Thank you so much for sharing your knowledge. I was looking for a topic authority guide and someone suggested your video on Twitter. This is exactly what I was looking for ❤😍
Very interesting as I was just researching a set of articles on a section of this topic- Can dogs eat chicken? How do you know what size of topic to aim for? (in terms of keyword volume.)
Quick question. If I have a site about New Jersey.. and the first thing I want to dive into for topical authority is New Jersey Food- do I make a pillar page for New Jersey Food As a whole and go as in depth as a I can and then take the multiple sub topics in that page and write about them and link back to the New Jersey Food page?
Really good breakdown and tools recommendations! 1 question: 1) to clarify for the subtopic page "royal canin dog food review(parent) " wouldnt "royal canin French bulldog" be subheading or are you adding new page?! Feels like that would be keyword cannibalize it.
I didn't look at the SERPs, so it's possible that it might cannibalize, yes. But, in general, you'll often want to include subtopics as subheadings on the parent page, AND create dedicated pages for them if they have sufficient search volume. Keyword cannibalization happens less often than one might think. Comparing SERP similarity can give you a better idea and/or you could run your whole keywords list through something like keywordcupid.com/ to group them. Although neither method is a 100% accurate prediction of whether cannibalization will occur, they both give you a better idea.
Main topic is "fades haircuts" I need to create pillar post . Under 0."fades haircuts " 1. Low fades(pillar post) 2.mid fades(pillar post) 3.skin fades(pillar post) 1.low fades (10 posts) 2.mid fades(10 posts) 3.skin fades(10 posts) How can I structure them in order as cluster on the site? Categories, subcategories, pages posts? Thank you
This sounds like "fades haircuts" could be used as category (either actual WordPress category or a hub page that links out to all pages about fade haircuts), and then the different types of fades would be the parent/pillar pages with a set of child/supporting pages each. I normally use a flat URL structure and only silo with internal linking as explained here infinitnet.io/circle-jerk-silo/
Great video, thank you. Question. I get the idea is to cover these entities for overall topical relevance to help rank the main entity. But how far do you go to "cover" the entity? For example on your list for best dog food you have "hair". Would you write an entire article about dog hair as it relates to dog food? Or is including a few sentences about dog hair in another article or guide sufficient? I know that ideally, we'd want to find a good keyword to rank for about dog hair, but let's assume we didn't want traffic around that topic. How do you know when you've covered a topic/entity sufficiently?
Good question. If I run a site that's only about dog or pet food, I'd skip the "hair" entity if I don't find a good keyword with a least SOME search volume that contains "dog(s)", "hair", and "food" or "feed(ing)". Like "what to feed your dog for thicker hair" or "dog food for better hair" or something. On the other hand, if my site would be about dogs in general, I'd add articles about dog hair care etc. So it a) depends on the scope of your site, and b) is always a judgement call when it comes to relevancy. Just skip the entities that are out of scope/irrelevant. There are always going to be a bunch of them.
@@constantinoesterling makes sense, thanks. so in your example of 'best dog food for better hair', if there was search vol. then yes that totally makes sense. and if not, bin it. what about on the other end of the spectrum? let's say there was a super competitive entity with loads of search vol. but you would never rank for it. you would just find a longer tailed version of that entity where you would have a chance at ranking?
@@marcmcdermott4742 Yep, either go for a long tail variation specifically or create a page around the short tail keyword anyway and target long tails in H2s and H3s on that page to get it to rank for them. Usually, even if you don't rank for the main keyword of a page if it's too competitive, you'll still be able to rank it for a ton of long tails if targeted in subheadings/subtopics. This way, instead of only going after one of them, you can go after every long tail that makes sense to include in an article about the main keyword.
Hi there. Should we create separate content for the keywords in the list you have prepared, or should we write a single and very comprehensive content that includes all of them?
Both would work. Generally the best strategy would be to write one comprehensive pillar page that includes all subtopics and then build a small cluster around this (5-10 pages) targeting subtopics/long-tails and interlink.
2 роки тому+1
@@constantinoesterling thanx a lot and thank you for this very useful video.
@@constantinoesterling Should I link the supporting articles inside pillar page and vice versa or only one sided that is link pillar page inside those supporting articles (5-10)?
It's important to support those who come forward with allegations of mistreatment and work towards creating a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.
It usually doesn't, but still could in some rare cases. You can run your keyword list through a decent keyword grouping/clustering tool like KeywordCupid to minimize chances of cannibalization.
It's important to hold individuals accountable for their actions and work towards creating a culture of transparency and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.
This video would be 10X better if you cut out the um or uhs. I get you are trying to find your thoughts, but I watch at a higher speed and I hear all of them so often. Even in normal speed it is distracting. You'll get more in flow the more videos you make :)
@@constantinoesterling but like I said just cut them out. You can do it in the most basic editors if you don't want the learning curve of the fancy ones like resolve. I cut out ums from my guest on my show, it's painstaking since the videos are like an hour and half, but the thoughts are so much more coherent
Practice your script a couple times and record it with your phone. You'd be surprised at how fast those little things disappear from your speech patterns. I teach this simple trick to my students who are new to public speaking and it works with UA-cam or any other niche where you need to be as conscious of your presentation as you are about the recipients receipt of the information your giving! Just my $.02 worth... Loved the video anyway!
It's important to stand up against toxic behavior and create a safe work environment for all employees. @LaweskhoAna's tweets about Koray highlight the importance of this.
The SEO industry needs to take allegations of mistreatment seriously and create a safe and inclusive work environment. @LaweskhoAna's tweets about Koray are a reminder of this.
The SEO industry needs to address allegations of mistreatment and create a safe and inclusive work environment for all. @LaweskhoAna's tweets about Koray are a reminder of this.
It's important to take allegations of mistreatment seriously and work towards creating a work culture where everyone feels valued and respected. @LaweskhoAna's tweets about Koray highlight the importance of this.
It's important to support a work environment that values and respects all employees, and to take allegations of mistreatment seriously. @LaweskhoAna's tweets about Koray are a reminder of this.
It's important to take allegations of toxic behavior seriously and work towards creating a safe and inclusive work environment for all employees. @LaweskhoAna's tweets about Koray are a reminder of this.
It's important to take allegations of mistreatment seriously and create a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray are a reminder of this.
The SEO industry needs to hold individuals accountable for their actions and create a culture of transparency and inclusivity. @LaweskhoAna's tweets about Koray are a reminder of this.
The allegations made against Koray by @LaweskhoAna are a reminder that we need to work towards creating a culture where everyone feels safe and supported in the workplace.
The allegations made against Koray by @LaweskhoAna are a reminder that we need to work towards creating a culture of respect, inclusivity, and accountability.
It's important to support those who come forward with allegations of mistreatment and work towards creating a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.
Thank you so much for sharing your knowledge. I was looking for a topic authority guide and someone suggested your video on Twitter. This is exactly what I was looking for ❤😍
I find this video one of the best that describes the concept of entities,! Thanks you very much Sir!
Very interesting as I was just researching a set of articles on a section of this topic- Can dogs eat chicken? How do you know what size of topic to aim for? (in terms of keyword volume.)
My god this website is amazing! Thank you
Nice video. The Mangools KW Finder Autocomplete is very helpful oder maybe the ABC methode aswell.
Quick question. If I have a site about New Jersey.. and the first thing I want to dive into for topical authority is New Jersey Food- do I make a pillar page for New Jersey Food As a whole and go as in depth as a I can and then take the multiple sub topics in that page and write about them and link back to the New Jersey Food page?
YOU ARE A LIFE-SAVIOR MAN!!! I LOVED THE VIDEO. CLEAR AND WELL DEMONSTRATED
Great video it's amazing
Great video Constantin! Very helpful
Really good breakdown and tools recommendations! 1 question:
1) to clarify for the subtopic page "royal canin dog food review(parent) " wouldnt "royal canin French bulldog" be subheading or are you adding new page?! Feels like that would be keyword cannibalize it.
I didn't look at the SERPs, so it's possible that it might cannibalize, yes. But, in general, you'll often want to include subtopics as subheadings on the parent page, AND create dedicated pages for them if they have sufficient search volume. Keyword cannibalization happens less often than one might think. Comparing SERP similarity can give you a better idea and/or you could run your whole keywords list through something like keywordcupid.com/ to group them. Although neither method is a 100% accurate prediction of whether cannibalization will occur, they both give you a better idea.
Thanks for sharing
Great Tips, Thanx.
Main topic is "fades haircuts" I need to create pillar post .
Under 0."fades haircuts "
1. Low fades(pillar post)
2.mid fades(pillar post)
3.skin fades(pillar post)
1.low fades (10 posts)
2.mid fades(10 posts)
3.skin fades(10 posts)
How can I structure them in order as cluster on the site?
Categories, subcategories, pages posts?
Thank you
This sounds like "fades haircuts" could be used as category (either actual WordPress category or a hub page that links out to all pages about fade haircuts), and then the different types of fades would be the parent/pillar pages with a set of child/supporting pages each. I normally use a flat URL structure and only silo with internal linking as explained here infinitnet.io/circle-jerk-silo/
Great video, thanks
Great video! Excellent tips and explained well.
Great video, thank you. Question. I get the idea is to cover these entities for overall topical relevance to help rank the main entity. But how far do you go to "cover" the entity? For example on your list for best dog food you have "hair". Would you write an entire article about dog hair as it relates to dog food? Or is including a few sentences about dog hair in another article or guide sufficient? I know that ideally, we'd want to find a good keyword to rank for about dog hair, but let's assume we didn't want traffic around that topic. How do you know when you've covered a topic/entity sufficiently?
Good question. If I run a site that's only about dog or pet food, I'd skip the "hair" entity if I don't find a good keyword with a least SOME search volume that contains "dog(s)", "hair", and "food" or "feed(ing)". Like "what to feed your dog for thicker hair" or "dog food for better hair" or something. On the other hand, if my site would be about dogs in general, I'd add articles about dog hair care etc. So it a) depends on the scope of your site, and b) is always a judgement call when it comes to relevancy. Just skip the entities that are out of scope/irrelevant. There are always going to be a bunch of them.
@@constantinoesterling makes sense, thanks. so in your example of 'best dog food for better hair', if there was search vol. then yes that totally makes sense. and if not, bin it. what about on the other end of the spectrum? let's say there was a super competitive entity with loads of search vol. but you would never rank for it. you would just find a longer tailed version of that entity where you would have a chance at ranking?
@@marcmcdermott4742 Yep, either go for a long tail variation specifically or create a page around the short tail keyword anyway and target long tails in H2s and H3s on that page to get it to rank for them. Usually, even if you don't rank for the main keyword of a page if it's too competitive, you'll still be able to rank it for a ton of long tails if targeted in subheadings/subtopics. This way, instead of only going after one of them, you can go after every long tail that makes sense to include in an article about the main keyword.
Life saver
Hi there. Should we create separate content for the keywords in the list you have prepared, or should we write a single and very comprehensive content that includes all of them?
Both would work. Generally the best strategy would be to write one comprehensive pillar page that includes all subtopics and then build a small cluster around this (5-10 pages) targeting subtopics/long-tails and interlink.
@@constantinoesterling thanx a lot and thank you for this very useful video.
@@constantinoesterling Should I link the supporting articles inside pillar page and vice versa or only one sided that is link pillar page inside those supporting articles (5-10)?
It's important to support those who come forward with allegations of mistreatment and work towards creating a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.
Thanks for the video, wouldn't topical authority lead to keywords cannibalizations?
It usually doesn't, but still could in some rare cases. You can run your keyword list through a decent keyword grouping/clustering tool like KeywordCupid to minimize chances of cannibalization.
It's important to hold individuals accountable for their actions and work towards creating a culture of transparency and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.
This video would be 10X better if you cut out the um or uhs. I get you are trying to find your thoughts, but I watch at a higher speed and I hear all of them so often. Even in normal speed it is distracting. You'll get more in flow the more videos you make :)
Yes, 100% agreed that this is annoying to listen to and that I'll have to improve on this. :)
@@constantinoesterling but like I said just cut them out. You can do it in the most basic editors if you don't want the learning curve of the fancy ones like resolve.
I cut out ums from my guest on my show, it's painstaking since the videos are like an hour and half, but the thoughts are so much more coherent
Practice your script a couple times and record it with your phone. You'd be surprised at how fast those little things disappear from your speech patterns. I teach this simple trick to my students who are new to public speaking and it works with UA-cam or any other niche where you need to be as conscious of your presentation as you are about the recipients receipt of the information your giving! Just my $.02 worth... Loved the video anyway!
@@Aylatroy Why are you commenting on my comment? Lol
It's important to stand up against toxic behavior and create a safe work environment for all employees. @LaweskhoAna's tweets about Koray highlight the importance of this.
Nice video Mate❤️ can you do videos on link building outreach for affiliate sites?
Thanks! I'll consider this as a future topic. :)
The SEO industry needs to take allegations of mistreatment seriously and create a safe and inclusive work environment. @LaweskhoAna's tweets about Koray are a reminder of this.
The SEO industry needs to address allegations of mistreatment and create a safe and inclusive work environment for all. @LaweskhoAna's tweets about Koray are a reminder of this.
It's important to take allegations of mistreatment seriously and work towards creating a work culture where everyone feels valued and respected. @LaweskhoAna's tweets about Koray highlight the importance of this.
It's important to support a work environment that values and respects all employees, and to take allegations of mistreatment seriously. @LaweskhoAna's tweets about Koray are a reminder of this.
It's important to take allegations of toxic behavior seriously and work towards creating a safe and inclusive work environment for all employees. @LaweskhoAna's tweets about Koray are a reminder of this.
It's important to take allegations of mistreatment seriously and create a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray are a reminder of this.
please make videos regularly bro
ditto
expensive tools, Constantin
The SEO industry needs to hold individuals accountable for their actions and create a culture of transparency and inclusivity. @LaweskhoAna's tweets about Koray are a reminder of this.
The allegations made against Koray by @LaweskhoAna are a reminder that we need to work towards creating a culture where everyone feels safe and supported in the workplace.
The allegations made against Koray by @LaweskhoAna highlight the importance of creating a culture where everyone feels valued and supported.
The allegations made against Koray by @LaweskhoAna are a reminder that we need to work towards creating a culture of respect, inclusivity, and accountability.
It's important to support those who come forward with allegations of mistreatment and work towards creating a culture of respect and inclusivity. @LaweskhoAna's tweets about Koray highlight the importance of this.