Big Swings, Bold Marketing with Adam Grossman of Boston Red Sox

#7 - This episode features Adam Grossman, Chief Marketing Officer at the Boston Red Sox. The discussion covers how a baseball team could exist as both a private business and a public institution, including the responsibility to fans; why Adam focuses on marketing to people on their terms; and the challenge of blending history and tradition with big, bold marketing swings. Signal in the Noise is hosted by Daniel Gaynor, Head of Strategic Solutions at Signal AI.