Get Oversubscribed with Dream Clients with Daniel Priestley
Вставка
- Опубліковано 16 бер 2024
- Want to become Oversubscribed with ideal clients?
Join my FREE, online workshop - bit.ly/workshop-03-24
Here are the 12 principles for becoming oversubscribed...
00:37 - 1. Only Oversubscribed Businesses Make a Profit: This principle highlights the importance of being in demand to achieve a profitable business, much like how the stock market works.
01:56 - 2. Your People Are the Only Ones That Matter: Treat buyers as individuals with unique needs and values, moving them from being part of the market to being part of your market.
02:35 - 3. First, You Make Your Market; Then, Make Your Sales: This means building an audience of people who are interested in solving a particular problem. You can do this using a waitlist and showcasing your products or services through innovative marketing strategies and campaigns before focusing on sales.
03:33 - 4. Meeting People Where They Are: This principle is about connecting with potential customers by understanding their values and aligning your products or services accordingly.
04:54 - 5. People Buy When The Conditions Are Right: Combine logic, emotion, and the fear of missing out to create compelling reasons for customers to buy.
05:51 - 6. People Buy What Others Want to Buy: Show that your product is in demand. Social proof and transparency about your product's demand will increase its appeal.
06:59 - 7. People Don't Spend Big Money on Small Problems: Position your business as a solution to significant problems to highlight why you charge a higher fee.
08:27 - 8. People Are Not Proactive: It's not your audience's responsibility to buy from you. It's yours. Take ownership of the sales process as customers are unlikely to take the first step on their own.
11:11 - 9. The Power Is In The Ecosystems: Develop complementary products or services that solve customer problems and create an ecosystem around your offering.
13:08 - 10. Remarkable budgets beat marketing budgets: Allocating budgets to make your product or service significantly stand out in its market.
14:25 - 11. Set Your own rules: Establish a unique selling proposition and set clear rules for your customers that align with your company's values. Don't be afraid to be different.
16:51 - 12. Business is a Team Sport: Business success is a team effort, and it's important to high people to come along for the ride. You cannot do this alone.
These principles provide a roadmap for businesses to achieve the state of being oversubscribed, where demand exceeds supply, enhancing profitability and success.
Want to drive consistent leads and sales?
Join my FREE, online workshop - bit.ly/workshop-03-24
Principle 8 - people are not proactive - give them small micro-steps to lead them through an elegant sales process - Love it!
The team and the rules part really made a lot of sense to me
During Covid, our business boomed - people had time and government money to spend on refreshing their websites and branding. We experienced what it meant to be oversubscribed. Since then we have continued to create demand by booking projects into the financial quarters of the year. If we've been talking with a client about building a new website, we impress upon them that they need to book into the current or next financial quarter, so we give each client the attention they deserve and the job doesn't drag out or cause bottle necking with other projects. This also helps with our projections as well as creating demand. So, we put out messaging about the quarters opening and closing, creating urgency to choose a quarter and book.
The concept of creating an ecosystem around your offering is spot on. To add to that, consider leveraging strategic partnerships to expand your ecosystem's reach. By collaborating with businesses that share your target market but aren't direct competitors, you can tap into new audiences and add more value to your clients.
Thanks for watching, Jay. Great points
He's right. Those businesses have customers "applying" to work with them and not just a marketing tactic. That's the ideal end game for most businesses.
Thanks for watching, David
I like the idea of being a team first because I've been struggling with doing everything myself.
It's expensive not having a team
I can relate. While watching this video, I made a deliberate effort to jot down and reach out to 3 people with 'specific' weekly tasks they could do that will ease the burden off me. Thank you for sharing, Daniel.
Daniel your content is so full of value. Thank you. I love your insights on constraint... it seems obvious and yet most of us see reduced / constrained working hours (eg because of caring / family duties!) as a negative because that's how we're conditioned. Your example really reframed this for me.
Thank you. I appreciate that!
3 years I've worked tirelessly on developing my skills in high end web and graphic design. There were missinv pieces to the puzzle. About to release the design agency to our chosen, or, created i should say, market.
I know he gets more opportunities coming content be produces. But cannot thank this man enough for teaching me so much in such a short space of time. marketing and branding strategies through his books, the content he produces, his amazing work with The Futur. The wisdom and knowledge this guy has is just incredible. And the way he contextualise's it all. You can't not be successful if you follow his instructions and guidance. If i could only learn from one human and business depended on it, unquestionably, this man. 🙏🏼
Thanks so much Daniel!
Although I am struggling to find an idea to work on, as I love to have my own business, I really enjoy the principal NUMBER 1, "ONLY OVERSUBSCRIBED BUSINESSES Make a Profit"!!!👍👍
Getting a team. I've been struggling in my business for a long time because I never thought I could afford a team. Thank you!
Gold. And so much wisdom, stacked experience, and empathy in what you share. Thanks Daniel. Keep putting them out there
Thank you! Will do!
That's hot Mr. P... You have been on a roll with your content strategy... It would be impossible to attract talented people without it... You have earned your respect... Keep climbing wealthy one!!!
Thanks. Appreciate that!
Excellent video. I’m really thankful to you for sending me a hard copy of your book, “Key person of influence”. Your books and videos are so inspiring!
You're welcome. Thanks for watching!
Top tip...get oversubscribed through all of the above so you can then set the rules. Super 👌 👍
Golden nuggets as always❤
Thanks, Adam. Which principle resonated the most with you?
Appreciate it Daniel - great info as always.
Thank you!
THis is the first vid i've watched! A couple of these really resonated with me. The nail... absolutely golden. The last is the small team setup. We didn't do this at the start of our business. We were the innovators of a particular technology in Australia. No one else could get this product work. We had a shot time to educate our market and take a market share.... it took too long for us to do this and it's really hampered our growth. We just don't market ourselves well. We do the technical & product better than anyone else... but what good is that if no one knows about it?
Thanks so much for watching and sharing your journey. I'm sure you'll find our other videos just as helpful.
Great as always. loved the 7/11/4 connection... 🥰
Thank you. Glad you found it useful!
This is Brilliant Daniel, such clarity in delivery and workable for implementation, your gift is remarkable, fantastic call to action.
Still working out how i can help people get what they want by what i want. Basic, i know but feels progressive thankyou for your help
Thanks for your kind words. Appreciate that.
Awesome, love this!❤
Glad you enjoyed it!
Great video, such super content. Feeling overwhelmed. Am wondering how to think through the waiting list idea and building data on what I think my customers really want.
Thank you! This video should help with building a waiting list ua-cam.com/video/zKlgt1IHa-M/v-deo.html
Thank you! You guys are so generous. I really appreciate it. That was exactly the proactive answer I needed. @@KeyPersonOfInfluence
0:36 Principle #1 Only over-subscribed businesses make a profit.
1:55 Principle #2 Your people are the only people that matter.
2:34 Principle #3 First you make a market then you make your sales.
3:33 Principle #4 Meet people where they are, not where you wish they were.
4:53 Principal #5 People buy when the conditions are right.
5:50 Principal #6 People do NOT buy what other people want to sell, they buy what other people want to buy.
6:57 Principal #7 People do NOT spend big money on small problems.
8:26 Principal #8 People are NOT proactive.
11:11 Principal #9 The value is actually created in the Ecosystem.
13:08 Principal #10 Remarkable budgets beat marketing budgets.
14:24 Principal #11 It's your business, you get to set your own rules.
16:49 Principal #12 Business is a team sport.
All great principles. I'll do my best to remember principle #8. Get people to take small steps.
Thanks so much for watching and sharing this!
amazing. Glad I'm the 4th commenter :) thanks as always. Phil
Thanks for watching, Phil
Nice update
Thanks
Awesome
This content is gold. The music is so stressful. I’ve been listening on repeat to try and adopt the lessons. Any chance of a clean version without underscore? -AW
Amazing video
Thanks. Appreciate it.
Could these 12 become a mini book or brochure? Amazing ideas and timeless principles
It already is ;-) amzn.to/3IJM4pI
Sales Process.
Primarily because that's exactly what I just taught at our 2-day immersion, and it's a timely video 🙏
Always get so much value from you Daniel 👍
That's good to hear!
Hi man, i loved your interviews with ali and Steve, but shoudn t you have more subs ??
Keep it up, love from Portugal 🇵🇹🇵🇹🇵🇹🇪🇺👍🙏
Thanks. We've only recently started posting consistently. Watch this space :-)
having a team
Great tips. Background music is not a good idea, distracts, only 1 present of people might like it.
Please focus on helping-the best innovations to save the planet -human care. Thanks
Please study Stephen Ritzi, and spread the word/ to change the poorest areas. Maybe change the Cities 🌎😇❤️
Loose the background sound. Really distracting