Joey on the Hill: John Viviano & Sons

Joey on the Hill: John Viviano & Sons
Starting out in 1900 as Viviano Bros. Macaroni Company, the family enlarged their 1950s Hill Italian grocery market in 1979, which today is run by third-generation John Viviano and brother Tony. If viewing through the storefront windows makes you think, “This is the way Italian grocery stores looked 100 years ago,” you would be right. Gazing inside at the thousands of imported Italian items stacked all over the place will complete your time-travelling fantasy. Mama Mia!
The wine specials, the stuffed grocery cart sales, the rows and rows of all kinds of pasta, and the one-of-a-kind Italian specialties combine to create a vintage mood that is punctuated with occasional concerts by the Viviano’s Louie Prima-sound-alike cousin, Tony Viviano.
John has expanded his deli business and tripled the interior seating capacity. His grandfather, store founder John Viviano, was rescued from the sinking Italian luxury liner "Andrea Doria" in 1956 on a return trip from Italy. A picture of the ship still hangs on the west wall of the store.
Joey on the Hill takes you to some of the most iconic spots in St. Louis's Italian neighborhood, The Hill. You can learn more about The Hill in Joe's book, "The Hill: A Walk through History," available here: www.reedypress...
Watch more Joey on the Hill videos here: • Joey on the Hill

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My great uncle sold pasta for a decade for the Vivianos, between 1910 and 1920. He was a traveling salesman! Sold Viviano pasta in Boston and New York and points between.