Will.I.Am's The Hardest Ever is a Masterpiece | Video Essay

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  • Опубліковано 8 вер 2024
  • In 2011, Will.I.Am dropped the greatest music video of all time. But is it really The Hardest Ever?
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    All footage used in this video is for educational purposes only.

КОМЕНТАРІ • 152

  • @FullFatVideos
    @FullFatVideos  5 років тому +252

    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    Oh my goodness, this beat is so hard
    Oh my goodness, this beat is so hard
    Imma go hard, hard to the core
    Hard like motherfuckin liquid swords
    Harder than worldwide stadium tours
    I am the future, Delorian doors
    Will he survive? Never deceased
    I don’t think I’m ever gonna rest in peace
    Imma kill the game, leave the rest in pieces
    Now everybody want my recipe
    Tell a jealous chicken I don't know what the beef is
    I'm just making money for my grankids' nieces
    Imma work hard, that's my thesis
    This beat is a shit, feces
    Pardon me ma'am, Imma go dumb
    Smart.i.am, I'm complicated, hard.I.am
    I end the beginning, then start it again
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    Oh my goodness, this beat is so hard
    Oh my goodness, this beat is so hard
    You can get that, or you can get this
    You can call it demon, Imma call it Jesus
    You can get a curse, you can get a cross
    You can go to work, or you can be the boss
    Imma be the owner, be a Donor
    Imma go hard, like I'm on a fuckin boner
    Imma make the beat put the people in a coma
    You can be a geek or be a rolling stoner
    I woke up in the morning,
    Hard like morning wood in the morning
    Woke up thinking about my component
    E.T. own the mic phone the homeland
    I wait out like NASA, I'm way over here I done past ya
    I get stacks of cash, you get cashews, I go hard, statues
    Uh
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    Now let me take this time to say
    I don't wanna beat you down
    You can go hard or you can go home
    Well I, I know it is alot to take
    I don't wanna beat you down
    You can go hard or you can go home
    You can go hard
    Wait a minute, Imma make it a little harder
    Imma make it a little harder
    Give it to you a little harder
    This is hard
    Hard like a rock n roll
    Time follows decades, explode
    Vivid as a stan mode
    Better move back now
    It's bout to blow
    Hard like Geometry, and Trigonometry
    This is crazy
    Psychology
    Get it baby
    I'm bound to win
    Watch out now
    I'm going in
    You can go hard or you can go home
    You can go hard
    You can go hard or you can go home
    You can go hard
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard or you can go home
    You can go hard

    • @harrizburhan
      @harrizburhan 5 років тому +1

      I'ma fuck up my life
      I'ma fuck up my life
      I'ma fuck up my life
      I'ma fuck up my life
      I'ma fuck up my life
      I'ma fuck up my life
      We gon' party all night
      She don't care if I die
      Yeah, right, yeah, right
      Yeah, I bet you won't cry
      Yeah, I bet you won't try
      But you know I don't mind
      But you know I don't mind
      Yeah right, yeah right
      Yeah right, yeah right
      Yeah right, yeah right
      Yeah you bet I know that she ain't
      Never give a single fuck about me
      Yeah, you bet she know that we ain't
      Never gonna be together, I see
      Yeah, you bet I go to see you when
      I'm feeling like a drum without a beat
      Yeah, you dance so good
      And I think that's kinda neat
      What you know about love?
      What you know about life?
      What you know about blood?
      Bitch, you ain't even my type
      Yeah right, yeah right
      Yeah, you know I feel right
      Yeah, you living right now
      She don't ever pick sides
      Yeah right, yeah right
      I'm overthinking my pride
      But I don't gotta look nice
      She just diggin' my ice
      (She just diggin' my--)
      And you bet I know that she ain't
      Never give a single fuck about me
      Yeah, you bet she know that we ain't
      Never gonna be together, I see
      Yeah, you bet I go to see you when
      I'm feeling like a drum without a beat
      Yeah, you dance so good
      And I think that's kinda neat

    • @felixfirestarter5126
      @felixfirestarter5126 5 років тому

      Liquid Swords shoutout in the first few lines. Real recognize real.

  • @davidtilling2614
    @davidtilling2614 5 років тому +382

    Nobody:
    Will.I.Am: OH MY GOODNESS. THIS BEAT IS SO HARD

  • @lancedenis5585
    @lancedenis5585 5 років тому +455

    Is this an out of season April Fool's joke?

    • @IJanI
      @IJanI 5 років тому +104

      Possibly a jab at the current state of the UA-cam video essay landscape? Overanalyzing to the point of absurdity and completely missing the point? We might never know ¯\_(ツ)_/¯

    • @themadtitan7603
      @themadtitan7603 5 років тому +9

      @@IJanI Your theory seems very plausible.

    • @jqyhlmnp
      @jqyhlmnp 5 років тому

      G3N0S maybe he just likes the song

  • @george5954
    @george5954 5 років тому +276

    People can knock this song if they want to but, as far as I know, no other song has quite gone as hard. Like geometry. Like trigonometry.

    • @george5954
      @george5954 5 років тому +19

      3:04 - Well clearly this is because will.i.am actually *was* an x-man in Wolverine Origins. Smh. You call yourself a marvel fan and you forget one of the best characters

  • @K-Dot94
    @K-Dot94 5 років тому +174

    I love that his voice is always deadly serious

  • @tiagotozo811
    @tiagotozo811 5 років тому +177

    is this for real? this can't be true, the matrix has stopped working properly, the universe is collapsing on itself.

  • @nickjackson8440
    @nickjackson8440 5 років тому +57

    this is so random and weird i love this channel

  • @steven6986
    @steven6986 5 років тому +46

    You're trying to break down the twisted inner workings of a music video.
    Ambitious.

  • @dragonskunkstudio7582
    @dragonskunkstudio7582 5 років тому +93

    The reflection on his helmet is the trailer his bike is on.
    Rimes morning with morning.

  • @jaspergood2091
    @jaspergood2091 5 років тому +26

    This is a godtier shitpost. I applaud you

  • @themadtitan7603
    @themadtitan7603 5 років тому +24

    Quicksilver: You didn't see that coming
    (Crumbles to the ground)
    Also "why does he dress like an X-Man ?" Well he was in X-Men Origins Wolverine.

  • @abbhinavjayaraman317
    @abbhinavjayaraman317 5 років тому +58

    The only thing hard about the song is how hard it is to listen to.
    I doubt that this joke is original at this point.

  • @myBquest
    @myBquest 3 роки тому +8

    I got here a little bit late. So, Will.I.Am came from a time were rap was a religion a few could touch. He played with the rules of underground hip-hop. He has plenty of experience in the industry, worked with almost everyone important, and produced almost all (if not all) of his work.
    Knowing this, this song is now to me very satirical. I remember this whole CD, it was different to his previous work with BEP but still not THAT bad (except that song with Britney, it wasn't horrible but boring and hollow as hell). Repetitive, but definitely something you would dance at a club, and he knew that. This song in particular feels to me like an answer to the music that was raising to the top at that time, if you all remember, EDM was everywhere and DJ's were almost seen as gods and artists would often work with them.
    And then, Mick's intro ("this is hard" and the beat drop that to me is actually hard) and then the line he sings, "this is crazy psychology". They knew people would be dancing to that crap.
    I want to know what you people think. I know now that Will was more than aware of his transition from hip-hop to EDM/Dance, but if he didn't do that, his album would have been pretty much irrelevant.

  • @vishifishi01
    @vishifishi01 5 років тому +40

    Saddest thing is that Will.i.am can actually be a pretty great producer when he wants to be. I have no idea why he was possessed with this ceebeebies EDM crap.

  • @Tuna_Tataki_Tacos
    @Tuna_Tataki_Tacos 5 років тому +4

    This music video just solidifies early 2010s big budget obsession and dumb shit. It's perfect

  • @dalorasinum386
    @dalorasinum386 5 років тому +47

    I remember this song. The video was great.
    Edit: maybe I miss remembered some things or I was just 14 at the time.

  • @Sundstr8m
    @Sundstr8m 5 років тому +21

    Oof this brings me back, loved this music video back in the days!

  • @katecurtains
    @katecurtains 5 років тому +7

    omg i honestly think about this song all the time

  • @alcopop2006
    @alcopop2006 5 років тому +10

    This video just makes me love this even more. Well underrated, and the Mick Jagger bit, omg so hard 😮

  • @solidusgadget
    @solidusgadget 5 років тому +4

    I like 'em big
    I like 'em chunky
    I like 'em big
    I like 'em plumpy
    I like 'em round with somethin' somethin'

  • @Jakkoaks
    @Jakkoaks 5 років тому +8

    The shade at Coventry Owch

  • @cafcjames
    @cafcjames 5 років тому +6

    I actually loved the track and video because of how ridiculous it truly is.

  • @DaRealSIK
    @DaRealSIK 5 років тому +5

    Will.i.am is one of my favourites. I really hope to work with him one day. Listen to one of my songs if you got like a minute. You’d be surprised.

  • @name8731
    @name8731 3 роки тому +2

    I'm sorry I can't trust a man who doesn't respect the art behind the lyrics "I woke up in the morning, hard like morning wood in the morning"

  • @hmst2434
    @hmst2434 4 роки тому +3

    Love this song/ video to bits. But I love it in the same way that I love The Room.

  • @you2449
    @you2449 4 роки тому +1

    Clicked because the title was so ridiculous and implausible.
    8 minutes later: You Completely Convinced Me.

  • @DandyZero
    @DandyZero 5 років тому +8

    Say what you want about this music video, but it's comedic genius

  • @AlexSmith-gr3el
    @AlexSmith-gr3el 5 років тому +21

    ok, I did not see this coming

    • @Elcrisso1
      @Elcrisso1 5 років тому

      (Quicksilver bleeds to death)

  • @WarcraftHD
    @WarcraftHD 5 років тому +23

    It's not April 1st yet

  • @TheRobadobs
    @TheRobadobs 5 років тому +5

    i am glad someone else has recognised what a glorious piece of music history this is

  • @CountDogula7
    @CountDogula7 5 років тому +10

    Oh my goodness.

  • @nomiddlenamedavis
    @nomiddlenamedavis 5 років тому +3

    I woke up in the mornin hard like mornin wood in the mornin

  • @JeffreyGriner
    @JeffreyGriner Місяць тому

    I hear "liquid Swartz" (not "liquid swords"), which would be a reference from the movie "Spaceballs," -- a Mel Brooks parody of "Star Wars." They say in the parody "May the Swartz be with you." In the film, adding liquid Swartz to your space ship's fuel system makes it go incredibly fast, possibly even reaching the light speed of "plaid" which I believe is being achieved by the end of Will.I.Am's video. His uniform looks very similar to that which the Spaceball Storm Troopers wore, but whereas the Spaceballs in the film were not cool, Will.I.Am would have been the coolest of them all.

  • @natedelaunay
    @natedelaunay 5 років тому +4

    OH MY GOODNESS. THIS BEAT IS BIG AND CHUNKY

  • @mrvaderu76tm30
    @mrvaderu76tm30 5 років тому +3

    Why is he thinking way too hard will can do wtf he wants he's a legend idc who says what this is a great song

  • @That-Google-Guy
    @That-Google-Guy 5 років тому +1

    1. HOLY SHIT I NEED TO SEE THE WILD WILD WEST (FULL FAT REMIX) VIDEO IN FULL
    2. The use of “Mr. I. AM.” got me good.
    3. You spelled “Faeces” wrong it’s spelled “Foetus”

  • @greghawkins59
    @greghawkins59 5 років тому +5

    Hang on did you just leave out the bicycle?

  • @tomblackhall5256
    @tomblackhall5256 5 років тому +2

    I'm pretty sure the jeep is actually his own car that he designed.

  • @greghawkins59
    @greghawkins59 5 років тому +1

    I'm glad someone actually donated $100 when I couldn't

  • @damacccc1515
    @damacccc1515 7 місяців тому

    Ngl the mick jagger part always goes hard, I love it hahahaha

  • @hydumpling
    @hydumpling 2 місяці тому

    I WOKE UP IN THE MORNING, HARD LIKE MORNING WOOD IN THE MORNING

  • @titularhero
    @titularhero 3 роки тому +1

    This song was a joke shit post by William, which I always found hilarious, but it is really weird he decided to use it as his main single for the new album.

  • @SamuelKristopher
    @SamuelKristopher 5 років тому +5

    This is "the Room" of music videos

  • @makotoplush9776
    @makotoplush9776 5 років тому +1

    Is this what happens when you have drugs after listening to Will.I.Am and watching Jennifer Lopez porn while watching insane 2000s music videos and Seven Nation Army

  • @val26874
    @val26874 5 років тому +2

    You want a hard beat? Do four to the floor kick snare kick snare at 120 bpm, then on the upbeat start doing it again at the same time but with tempo at one third of the "Golden angle" - about 45.8357 bpm.
    You can kind of make your computer do it by opening this drum machine in two tabs, setting them up, and starting them with the right timing:
    www.onemotion.com/drum-machine/

  • @tender0828
    @tender0828 5 років тому +4

    But I really love this song leave Will.I.Am alone he gone back to roots now :'(

  • @skeletor6287
    @skeletor6287 3 роки тому

    I didn’t expect mick jagger to EVER feature here.
    I’m not complaining

  • @Gordons1888
    @Gordons1888 5 років тому +6

    Is this the real life? Is this just fantasy?

  • @joaom.bezerra1915
    @joaom.bezerra1915 5 років тому +1

    I actually think that T.H.E. beat is VERY VERY hard for 2011, bro, 2011... music is so different now
    (The bad verses are bad, but the good ones are good)
    I know this is a fun video and nobody cares, but Party Rock Anthem is also from 2011...

  • @CurtisD01
    @CurtisD01 3 роки тому +1

    one of my guilty pleasure songs

  • @methodrute4047
    @methodrute4047 5 років тому

    Fucking hell I just woke up and this is what I'm watching ... fuck

  • @Skip6235
    @Skip6235 5 років тому +4

    Is this video 2 weeks early?

  • @doggo2995
    @doggo2995 Рік тому +1

    The saddest thing about this is its amazing

  • @LeBeautiful
    @LeBeautiful 5 років тому +6

    BEAT GO SO HARD

  • @joschlunde
    @joschlunde 5 років тому +1

    People jus hatin cuz they cant handle a beat dis hard.

  • @alexlokanin3312
    @alexlokanin3312 4 роки тому

    It's not a square it's a bloody sawtooth!

  • @Chad-vk6fb
    @Chad-vk6fb 5 років тому +4

    No, his masterpiece is moto moto

  • @jonathanlawrence79
    @jonathanlawrence79 5 років тому +14

    Best video review ever! So funny.

  • @Adrian-zd4cs
    @Adrian-zd4cs 5 років тому +1

    and this....
    Is why I love this channel 🤣🤣

  • @anastasiacarvalho401
    @anastasiacarvalho401 5 років тому

    This is my favourite video of yours till now! Keep up the great work!

  • @schwifty9520
    @schwifty9520 5 років тому +5

    I'm gonna go out on a limb and say YOU took it too seriously, not him 😅 the video was supposed to be out there and just a catchy song. How do you look at a pop song with Will I Am, J Lo and freakin' Jagger and think it's a genuinely serious attempt at a deep, moving masterpiece? 🤔 😂 It's MEANT to be a bit bizarre

  • @abcelllo
    @abcelllo Рік тому +1

    "hardly a memorable track" i disagree, these lyrics will never leave my mind

  • @crunch1757
    @crunch1757 5 років тому +1

    The writer was on the UK voice, (will is a judge)

  • @nicedramagirl00
    @nicedramagirl00 5 років тому +1

    I completely forgotten about this song and video and I'm loving it? Is it a bad thing? Was it bad that 11 year old me loved it?

  • @stanners1714
    @stanners1714 5 років тому

    I kid you not, the guy at 1:23 is the uncle of a lad I went to high school with

  • @alexkefali9298
    @alexkefali9298 5 років тому

    Wow. This brings back childhood memories.

  • @leahdee9143
    @leahdee9143 5 років тому +2

    This is the best video.

  • @fardinfahim3478
    @fardinfahim3478 5 років тому +1

    I actually kinda liked it tbh

  • @LongHaulGamingHD1
    @LongHaulGamingHD1 5 років тому

    I just want to know what's the background music that was playing throughout the video. And cheers to the legened who donated 100 dollars.

  • @ahalfsmirk1769
    @ahalfsmirk1769 5 років тому

    I often comment on your posts because they make me think, and this video was no different than usual. Going far off topic, I am interested in providing subtitles for English as well as Spanish for your productions. How do I do this?

  • @rattttooooo
    @rattttooooo 5 років тому +1

    *Rhymes mornin 3 times*

  • @davidarnold2456
    @davidarnold2456 3 місяці тому

    Also what is with the Bose placement

  • @mrflipperinvader7922
    @mrflipperinvader7922 4 роки тому

    6:35 one of the producers (lovine) worked with producing jagger's work before and he wanted to get some collaborators on it...and he threw out jaggers name for the hell of it

  • @gregoryefs9898
    @gregoryefs9898 5 років тому

    Welp, April's fool's day came early this year

  • @anoukh100
    @anoukh100 5 років тому

    I thought you where serious for a second

  • @singlaki
    @singlaki 5 років тому +1

    Mick FOCKING Jagger

  • @bronsonandcompany
    @bronsonandcompany 5 років тому +1

    Poe's Law working in overdrive.

  • @wabbajocky8235
    @wabbajocky8235 5 років тому +1

    You know what else is hard?
    My love for our lord and savior Jesus Christ

    • @FullFatVideos
      @FullFatVideos  5 років тому +3

      oh my goodness, this divinity is so hard

    • @wabbajocky8235
      @wabbajocky8235 5 років тому

      @fake channel It's a joke. Not a dick, don't take it so hard

  • @dlobelow760
    @dlobelow760 5 років тому

    I've never seen this video but now I have to

  • @jayfolk
    @jayfolk 5 років тому

    3:00 *because he was an xman* & got killed by sabertooth in xmen origins wolferine.

  • @anabolicphysiquewarriors958
    @anabolicphysiquewarriors958 5 років тому +1

    I love that video it’s so fucking weird

  • @evajaneryan3746
    @evajaneryan3746 Рік тому

    This is so bad is good...Lol
    I hate when people take this song seriously, I always see this a funny joke and this is why I like it lol

  • @povilasl5383
    @povilasl5383 5 років тому +1

    I love this song

  • @acdnan
    @acdnan 5 років тому +1

    It is a goddamm masterpiece

  • @sakeeb109
    @sakeeb109 5 років тому

    That Coventry comment tho

  • @dannybenhur6123
    @dannybenhur6123 5 років тому +1

    This is surprising

  • @jasonsmith13th
    @jasonsmith13th 5 років тому +2

    Wasn't that song hard for it's time?

  • @contracostaexpert
    @contracostaexpert 5 років тому +1

    You spelled messterpiece wrong

  • @j03man44
    @j03man44 5 років тому +1

    clearly They Never Left Home

  • @snack4458
    @snack4458 5 років тому

    He ain’t driving his own car that nobody bought ever.

  • @fusionid6647
    @fusionid6647 5 років тому

    What was he drinking?He must have went to sum hardcore scottish pub.

  • @Waffleyoda
    @Waffleyoda 5 років тому +2

    I thought this dude's masterpiece was his own ego?

  • @johnkane9801
    @johnkane9801 2 роки тому

    If you have knowledge in cirtain subjects you'll actually kind of latch on to what mick jagger is talking about. It's not actually nonsense i must say

  • @annacecilia3278
    @annacecilia3278 4 роки тому +1

    I love this

  • @RandomObsessiveGirl
    @RandomObsessiveGirl 5 років тому

    I can't get past acknowledgement that you've been out in Coventry... I've also assumed you'd both be from and live in the South, and I can't fathom people from the south thinking the midlands would be a good night out... It is my local, and is Shit.
    As a result I wasn't massively concentrating on the schathing critique but it was some nice nostalgic imagary

  • @joshuaarthur5221
    @joshuaarthur5221 5 років тому

    How do you get the explicit version

  • @matthewharbinson6496
    @matthewharbinson6496 5 років тому

    Monster! You credited Bounce By the Ounce to Coventry when it is 100% Preston. Don't do this again, for it's the only thing we have (Nick Park has long since left us in the dust).

  • @keef5543
    @keef5543 5 років тому

    Why jagger. I understand why he and Keith Richards don’t get on anymore.

  • @itsand1866
    @itsand1866 5 років тому +1

    Sure the song is whack as hell but it’s still kind of a decent, tolerable song to listen to when you’re with the boys or something. And Will.i.am’s hair has always been squared

  • @codykyle511
    @codykyle511 5 років тому

    I suddently miss gucci gang