Is sustainability sport's biggest commercial opportunity?

Sustainability, in some quarters of the sports industry, is viewed as a cost rather than investment.
But what if climate action could actually be an opportunity to diversity income streams for sports organisations?
That's a concept put forward by Jamie Farndale in this episode of the podcast, where he reflects on his research that suggests affinity with sport can support the take-up of low-carbon technologies and behaviours.
The former captain of the Scotland rugby sevens team and current GM of club development and sustainability for Hong Kong China Rugby tells the sports industry how they can make it happen.