Google Ads Linking in Google Analytics

Linking your Google Ads account to your Analytics property (including subproperties and roll-up properties) lets you see the full customer cycle, from how users interact with your marketing (e.g., clicking ads) to how they finally complete the conversions you’ve set for them on your site or app (e.g., making purchases, consuming content). In this video, you'll learn how to link your Google Ads account and then import conversions into Google Ads for bid optimization.
Chapters:
0:00 - Introduction
1:16 - Link Google Ads and Analytics
3:26 - Import conversions into Google Ads
4:50 - Set conversion actions to "primary"
5:42 - Conclusion
Guided tour to walk you through the process to Link Google Ads and Analytics
in your own Google Analytics 4 account (be sure you're in the correct property first):
analytics.google.com/analytic...
Resources:
Learn more about linking Google Ads → support.google.com/analytics/...
Learn more about importing conversions into Google Ads → support.google.com/analytics/...
Check out the demo code for this series → github.com/googleanalytics/ga...
Join the Google Analytics 4 Discord server → / discord
Subscribe to the Google Analytics channel → / googleanalytics
Instructor → / matt_landers
#googleanalytics #googleanalytics4 #googletagmanager #ga4tutorials #ga4tutorialseries #demoaccount

[@deanryanmartin]

This is my favorite among the tutorial videos. GA4 and Ads merged together are the dream team.

[@PhilomenaIrvine]

This UA-cam video is far from a masterpiece, but it's definitely not the worst thing I've seen online. Probably not, and that's a pity.

[@kaan-xl8ml]

it definietly helps. thanks

[@criticalis42]

I'm getting many conversions on analytics but if I want to import it in Ads as a new conversion action it doesn't show up.

[@createdbyiyia]

Very useful

[@user-fh2iu1jq3v]

Thank you for the instructive video. Is it possible to link two separate Google Ads accounts for the same business created with different email addresses to the same GA4 property? I cannot find anything on this in the support documentation.

[@rustykraken423]

Yes you just have to add the other google account to your google ads account as an admin

[@parirokarim2658]

شكراً على الشرح الرائع 👍👍👍

[@LatinoWebStudio]

Thanks for the video! Just to clarify, I don't need to be importing the conversions on a regular basis, right? After the first importing Google Ads will keep track of those conversions and I'll be able to see the conversions from the website itself and the conversions that originated from users who clicked on the Google Ad in the search results page, right?

[@CachorroEssencial]

Thanks

[@tamilselvi5094]

tq so much

[@emperinter]

The connection with Firebase/Analytics has been configured, but no product-related events can be found when creating the conversion goal. Recently, two products cannot be configured. How to deal with this?

[@nietzscheknewbest]

This video is only two months old and my new google ads dashboard looks nothing like this. How do i get the old dashboard back. Years of experience seems to be useless right about now.

[@jalalfathi1155]

you can go back to this previous design to see the same tabs and stuff just change the appearance to previous design and then all good

[@moibe182]

Please link the video that you are recommending 😤

[@andrewbryant7986]

There is no 'tools and settings'' 'linked accounts.' How do you find linked accounts? 3:40 mark.

[@andrewbryant7986]

Found it, it's actually under "Tools" then Data Manager.

[@sso_uuu]

After all this - i have 10 conversions "test" in Analytics, but 0 "test" in Ads. Why? (

[@UploadNutrition]

Hey - did you work this out?

[@GouthamiMaharani]

😢😢

[@josephwhitelow3169]

Thanks