earthrise x wagamama | our new, more sustainable packaging

we've upgraded our take-out bowls
-
and have moved to mostly recycled materials + card
-
these might seem like little changes but are the result of a collection of difficult + simple choices made across a 4-year time span
-
challenges, setbacks, step-forwards + restless determination has led us to this proud moment :
-
our new packaging replaces up to 330 tonnes of virgin plastic every year
-
which goes to show that sometimes it's the little choices, both simple + complex, that lead to creating big impact
-
we're using up the stock we have left of our current packaging + rolling out our new packaging between now + October
-
small choices for big change. one bowl at a time

[@imconfused1237]

Weird, dull and patronising. 20mins of backslapping, self indulging buzzwords 🤷‍♂️ And, 4yrs to design something “mostly recyclable”. If I was Waga’s CEO it wouldn’t just be packaging going in the bin.