Can we all just take a second to recognize this mans grind on producing us with these fire 🔥 informative culture related videos for a min now. Keep up the hard work yassin frfr💪🏾💯
@@mrwillard95 You have no idea what goes into it all, man. The editing, the researching, finding topics no one else is talking about, having the drive to drop multiple high quality videos a week, etc. If it’s so easy, why not do it yourself? Unless you’re making a lot of money already, there’s no reason to not do it. I’ll sub right now, I await your content lol
(Different Commenter than RRoberts above) Go DEEP? (Props helloassine) (Props also Mrs John, Damon) In the day I attended FUBU sponsored employment event (attended Liver Same) Point: Local jurisdiction govt Already Exploiting... Excellent account entrepreneurial exploitation: Hoping Damon's vision allows continuing income... truth is: HipHop breakout Totally Unique... once in over generation event! Also hoping participating friends still in... But... Presence THIS PLATFORM implies differently On the bottom we cits can only "Enjoy the Risk Ride" long as we can... (Just sayin'...
Many got clowned for wearing South pole where I'm from. If you were known to have a First Down bubble coat, Bear or North Face bubble, you may have been able to go about your business.
Its there.Its been bought by white ppl and they've been marketing it in my country.Theyre tryna bring it back.Itll probably come back.Most people want it back as well as phat farm
@@rgw1380rw north face back in the day you got joked on it was a walmart brand before it blew up big around here. South pole was the thing tons wore it.
Besides oversaturation of inventory in the US, I think another reason for its downfall was the inability to change with the designs. What was once popular in the 90s with the huge logos with that age demographic, as they grew older that became tacky
Fashion in general is volatile, and black fashion in particular has extremely limited shelf life. People say hip hop is faddish, but really it's black culture that's faddish. Black people are conditioned to represent our block and our hood, and once the mainstream catches on, we quickly create a new fad to represent our home. For example, if we're rocking Fubu on Third Ave, eventually Fifth Ave is gonna be rocking Fubu. Then all of Queens is rocking Fubu. Then all NYC, then the Midwest and eventually South and West Coast. At each stage, the original progenitors of Fubu are dropping off because it's no longer their style, unique to their hood. By the time LA is rocking Fubu, the Bronx is on Champion gear and Lugz. The only way to make money in black fashion is to realize you have a small window of appeal. Once you start making big money when your brand goes nationwide, you have about 90 days to sell that brand while it's profitable and start a new company. When you start expanding and doing formal and womens wear, you're never going to recoup that cost. Get out before your brand ends up in Wal-Mart.
@Sir Lee Prod. since reading is so fundamental, maybe you should go back and read the title hip-hop's biggest entrepreneur singular he didn't say entrepreneurs. One person didn't start Fubu
I only knew Daymond John as a shark (from shark tank not a loan shark lol ) but now knowing he was the one who started Fubu makes me respect the man even more
But he does messed up SCHITT on that show too!!! You would think that he would want to give a deal to blacks more often, especially when they have a good product with sales.
I consider the early 2000s to be the marketing era. Yeah, it was overdone with most rappers having the same styles as today. It is still important to respect the fact that everyone was starting clothing lines and promoting brands instead of telling the youth to kill each other.
“Thinkin' about takin' my own life, I might as well Except they might not sell weed in hell And that's where I'm goin', 'cause the Devil's inside of me He make me rob from my own nationality That's kind of ignorant, but yo, I gotta pay the rent So, yeah, I'll stick a n***a most definite” Onyx “Last Days” 1995 Not sure who you were listening to but dudes have been talking about killing for some time.
@@statefarmjake8027 Because people were and still do make music about killing their own. The youth now also make their own clothes but on a more hypebeast exclusive tip.
Yeah I seen that when I went to manila in 2017.. seen it at the big mall in Makati and it tripped me out... Then I started noticing people wearing FUBU everywhere on the street
This is how the black community needs to operate like a non-stoppable support system for one another's businesses. I'm about to start my own business soon. Wish me luck. However it's not exactly for only black people. This video was very well done and influential for me.
@@missmelanin7066 because that is a bad business plan. Capitalism looks for profit. Do you see any other ethnicities making things for ONLY their own people when their own people are a small part of a market? You might have to start looking beyond your identity if you want to start a successful business.
I was into FUBU and Karl Kani growing up. I went nuts when Ecko and Marvel did a collab. I still browse ebay looking for vintage item that I can wear but sometimes is such a hit and miss even a L shirt looked like xxl.
Man I love FUBU my father would always buy their cloths for me... I thought I was the shit lol I had moved to Mississippi so kids wasn't rocking FUBU especially the small town I was living in when I would come to school they were amazed I'll still rock FUBU just seeing this gave me a reason to start back wearing their brand
"the oppressor" bro you oppress yourselves with that victim, boo hoo, woe is me BS mentality. Man up you sound like a bitch. A strong individual will raise above any oppression, yall just weak bitches.
I used to call on FuBu when I sold media in the 90s. Daymond, J Martin, Carl, and Keith deserved every bit of success they received. They out-hustled, outworked, and out-maneuvered every sportswear company in that space. They were EVERYWHERE: MAGIC, The Source Awards, industry parties, fashion shows, etc. Flying to LA to drop off product for music video shoots. They were the first urban/sportswear company to do 7th on 6th fashion shows. They met Mandela in South Africa. They developed relationships with everyone: fashion editors, stylists, the dept. store CEOs, the garmentos. etc. Black, white, Asian, Jewish, etc. If you went to their Empire State Building showroom, it was a mini-United Nations buzzing with activity. One person worth mentioning is Leslie Short. She worked at FuBu for years and played a pivotal role in marketing, relationship building, enhancing FuBu's image, coaching Daymond (to an extent) to be TV ready, etc. LOVE this video. Thank you!
Funny thing. I used to work in the FUBU corporate office during a couple of their peek sales years, so it was interesting to see them rise and then to see things go off the rails the way it did.
lol I remember I brands like this: Karl Kani, Cross Colours, BOSS, Lugz, PNB Nation, etc. Used to shop a lot at the stores on Jamaica Ave in Queens NY.
Sadly, bootleggers had more to do with them falling off than anything. All the street boosters were selling bad knock offs back then. That's why I stopped wearing it.
Wow, this company literally started from the ground up. Nowadays, everything is just given to these celebrities and their fledgling brands. I remember fubu was everywhere back in the 90s…so sorry to see the decline of the brand.
I think fubu can make a comeback. He’s too respected. I grew up watching this man move and do his business wisely. Mom is the best❤ For us By us-FuBu❤ Then there’s them dada supremes. Y’all remember those?
The brand was big and reached all tge way to London 🇬🇧, I still got some tops, never thoughtof throwingthem away, I call it nostalgia, the kids always ask about FUBU. It was a shame they didn't keep the brand going strong.
I remember purchasing my first FUBU and 40 Acres garments from Spike Lee's store that was located Downtown Brooklyn. The staff in August Martin HS told me I couldn't wear FUBU it because it was gang attire. It seemed like they were more on me for my clothing than Lost Boys members that were regularly rocking fitted "LB" hats.
If it werent for his mother, he may have never seen his dream come true. Black single moms get trashed so much by black men but they never give credit to the plethora of single moms who were behind their child's success, and there were MANY. Most single moms are good mothers but in the black community, the parent who stayed and didnt run away from their responsibilities like a coward get disrespected daily. Shout out to the single mothers who do that thankless job, every damn day, bc they dont have a choice. There most black children grow up fatherless, therefore, most successful black men and women were raised by a single mother. I know that's not an easy job, bc it's not even easy when the father IS around, so I cant even imagine how heavy the load is, for a woman to hv to carry the man's burden. I have eternal love and respect for single mothers, of all races.
FUBU was the flex back then, I was in a crew from Europe that were sponsored by them. The clothes were all high quality material. I still have a pair of brand new super rare red & white FUBU trainers. I miss those days.
I remember back in 98 me my friends went to a nightclub we had on button up fubu shirt they didnt want to let us the club cause it had a fubu brand then people before thatcwas in line had on Tommy's Hilfiger they let them in .oh man we was mad so i made a complaint against the nightclub
Depending on what it is .... I'D STILL ROCK FUBU, i was never into "The Style" so very very much, when i was younger if i could get my hands on it ... COOL, but if i couldn't, WHATEVER .An example: A few years back a shoe shop had some FUBU Boots, i cop'd them, they weren't the style, but they were still FLY.
9:18 - so basically he made a ton if money pretending to be down w the culture, but then distances himself acting like he doesnt want to be associated to the "urban" lifestyle...
Fubu was hot in the early 90's. A fubu cap was $50 bucks back then but they definitely lost it's street cred when they starting selling their clothes as JCPenny. Nothing sold at JCPenny is fashionable. They killed their brand when they sold out.
As an Italian Jewish kid living in the suburbs of Philadelphia, I used to wear fubu jeans not because I wanted to be black or because of any cultural meaning but because they had a Hidden waist line pocket where I can hide my weed and those pants save me a couple times
Since LL is from the suburbs of Jamaica, it was heavily worn in the various suburbs of Jamaica when it jumped off for that brand. Everybody remembered him being the face of FUBU. It wasn't exactly urban/ghetto attire.
Draymond did great things but let's talk about how he's now stealing from small black business owners in bogus contracts smh once they make it, they turn into the same corporate scum 😢
Grew up here in Northern territory Australia wearing fubu dada k swiss and1 everlast fila. now there all dead but wish they was still popular..i still wear fila sometimes tho
Due to a heavy afrocentric focus among black youth in the late 80's snd 90's made FUBU and other black owned clothing successful. As that afrocentric movement wained, it led to the decline of these black owned clothing companies.
The urban conversation discussion is so tiring because Urban just means that you live in the city. there's no need to take it any more seriously than that
@@MosesMatsepane Crazy right it’s like one of those unspoken truths like when they say someone looks “too ethnic” meaning too black🤦🏽♀️ America is crazy Af fr fr
Great video! I was about to say how can you mention FUBU’s competitors and not mention Cross Colors and Karl Kani. But then I remembered they were popular in the 90s, which was before FUBU’s rise. I guess I’m showing my age. 😀😀
I still love and wear FUBU to this day. Forget what everybody else say, FUBU is more than just a brand. It represents a lot in the world, including culture & entrepreneurs. His mom really believed in her son. That's love!
I hope you continue to cover these clothing brands. Would love a follow up on Sean Jean, Roc-A-Wear, Ecko, Karl Kani, etc. 100 bonus points if you do a video on No Limit Wear and Master P’s converse show deal 😂😂😂
I remembered FUBU as a kid in the late 90’s and early 2000s. I used to rock their baggy jeans and FUBU baggy t-shirts. 😂😂 them times, if u ain’t have rocking them wears then I don’t know what planet you’re on.
fubu is beyond out of style. no stores in America sell fubu unless its a thrift store lol , nobody in America buys fubu unless ur a Mexican doing lawn work LOL ,,,, fubu vintage clothing LOLOLOL ... u must not be from America
I remember when FUBU first became popular around NYC. I wasn't aware of many things FUBU became because it wasn't the clothes I was buying or wearing. It was not advertised in the magazines I sometimes looked at. Glad to know FUBU is still around.
fro 97-04 FUBU was so big in Germany, but it started to fade away during the summer of 03 and by 05 FUBU lost to PICALDI in germany and ever since is a small branche for fans.
LOL....saw the title of this video which made me laugh. Another one of those! Actually FUBU isn't dead and it was sold but Damien has the license and sells clothes in other countries where its still popular. Somebody needs to watch more shark tank.
FUBU failed due to their non abilities to keep up with changing trends. Their stretched themselves to thin in a growing market. Like had too much back stock that was too much to take a lost on, so they slowed design down. At 2003 the Trap Boy style was taking off and they had no room to grow in that space cause honestly they didn't have the room. It wasn't a case of over reaching the market it was their making of not being flex able in changing times. Hot Topic is a prime example of doing it right, have an always moving stock. Supreme is doing it wrong as in being too exclusive, and being too bleeding edge. FUBU was none of that, they just rode a wave that was going to end. They still are trying to ride it today, look at their current line up and you will feel like you just got out of a time machine.
FUBU dead?...... Y'all must not ever been to the Philippines... I seen FUBU in the stores of every mall in Manila.. I never even knew they were still making new material until I seen that
![[UA] Team Vitality проти NAVI | IEM Cologne 2024](http://i.ytimg.com/vi/wttO1zVRTC0/mqdefault.jpg)
His mother also deserves praise for believing in her son.
She did what a mother should do by supporting her child.
@@That_one_introvert. of course but a lot wouldn’t.
Yeah 60% of everything!
My god, its not that deep. You obviously have some issues.
She just taught him to sew, never said she believed in him?
Wow his mom is real one! Believed in her son from day one! Gotta love it!!! ❤
As all parents should
Can we all just take a second to recognize this mans grind on producing us with these fire 🔥 informative culture related videos for a min now. Keep up the hard work yassin frfr💪🏾💯
Thank you my dude!!
@@mrwillard95 You have no idea what goes into it all, man. The editing, the researching, finding topics no one else is talking about, having the drive to drop multiple high quality videos a week, etc.
If it’s so easy, why not do it yourself? Unless you’re making a lot of money already, there’s no reason to not do it. I’ll sub right now, I await your content lol
@@hueycotton it's not "easy" but hiring people to edit and write these vids take a lot of the work off him
These videos are great no doubt
(Different Commenter than RRoberts above)
Go DEEP?
(Props helloassine)
(Props also Mrs John, Damon)
In the day I attended FUBU sponsored employment event (attended Liver Same)
Point: Local jurisdiction govt Already Exploiting...
Excellent account entrepreneurial exploitation:
Hoping Damon's vision allows continuing income... truth is: HipHop breakout Totally Unique... once in over generation event!
Also hoping participating friends still in...
But...
Presence THIS PLATFORM implies differently
On the bottom we cits can only "Enjoy the Risk Ride" long as we can...
(Just sayin'...
I still wear fubu and South Pole everyday and people love it. This is one brand that needs a comeback
Give it 20 years
Many got clowned for wearing South pole where I'm from. If you were known to have a First Down bubble coat, Bear or North Face bubble, you may have been able to go about your business.
@@rgw1380rw North face will always be lit it’s not going anywhere
Its there.Its been bought by white ppl and they've been marketing it in my country.Theyre tryna bring it back.Itll probably come back.Most people want it back as well as phat farm
@@rgw1380rw north face back in the day you got joked on it was a walmart brand before it blew up big around here. South pole was the thing tons wore it.
Besides oversaturation of inventory in the US, I think another reason for its downfall was the inability to change with the designs. What was once popular in the 90s with the huge logos with that age demographic, as they grew older that became tacky
Reading this reminded me of BOSS jeans and ECKO or however it’s spelled. What a time.
Edd hardy got tacky over night.
@@programSense jnco too lmfao south pole a couple examples of huge logos which became quickily outdated lol
School of hard knocks 😂
Fashion in general is volatile, and black fashion in particular has extremely limited shelf life. People say hip hop is faddish, but really it's black culture that's faddish. Black people are conditioned to represent our block and our hood, and once the mainstream catches on, we quickly create a new fad to represent our home.
For example, if we're rocking Fubu on Third Ave, eventually Fifth Ave is gonna be rocking Fubu. Then all of Queens is rocking Fubu. Then all NYC, then the Midwest and eventually South and West Coast. At each stage, the original progenitors of Fubu are dropping off because it's no longer their style, unique to their hood. By the time LA is rocking Fubu, the Bronx is on Champion gear and Lugz.
The only way to make money in black fashion is to realize you have a small window of appeal. Once you start making big money when your brand goes nationwide, you have about 90 days to sell that brand while it's profitable and start a new company. When you start expanding and doing formal and womens wear, you're never going to recoup that cost. Get out before your brand ends up in Wal-Mart.
Glad you covered this I always wondered what happened to Fubu
By the title inthought the owner Daymond John died hah, i got sad for a second because he was one of my favorite people on shark tank
Yeah that's immediately where I went.
Clickbait
reading is fundamental
@Sir Lee Prod. since reading is so fundamental, maybe you should go back and read the title hip-hop's biggest entrepreneur singular he didn't say entrepreneurs. One person didn't start Fubu
Bro I damn near got a heart attack 😩
I only knew Daymond John as a shark (from shark tank not a loan shark lol ) but now knowing he was the one who started Fubu makes me respect the man even more
But he does messed up SCHITT on that show too!!!
You would think that he would want to give a deal to blacks more often, especially when they have a good product with sales.
LOL. He talks about FUBU all the time in Shark Tank. How did you even miss that?
I’ll never forget a white friend of mine bought her son a FUBU shirt. Her brother went CRAZY! He was livid like: ‘why is he wearing that?!!’ 😳🤯
I consider the early 2000s to be the marketing era. Yeah, it was overdone with most rappers having the same styles as today. It is still important to respect the fact that everyone was starting clothing lines and promoting brands instead of telling the youth to kill each other.
“Thinkin' about takin' my own life, I might as well
Except they might not sell weed in hell
And that's where I'm goin', 'cause the Devil's inside of me
He make me rob from my own nationality
That's kind of ignorant, but yo, I gotta pay the rent
So, yeah, I'll stick a n***a most definite”
Onyx “Last Days” 1995
Not sure who you were listening to but dudes have been talking about killing for some time.
🧢
@@j-ski308 how is that cap? Lol 🤦🏽♂️
@@statefarmjake8027 Because people were and still do make music about killing their own. The youth now also make their own clothes but on a more hypebeast exclusive tip.
Real knowledge and love in your coment Mr Green. Respect full
FUBU and majority of the other urban fashion companies actually took a lot of inspiration from Karl Kani.
Even a less desired brand named Vasco took inspiration from Kani 😄👍🏾!
True!! I remember Karl Kani jeans and hats!!!
You know what you’re right
I was just thinking this. And Karl Kani is still going strong
I saw fubu in Walmart. That was the end. They went mainstream
I was looking for this comment!!!! 🙌🙌🙌🙌🙌🙌
Their quality went downhill soon they hit walmart say examples the sneakers even ross dress for less and tj maxx took them off the shelf
Burlington Coat Factory ring any bells???? LOL @@djrahbraydio2876
So black brands sell so long as they're exclusive and inaccessible?
Fubu is still sold here in the Philippines at all the malls.
Yeah I seen that when I went to manila in 2017.. seen it at the big mall in Makati and it tripped me out... Then I started noticing people wearing FUBU everywhere on the street
This is how the black community needs to operate like a non-stoppable support system for one another's businesses. I'm about to start my own business soon. Wish me luck. However it's not exactly for only black people. This video was very well done and influential for me.
That's our problem, always wanting to include everyone. Why can't your business ONLY cater to people that LOOK LIKE YOU? 🙄
@@missmelanin7066 because that is a bad business plan. Capitalism looks for profit. Do you see any other ethnicities making things for ONLY their own people when their own people are a small part of a market?
You might have to start looking beyond your identity if you want to start a successful business.
Bring karkani back
: GOD'S blessing to, and for you!
It oesn't matter what the person look like( It's business)every need people to support it.
Daymonds mom is amazing 👏🏾 she helped to start an incredible thing ❤
I was into FUBU and Karl Kani growing up. I went nuts when Ecko and Marvel did a collab. I still browse ebay looking for vintage item that I can wear but sometimes is such a hit and miss even a L shirt looked like xxl.
When I was in school all I wanted was some platinum fubu
Also BOSS, Cross Colours, Lugz, PNB Nation. A lot of urban brands back in the 90's when I was a teenager.
Man I love FUBU my father would always buy their cloths for me... I thought I was the shit lol I had moved to Mississippi so kids wasn't rocking FUBU especially the small town I was living in when I would come to school they were amazed I'll still rock FUBU just seeing this gave me a reason to start back wearing their brand
We support the oppressor with their fashion thinking that’s the trend knowing they don’t want us wearing their clothes but still neglect our own
"the oppressor" bro you oppress yourselves with that victim, boo hoo, woe is me BS mentality. Man up you sound like a bitch. A strong individual will raise above any oppression, yall just weak bitches.
Niggas for u
Very inspiring! I had Fubu jeans, jackets, sneakers back in my high school days. A nostalgic brand that I will never forget!
Naw dawg i wasn’t doing the shoes you pushing it
@@4thwardsfinest82 I'm a woman and they were cute red n black!
I used to call on FuBu when I sold media in the 90s. Daymond, J Martin, Carl, and Keith deserved every bit of success they received. They out-hustled, outworked, and out-maneuvered every sportswear company in that space. They were EVERYWHERE: MAGIC, The Source Awards, industry parties, fashion shows, etc. Flying to LA to drop off product for music video shoots. They were the first urban/sportswear company to do 7th on 6th fashion shows. They met Mandela in South Africa. They developed relationships with everyone: fashion editors, stylists, the dept. store CEOs, the garmentos. etc. Black, white, Asian, Jewish, etc. If you went to their Empire State Building showroom, it was a mini-United Nations buzzing with activity. One person worth mentioning is Leslie Short. She worked at FuBu for years and played a pivotal role in marketing, relationship building, enhancing FuBu's image, coaching Daymond (to an extent) to be TV ready, etc. LOVE this video. Thank you!
this channel deserve more subscribers and respect
Funny thing. I used to work in the FUBU corporate office during a couple of their peek sales years, so it was interesting to see them rise and then to see things go off the rails the way it did.
lol I remember I brands like this: Karl Kani, Cross Colours, BOSS, Lugz, PNB Nation, etc. Used to shop a lot at the stores on Jamaica Ave in Queens NY.
Brand Nubian, Grand Puba specifically put on FUBU and Tommy Hilfiger. That's major
Man I will never forget this era.
Going back to put European business out of business jew-ish wannabe
Don't forget about JayZ's Roc-A-Wear and Sean "Diddy" Combs Sean-John 🙌
Now that's a great mother she believed in her son and now they rich
That 05 jerseys are so iconic. I remember seeing other brands trying their own jersey style
The goat of hip hop related content
Anotha str8 banger yassine, idk if you have a team now or have just that much better at editing but its been nothing but bangersss love it 🙏🏽🙏🏽
Thank you man!!
My childhood homeboy's older brother used to work at Red Lobster with him.
I miss fubu 😔
Fubu still around
Fubu is still in walmart and around the world. It also owns Coogi... who knew?
Coogi 🧐
Sadly, bootleggers had more to do with them falling off than anything. All the street boosters were selling bad knock offs back then. That's why I stopped wearing it.
Wow, this company literally started from the ground up. Nowadays, everything is just given to these celebrities and their fledgling brands. I remember fubu was everywhere back in the 90s…so sorry to see the decline of the brand.
FUBU was ubiquitous in the 90's. KARL KANI AND CROSS COLORS were popping before FUBU.
@@MADNEWYORKER914 yep I forgot that Karl Kani and cross colours came before fubu
I don’t know one black oerson that didn’t have fubu man. This was great, I also had no idea Damon is the one on shark tank.
I think fubu can make a comeback. He’s too respected. I grew up watching this man move and do his business wisely.
Mom is the best❤
For us By us-FuBu❤
Then there’s them dada supremes. Y’all remember those?
Dada supreme was the stuff as well
I just bought some FUBU shoes out of Walmart last week. They pretty slick too. My son even grabbed him a pair.
I remember when fubu came out , teenage years
The brand was big and reached all tge way to London 🇬🇧, I still got some tops, never thoughtof throwingthem away, I call it nostalgia, the kids always ask about FUBU.
It was a shame they didn't keep the brand going strong.
I remember purchasing my first FUBU and 40 Acres garments from Spike Lee's store that was located Downtown Brooklyn. The staff in August Martin HS told me I couldn't wear FUBU it because it was gang attire. It seemed like they were more on me for my clothing than Lost Boys members that were regularly rocking fitted "LB" hats.
Fubu, pelle pele and ecko plus phatfarm will always be legend swag, do not forget Avirex
If it werent for his mother, he may have never seen his dream come true. Black single moms get trashed so much by black men but they never give credit to the plethora of single moms who were behind their child's success, and there were MANY. Most single moms are good mothers but in the black community, the parent who stayed and didnt run away from their responsibilities like a coward get disrespected daily. Shout out to the single mothers who do that thankless job, every damn day, bc they dont have a choice. There most black children grow up fatherless, therefore, most successful black men and women were raised by a single mother. I know that's not an easy job, bc it's not even easy when the father IS around, so I cant even imagine how heavy the load is, for a woman to hv to carry the man's burden. I have eternal love and respect for single mothers, of all races.
FUBU was the flex back then, I was in a crew from Europe that were sponsored by them. The clothes were all high quality material. I still have a pair of brand new super rare red & white FUBU trainers. I miss those days.
I remember back in 98 me my friends went to a nightclub we had on button up fubu shirt they didnt want to let us the club cause it had a fubu brand then people before thatcwas in line had on Tommy's Hilfiger they let them in .oh man we was mad so i made a complaint against the nightclub
I'm very proud of those brothers! Peace!
Depending on what it is .... I'D STILL ROCK FUBU, i was never into "The Style" so very very much, when i was younger if i could get my hands on it ... COOL, but if i couldn't, WHATEVER .An example: A few years back a shoe shop had some FUBU Boots, i cop'd them, they weren't the style, but they were still FLY.
Marc Ecko was fire as fuck back then
I'm on the same come up he's a big inspiration for me. Thank you for your video it's really nice work
9:18 - so basically he made a ton if money pretending to be down w the culture, but then distances himself acting like he doesnt want to be associated to the "urban" lifestyle...
Fubu was hot in the early 90's. A fubu cap was $50 bucks back then but they definitely lost it's street cred when they starting selling their clothes as JCPenny. Nothing sold at JCPenny is fashionable. They killed their brand when they sold out.
As an Italian Jewish kid living in the suburbs of Philadelphia, I used to wear fubu jeans not because I wanted to be black or because of any cultural meaning but because they had a Hidden waist line pocket where I can hide my weed and those pants save me a couple times
Good work my brother I am really feeling this series
Back when everybody was cool and nowdays dudes wearing skinny jeans n dresses thinking that shi fly
FUBU not dead. It's a global brand over season now
Since LL is from the suburbs of Jamaica, it was heavily worn in the various suburbs of Jamaica when it jumped off for that brand. Everybody remembered him being the face of FUBU. It wasn't exactly urban/ghetto attire.
LL was the face of Kangol bucket hats before
He's a Bahamian American!
Wow FuBu was really big in the 90’s I always wondered what happened to them
While FUBU is no _ longer relevant_ - Daymon is a powerhouse nonetheless in business and highly respected.
Awesome video. This is the kinda content I'm looking for. Thanks HY
I thought FUBU stood for For U by Us..
It does... It means both...
This make me think of the movie “How High” w/ Method Man & Redman… when the Asian boy had on BUFU shirt and told the dean it meant “By Us Fuck U” 🤣🤣
“I got on my FUBUs, Future Underrated Bosses Unite”
Iykyk 😂
Draymond did great things but let's talk about how he's now stealing from small black business owners in bogus contracts smh once they make it, they turn into the same corporate scum 😢
God BLESS his MOM!!!
Grew up here in Northern territory Australia wearing fubu dada k swiss and1 everlast fila. now there all dead but wish they was still popular..i still wear fila sometimes tho
I'm in my mid 30's from Kenya in Africa and in the 1990's FUBU was big here...my mom used to buy us those baggy jazzies.
Wasn’t affordable when it came out that shit was pricy Af jerseys were $100 bucks in 99 which is $200 now shit crazy
Yeah it was expensive. I remember my first job in High School in 98 saving up to buy Fubu.
@@tylongkicks8821 haha he'll yeah I was right there with you
@@qmaineotcg I think Fubu peak in popularity was 1998 and thru the first half of 99.
Due to a heavy afrocentric focus among black youth in the late 80's snd 90's made FUBU and other black owned clothing successful. As that afrocentric movement wained, it led to the decline of these black owned clothing companies.
I remember Fubu jerseys selling for $100 at the peak, now u see homeless ppl wearing them. Crazy
Fubu was lit in the 90s.
The urban conversation discussion is so tiring because Urban just means that you live in the city. there's no need to take it any more seriously than that
Absolutely, I was surprised that in America “Urban” meant “Black”.
@@MosesMatsepane Crazy right it’s like one of those unspoken truths like when they say someone looks “too ethnic” meaning too black🤦🏽♀️ America is crazy Af fr fr
FUBU BRAND IN THE PHILIPPINES IS STILL A BIG DEAL
Great video! I was about to say how can you mention FUBU’s competitors and not mention Cross Colors and Karl Kani. But then I remembered they were popular in the 90s, which was before FUBU’s rise. I guess I’m showing my age. 😀😀
Timing is everything. In the 90s Fubu went hand in glove with hip hop and basketball
Nothing stays the same my G
He hasn't passed away.
I thought they were saying the owner passed away. But I never knew a black man was behind FUBU. That's what's up. This video was very informative
I still love and wear FUBU to this day. Forget what everybody else say, FUBU is more than just a brand. It represents a lot in the world, including culture & entrepreneurs. His mom really believed in her son. That's love!
I hope you continue to cover these clothing brands. Would love a follow up on Sean Jean, Roc-A-Wear, Ecko, Karl Kani, etc. 100 bonus points if you do a video on No Limit Wear and Master P’s converse show deal 😂😂😂
I remember you used to get flamed up for wearing FUBU
This video was dope and very informative. Yeah overall fubu changed the game.
They definitely did
What a story !
All I remember from fubu was ghetto rappers using it lol
Remember head of state when Chris rock says I need my suit FUBU💀
Hell I remember some wrestlers in the late 90's in WWF and WCW wearing FUBU Kevin Nash, Lex Luger, Test, Buff Bagwell, and X-Pac. Lol
In Texas the only person that mattered with FUBU was DJ screw.
This the most informed video of FUBU in 15 minutes, sorry Daymond I may pass on the biopic now lol😂
I remembered FUBU as a kid in the late 90’s and early 2000s. I used to rock their baggy jeans and FUBU baggy t-shirts. 😂😂 them times, if u ain’t have rocking them wears then I don’t know what planet you’re on.
Gosh I remember wearing this brand. Good times 😊
Crazy thing is fubu isn’t out of style it’s vintage clothing now and cost more then it did back in the day
Yep! FILA came back around too! I think it’s pretty cool that these brands came back around and are being respected again.
@@statefarmjake8027 nobody rocking no fubu in 2023 and nobody respecting fubu in 2023.
fubu is beyond out of style. no stores in America sell fubu unless its a thrift store lol , nobody in America buys fubu unless ur a Mexican doing lawn work LOL ,,,, fubu vintage clothing LOLOLOL ... u must not be from America
I remember when FUBU first became popular around NYC. I wasn't aware of many things FUBU became because it wasn't the clothes I was buying or wearing. It was not advertised in the magazines I sometimes looked at.
Glad to know FUBU is still around.
I still rock FuBu classic shirts that I grabbed back in the day. Whenever I think about The clothing line 🤔 I think of Uncle LL rocking them
Fubu was the ish….For like one summer…
After that…
U were looked at as a hillbilly if u wore that bs😩💀fr too but def. respect that move-
Crazy how US was the start up and went on to make bank over seas when hype for Fubu died down in the US.
fro 97-04 FUBU was so big in Germany, but it started to fade away during the summer of 03 and by 05 FUBU lost to PICALDI in germany and ever since is a small branche for fans.
LOL....saw the title of this video which made me laugh. Another one of those! Actually FUBU isn't dead and it was sold but Damien has the license and sells clothes in other countries where its still popular. Somebody needs to watch more shark tank.
Thank you for this wonderful video
"For Us By Us, short for FUBU"
I never knew Samsung had a textile distribution division
Shit Fubu got some dope ass shit on the website, we should bring it back
FUBU failed due to their non abilities to keep up with changing trends. Their stretched themselves to thin in a growing market. Like had too much back stock that was too much to take a lost on, so they slowed design down. At 2003 the Trap Boy style was taking off and they had no room to grow in that space cause honestly they didn't have the room. It wasn't a case of over reaching the market it was their making of not being flex able in changing times. Hot Topic is a prime example of doing it right, have an always moving stock. Supreme is doing it wrong as in being too exclusive, and being too bleeding edge. FUBU was none of that, they just rode a wave that was going to end. They still are trying to ride it today, look at their current line up and you will feel like you just got out of a time machine.
Wtf is trap boy style? Lol
@Todd Maek Right, never heard of trap boy style clothes. He must be from down south, lmao
Think of young jezzy, Gucci mane, Waka , da baby, type looks. Trap house dope boy look.
It didn't fade away it's still around. It has just cemented their place in the fashion industry. they no longer have a need to shout.
FUBU dead?...... Y'all must not ever been to the Philippines... I seen FUBU in the stores of every mall in Manila.. I never even knew they were still making new material until I seen that
I still have my Fubu platinum baggy jeans 👖 with the Fat Albert image from 2002 .
I am keeping it as an art piece.