Why girls love Chhaa Jaa, our brand in India normalising 'taboo' health and relationships topics

Chhaa Jaa helps girls in India make choices about their health and relationships.
Through videos, chatbots and online groups, our digital brand covers taboo subjects and builds girls’ knowledge and confidence. Chhaa Jaa has already reached 7 million girls.
And it’s working. Girls who engage with Chhaa Jaa know about contraception and intend to use it.
75% of girls who consume Chhaa Jaa know condoms prevent pregnancy (+12% more than non-consumers). They’re also more likely to intend to access a doctor about sexual infections (69%) vs non-consumers (62%).
#TheGirlEffect
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