The 73-Year-Old Making Billions Off Energy Drinks
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- Опубліковано 30 вер 2024
- Disclaimer: I am in no way affiliated with Monster Energy and I was not paid or asked to make this video. This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.
Listen to my podcast: www.powerlaw.fm/
Enter your email here: johncoogan.com
ABOUT JOHN COOGAN:
I am the co-founder of soylent.com and lucy.co, both of which were funded by Y Combinator (Summer 2012 and Winter 2018).
I've been an entrepreneur for the last decade across multiple companies. I've done a lot of work in Silicon Valley, so that's mostly what I talk about. I've raised over 10 rounds of venture capital totaling over $100m in funding.
I work mostly in tech-enabled consumer packaged goods, meaning I use software to make the best products possible
CONTACT:
You can get in touch with me via Twitter: / johncoogan
Disclaimer: This video is purely my opinion and should not be regarded as a primary source. I am not a financial advisor and this is not a recommendation to buy or sell securities. Always do your own due diligence.
Caffeinated drinks is just so cheap to produced, once you get the marketing right, it's just insane profitability. Almost as cheap as water but you can sell it at a very high price.
Not to speak of actual addiction
Sugarrrrrrre
Yes😊
Its all about marketing. Like ice tea, and lemonade.
It could also be luck if you do what jay z has done in rap which is stay relevant without being number 1, at any given year then in time you have less enemies and are able to conquer more for less
For some reason a can of redbull costs more than monster, tastes worse and has only half as much in it.
How is redbull not going bankrupt?
Becuse REDbull is sellling veeeery GOD
jägerbomb and vodka redbull
Another fantastic story told.
I like how you just said "he went to his family and raised $6M" so casually....
Yeah wtf
Becoming a millionaire is easy just raise 6m from your closest friends and family
Must be easy to become a billionaire if you can causally ask your friends and family for $6,000,000 in the 80s 😂
Not even close to easy.
Sachs. He's Tribe. You'll find them wherever there is profit by peddling poison. (See: Alcohol, See: Pharma, See: Opium Wars)
The Tribe is sitting on centuries of stolen wealth --- that's how they control the world.
@finnmcginn9931 well you could have just put into monster stock that would have been easy lol
There’s an exponential differential in probability.
yeah from nothing
Dude.. i could watch these business stories all day, there is unbelievable lessons and high stakes drama that is untold and needs to be!
Aka, they give you hope?
@judetraversadvise your mother
Wish me and my friends could just casually raise 6 million to start/buy a business.
Have you even tried?
You’re probably what people like this call a pheasant
Lol "6 million". Funny considering that Monster's logo is "666" in hebrew. The owner is Jwish.
You do know that if you have an actual business plan from head to toe you can raise money for whatever… the problem is People don’t even do the plan but prefer complaining.
If you get rejected your plan is trash, make a new one.
Says the one who can't spell 'peasant' @@ChrisBrown-hr6mc
I work as an account manager for Red Bull
The mark up of these products is insane
Marketing is our biggest expense and the amount of units will sell is wild
We were close to selling a billion cans in the UK alone last year
If we assume each of them had a mark up price of let's say around 40-60p it really adds up!
1.5-2.5 a can in greece.
Beautiful
"All roads lead to a coke distributor" 😂
Rodney went to his friends and family and raise 6 million.... WHAT lol to have friends and family like that
As a ugandan i always wanted to drink monster when i was young...found it years later in a supermarket when i was older and immediately bought it even if it was 5x the price of soda 😂 fell for their "cool" marketing
i drink them or other like ghosts, c4 and reign on an almost daily basis I love Energy drinks
Mine is mountain dew. I'm 28 now and I' not sure I have tasted it yet. I have to go find it.
"I started with Nothing. NOTHING! When I started this company I only had this pen, a dream and 6 million dollars"
The legal background of the founder finally makes sense why they're suing the heck out of everyone for any mentioning of "monster" in their products, stories, titles, or anything else in that realm. They want to own that word completely.
The algorithm must not like this guy as much as I do. How do such good videos get so little views? Great work keep it up I'm rooting for the success of you and this channel :)
Confused on a side-tangent: Are the Tango orange drinks not in the USA if Monster was able to make a drink of the same name?
I was thinking they might have taken a licence agreement and then just cancelled it.
“Just a guy who practiced corporate tax law arguably one of the most uncool areas for someone to work in” as a CPA that one hurt a little bit lol 😂
The quality of this video is insane, I whouldnt be suprised if it hits a million views soon.
as a european man... ive never heard of celsius.... never seen it in stores... never seen it online in any video EVER... didnt know it existed, where BANG is something that ive seen since like 2015 from the old ''FaZe'' Videos... back when they were still alright.
The only time i have ever seen Celsius was 2 months ago in Sweden, my friend said that you can only get celcius in Sweden
Discoveing your channel is the best thing that happened today. And it all began as a search about the rise and fall of the YEN. Now, I'll be tuning in on your podcast. And as a Celsius shareholder, I would hope for even a modicom of the long term success Monster has enjoyed.
Great productions! Cheers.
Holy shit Monster is the top? I've never literally had a drop, but damn I wish I was an eqrly investor.
Thanks for this - never heard of this guy but have seen the product out in South Africa - never thought much of it as I am more of a red bull type of guy. But as a business person, I respect them. And on top of that other south Africans are also coming like Mofaya from a South African called SBU - which is also borrowing lessons from Monstor.
Man, F**** great videos tbh. It's interesting all the way. Keep up the good work. Loved this episode and will follow for more content. Hope rest is just as good!
So this man is praised for how much money he and other caffeine drinks makers and not the harm they cause to young people. 🤔
That's good. Do more series about this type of businesses
now this is a great example of proper propaganda
Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits, such as regularly setting aside money for sound investments...
I am excited 😊 my life has totally changed. I have been benefiting $10,250 from my $4,000 investment every 14days
I heard a lot of investing with Mr Ricky wen and how good he is, please how safe are the profit?
I've seen a lot of recommendation about Mr Ricky wen, Please can I have his info? I want to invest 2,000usd with him.
His on te legram
@rickywen2👈🏾♻️♻️
I like how you gave cultural references to set the time. Indiana jones, Super Bowl, Berlin Wall. I like that.
Its amazing how much details you were able get about the founder considering he doesn't keep a high profile
one of the best marketing campaigns in world history
0:00: 📈 The best-performing stock of the last 30 years is Monster Energy, growing by almost 200,000% since its IPO in 1990.
3:30: 🥤 In 1989, Rodney packed up his belongings and moved to Southern California to start fresh and pursue opportunities in the smoothie industry.
5:59: 💰 Rodney and his associates raised 14.5 million quickly through an investment banker and took out debt to finance an acquisition.
9:03: 📈 Monster Energy experienced rapid growth in the late '90s and early 2000s, becoming a cultural phenomenon.
11:59: 🥤 Monster Energy faced controversy and regulatory attention due to health concerns surrounding energy drinks.
15:13: 💡 The key to Monster's success lies in its branding, distribution network, and customer targeting.
18:22: 🥤 Competition in the energy drink market has increased, with Red Bull as the dominant player and new entrants like Celsius and Bang Energy challenging Monster.
Recapped using Tammy AI
No
The best I can get from my family if I ever asked for money is “stay in college “
So he left after the apartheid ended
Everyone with brains left
He went to see few mates and family relatives and they borrowed 6 mil...If I gather my whole family and half of the country I would able to rise 100 K
That's an hell of a video mate! Keep up the good work ,fell in love with your work just watching this. Cheers John!
I love your videos but why are the views on these previous ones including this one so low? You used to get 100-300 thousand, what did UA-cam’s algorithm do to you?
Hey I've Been Watching Your Channel For A Long Time Though Not Regularly I Still Watch It ❤️ Can You Make A Video On How To Run An UA-cam Channel And Do Case Study Of Famous UA-cam Channels??
20:26 They filed for chapter 11 'bangkruptcy'
I'm watching this while working at a Monster manufacturer, kinda cool
Just found your channel. This deep dive was freaking awesome
I'd love to watch a video from you explaining the life cycle of a startup! ❤️
Monster sued Celcius, took thier money, then bought them. Genius. I'm taking notes.
What did they sue dhem for?
Monster said Celcius was fond of false advertising@@markushoffsten
@@markushoffsten does it matter? an jew can find anything to sue.
Thanks to this video I now fully understand what branding is in plain English
Bang tastes like diet junk
As someone who likes energy drinks, Monster is something I do drink but I also know it's not healthy, so I drink it only on weekends (especially since caffeine works better if you don't consume it every day)...still, anything can be harmful in too great a dose! You can die of water poisoning (!) - yes, only water, in huge quantities, no extra ingredients needed! If you consume 6 liters (for a 70 KG - yes kilogram, we don't use stupid measurements here in Europe anymore! - adult man) in a very short time, you can die!
Brilliant Documentation.
The legal background of the owner might be an "uncool and boring job" but it gives him create insights on how to properly manage/run a company-business. Then it also gives him great insights on how to legally fight the competition.
All you poor people in the comments jealous that you don’t have people to loan you 6M! He ended up making far more than 6M! If you had $100 how would you turn that in to $1000 dollars is the question you broke people should be asking instead of spending your hard earned money 9 to 5 money on those new Nikes you seem you love why not spend it on making more money!
Not another successful South African What brand of peanut butter are they eating over there? The guy clearly wants privacy yet here we go Why not respect his wishes. Monster is awesome drnk I like the big ones with the plastic knob some part of me correlates to it’s size. Very sad to here they have something to do with coca cola The mother of all monopolies Will check it out and change accordingly.
How about Monster buying Oskar Blues Brewing and that is where the alcohol Monster is made. And now Monster Beast Monster Nasty Beast hard tea.
Stories like this start off as rag to riches and then you hear he raised 6 million from his family... I can't get 500 from my whole family. #Channels
Monster Drinks taste like chemical waste yo
The one yellow one maybe most nstural pineappöe but wtf is that flavour xD
you never say that maybe because he was white in south Africa that he didn't need to go anywhere else to study or work as he had favorable conditions and much more rights that blacks , meaning better life and education for him
PLEASE Turn down your bass EQ. It doesnt make you sound cooler, its just outright annoying
great video man! start making more vids like this. dont get me wrong, i love all your science and tech videos, but i believe if you make more videos like this, your channel will grow massively. most people arent interested in tech, politics, or science, which is what most of your videos are on
Yeah I agree with this! No offence Ben, but in some of the tech company showcases you've done in the past you are a bit too hyped about the military industrial complex. Call me old fashioned but sometimes I like to just see some simple business success story without all the military/political agenda.
Government put a limit on the profits these companies make, because how much money does a person need to live comfortably
When you make your logo the mark of the beast in Hebrew 666. Of course it will sell
Keep pumping more John ❤
im surprised rockstar is still on the shelf, next to redbull and monster, and bang
Its amazing that so many people will drink these poisons willingly
Wouldn't they be all dead if that were actually true?
@@msw7021 Does smoking gives you instant lung cancer? Coffee is scam. You might even say they are antidepressant like. It's just expensive caffeineited water with sugar. Dirt cheap. I don't care about the taste realy, only the price point. Pure caffeine does it for me.
Great story telling, John!
Thank you for the break down. this was inspirational!!!
Rodney raised $6,000,000.00 from friends and family in 1987 …. Wow that’s so easy 🙄
Monsters drink kills... gives long-term diabetes..
I stay away from caffeinated drinks. Period.
Caffeine is addictive, effects diminish with time, and this race to put in more and more caffeine in drinks isn't healthy imo
That's amazing I never thought an elderly person could profit off of anything
you uploaded a new video just in the span of 4 days a new record
The logo on Monster literally means 666 in Hebrew
Hey John, nice shirt! 😎Sol Reader?
Making billions from an energy drink, wow!
Lemme just go to family and friends and raise 6 mil 😅
3:46 I so much had hoped that the same Marketing model would be applied by SA Energy Drink "Mofaya" market placing it as a Gin Mixer in night clubs....Then for the Streets after. But now everyone is drinking energy drinks in SA their main reason Pepsi and Coke are just too damn expensive for 500ML compared to Energy Drinks....But can't understand why Red Bull(ZAR30.00) and Monster(ZAR20.00) (Big Fan of their Cool Sporting Investments) is so expansive and SA brands average ZAR 10.00....Its been years and these questions keep bugging my mind everytime I engage In a Taurine Boost....And will Coke and Pepsi ever start buying some of these Brands....As they are taking up our generations Fizzy Drink Market.Our Parents Drink Pepsi and Cola not these generations
Hansen's stock was dirt cheap in 2003, I had never heard of Monster at that point; sadly it quadrupled and I thought I missed the move lol. Went up 100x or so from when I saw it.
'Typical South African... '
I wish they would come out with an energy drink that just tastes like Coke or Pepsi or sprite that would be nice. But I gotta say Reign is still reining champion as far as energy drinks go for me
Who cares....drink it at your own risks
Why are you acting like Red Bull didn't already sponsor extreme sports? You make it seem like RB just had cartoon ads.
Jewish Lithuanian South African excellence. Adam Friedland would be proud.
Man you are killing it in last few videos🎉
Podrize dogurao si do zapadne scene!!!
Why ounce every says stocked that rose a lot and summ it up quickly using apply and Amazon, bit never domino's.
Idk who you are but this is a well produced video. Great job.
Soooo monster goes and sure Bang, bang then also gets sued by Pepsi co whom they were working with, and then in the end monster comes back and buys the company ? Dam business really is ruthless lmao
Why did bang have to pay Monster and Pepsi and not, somehow, the consumer?…
We know where the logo stands for.... -so most likely he is not a random dude with random rich friends.
Ahhh yes the first step just raise $6,000,000 from friends and family, easy.
The more information that these guys cover the more they get wrong these dudes are not who they claim to be, they are scam artist getting paid to slowly sway the way you think, by subtly making claims here and there ovrr time,
Is he bored he is still missing somthing
I think you mean he's proving low cost American Healthcare.
One of the best channel in UA-cam
Monster had the BFC- the Big F%&*ing Can... Because Murica!
That energy drink is poison
“You want to sell sugar water for the rest of ur life, or come with me and change the world?” - Steve Jobs
Red Bull > Monster
Monster>redbull
FDA dropped the ball. These trash products shouldnt exist.
Funny thing 😂 I'm actually badly allergic to monster.
"all roads lead to a coke distributor" mmm really. thanks for the infoo!
Can you please look into the Rand manipulation which was done by banks
My only two migraine headaches were from Monster drinks
So pretty much copy red bull but in murica? Got it!
Who else got addicted to Monster because of College?