The third eye (or what happens when n=millions) | University of Brighton

Rory Sutherland, Vice-Chairman of Ogilvy Group UK, giving a presentation entitled 'The third eye... (or what happens when n=millions). How digital media and behavioural data might finally provide us with a robust way of understanding human behaviour'.
The presentation took place at Brighton Business School, University of Brighton on 6 March 2014. It was organised by JEB (Junior Enterprise Brighton), a not-for-profit business consultancy service managed by students.
Rory Sutherland is vice-chairman of Ogilvy Group UK. He is a frequent TED speaker and also writes a regular column at The Spectator. An early fan of the internet, he was among the first in the traditional ad world to see the potential in these relatively unknown technologies.
Brighton Business School:
www.brighton.ac.uk/bbs/
JEB (Junior Enterprise Brighton):
www.jebrighton.co.uk/

[@gonzalomarquez7757]

cracks me up every time Rory says.. how much time do we have .. 10 minutes? and youtube shows theres like 30 min. left

[@thefamilypodcast9556]

hahaha! He does that on more than one video it's brilliant.

[@rodehs688]

Genius!! His phone goes off. He is the presenter. He is sorry and mildly embarrassed. If mine goes off that would be rude.. let me turn mine off and forgive for his going off

[@darronbarnes985]

Genius and a damn nice person.

[@dimitrap.670]

I'm such a fan, it's a pleasure to listen him. Thank you!

[@acxezknightnite1377]

I love understanding human nature and how we function. It’s fascinating and Rory makes it entertaining at the same time. Fabulous.

[@AdamSalma]

An amazing lecture. I've been thinking about this for quite some time now. Glad to see someone else thinking about it.

[@dan2250]

What are your thoughts on it?

[@jobob47]

worth the listen. especially so if you are in sales/marketing/advertising or just want to understand how people think and react.

[@pandoramather-lees7913]

Absolutely brilliant - if only everyone listened to him!

[@profpmartin]

He is a genius. I hope he applies it making things better for everyone by using in politics. Maybe those geniuses will listen!
,

[@gorlitsky]

Wow, thank you great lecture, I really liked Rory's approach to things

[@VolordKingdom]

I just want to know how I can utilize whatever information or ideas that you have in my own business

[@arande3]

The world becomes more like that simply because of the prevalence of the model. That's heavy, to think the cultural narrative has a self-fulfilling element to it

[@909sickle]

dude is a genius

[@rodehs688]

You have to watch this with 100% attention. You will miss something.

[@kaushalsuvarna5156]

It's a surprise this video isn't more famous

[@jobob47]

I agree. it has quite a few nuggets of wisdom. I was in sales for nearly 30 years and this is information I wish I had available to me when I started out.

[@chuckmartin935]

!!!!!!!!!

[@ichtube]

McDonalds not being sht is quite debatable. It won't kill you? That's very debatable too.

[@willardr100]

They say there’s no such thing as bad publicity and you’ve just made me crave a McDonalds breakfast. 😬

[@yinafrentz]

My third eye can not see the subtitle, how to understand with my English accent limits what this so much English genius is saying? And that fast...

[@carolmiller6401]

so the speed down .. it may help

[@yinafrentz]

👍

[@safwanali870]

Relax this has nothing to do with spreadsheet not even using it.... Honestly don't need it here🙏

[@JoshimUddin-lg1jd]

what was his point ?

[@Thabosshoss]

Sell what someone actually needs/want, not what they say they want.

[@dimitrap.670]

Don't think only with reasoning use all your skills.