How Peter Mckinnon Built A Million Dollar Youtube Business
Вставка
- Опубліковано 7 чер 2024
- Ever wonder how the big UA-camrs make so much money? In this video I will show you the methods Peter Mckinnon uses to monetize his audience so effectively.
- Free trial with Epidemic Sound (you won't regret trying it!): share.epidemicsound.com/BjLPV
- Install TubeBuddy (Tool I use to beat the UA-cam Algorithm, free but I recommend upgrading): www.tubebuddy.com/paddygalloway
Google Plus: plus.google.com/u/0/106264745...
Podcast referenced (really good listen!): / creativespacestv
It’s been over 2 years since I made my first video on Peter McKinnon where I analysed the techniques he was using to grow his first 1 million subscribers. In that time a lot has changed in the world, but Peter McKinnon is still growing on UA-cam, he’s just bout to hit 4 million subscribers to be exact.
The point of that video was to show how peter is to building his UA-cam audience and the spotlight today is on how he monetizes that audience it in a lucrative but honest fashion.
Before anyone accuses me of calling peter a sell-out. That is simply not the case here. Peter puts his audience and content first and it’s clear he loves what he does.
However, I think we need to change our perception of UA-cam as purely a passion project for creators. Yes you need to love the act of creating videos for your fans, it’s very clear when someone doesn’t and just does it for financial gain. If someone is willing to sacrifice hours upon hours filming, editing videos and growing a youtube channel, I think it’s only fair this hard work is rewarded. And it’s not like youtuber’s are given a monthly pay check from google, to make a career on this platform you need to have a strong business mind. There are multiple ways youtubers can turn their passion into a high earning career without being a money grabber exploiting their audience.
1. Build multiple Income Streams - One Key thing that all business savvy UA-camrs do is to build multiple sources of revenue. Adsense is somewhat unreliable and by diversifying your income on UA-cam you protect yourself and maximize your earning potential. Peter has 5 main streams of income.
2. The Power Of Positioning - On UA-cam it is so important to identify the niche you are occupying. You need to see this from both the viewers perspective and the advertisers perspective. Peter Mckinnon did this very early on.
3. The Digital Product is King - In my opinion the end goal for all youtuber's should be to release a digital product. Why? Because of unlimited replication! Peter currently has 5 digital products on sale such as his Luts pack. This can be a really good source of income.
4. Respect Your Audience - This point may be the most important of the bunch. Having good business ideas is useless if you don't respect your audience. Don't forget they are the people who make it all a reality in the first place. Peter Mckinnon shows a lot of transparency and integrity when it comes to selling to his subscribers.
My name is Paddy Galloway and I hope you enjoyed this video! @paddygalloway @paddyg96
Disclaimer: Some of the above links are affiliate links. I may receive a small commission from referring at no additional cost to you.
4000 likes is the new Goal! If you want to help support my videos consider signing up for a free trial with Epidemic sound, link in the description!
I would love to see your take on Nardwuar!
Super helpful, thank you Paddy! :)
Thnks for the video, helpful!
great video thanks... I watch everything PM puts out.....
As for Epidemic; i would love that to use on my uploads but being an occasional poster £10 a month is just not worth it for me.....
They should do a different version for 'UA-camrs' like myself.... 👍
Your Google+ link says it does not exist anymore???
Really think you should cover Marques Brownlee next!
Thankyou, an actual millionaire.
Done!
Peter has two other revenue streams, he has a coffee shop and a branded ND Filters made by another company. Definitely I admire his business abilities.
Leonardo Jimenez I don’t think he has a coffee shop, but he does work very closely with James Coffee and has many collaborations with them.
Eitan you are correct, what they have is a coffee line branded with Peter called Peter McKinnon golden hour blend. Thanks for the heads up!
His ND filters are not that great. They are expensive because of his name being on them, no better performance then any other average ND filters.
Well, he now have a camera pack to his name, definitely the guy is a good business man. First day and has done more than 400k+ in presale.
venom5809 is understandable but you have to consider two things.
1 - Tv and UA-cam are really different mediums. The infrastructure needed and the amount of program’s crews to create a piece of content is huge in television, this guy is making the same with 3 maybe 4 people.
2 - do you make the amount of money he does or more doing the same ?, I understand that Peter is really for novice professionals. that’s his niche (honestly I don’t see his content anymore, I’m not learning ), but making a couple of millions a year is pretty good for not being a “successful guy” I’m your terms.
There are a couple other income streams you’re missing:
Coffee, Nd filters, Camera bag, Etc.
Paddy this content is MUCH more valuable then most of the "how to grow....." videos Ive seen ! Thank you for the insight its amazing :) cant wait to grow in 2020
Super cool and help full! Really enjoy the way you put this video together and loving the sketches!
Nice Paddy. I just subbed. I remember seeing your first video awhile back. Keep up the good work!
Currently in the middle of a binge-watch on this channel with my notepad, videos sorted oldest to newest. Woke up at 5am here in Canada and couldn’t fall back asleep, I had to continue watching the videos where I left off.
Wish you growth like Peter's channel!
This is inspiring, let me get back to the UA-cam grind.
Loved this !!
TayoAinaFilms I see you here too bro❤️
Nigerians dey everywhere
great video! Thanks for sharing, I watched the first one you made about Peter too!
Wow! Your videos are so good! My wife is as been writing a grief blog and is wanting to start a UA-cam channel. I've been researching how to get started so I can help her. I've watched over a hundred videos in the last month, from lighting to editing to how to be successful. Yours have been the most interesting but far. It's like watching a mini documentary /how to video all wrapped into one very entertaining video. Love it!
The point about Peter’s respect for his audience and transparency is key to being successful.
This video is an excellent example of solid analysis. I didn't disagree with anything you said. Great video.
He's also a published magician. You can still buy his tricks and his playing card decks. I'm sure he still makes royalties on these.
He is probably also paid for speaking engagements.
That explains his awesome engaging charisma! 👍
Sound summary of the potential revenue streams that Peter uses.
As for multiple revenue streams, my experience is that youtubers should apply the 80/20 principle and once one stream is clearly working go all in on that one rather than ‘diversifying’ risk ... you will make substantially more money that way.
Thank you. I saw your first Peter Video a long time ago and I study his every move on UA-cam. Today I subscribed to your channel so I wanted to say how much I appreciate the education.
I really appreciate your support Kieth
Great stuff as always Paddy, well done.
Great video! I’ve loved Peter’s work. I really appreciate the time you put into this - some great tips here that I’m looking to apply to my UA-cam channel.
Great informative video! Much love Paddy!!🤜🤛
Awesome summary Paddy - love your work!!
Keep making these videos bro ! they're so good man
All of your videos are amazing. I cannot even imagine how long your videos take. Mine takes forever and they aren't half of what you do. Great work
That's right Paddy, I'm here dawg. Great vid
sooooo valuable!!! thanks so much paddy 👊🏻
This was very well done, thanks for sharing your knowledge.
Nice work on the breakdown! Looking forward to the next insightful work from you.
Thanks for the breakdown. Gained some new Perspective
Great stuff again dude, great to get an insight into the business behind UA-cam. I recently decided to dip my toe in the creation end of things after watching hours of UA-cam a day! Only 990 subs to go! 🇮🇪 up the Lilly whites
Thanks Paddy, great content and research!
Really good insight! My husband told me about Peter Mckinnon and although he's a camera guy (I think) his story is interesting especially since I'm an new UA-camr. I appreciate the info and the work you put in to give us the inside info!
Nice vid! You can tell you’ve put a lot of effort into it!
Paddy, I think you videos are on point. nice work!
Always worth waiting on these videos.
Well done Paddy! Great info.
I think the real challenge is finding your own niche. There are a lot of Camera Video and Photography people in that space, what niche can individuals settle into, and does that niche support products. Here lies the challenge. Yet, it is very doable!!
Great video as usual Paddy. Super informative and thought out. Love your work!
Great video man! Loved the last one on Peter as well. Another income stream you may not have been aware of is Pete’s Pirate Life - just did a pen pre-order which were going for a cool $85 USD on a limited batch run. Keep up the great work 🤙🏼
Great video, Paddy! Very simple but useful breakdown. Keep those up, as it would be great to get these a bit more often ;)
Great work Paddy 👍 Great vid.
Peter McKinnon is the master but but not just because he gets the business side of it, but because he’s a genuinely nice guy who like you said, gives a lot of value to his viewers which is key
Great video! Always love seeing your stuff.
Great video Paddy, yep we all love Peter 👏🏼
I love this vid! Thanks for all of the hard work that you put into making it. It's really inspiring me to start my own thing ^^
i love videos like this esp with follow along hand drawn content. oh and accents i feel help more on youtube!! ;) goodjob keep it up
oh and are you able to do it on other channels as well that are vlog based only?
@@chadwhiteTTV yes vlog channels can still work!
You did a great job with the video. I appreciate how much effort it takes to make good quality videos. Well done!
This is great work. Thanks for sharing.
Really great job Paddy breaking this all down. You can absolutely make money in TONS of ways off youtube. Love this video.
You are welcome nick 💪
I absolutely love your content, keep it up!
Amazing video! Thanks for your time and effort put into this!
Well done. Watched every moment and told notes. Skipped the ads, however 😉
*cough* Jake Paul - on point!
smart guy
Thank you for another video on Peter McKinnon! Raza :)
Great and informative video just as thd last one Paddy. Thank you brother.
This was a great breakdown. Thank you for doing this.
Youre welcome!
Nice work and great animations!
Thank you so much for your insights! Will help me a lot! :)
Well done video, thanks for spending the time to put it all together.
Awesome video tons of value thankyou!
Great video! Your channel is definitely underrated cant wait to see you at the top!
Thanks man 😊
Another great video Paddy💪🏽
Learned a lot today from your videos 💯💯
Great content! 👍 Diversifying is key in investing as well as UA-cam.
Very dope insight
Great work brother. Keep it up...
Impressive analysis - nice 1
Thanks and see you at the top! 🎉
Excellent job on this one!
This is good insight for me as I have a terrible time growing my channel and I started it back in 2013
Excellent breakdown. 🙏
So good man!! Love these case studies. Super helpful for those of us who want to do this as well.
Thank you man!
excellent overview thank you
tiny mistake 1:49 sacrifice ;) excellent video as always !
Awesome, thank you
Yup music channel CPMs are not ideal!
Great video. Thanks for the tips
Fantastic video, greetings from Brazil
Another good one Pad, enjoying toe content ☺ 🇮🇪 Kildare
This was well done.
Another banger, good work man. Signed up for a trial at the epidemic sounds link in your description
Thank you for sharing the most valuable lessons to succeed on UA-cam for free to creators like me. This is really helpful and I am now inspired to use this information to grow my channel. 🙏
Good stuff. Thanks
Oh guess what, Paddy Galloway uploads, I click and it's another quality video
Yes, I agree. This is highest possible quality content, defying all the rules of 'upload almost every day to grow a channel '
Good job my friend ,
The best way as a youtuber ...it's to understand how social media works... i mean is to be almost an expert on that ...
and make sure to create your own style ...
For me , you should make the same video but to not to stipulate a youtuber ... because they will try to be him... and not to make a new style of youtube channel ...
kader.
By being Peter Mckinnon, that is simple
Great video well done really enjoyed content
Great job bud!!!
Thanks for this video. I decided not to do UA-cam full time partly because of how unstable adsense is. The other reason is because I can't sit and edit all day, so I still don't plan to go full time but I may try some of these things to get a little bit out of it
Even the fact that my channel is in portuguese, i always watch Peter videos to learn from. The first thing i’ve learned was that content is everything. Dont waste energy in something you dont believe. Start slow, feet on the ground and let your content quality do the rest.
Sweet Paddy!
great video! Can you tell me where did you get the writing hand ??
Hey @Paddy you forgot the other lines of income and personally are the most incredible and probably the only once that someone like peter can create, because the connection with his community. He have PMCk ND Filters, backpack, coffee and these once are not cheap at all, he made it in partnership with some leader brands in the market, so basically he just put his name, his community and the other company do all the hard work, production, shipping and customer services, is like a digital product for him but with a real product, that IS AMAZING!!!
The thumbnail is confusing. lol Wouldn't it be Camera > UA-cam > Money?
Anyway nice job on this! Good insight I think.
Fantastic video!!!
SUPPORT UA-camRS DONT HATE LOVE THIS
There is as many ways to fame/monetizing as photographers/visual artist. My fav is Banksy.
Very good breakdown Paddy!
Thank you Liam, hope everything is well down in Waterford 💪
Never give up on your dreams. You will succeed!
GOOD STUFF>> Thanks for sharing "subscribed"
Thanks! Just did one on PewDiePie, let me know what you think!
great content, thanks
Good video, important 👍 information👍