Is Apple Still Innovative?

When Tim Cook replaced Steve Jobs as CEO of Apple in 2011, many thought that the company was doomed to failure since Cook didn’t appear to be much of a tech visionary. And over the years, the criticism that Apple is no longer innovative has clearly been taken to heart by some executives. So has Apple become less innovative? Well, we’re going to answer that question by going over some of the biggest products that have been released under Cook’s leadership, and decide whether or not those products were truly innovative.
If we’re going to decide whether or not today’s Apple products are innovative, we need to begin by establishing what innovation even is, what it looks like. Now according to the dictionary, the word innovate means to make changes in something established, especially by introducing new methods, ideas, or products. But I kind’ve have a problem with this definition. Because making changes to a product for the sake of it doesn’t necessarily mean that product is any better than before. And if no measurable improvements have been made, I don’t think the changes can be considered innovative. So we have to make the distinction between innovation and invention. With innovation bringing about significant improvements, and invention bringing about something new simply for the sake of newness.