Google Analytics Conversion Tracking | Step by Step

Learn how to track goal conversions in GA4 (Google Analytics 4). In this video, you will learn how to setup conversion tracking to report on the performance of important actions taking place on your website. You will learn how to trigger an event on your conversion page, how to enable the event as a conversion, plus extra tips.
YOUR EXTRA RESOURCES:
○ Regular expressions - • Google Analytics RegEx...
○ Tracking clicks, buttons, and forms: • Track Clicks, Buttons ...
○ GA4 Complete Course (paid) - www.lovesdata.com/courses/goo...
JUMP TO A TOPIC:
00:00 Introduction
01:00 Understanding events and conversions
02:05 Triggering a new event in GA4
06:07 Enabling an event as a conversion
08:15 Reporting on conversions
13:07 Conclusion
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[@ThatVeryStrangeMan]

I got a LOT of value out of this vid. The instructions are clear and well paced, and easy to follow. Thanks a million Loves Data!!

[@itskeopi]

This has been a huge help! Thank you for putting in the time to create this tutorial.

[@davidsiegel9943]

Thank you so much - this explained the tracking so simply - I had been looking at a much more complicated way to do this.

[@brandonmarshall3720]

Your videos are awesome. They have sped up my learning process emensely.

[@willzubieta]

Great Tutorial! this is just was I've been looking for. Thank you!

[@user-fp2bx3ye1y]

This was super helpful! Thank you!

[@jemimasherman7674]

Thank you! Now I know how to track

[@hasanshahrearnahid]

Very informative.

[@Actavian1]

Great video. Do you have a video on how to track call leads from the website?

[@TheBeautybound]

Great video! How does the generate lead differ from form submit? Will this work with Squarespace? Thank you!

[@lakatoszsanettformaflow]

Hi there! Fantastic video, thank you! Hovewer We have multiple thank you page, what can I do? Thanks

[@mohammadrahmanirad4947]

Thank you.

[@telemachosparaskevas547]

Do you know how to use google analytics or google tag manager as a CPA network to track campaigns from propeller ads?

[@hellocourtneyrobinson5686]

Will something bad happen if I name the event generate_lead_newsletter or generate_lead_pdfguide ? I want to be able to see which is which but if Google is recommending specific event names it must be for reason?

[@againproducts]

My conversions are not shown under event nor the report page after I have added them to Conversion Events? What have I done wrong, because I followed every step.

[@markowakeup]

Hi I have a problem when creating new events. For some reason, when creating and saving, it does not appear when refreshing page. Any help please?

[@mediatrading]

I have the same problem and when i get to test the thank you page the conversion counts do not move from 0.

[@daryaiva5103]

me too

[@TechnicalIndiaA1]

You would see after conversion would happen on webpage. Or you can manually add in analytics shown in the video

[@barsk76]

Thank you for the tutorial. I have a question; what if we have multiple thank you pages? lets say I have 4 different freebee form pages and 4 thank you pages and I want to track each freebee form thank you pages as conversion. Do I need create 4 different "generate_lead" event? I wish we could give names those events tho. Thanks in advance 🤙🤙

[@ishita.vbhandari]

If you want to track them separately you need to create 4 different events and use equals and specify exact URLs. If you want to club those use can use contains in parameter conditions.

[@barsk76]

Thank you so much for your valuable reply🙏🙏@@ishita.vbhandari

[@hellocourtneyrobinson5686]

@@ishita.vbhandari Do i use parameters in order to name those events differently? I.e. newsletter vs PDF download?

[@visionsandimagery]

Can you please tell me why my google analytics would not show Data Display/Events/ but its not showing CONVERSIONS?

[@karthik_askas9930]

Conversion is now changed to key events

[@MoneyWithMark69]

So do you not use Google tag manager for event / conversion tracking anymore?

[@LovesData]

It depends on the type of conversion you’re wanting to track. As I mention in the video, if you want to report of conversion for a page being viewed (or another event already in GA4), then you can use the method I cover. Otherwise, you can use GTM and I’ve included a link to my tutorial covering click, button, and form tracking in the description.

[@egmalls]

❤

[@hellocourtneyrobinson5686]

@@LovesData I followed your video on tracking conversions in GTM for thank you pages but should I do it this way instead? I'm still not so sure what the difference is. Just tracking a newsletter sign up page!

[@TCMDIGITALUK]

Under Data Display, I do not have Conversions for some reason....
Any ideas why?

[@LovesData]

Here’s why: ua-cam.com/video/j747Xb-ik5A/v-deo.html

[@mzhuro]

not working unfortunately; not surprised though. Pretty much any Google UX and product experience outside of search is a shitshow.

[@LovesData]

Can you provide some more details? What exactly isn’t working?

[@lemuscleetudiant1225]

Hello. What if your "thankYou" page is a actually a pop-up? The URL doesn't change. I have 2 pop-ups, one for Thank You, one for Error. What can I do?
Thank you in advance