you too... I generally don't comment much but I love your content Shreya❤
The amount of information I get on this channel even as a content creator is just incredible. She is the powerhouse of creativity. How on earth do you come up with videos on topics like these that we can’t even think of that we needed.
I can hear Shreya speak for hours and these type of topics are so interesting because we don't have this much of knowledge and we don't even think in this direction. I m really liking this series. She puts so much effort in her videos and that's called the quality.❤❤❤
11:20 i mean i hatee mama earth! The thing which made me hate is their advertisements! It's soo hyped up that it make me loose interest. Soo exhausting and i just cant trust them for no reason. Obviously every person is going to talk good when it comes to ADs. (But i only trust yours shreya❤). I never used mama earth products but my mom used it and found nothing working and when i came to know about their sister brand aqualogica, i had this in my mind that ill never use it. I just cant trust them idk why. And i cant understand how are they planting trees with each and every product.
Your thoughts about brands like Plum, Kiro, Just herbs, Juicy chemistry.... Cant wait to hear your findings!!❤ Also Mars, Swiss beauty like how these brands are pushing good quality products with lower prices? Have we been paying more or its *something* else going on with them?🧐
For mamaearth i have seen they have targeted audience like i joined a facebook group related to moms and babies and whenever someone asks for any product suggestion related to mom and child the whole comment section recommends mamaearth with almost same narrative.I think its a brand strategy but i actually dont know all moms are their pr partners or what..a genuine person will actually understand its all like robotics replies.
I maybe wrong but I remember using Dr. Sheth's cleansing oil and I really liked it and this was before they got acquired by Honasa. The next time I purchased it, the pump was gone from the packaging and the cleansing oil just smelled straight up like coconut oil and I kept wondering why this product that I really liked felt so different. Then I got to know that Dr. Sheth's was acquired by Honasa and everything made sense. I stopped buying it after that. It's just my opinion but I'm really not liking what Honasa is doing to the brands it has acquired.
The most interesting video i have seen in years about our space ,I think there is nothing i disagree with especially regarding honasa (mamaearth) i always felt its shady n now knowing the brands they aquired im a little eeekky ,definitely want you to make this a series talk about these parent companies their growth thw things u find shady...Also plz talk about how bad cheap makeup can be ,its really damaging because ingredients arent good would love you educate us about it..
Yes yes yes. You should really make this a series. Would really love to watch these kind of videos. Now I'm curious to know about mamaearth growth. Plz make a video about it asap😄
Jo SHREYA JAIN se inspired h unkey 6 Million Subscribers Hai Aur Khud Shreya k 7.52 lakh bss.. Irony Ps- I know Shreya ko Numbers se pharak Nahi prta but something I noticed while hearing other creator interviews & Videos
Honestly, I would love more videos like this. This whole conversation is exciting and brings a different perspective, especially on how we consume certain brands. This type of content is not very prevalent in the Indian beauty space but I believe it will find an audience and you are sincerely one of the best people in this community to start this new type of content. Looking forward to more videos like this.
The only Indian beauty Influencer who genuinely has lot of knowledge about beauty industry. This video blew my mind and how. Really appreciate your efforts on doing so much of research for this video. It was indeed very informative and useful. I would really love to see a separate video on Nykaa & Mama Earth’s journey and also your experience with them (if you are fine sharing) Also talking about My glam, even I was a part of their mass Collab. We used to get products every month but had no say whatsoever for content creation and review. After few months I stopped working with them. Thank you so much for enlightening us with such thorough information 😊
Hello shreya.. Speak about brands and their weird marketing strategies and social media campaigns.. Especially about Dot n key , mamaearth & myglamm. They are rigorously doing influencer marketing and how!!!😂
Please continue with such topics it’s very informative and we as a consumer should be aware of their practices also apart from their marketing so it’s a very good initiative… we would love to hear more
we want more of these beauty chat with SJ i love how you OG UA-camr taking beauty and makeup standards to next level showing the world true mirror and allowing us too see through the box ....
YAAAASSS!! These conversations and informations need to be shared sis!! Yaa we want you all to get more brand collaboration but we wanna know the story behind the brand and their journey as well. not to criticise or something but its soo freaking cool❤❤
Shreya dii, you're like an elder sister to me. You are so positive and graceful. Everytime I watch your videos I really feel attached. You're the only youtuber who still has the same vibe, the same attitude, the same passion and the same love from the beginning. You're really really sweet. You know what your people need and your content is always upto the mark. You really deserve more appreciation and followers 💕💕💕
Talk about Minimalist skincare which has recently ventured into the US market and is becoming a favorite there. They have changed formulations and their recent launches are bomb products!
I indian makeup brands really need to make good blush sticks,liquid &cream blushes, lip &cheek tints, contour sticks, highlighter sticks, liquid and stick eyeshadows, stick foundation etc- and we need multiple varieties and choices from diff brands, not just one or two brands making a few of these products. They need to work on attractive cute packaging, cause most indian packagings are so basic, underwhelming, just meh while international brands take the sales just for their pretty colourful packaging. And we need them to be easily available. Make them available on multiple websites and stores, not just on one or two. And make them of good quality and usable, not just a fad that we waste our money over.
Good research Shreya on companies but I feel that mamaearth had some issues with their quality but over the years they have evolved especially in the makeup line. I think you should give a try on their makeup like lipsticks and foundation.
Loved this beauty talk! I used to keep searching and reading about the acquisition of these companies by Nykaa as well, absolutely love Dot and Key as a brand and their products work quite well! Got a lot of insight regarding all the business side of all the brands we've being exposed to for a while now! Excellent video, liked it even more than the product reviews 🤩
Hi Shreya! Love the video! This is the type of videos i consume alot of or read alot about (for the fashion space) its interesting in the beauty space too, especially the acquisitions, because honestly it is so evident by brand collaborations with the influencers , for ex dr sheths previously was talked about only in no ads true recommendation side, and there was a period where they collabed with everybody. It was crazy, i think brand collaborations atleast have a negative feel to me. It makes me not want to buy it. Also all the high end vs low end formula from the same parent company could be so interesting to compare! That could be extremely interesting. :) (i would love to analyse it too) overall amazing video!
It's so so interesting to listen. Some are the things which I already know and some new things as well. Definitely want to know more about specific companies and their growth. 😊🖤
Absolutely would love to see that video on mamaearth! I don’t understand how that horrible brand is up and running. Would love to talk about the paid reviews and robot comments too. Also it’s funny to see how mamaearth products are horrible but at the same time aqualogica and derma co are amazing! I mean how does that happen??
I don't know i don't like mamaearth but then i like products of derma co and aqualogica! Also ive noticed that their packaging is also similar. They just use different outer wrapper and different products. I do agree when there is lots of ad showing through the influencer i get suspicious. Like if are these people (influencers) even giving their genuine opinion!? That's why as Jovita said consume information from people whom you genuinely trust.
Is that why I have started seeing Dr. Sheths ad everywhere now . Also they run B1G1 way too often. I love that brand ...I just don't want it to go down the level of Mama earth or Aqualogica😢
Oh man what an interesting information she’s sharing! This is so good to know about companies and their business and how they think for cheating or winning us! Id like to know more! Please share such informative videos! ❤
Loved this video! It is very rare that beauty influencers talk about in-depth topics like this! Appreciate the research that you did and totally on point about Myglamm. Like yeah we know the brand is there but we still dont feel like buying it!
Well said! One has to be aware of choices they making. Recently tiktok and shorts on insta have been influencing at a rapid pace some of them r pretty avg products but again like i said this companies control the narrative and if not influencers can even fake it to get in good books or get better endorsements from brands in future. Iike i believe dont trust everything you see or hear on internet research a bit before making a decision.
Loved this video! Such a well researched, informative and intriguing video. I would love to have you narrate brand stories on your channel too! There's something about the way you explain all these things that just makes the audience pay rapt attention. I love listening to your long format videos while cooking and doing other routine work. Please don't stop making these videos under the pressure of having to keep up with the trend of 1 minute reels. More power to you!
Shreya please tell us more about these things too it's very interesting and i really like it and if no one gonna hear you remember I'm always here to listen your conversation
WOW … Can i say this video is Your comeback video❤ You are the first makeup influencer i have started watching since more a decade now!! You’re honest!! Please make more videos on this topic.. waiting for your makeup recommendations as well .. ❤ more power to you girl!! 🫶🏻
She is the ACTUAL BEAUTY INFLUENCERS like i mean there r so many influencers out there but all they do it review a product & vlogging & all that shit but if u ask them in dept what actually the SKIN CARE , MAKE UP is in dept they will be blank
Such an interesting video on the other facet of the Indian beauty! Kudos to you Shreya 👏 Yes! Yes! And yes to the focused discussions of the brands/companies you mentioned in the end. It's really interesting to know these unfamiliar details - the business side of a company or a brand which is very popular or
Whoa! Too much to process 🤯. Shreya, great video. You need to make more of such content. As consumers, we need to be aware of all this. Hope you turn this into a series ❤
We need to have a chat about mama earth please, I personally wanted to try their brand but the marketing strategy is so off putting, we don’t even get to know if a person genuinely likes mama earth or they are paid to say some good things about it!
now things are falling in place for me.. of how these brand from past few months are giving continues discount my glam baby chakra are giving there products in 200 rs dr sheth and many othr similar brands having constant B2G2 offers its crazy all crazy going out on that part how businessa r functioning these days
MORE BEAUTY CHAT VIDEOS PLEASE! ❤️ I’ve always been interested in this area and I’m so glad to see you talking about different aspects of the changing beauty industry in India. It’s almost like we witnessed it all together, sis☺️
This was a phenomenal conversation, Shreya! Please make it a series. This makes the whole narrative around beauty content more holistic. The facts you presented truly poked a chink in the armour and made me pause. Kudos for the content you bring out. Need more of these critical narratives from you!
NGL I do have knowledge behind what's going on with parent companies and their subordinate brands. Mostly I'm able to look into it when I order and pay online and the money is being transferred (Onesto labe, Pure play sciences Ltd., Honasa consumer Ltd.) to a parent manufacturer, or u get deals on other websites from a certain brand (eg. My glamm gives a lot of St. Botanica vouchers) or for instance the parent company label found on the packaging of certain brands (like Simple for Unilever). Glad you came up with this video. It can be an interesting topic of discussion that is new to the beauty space in India.
As an educated woman, i loved this content. It was so interesting to know how different brands are doing out there...i wouldn't browse them but jus cuz it's Shreya i watch it and it's a good influence so hence kudos to you Shreya. This was truly out of the box stuff.
This video was 🤯. I absolutely loved this as well the last conversational/ commentary video you did. I have been seeing a lot of youtubers in US do this & i have been wanting some in India to do it & there's no one better than you Shreya to do these videos. I would love to see videos on the evolution of Nykaa & Mama Earth.
She’s has been through a struggleful journey and I must say she is best out there , I have seen her growing….the topic you touched was untouched from soo long…hats of to your courage and knowledge…We would love to see more such content from you ❤
Such a well made video & spoke so much sense that I had to post a 2nd comment!😂 More power Shreya! 🧡 Yes people-especially teenagers, please think before you buy something that your fav influencer or youtuber recommends. Most of them are paid to hawk those products. I've seen a youtuber who'd recommend 200, 400 rupee products when she was struggling to recommending a 1200 rupee obscure company mascara just coz she was now popular enough. And the teenage girls were like Di, Di achcha hai na, batao, batao! 🤦♀Shameless such people! And there's one who can hardly pronounce CHARLOTTE TILBURY but uses & throws it in her viewers face now when earlier she was using nothing but low grade products. YT is enetrtaining! 😂😂
This is what an " influencer" should be like. Influnece us , have your own voice ,don't be a paid puppet of brands
Absolutely
Mamaearth needs a separate video in itself. Lots of shadow layers to deep dive into
Yes we need separate video on it💯
💯
True
Exactly Their Products Are Useless and Not Worth The Money At All 😮
mamaearth more like "mamawepretend"
This video was well researched and much needed in Indian beauty space as not many people are aware of the business side of beauty. Shreya, You are a voice that matters in the Indian beauty community. Make this a series. You are one of very few people who can be trusted to always voice their honest opinions. Sending you lots of love 💕
omg mandvi hii love ur work sm
True! There are hardly any people whom we can truly trust in the beauty space. Shreya Jain, Mandvi Singh, Jovita George, Shweta Nair and Aanam C are the ONLY ones I trust blindly!
@@SonaliBorkar i like samapti banerjee recently she's been getting big which is great she was honest and bashed big brands like mamaearth patanjali wow etc
She is so underrated Omg!She deserves millions of followers....this generation is seriously not understanding who is honest and what is the real content.
it is so appreciable that you are doing these videos.✨✨
I watch Kelly Gooch, Jessica Braun and a lot of other western beauty vloggers and they always include brand and business related information on their channel (which I know for a fact that that is accepted there) but in India people are just interested in shitty vlogs, sponsored reviews, superficial information about products, just everything and anything but knowledgeable content.
I want to gain information regarding Indian beauty brands and their cruelty free status but not a lot of information is present online so a huge thanks to you for stepping up on the bandwagon. Just like 10 years ago, it is you who is bringing revolution into the Indian beauty industry by bringing these beauty chats.
I love you and thank you✨
True that
Mamaearth is definitely very shady in terms of growth...during covid times they grew tremendously with TVCs and all.. thank God someone noticed it and talked about it. Just some time ago I discovered of them acquiring Dr sheths and aqualogica and it broke my heart😢
Huge thumbs up to this video
It's annoying how because of all these acquisitions, on Nykaa, if you search for anything, the top results are always Nykaa cosmetics, Nykaa Naturals, Kay beauty, Dot and Key, Earth Rhythm, Mamaearth, Dermaco, Dr. Seths and Aqualogica.
Plus I used to buy BBlunt products because they were good and by Adhuna Akhtar so I'm shocked that they were acquired by Mamaearth's parent company. And now it makes sense why SOOO many influencers were promoting BBlunt and their "iconic Bollywood looks" all at the same time. It really affects the perception of these brands, and i don't think I'll shop from them anymore.
So true!
Your observation about mamaearth’s penetration is on point. You should definitely make more in depth video. And this video totally reminded me of IIM case study days. Hours of research confidently presented in minutes❤
It's not the observation dude their products really sucks
Subtle IIM flex
Yes talk about Nykaa please. I used to really adore it as a breakthrough platform in the Indian beauty industry but now.... Not so much. If anything, I find their business practices shady and sometimes down right unethical. It would be interesting to hear your take on it.
I cant imagine how much research hours Shreya has put in this....thank you Shreya so much, we need this perspective too....lots of love and respect for you....plz keep doing it...😊🤗
I am loving how this channel is changing from a beauty channel to business case study channel. I am liking her regardless as she is giving business knowledge for us to explore the world differently which is better than just posting looks that noone would ever create. More power to you SJ.
Now this is what a true Beauty influencer is!
Yes, we need to know more about mamaearth more because there was a phase when everyone was promoting that brand like anything and now most of the creators avoid speaking about that brand.
And again now all of a sudden there makeup range is making noise and again everyone is suggesting there products!
I used to order from Derma Co but when I received the parcel and it came in a Honasa packaging I was in disbelief for a moment but then I did not use the products because I do not trust the brand at all
Also sugar owns the brands sugar pop and quench botanics as well under the parent company vellvette lifestyle pvt ltd
This video is indeed a refresher, beauty bloggers won’t have to necessarily sit and show us doing makeup or sharing tips they can also talk some badass business stats, kudos
Thats how the world works sis... Not just the beauty industry... The small group at the top just keeps getting and remaining powerful. I dont think many at the top like people like you discussing the truth, but I appreciate it. Not many will have the courage to do what you did. Its nice that you think as a consumer (one of us) first and not just as an "influencer". Its necessary to question everything always and like you said, its not about making it our life's mission to single handedly take out the most powerful entities on the planet, but its about being aware and well informed and not being afraid to question and have open and healthy conversations. I love it, so keep them videos coming ❤
I love how Shreya is always open and honest with such conversations, thanks a lot ❤
People call you QUEEN for a reason, Shreya❤
I was wondering since a few days that WHERE IS SHREYA? Now I know.. she was working on something sooooo unique and equally important!! How well researched this content is & something that is not really talked about!
Huge respect🫡 & Much love❤️
So proud to be a part of #SJFam ❤
Of course Shreya...please make this as a series..please share "Mama earth" s journey..it would be interesting to know how they do that..
Lots and lots of love ❤❤
This is a topic I had so minimum knowledge about but now I'm intrigued to know more. I'll definitely try to do my research now because I do like the beauty space and would definitely love to know more about Nykaa and Mamaearth from you too... I generally don't comment much but I love your content Shreya❤
The amount of information I get on this channel even as a content creator is just incredible. She is the powerhouse of creativity. How on earth do you come up with videos on topics like these that we can’t even think of that we needed.
I can hear Shreya speak for hours and these type of topics are so interesting because we don't have this much of knowledge and we don't even think in this direction. I m really liking this series. She puts so much effort in her videos and that's called the quality.❤❤❤
11:20 i mean i hatee mama earth! The thing which made me hate is their advertisements! It's soo hyped up that it make me loose interest. Soo exhausting and i just cant trust them for no reason. Obviously every person is going to talk good when it comes to ADs. (But i only trust yours shreya❤).
I never used mama earth products but my mom used it and found nothing working and when i came to know about their sister brand aqualogica, i had this in my mind that ill never use it. I just cant trust them idk why.
And i cant understand how are they planting trees with each and every product.
We definitely need more such videos of each brands in depth. This is really a new level of awareness of indian market ! Loved this video.
Yes, please make this Series.. This is like a podcast that i didn’t know i needed
Your thoughts about brands like Plum, Kiro, Just herbs, Juicy chemistry.... Cant wait to hear your findings!!❤
Also Mars, Swiss beauty like how these brands are pushing good quality products with lower prices? Have we been paying more or its *something* else going on with them?🧐
Oh god!!! I bought so many aqualogica products and now i get to know that it's with MamaEarth uff! Regrets!
Youre one of the only beauty content creators i trust and enjoy watching ! I love these kinds of videos keep it up!! 💜💜
For mamaearth i have seen they have targeted audience like i joined a facebook group related to moms and babies and whenever someone asks for any product suggestion related to mom and child the whole comment section recommends mamaearth with almost same narrative.I think its a brand strategy but i actually dont know all moms are their pr partners or what..a genuine person will actually understand its all like robotics replies.
I maybe wrong but I remember using Dr. Sheth's cleansing oil and I really liked it and this was before they got acquired by Honasa. The next time I purchased it, the pump was gone from the packaging and the cleansing oil just smelled straight up like coconut oil and I kept wondering why this product that I really liked felt so different. Then I got to know that Dr. Sheth's was acquired by Honasa and everything made sense. I stopped buying it after that. It's just my opinion but I'm really not liking what Honasa is doing to the brands it has acquired.
The most interesting video i have seen in years about our space ,I think there is nothing i disagree with especially regarding honasa (mamaearth) i always felt its shady n now knowing the brands they aquired im a little eeekky ,definitely want you to make this a series talk about these parent companies their growth thw things u find shady...Also plz talk about how bad cheap makeup can be ,its really damaging because ingredients arent good would love you educate us about it..
Yes yes yes. You should really make this a series. Would really love to watch these kind of videos. Now I'm curious to know about mamaearth growth. Plz make a video about it asap😄
What a Video 👏👏👏👏👏....so much in depth business and analytics videos from a #Skinfluencer ....Gutsy One !!
Jo SHREYA JAIN se inspired h unkey 6 Million Subscribers Hai Aur Khud Shreya k 7.52 lakh bss.. Irony
Ps- I know Shreya ko Numbers se pharak Nahi prta but something I noticed while hearing other creator interviews & Videos
Honestly, I would love more videos like this. This whole conversation is exciting and brings a different perspective, especially on how we consume certain brands. This type of content is not very prevalent in the Indian beauty space but I believe it will find an audience and you are sincerely one of the best people in this community to start this new type of content. Looking forward to more videos like this.
I think Sugar has sister brands like Sugarpop & QuenchBotanics under Sugar cosmetics aka Vellvette Lifestyle Private Limited.
The only Indian beauty Influencer who genuinely has lot of knowledge about beauty industry. This video blew my mind and how. Really appreciate your efforts on doing so much of research for this video. It was indeed very informative and useful.
I would really love to see a separate video on Nykaa & Mama Earth’s journey and also your experience with them (if you are fine sharing)
Also talking about My glam, even I was a part of their mass Collab. We used to get products every month but had no say whatsoever for content creation and review. After few months I stopped working with them.
Thank you so much for enlightening us with such thorough information 😊
Hello shreya.. Speak about brands and their weird marketing strategies and social media campaigns.. Especially about Dot n key , mamaearth & myglamm. They are rigorously doing influencer marketing and how!!!😂
Please continue with such topics it’s very informative and we as a consumer should be aware of their practices also apart from their marketing so it’s a very good initiative… we would love to hear more
How many of you want shreya to talk about mama earth (exclusively) in a separate video....
we want more of these beauty chat with SJ i love how you OG UA-camr taking beauty and makeup standards to next level showing the world true mirror and allowing us too see through the box ....
YAAAASSS!! These conversations and informations need to be shared sis!! Yaa we want you all to get more brand collaboration but we wanna know the story behind the brand and their journey as well. not to criticise or something but its soo freaking cool❤❤
Shreya dii, you're like an elder sister to me. You are so positive and graceful. Everytime I watch your videos I really feel attached. You're the only youtuber who still has the same vibe, the same attitude, the same passion and the same love from the beginning. You're really really sweet. You know what your people need and your content is always upto the mark. You really deserve more appreciation and followers 💕💕💕
Talk about Minimalist skincare which has recently ventured into the US market and is becoming a favorite there. They have changed formulations and their recent launches are bomb products!
I indian makeup brands really need to make good blush sticks,liquid &cream blushes, lip &cheek tints, contour sticks, highlighter sticks, liquid and stick eyeshadows, stick foundation etc- and we need multiple varieties and choices from diff brands, not just one or two brands making a few of these products. They need to work on attractive cute packaging, cause most indian packagings are so basic, underwhelming, just meh while international brands take the sales just for their pretty colourful packaging. And we need them to be easily available. Make them available on multiple websites and stores, not just on one or two. And make them of good quality and usable, not just a fad that we waste our money over.
Atlast someone talked about our beauty industry...
I don't know why but I never liked sugar or mama Earth products 😢
Good research Shreya on companies but I feel that mamaearth had some issues with their quality but over the years they have evolved especially in the makeup line. I think you should give a try on their makeup like lipsticks and foundation.
Love this! Much needed break from endless hauls and PR promotions.
Loved this beauty talk! I used to keep searching and reading about the acquisition of these companies by Nykaa as well, absolutely love Dot and Key as a brand and their products work quite well! Got a lot of insight regarding all the business side of all the brands we've being exposed to for a while now! Excellent video, liked it even more than the product reviews 🤩
Yes! Yes! Yes! Spill years of your knowledge, experience and expertise! I loved this long, detailed video!
Hi Shreya! Love the video! This is the type of videos i consume alot of or read alot about (for the fashion space) its interesting in the beauty space too, especially the acquisitions, because honestly it is so evident by brand collaborations with the influencers , for ex dr sheths previously was talked about only in no ads true recommendation side, and there was a period where they collabed with everybody. It was crazy, i think brand collaborations atleast have a negative feel to me. It makes me not want to buy it. Also all the high end vs low end formula from the same parent company could be so interesting to compare! That could be extremely interesting. :) (i would love to analyse it too) overall amazing video!
Loved the research you did, for making this video.. THIS IS the information that we all need!!!!
Please speak about Minimalist!
It's so so interesting to listen. Some are the things which I already know and some new things as well. Definitely want to know more about specific companies and their growth. 😊🖤
Absolutely would love to see that video on mamaearth! I don’t understand how that horrible brand is up and running.
Would love to talk about the paid reviews and robot comments too.
Also it’s funny to see how mamaearth products are horrible but at the same time aqualogica and derma co are amazing! I mean how does that happen??
I don't know i don't like mamaearth but then i like products of derma co and aqualogica! Also ive noticed that their packaging is also similar. They just use different outer wrapper and different products. I do agree when there is lots of ad showing through the influencer i get suspicious. Like if are these people (influencers) even giving their genuine opinion!? That's why as Jovita said consume information from people whom you genuinely trust.
Is that why I have started seeing Dr. Sheths ad everywhere now .
Also they run B1G1 way too often.
I love that brand ...I just don't want it to go down the level of Mama earth or Aqualogica😢
Oh man what an interesting information she’s sharing! This is so good to know about companies and their business and how they think for cheating or winning us! Id like to know more! Please share such informative videos! ❤
Loved this video! It is very rare that beauty influencers talk about in-depth topics like this!
Appreciate the research that you did and totally on point about Myglamm. Like yeah we know the brand is there but we still dont feel like buying it!
Well said! One has to be aware of choices they making. Recently tiktok and shorts on insta have been influencing at a rapid pace some of them r pretty avg products but again like i said this companies control the narrative and if not influencers can even fake it to get in good books or get better endorsements from brands in future. Iike i believe dont trust everything you see or hear on internet research a bit before making a decision.
Are you for real? This was sooo good! Hats off to you for not bowing down to the powerful and having your own say. ❤ there is NO ONE LIKE YOU YET.
Wow! Just Wow! Well researched video! Very intellectual! Loved it!
pls make more videos like this this is very HELPFUL.u r going in the right direction.
Loved this video! Such a well researched, informative and intriguing video. I would love to have you narrate brand stories on your channel too! There's something about the way you explain all these things that just makes the audience pay rapt attention. I love listening to your long format videos while cooking and doing other routine work. Please don't stop making these videos under the pressure of having to keep up with the trend of 1 minute reels. More power to you!
Shreya please tell us more about these things too it's very interesting and i really like it and if no one gonna hear you remember I'm always here to listen your conversation
I was also a bit shocked when I saw the Dr Sheth’s is being acquired by a parent company that has mama earth as well :3
WOW … Can i say this video is Your comeback video❤ You are the first makeup influencer i have started watching since more a decade now!! You’re honest!! Please make more videos on this topic.. waiting for your makeup recommendations as well .. ❤ more power to you girl!! 🫶🏻
Yes please! Let’s have more discussions on the business of beauty. Would love that.
That's a lot of information...it's good to know all of it.
Most of the myglamm products are really good tbh, i own almost everything from myglamm n have reviewed them too on my channel
She is the ACTUAL BEAUTY INFLUENCERS like i mean there r so many influencers out there but all they do it review a product & vlogging & all that shit but if u ask them in dept what actually the SKIN CARE , MAKE UP is in dept they will be blank
Please...please...continue this conversation.....it was so interesting and informative...looking forward to more such videos❤️
Fabulous Fabulous Fabulous Shreya !!! No wonder bblunt is being marketed so aggressively in the last couple of months.
Such an interesting video on the other facet of the Indian beauty! Kudos to you Shreya 👏
Yes! Yes! And yes to the focused discussions of the brands/companies you mentioned in the end. It's really interesting to know these unfamiliar details - the business side of a company or a brand which is very popular or
Whoa! Too much to process 🤯.
Shreya, great video. You need to make more of such content. As consumers, we need to be aware of all this. Hope you turn this into a series ❤
We need to have a chat about mama earth please, I personally wanted to try their brand but the marketing strategy is so off putting, we don’t even get to know if a person genuinely likes mama earth or they are paid to say some good things about it!
This channel is becoming the absolute beauty learning channel for me. Hats off girl.
now things are falling in place for me.. of how these brand from past few months are giving continues discount my glam baby chakra are giving there products in 200 rs dr sheth and many othr similar brands having constant B2G2 offers its crazy all crazy going out on that part how businessa r functioning these days
👏👏..... Thankyou 🤗♥️...yes please more and more info☺️ for better understanding about brands and how their journey happens.
Absolutely loved this.
Need absolutely need more videos like this in details.
I was hooked till the last sec of this video.
Take love.❤
Yes would love to hear more about this, specially about Nykaa and Sugar
I just love you 🤌🏻🩵
And most probably you will be first makeup youtuber who will talk abouttopic. Only the OG SJ can do this. 👑 for a reason.
Wow! Amazing insights into the real beauty 'industry' .. beyond just products.
Yes yes yes you deserve more growth shreya! Would love to see a podcast from you regarding it.
I rarely comment on YT videos but this is a really smart and unique video in the middle of typical beauty vids
MORE BEAUTY CHAT VIDEOS PLEASE! ❤️ I’ve always been interested in this area and I’m so glad to see you talking about different aspects of the changing beauty industry in India. It’s almost like we witnessed it all together, sis☺️
Very informative, Shreya! Really appreciate you sharing all this with your followers for them to research further and get curious :)
This is what a true true true influencer does, the amount of research you’ve done is commendable, we need a video on mama earth
This was a phenomenal conversation, Shreya! Please make it a series. This makes the whole narrative around beauty content more holistic. The facts you presented truly poked a chink in the armour and made me pause. Kudos for the content you bring out. Need more of these critical narratives from you!
Please do this with international brands, like an American brand and Korean beauty parents! ❤
NGL I do have knowledge behind what's going on with parent companies and their subordinate brands. Mostly I'm able to look into it when I order and pay online and the money is being transferred (Onesto labe, Pure play sciences Ltd., Honasa consumer Ltd.) to a parent manufacturer, or u get deals on other websites from a certain brand (eg. My glamm gives a lot of St. Botanica vouchers) or for instance the parent company label found on the packaging of certain brands (like Simple for Unilever). Glad you came up with this video. It can be an interesting topic of discussion that is new to the beauty space in India.
absolutely amazing and insightful video, would love to listen to more of these.
As an educated woman, i loved this content. It was so interesting to know how different brands are doing out there...i wouldn't browse them but jus cuz it's Shreya i watch it and it's a good influence so hence kudos to you Shreya. This was truly out of the box stuff.
This video was 🤯. I absolutely loved this as well the last conversational/ commentary video you did. I have been seeing a lot of youtubers in US do this & i have been wanting some in India to do it & there's no one better than you Shreya to do these videos.
I would love to see videos on the evolution of Nykaa & Mama Earth.
She’s has been through a struggleful journey and I must say she is best out there , I have seen her growing….the topic you touched was untouched from soo long…hats of to your courage and knowledge…We would love to see more such content from you ❤
It's more interesting to know about makeup!!!
I see so many videos for brand journey but nothing for Indian brand. Please I would love to see that ❤
There needs to be more conversation like this about parent companies and the subsidiaries so that we as consumers are more informed.
Yes we would love to hear about other companies like Mamaearth and Nykaa and how did they grow.
Such a well made video & spoke so much sense that I had to post a 2nd comment!😂 More power Shreya! 🧡
Yes people-especially teenagers, please think before you buy something that your fav influencer or youtuber recommends. Most of them are paid to hawk those products. I've seen a youtuber who'd recommend 200, 400 rupee products when she was struggling to recommending a 1200 rupee obscure company mascara just coz she was now popular enough. And the teenage girls were like Di, Di achcha hai na, batao, batao! 🤦♀Shameless such people! And there's one who can hardly pronounce CHARLOTTE TILBURY but uses & throws it in her viewers face now when earlier she was using nothing but low grade products. YT is enetrtaining! 😂😂