God jul to you too. Apotekarnes julmust is the best. Pro tip: save the good must for next year for better flavor. Pronunciation wise any j in Swedish is the equivalent of the American y.
Jul is cognat to the english word yule and is pronunced quit similar. That is the name of the pagan celebration of the winter solstice in Scandinavia, England and Germany. The flavor of the julmust is juniper by the way.
God Jul! Actually the Nygårda is among the best. It´s a "mainstream" brand but one of the better. I prefer Vårgårda (the "gårda" means farm-ish). They have must matured in different oak casks. A bit mor adult flavor but VERY good!
Im swedish and thinking of having Coca Cola cinimon also. Really good. Coca Cola try to take over christmas in sweden. Thought julmust will always be on The table.
@Dr Kauvitz Dude, I WISH I was sponsored by coke. :p I don't know if you've ever tried julmust, but the problem with it is that it's so darned sweet it just makes you more and more thirsty.
Julmust was originally created as an alcoholfree alternative to beer early in the 1900´s, the creator didnt drink alcohol and the company that bears his name (Roberts AB) still own the secret recipe. Its a special soda, so im actually a bit surpriced that you liked it.
@@mattis6437 svagdricka is an old Swedish drink that isn't really connected to any holiday. Julmust was indeed made as a beer alternative for Christmas. There is still just the one producer of the syrup, so all brands has the same base ingredient, but with different things added to it.
@@mattis6437 Svagdricka has alcohol in it although its about the same percent as Lättöl (around 2 percent) so its not an alcoholfree alternative like Julmust. There is info about Julmust on wikipedia (in Swedish) as well as about svagdricka if you want to read. sv.wikipedia.org/wiki/Julmust
@@drrgrr4886 Julmust is Juniper flavoured soda. Enbärsläsk. It used to be sold year around when I was a kid, as "enbär" most of the year, and påskmust and julmust during Easter and Christmas.
"julmust" is based on a family owned recipe of an essence that different brands can "buy" to sell their own "julmust". It was originaly made as an non-alcohol variant of porter or stout beer. Now it's common to store or age "julmust" in different barrels to get more complex flavours.
In Sweden we eat almost exactly the same food at christmas as in easter, so i guess that's why we drink påsk(easter)must at the two holidays. Julmust contains hops and that is why it's so very foamy and some of the flavour comes from the hops.
Huh, I don’t recall celebrating Easter at all, there was just some celebration in kindergarten. But I do recall a friends parents being a bit surprised I invited myself over at Easter Day. How common is that folks actually celebrate Easter?
@@randomgeocacher It's very common to celebrate easter. Decorations with eggs, hens, rabbits, new twigs with budding leaves and coloured hen feathers. Food is moore for spring to with eggs and spinach. Many eat lamb, forgetting that's a autumn tradition here. Then candy in
Then candy in eggs. Often you have egg hunts. Since many loves thevoutdoors they go skiing and snowboarding during easter. Small children dress up as påskkärringar and go ask for candy.
@@randomgeocacher det är väl mer att man dekorerar/påskpyntar och käkar god mat än att man faktiskt firar påsk. Det är nog inte många svenskar som tänker på Jesu död och lidande och firar tacksamhet för att han dig för våra synder 🤓😅
@@juditheilebro1886 jag uppfattar påsk som något dagis och kanske barnfamiljer med väldigt små barn firar... plus min smått religösa polare. Inget minne av att någon annan pratat om påsk som något man faktiskt firar. Så eh, min erfarenhet är att jul firas en faktor 10.000X mer än påsk. Påsk är i min värld mest ”Nice att man fick några lediga dagar” ... Men det kanske skiljer sig lite över landet och i olika umgängen.
Happy Lucia. It's Lucia today. People in Sweden celebrate it with saffron buns and glögg. Google Lucia if you don't know the details. The Xmas "foam gnomes" come in different flavors recently, sort of like Blossa Glögg has different flavor each year. This year's gnome flavor is blueberry. Very tasty.
Fun video! :D If you ever get hold of a bottle of "Zeunerts"Julmust, you gotta try it! In my opinion the very best Julmust there is! =) / David from Sweden
Julmust originated from the Julöl that translates to christmas beer. The recipe is held a secret and only three people know it but some known ingrediens are hop and malt extracts.
@@egget999 No she is correct, the inventor Harry Roberts created Julmust as a non alcoholic replacement for Porter and Beer. Same company also created Champis as a replacement for Sparkling white wine.
@@Henrik_Holst she's not right. The inventor called it beer wrongfully. It was a substitute that had malt and hop essence, but it wasn't brewed and is not a beer, even though he called it julöl(sic!) . The strongest flavour of the drink is juniper and not the essence that is almost lost in most common versions. The Swedish drinks that is somewhat associated with beer still is mumma and svagdricka.
At all other times of the year, it is called enbärsdricka (Juniper drink). So it may have some ingredients from the juniper bush, but I'm not sure. The recipe is a well-guarded secret. By the way, Nygårda s the best brand IMHO, many of its competitors are much sweeter that sort of doesn't go that well with ham, meatballs and small sausages that you may find on a Swedish Christmas dinner table.
The original recipe is from a family owned company i Örebro. That provides all the company with the syrup to make both Julmust (christmasmust) and påskmust (eastermust), then all the company adds in own mixes of species to make it so unique as possible.
For casual drinking, I would pick Apotekarnes Julmust. For christmas food or more special events, I would choose Zeunerts Julmust. Nygårdas is very similar to Apotekarnes, they're in the mid-tier. There's a lot of like "high-tier" julmust, aged in oak barrels etc. They're the best. Yes, påskmust is the same thing. Nr.2 Tomteskum is the real deal, the first "marshmellow-skumtomte" is the copy-version of the real deal. However, you can make Nr.2 tomteskum even better, let it sit and dry out for a couple of days. The consistency will be epic.
@Karl Berg AB Roberts almost has a nationwide monopoly on producing essence, yes. But do they deliver the same essence to all the brewerys? Unlikely. "The difference between the brands is just the water content" Unlikely because they have different aromas. Apotekarnes, Nygårda och ICA's essenser är sannerligen snarlika, de är enligt mig i stort sett identiska bortsett från syrabalansen. Kan även tänka mig att de 3 aktörerna står för +95% av all såld julmust i Sverige. I alla fall Nygårda & Apotekarnes. Näringsdeklarationen på dessa är lika, men inte identiska. Energiinnehållet är identiskt - vilket sågar ditt påstående om att bara andelen vatten skiljer sig.
Nyckelbryggeriets, Herrljungas, Zeunerts levererar en helt annan smakprofil. Finns hundratals små aktörer i Sverige som gör julmust. Kan däremot vara så att i stort sett alla bryggerier använder AB Roberts essens som grund för att sedan vidareutveckla och göra sin egna julmust. Det låter inte helt osannolikt.. Men att bara vattenmängden skiljer sig per del essens är ett falskt påstående. Räcker ju att jämföra näringsdeklarationerna på musten.
@@Timoleon87 Det är nog inte samma företag... det är mer än bara vatten som är skillnaden, man känner verkligen skillnaden mellan apotekarnes och Nygårda.
@@liamnyberg8595 Finns en Wiki artikeln om "AB Roberts". Företaget levererade 2008 essens till 98% av den svenska julmustproduktionen. Källan är DI. (Hade ingen aning om detta, så det lärde jag mig nu) Så det är nog inte osannolikt att AB Roberts producerar de stora jättarnas essens. Men att te.x Apotekarnes (Carlsberg), Nygårda (Spendrups) och ICA använder EXAKT samma essens i färdig produkt stämmer inte. Mer sannolikt är att de eventuellt utgår från samma essens, för att sedan vidareutveckla den för att göra sin egna utmärkande julmust på sina bryggerier. Det låter kostnadseffektivt. Precis som du säger, det är skillnad på smak. Smaker förändras marginellt av vatten. Koncentration förändrar inte smakprofil. Men påståendet är redan sågat, jämför bara näringsdeklarationerna och energiinnehållet. Eller enklare, bara smaka på ett par mustar så kan man känna skillnaden utan att behöva dra vetenskapliga slutsatser.
you either hate it or love it, I'm glad you two loved it though because it's my favourite and I always eagerly wait for them to start selling them again around christmas
The foam in the chocolate dipped hearts has a taste of vanilla.^^ Only 3 people know of the exact ingredients to Julmust but in the base there's hop and malt extracts.
fun fact: it is common in Sweden for people to microwave the skumtomte (marshmallow santa, the small ones) for a couple of seconds (like 10-15 secs) one, two or three at a time in a bowl and eat them with a spoon or fork. They get really melty and caramelised. Super good!
I'm pretty sure that the spice you can kinda taste in julmust is juniper berry. There's a drink called "enbärsdricka" ("juniper berry drink") that tastes very much like julmust. 👍
You can store julmust and get the taste better. I usally buy a big case julmust in glass and store it to next christmas and the taste is so much better.
The smaller santas you had last actually comes in a new limited edition flavour each year in addition to the classic strawberry flavour! This year its blueberry and theyre absolutly fantastic! A few years back they did rice porrige and cinnamon and those are my favorite onece ever made! (rice porridge is a seasonal christmas food here). I'm also pretty sure the chocolate covered hearts are just vanilla flavour inside :) Nowdays you can also find various other snack and drink items flavourd with the classic strawberry foam santa-flavour
I’d say the most traditional Christmas candy in Sweden is either the last one you ate (the strawberry foam thingie) or homemade chocolate covered marzipan candies. But strawberry isn’t a traditionally christmasy flavor other than that one candy.
Julmust is hops, malt and sweetening (and the same thing for Easter). It is pronounced with a long UUUU and slow J. Jjuuuulmust. Fun to watch you guys.
It's really fun as a swede to see that someone has a store full of swedish candies and drinks! Over here in Sweden it's quite popular with american stores :D
Julmust is brewed malt, much akin to beer, with a mix of traditional christmas spices (cloves, ginger, nutmeg, cardamom, cinnamon, raisins, pomerance et c) and mainly sweetened with maltose instead of glucose. Thus, sugar content is high but less sweet.
As mentioned earlier the recepie is secret and the breweries use a special extract called "julmustextract" but due to regulation some ingredients are known. carbonated water, sweeteners, hops and malt extracts, caramel color, citric acid & preservatives. In total, about 30 ingredients are included.
Originally the difference between Julmust and Påskmust is that Julmust is one mouth matured before bottled. Both versions benifit from storing it 1/2 year before drinking it.
Jul must is Christmas sap or Christmas Juice free translated. The taste comes from sugar plus malt- and hop extract. A bit like dark sweet unfermented beer. Created as an non-alcoholic alternative to beer at Christmas and Easter where similar buffé food is eaten.
Wikipedia says "Must" was made as an alternative to beer. Pepsi sold their own version in the mid-2000's, but it didn't catch on. Ikea has it in during the Christmas season, but is slightly different and called Vintersaga.
And EEEEEVERY year Coca Cola relentlessly comes for that number one spot with huge adcampaigns. Nooooot gonna happen. Julmust is THEE x-mas drink in Sweden.
Pronouncing it Yule Must is perfectly fine. It's basically a sweet stout (0% alcohol) with hops and malt extract with christmassy "spices" like juniper, ginger and cardamom.
I've actually never seen those candy except for the marshmallow Santa which is very common at Christmas. The gingerbread toffee is pretty new. At Christmas we usually make toffee -like Candy like "knäck" and chocolate like "ischoklad". Of course you can have other candy, but it's not typical. Very common at the family gatherings is the store bought chocolate box, marabo. There are so many jokes about those here. Try getting one, you would love it! Merry christmas to you!
So excited to see that you found the Julmust! :D I think Nygårda is one of the better brands out there. I usually have either that one or Apotekarnes. Thank you for creating this content and sharing your reactions. I really enjoy watching your videos! Merry Christmas from Sweden! :)
The flavor of Julmust is hops , malt, xmas spices like cinnamon and clove, and caramel. So basically it's like a combination of beer and coca cola but with an undertone of holiday spices.
There's aged Julmust as well - less sweet, more mature flavor that is slightly reminiscent of what we call "svagdricka", which is sort of beer-like (but not quite). It's very good (the aged variety of Julmust, I mean - I *loathe* svagdricka). As for traditional sweets, we usually go with "ischoklad" ("ice chocolate") which is basically chocolate blended with coconut fat - very nice, melts in your mouth. There's also "knäck", which is chewy or hard butterscotch with (or without for those allergic to nuts) bits of almond. My mom also makes these jelly candies that go back centuries, and chocolate truffles (though not these days due to being old and having diabetes). There's also polkagris ("polka pigs"), and soooo many cookies and pastries.
Those last candy Santas you tried, they are really good if you lay em out in a tray for the oven and bake em for a while until they melt (not completely, still have som structure) and then take em out and let them cool down. Real good Christmas candy hack. :D
We eat the same dishes for Christmas and Easter and the must is very suitable. Hence the same product is called Christmas must and Easter must. Must contains malt and hops. The problem is you can’t stop drinking it, you only want more (lots of sugar). When you try softdrinks it feels like you drink them with room temperature. We only drink them cold.
Hello, The original flavor and/or drink that julmust are based on are "enbärsdricka" = juniper berry drink. A tip for you and all the swedes are to try Enbärsdricka instead. You will tast the similairety. So the main spice that 'julmust' gets its flavour from are junips berrys.
Julmust is beer-like, it’s done in a similar way. I don’t drink beer but I really love Julmust. I like julmust as it is or mix it 50/50 with cold milk and make “mumma” (original done with beer like Porter or a dark Christmas beer (we have those too)).
There's two things missing: ischoklad and knäck. Ischoklad ( ice chocolate) is chocolate melted with coco fat and pored in small tin foil forms. Knäck is kinda butterscotch, but not. It's melted (burned) white sugar and heavy cream, sometimes with chopped almonds in it.
Watched all your British tasting videos, great to see your reactions. I went out today to get a Terry's Chocolate Orange as I was watching you eat all those treats Haha felt I needed a treat too!
Hello Julmust and the strawberry santa is what everyone in sweden recognize and wants for christmas. The other stuff is nothing I recognize. I am from Sweden.
The reference to beer isn't as far off as you might think, since julmust is basically based on wort. There's another drink that is similar but may be hard to find outside Sweden, called "enbärsdricka", which is made from juniper berries.
"Christmas beer" was introduced in Sweden from Germany by Harry Roberts as a non-alcoholic alternative to beer and proter in the early twentieth century. When Sweden got a state-owned alcohol monopoly in 1922, the alcohol-free drink was renamed Christmas and Easter Must. The drink's recipe is secret but is based on hops and malt, which gives the characteristic taste.
It's the same product, but it changes name due to the holiday (jul= christmas and påsk=easter) A lot of fun to watch someone trying this for the first time, since I'm used to it from birth pretty much, beeing Swedish. 😉
If you have a spare, try saving one of the julmust for a couple of months (maybe until Easter, and compare it to a fresh Påskmusk) as it becomes slightly more mellow (or at least that is my opinion.)
Jumust is like a dark beer or an ale without alcohol or similar to that. The inventer of julmust was not drinking alcohol but wanted something that was similar to a christmas beer but the exact recepie is a secret to julmust thats why its different a little between the brands. Coca colas sale goes down with half here in Sweden to julmusten
The secret sauce in Julmust - is....secret. It's family owned recipe and they send this to various manufacturers (Nygårda is one of them). Coca-cola have tried to buy them, but they refuse to sell. Source: en.wikipedia.org/wiki/Julmust
Yeah, you had the right idea with the "j" in "jul" before getting confused by Google Translate butchering it a bit; should be the sound that "y" is used for in English... I suppose "yule" is a nice and relevant example. When I tried Google Translate it worked out much better, though. Are you sure it was the pronunciation for Swedish that we got to hear? (Google Translate seems to happily read anything "in English" if you ask it to, and to me it sounded like it was probably what that was...?)
The recipe of the Julmust essens is a secret of one family company. All brands buy the essens and add their own things in it. In the 1920s the Robers family came up with a complement for non alcoholic drinks. The "inventor" were by the way a teetotaller.
The recipe for the spice mix used in julmust is a secret recipe, owned by one family for generations. All the different brands buy their spice mix from the same source, but all brands have their own tweaks to it so they taste differently. I'm a fan of the Nygårda-brand, but not the one you tried. The also have variations that have been aged in oak barrels, rum barrel, cognac barrels and calvados barrels. Rum barrel Julmust is my favourite.
3 роки тому
Jul-must is good a seasonal drink and great as a drink that goes together with holiday food, it is therefore it is called Jul-must, Yule is the midvinter times that is like X-mas, same drink is also sold during the easter but under the name "Påsk-must"; Coca-Cola can not be a traditional holiday drink when it is a everyday drink. And I love your review / test
Yes, It's pronounced Yulmust, like Yul Brenner. You have to try the Alladdin and Paradis choklat boxes, which you can eat all year round, but I think they are in extra high demand around Christmas. I'm not so picky when It comes to julmust. God jul! 🤶
Julmust actually share some ingredients with beer so they are sort of related. We also have “svagdricka” which is even closer to beer (kind of a 50/50 mix of julmust and beer)
Jul=Christmas, Julmust is only really sold around Christmas, sometimes you can find it months later than that. pretty certain some brands have somewhat different flavors between Christmas and Eastern.
The "skumtomte" Santa strawberries are the favorit one this season. And just like you said there is like small layer of flour-so it's a struggle to sneak-eat these wearing dark pants. because I always forget and get white fingerprints on my pants...haha. we also melt them with cream and suger and white chocolate and make fudge. Yummy
What you should do with the marshmallow santa: microwave on a plats for like 10 seconds and then eat with a spoon. THAT is the swedish way to really enjoy it🎁🧑🎄 //fellow swede
You where almost spot on in how you prononced it the first time, before checking google translate. Both easter and christmas is the same one, just different labels. The drink is based on hops and malt, just like beer. I am not sure of the production process, so that is about as much I can say on the subject. Skalle is something of an umbrella word. It can meen skull, but it can also meen head, or other words for head. And honestly, you should try the typical swedish foods. Pickled Herring (there is tons of diffrent flavors, the most popular are called ”Matjé sill” (sill is herring in swedish) and Mustard. Also have Kalles Caviar, a sort of… creamy caviar.
Thanks! The Sweetish Candy and Goods store does import more food type items so maybe they carry the pickled Herring. We have tried Kalles! You should looks for that video of ours.
Fun video👍 wish you had got "knäck", I dont buy the candys that you tried exept tomteskum. But you cant have christmas without knäck!😁 but knäck is the best if you make it yourself with almond in😋😋
Very nice reaction! J in Jul is pronunced more as the y in yellow (as some people already told here). The U in julmust is pronunced more as the first pronunced vocal sound in Utah. About the julmust, she is drinking it right, because julmust you don't just drink, you have to smell it.
Hi! Wonderful little girl!!! The fun thing about julmust is the coca cola company and any one else really does julmust except one thing, one of the essence is onwned by a small small firm, and they refuse to sell it hihi and they must!! use it to call it must!!!! Love and greetings from Sweden!
I'm glad you had the good sense to use a glass this time. We don't want to repeat the Trocadero disaster, when you thought you were having a "cola type" drink. ;)
From a Swede, pronounced: (d)juulmoost. Thank's for the show! Julmust is also sold around Easter and it then cold Påskmust (easter must) pronounced paaskmoost
Merry Jul to you each and every one of you!! 🎄 What is your favorite brand of Julmust?
God jul to you too. Apotekarnes julmust is the best. Pro tip: save the good must for next year for better flavor. Pronunciation wise any j in Swedish is the equivalent of the American y.
Jul is cognat to the english word yule and is pronunced quit similar. That is the name of the pagan celebration of the winter solstice in Scandinavia, England and Germany.
The flavor of the julmust is juniper by the way.
Apotekarnes is the best, but most Julmust will do.
God Jul! Actually the Nygårda is among the best. It´s a "mainstream" brand but one of the better. I prefer Vårgårda (the "gårda" means farm-ish). They have must matured in different oak casks. A bit mor adult flavor but VERY good!
God Jul!!! Notting is better than Apotekarnes julmust, but I like the most of them.
Coca cola has tried every year with massive budget commercials and so on but we swedes want our julmust!
True. But after all the eating and drinking, when all the presents are about to be opened, my family always pours a glass of coca cola.
Im swedish and thinking of having Coca Cola cinimon also. Really good. Coca Cola try to take over christmas in sweden. Thought julmust will always be on The table.
Pepsi is going nuts with ads here in Sweden this December.
Ads make me want to avoid stuff.
Coca Cola even tried to buy Apotekarnes a few yers back so they could own the entirety of the drinking market during christmas
@Dr Kauvitz Dude, I WISH I was sponsored by coke. :p
I don't know if you've ever tried julmust, but the problem with it is that it's so darned sweet it just makes you more and more thirsty.
Ah, Julmust the pinnacle of Swedish culture. I am a solid Apotekarnes guy.
Is there anything else?😜
It’s my favorite too. A close second for me is special julmust. It tastes like the candy foam banana. Love it
@@jorgengabrielsson6660 I like the Nygårda "Lagrade" Julmust with hints of Cognac flavour or Rom flavour
Apotekarnes all the way! 🎅
It's a must! 😆
@@jorgengabrielsson6660 Zeunerts obviously
THAT IS THE ENGLISH GOOGLE TRANSLATE VOICE DUDE
You need to select Swedish
Yewl-mewst. ( Comment below from @RaDiumDrummer is gold. 😂)
yehnom-stehkta churt-beullar
@@RaDiumDrummer hahahaha
Ja exakt! Blev så irriterad😂
Så puckat lol 😂.. sjukt störigt
The google-translate is not exactly right, its not djulmust but jul with a soft j sound like in yellow.
Yeah, I think they got as close to the correct pronounciation as you can as a non Swedish speaker. Way better than google translate.
As they said, just like 'Yule', it is the same word after all!..
So it is pronounced the same as “Yule”?? Well in that case we had it right the first time! 😜🤦🏻♂️🤦🏻♀️
@@FromtheHobbitHole Almost as Yule yes and the way you said it initially was very close.
Should’ve went with my gut and stuck to what I originally thought/said 🤦🏻♂️
Julmust was originally created as an alcoholfree alternative to beer early in the 1900´s, the creator didnt drink alcohol and the company that bears his name (Roberts AB) still own the secret recipe. Its a special soda, so im actually a bit surpriced that you liked it.
I thought it was svagdricka?
@@mattis6437 svagdricka is an old Swedish drink that isn't really connected to any holiday. Julmust was indeed made as a beer alternative for Christmas. There is still just the one producer of the syrup, so all brands has the same base ingredient, but with different things added to it.
@@mattis6437 Svagdricka has alcohol in it although its about the same percent as Lättöl (around 2 percent) so its not an alcoholfree alternative like Julmust. There is info about Julmust on wikipedia (in Swedish) as well as about svagdricka if you want to read. sv.wikipedia.org/wiki/Julmust
@@drrgrr4886
Julmust is Juniper flavoured soda.
Enbärsläsk.
It used to be sold year around when I was a kid, as "enbär" most of the year, and påskmust and julmust during Easter and Christmas.
@@alexanderbarkman7832 no, that's Enbärsdricka, which is a separate beverage. There are three people who knows the secret recipe for the aroma base.
I think knäck and ice chocolate should be part of this. At least that is some classics that we always eat at christmas. Thanks for the reaction!
"julmust" is based on a family owned recipe of an essence that different brands can "buy" to sell their own "julmust". It was originaly made as an non-alcohol variant of porter or stout beer. Now it's common to store or age "julmust" in different barrels to get more complex flavours.
In Sweden we eat almost exactly the same food at christmas as in easter, so i guess that's why we drink påsk(easter)must at the two holidays. Julmust contains hops and that is why it's so very foamy and some of the flavour comes from the hops.
Huh, I don’t recall celebrating Easter at all, there was just some celebration in kindergarten. But I do recall a friends parents being a bit surprised I invited myself over at Easter Day. How common is that folks actually celebrate Easter?
@@randomgeocacher It's very common to celebrate easter. Decorations with eggs, hens, rabbits, new twigs with budding leaves and coloured hen feathers. Food is moore for spring to with eggs and spinach. Many eat lamb, forgetting that's a autumn tradition here. Then candy in
Then candy in eggs. Often you have egg hunts. Since many loves thevoutdoors they go skiing and snowboarding during easter. Small children dress up as påskkärringar and go ask for candy.
@@randomgeocacher det är väl mer att man dekorerar/påskpyntar och käkar god mat än att man faktiskt firar påsk. Det är nog inte många svenskar som tänker på Jesu död och lidande och firar tacksamhet för att han dig för våra synder 🤓😅
@@juditheilebro1886 jag uppfattar påsk som något dagis och kanske barnfamiljer med väldigt små barn firar... plus min smått religösa polare. Inget minne av att någon annan pratat om påsk som något man faktiskt firar. Så eh, min erfarenhet är att jul firas en faktor 10.000X mer än påsk. Påsk är i min värld mest ”Nice att man fick några lediga dagar” ... Men det kanske skiljer sig lite över landet och i olika umgängen.
In google translate, if you change the language to Swedish and then type in Julmust and press the button the it will be the correct way :)
The skull is the signature candy of BUBS. They make a variety of flavors where licorice/raspberry is their main seller.
Did they sell "Annas pepparkakor" there causr if the did then you NEEEEEEED to buy those. They are magical!!!
When I lived in the US they sold Annas pepparkakor under the name "Anna's Ginger Swedish Thins" around Christmas in the local drugstore. :)
We didn’t see them, but that doesn’t mean they weren’t there 😉
Good choice! The one and only queen of cookies! ❤️
@@FromtheHobbitHole hahah hopefully they have it! It's the best seller in christmas times! 😊
@@FromtheHobbitHole you must get them or make your own foodnetwork.co.uk/recipes/gingerbread-dough/?.com&
Happy Lucia. It's Lucia today. People in Sweden celebrate it with saffron buns and glögg. Google Lucia if you don't know the details. The Xmas "foam gnomes" come in different flavors recently, sort of like Blossa Glögg has different flavor each year. This year's gnome flavor is blueberry. Very tasty.
Fun video! :D If you ever get hold of a bottle of "Zeunerts"Julmust, you gotta try it! In my opinion the very best Julmust there is! =) / David from Sweden
Yup!!! Best kind... sooo goood
That and Julmust special from Vasa. But thats my local one from growing up so im not the best judge at that haha
We will see if we can get other Julmust brands in the future!
Yes den lagrade varianten. ❤️ magisk.
Grebbestad Julmust is the best!
Julmust originated from the Julöl that translates to christmas beer. The recipe is held a secret and only three people know it but some known ingrediens are hop and malt extracts.
No it originated as a alternative to alcohol, alcohol was big in christmas time and the maker of must wanted to get alcohol drinking down.
Yeah, what you might be thinking of is svagdricka or something like it. The must has very little to do with beer.
@@egget999 No she is correct, the inventor Harry Roberts created Julmust as a non alcoholic replacement for Porter and Beer. Same company also created Champis as a replacement for Sparkling white wine.
@@Henrik_Holst she's not right. The inventor called it beer wrongfully. It was a substitute that had malt and hop essence, but it wasn't brewed and is not a beer, even though he called it julöl(sic!) .
The strongest flavour of the drink is juniper and not the essence that is almost lost in most common versions.
The Swedish drinks that is somewhat associated with beer still is mumma and svagdricka.
@@egget999 We are not claiming that it's similar to beer just that it was created and sold as a substitute to it, and it was.
You definitely had English on when you used Google Translate. You have to select Swedish.
Am I the only swede here who have never in my existence seen those candy trees? gotta keep a look out for those next time I buy candy I guess
har aldrig sett dom heller
@@darthrevan6171 känns bra att inte vara ensam haha
Förutom skumtomtar, så nej 🙄😂
Inte jag heller
lol never seen em either
julmust actually isn't sold at all during the the year except for christmas and ester but when ester comes it call påskmust.
At all other times of the year, it is called enbärsdricka (Juniper drink). So it may have some ingredients from the juniper bush, but I'm not sure. The recipe is a well-guarded secret. By the way, Nygårda s the best brand IMHO, many of its competitors are much sweeter that sort of doesn't go that well with ham, meatballs and small sausages that you may find on a Swedish Christmas dinner table.
It's always fun to watch people eat swedish stuff. :)
Greetings from a swede.
Also, the foam candy santas are a must have thing this time of the year.
The original recipe is from a family owned company i Örebro. That provides all the company with the syrup to make both Julmust (christmasmust) and påskmust (eastermust), then all the company adds in own mixes of species to make it so unique as possible.
That’s very interesting. It’s such a unique flavor!
Glad you like the swedish christmas candy. Sweetish seems like a dream place to work. God jul merry x-mas
I’m Swedish and I have absolutely no idea what the taste of julmust is. It’s julmust taste...
I had trouble describing it when I tried it for my last video
I think it’s quite herbal and similar to some medicines we have here in Australia
I drink a lot of julmust at Xmas, and I thin I would describe it as slightly malty, kinda beer adjacent
Julmust! Close enough! 😂 Greatings and a Meryl Christmas from Sweden🎅🏻😊
For casual drinking, I would pick Apotekarnes Julmust.
For christmas food or more special events, I would choose Zeunerts Julmust.
Nygårdas is very similar to Apotekarnes, they're in the mid-tier.
There's a lot of like "high-tier" julmust, aged in oak barrels etc. They're the best.
Yes, påskmust is the same thing.
Nr.2 Tomteskum is the real deal, the first "marshmellow-skumtomte" is the copy-version of the real deal.
However, you can make Nr.2 tomteskum even better, let it sit and dry out for a couple of days. The consistency will be epic.
You know all Julmust is from the same company making the essence? The difference between brands is just the water content.
@Karl Berg AB Roberts almost has a nationwide monopoly on producing essence, yes. But do they deliver the same essence to all the brewerys? Unlikely.
"The difference between the brands is just the water content" Unlikely because they have different aromas.
Apotekarnes, Nygårda och ICA's essenser är sannerligen snarlika, de är enligt mig i stort sett identiska bortsett från syrabalansen. Kan även tänka mig att de 3 aktörerna står för +95% av all såld julmust i Sverige. I alla fall Nygårda & Apotekarnes.
Näringsdeklarationen på dessa är lika, men inte identiska. Energiinnehållet är identiskt - vilket sågar ditt påstående om att bara andelen vatten skiljer sig.
Nyckelbryggeriets, Herrljungas, Zeunerts levererar en helt annan smakprofil. Finns hundratals små aktörer i Sverige som gör julmust.
Kan däremot vara så att i stort sett alla bryggerier använder AB Roberts essens som grund för att sedan vidareutveckla och göra sin egna julmust. Det låter inte helt osannolikt.. Men att bara vattenmängden skiljer sig per del essens är ett falskt påstående. Räcker ju att jämföra näringsdeklarationerna på musten.
@@Timoleon87 Det är nog inte samma företag... det är mer än bara vatten som är skillnaden, man känner verkligen skillnaden mellan apotekarnes och Nygårda.
@@liamnyberg8595 Finns en Wiki artikeln om "AB Roberts". Företaget levererade 2008 essens till 98% av den svenska julmustproduktionen. Källan är DI. (Hade ingen aning om detta, så det lärde jag mig nu)
Så det är nog inte osannolikt att AB Roberts producerar de stora jättarnas essens. Men att te.x Apotekarnes (Carlsberg), Nygårda (Spendrups) och ICA använder EXAKT samma essens i färdig produkt stämmer inte. Mer sannolikt är att de eventuellt utgår från samma essens, för att sedan vidareutveckla den för att göra sin egna utmärkande julmust på sina bryggerier.
Det låter kostnadseffektivt.
Precis som du säger, det är skillnad på smak. Smaker förändras marginellt av vatten. Koncentration förändrar inte smakprofil.
Men påståendet är redan sågat, jämför bara näringsdeklarationerna och energiinnehållet.
Eller enklare, bara smaka på ett par mustar så kan man känna skillnaden utan att behöva dra vetenskapliga slutsatser.
Strawberry is always a good flavour, but newly picked, sun warmed, strawberries at midsummer beats the gods' nectar.
you either hate it or love it, I'm glad you two loved it though because it's my favourite and I always eagerly wait for them to start selling them again around christmas
The foam in the chocolate dipped hearts has a taste of vanilla.^^
Only 3 people know of the exact ingredients to Julmust but in the base there's hop and malt extracts.
Någon mer svensk här? 😆😆
Nej.
Inte alls
Självklart och helt uppenbart har vi två omogna svenskar här också
@@Swingmesideways bara e lite rolig, inte omogen. Chilla lite =)
Klart.
Tycker att sådana här videor är roliga att se på. 😁
This is the first video I see of you! Never heard of this channel before but i found this video in my recommendations!
fun fact: it is common in Sweden for people to microwave the skumtomte (marshmallow santa, the small ones) for a couple of seconds (like 10-15 secs) one, two or three at a time in a bowl and eat them with a spoon or fork. They get really melty and caramelised. Super good!
In Julmust there are humle (google translated it o hop) and other things but it is the humle that gives it the flavor.
You can get Julmust at Ikea in Sweden but also in other countries according to the website. It's named "Vintersaga".
I'm pretty sure that the spice you can kinda taste in julmust is juniper berry. There's a drink called "enbärsdricka" ("juniper berry drink") that tastes very much like julmust. 👍
That´s what I always thought.
Same! I tried the juniper berry soda years ago and thought it just tasted like julmust.. although I can’t actually say that I tasted the juniper.
@@binkao2938
I could taste it if I did basically a wine tasting type of thing. 😜 But it's very subtle.
It's good to mix with gin for more juniper flavor.
You can store julmust and get the taste better. I usally buy a big case julmust in glass and store it to next christmas and the taste is so much better.
The smaller santas you had last actually comes in a new limited edition flavour each year in addition to the classic strawberry flavour! This year its blueberry and theyre absolutly fantastic! A few years back they did rice porrige and cinnamon and those are my favorite onece ever made! (rice porridge is a seasonal christmas food here).
I'm also pretty sure the chocolate covered hearts are just vanilla flavour inside :)
Nowdays you can also find various other snack and drink items flavourd with the classic strawberry foam santa-flavour
I’d say the most traditional Christmas candy in Sweden is either the last one you ate (the strawberry foam thingie) or homemade chocolate covered marzipan candies. But strawberry isn’t a traditionally christmasy flavor other than that one candy.
Julmust is hops, malt and sweetening (and the same thing for Easter).
It is pronounced with a long UUUU and slow J. Jjuuuulmust.
Fun to watch you guys.
Glad you enjoyed it! Thanks for the pronunciation tips
And it's not an English J, it's like Y.
It's really fun as a swede to see that someone has a store full of swedish candies and drinks! Over here in Sweden it's quite popular with american stores :D
So you have stores full of American things in Sweden?
@@FromtheHobbitHole Yeah we do! American things is very popular here in Sweden and it's really fun to try your candies and drinks!
Julmust are made with hops and so it was created as a alternative to Christmas beer back in the day before we had Coca-Cola in Sweden
Julmust is brewed malt, much akin to beer, with a mix of traditional christmas spices (cloves, ginger, nutmeg, cardamom, cinnamon, raisins, pomerance et c) and mainly sweetened with maltose instead of glucose. Thus, sugar content is high but less sweet.
As mentioned earlier the recepie is secret and the breweries use a special extract called "julmustextract" but due to regulation some ingredients are known. carbonated water, sweeteners, hops and malt extracts, caramel color, citric acid & preservatives. In total, about 30 ingredients are included.
That’s a lot of ingredients!
Yes Julmust and Påskmust is 100% the same, the only obvious change is the best before date, other than that it is the same recipe and everything.
You forgot about design is changed too. Not just date
Originally the difference between Julmust and Påskmust is that Julmust is one mouth matured before bottled. Both versions benifit from storing it 1/2 year before drinking it.
@@kjelljohansson5145 Well yeah totally right. Head on the nail accuracy.
@@tseyksuli4541 That is kinda obvious even to non Swedes, since christmas is red and easter is yellow.
Jul must is Christmas sap or Christmas Juice free translated. The taste comes from sugar plus malt- and hop extract. A bit like dark sweet unfermented beer. Created as an non-alcoholic alternative to beer at Christmas and Easter where similar buffé food is eaten.
Wikipedia says "Must" was made as an alternative to beer. Pepsi sold their own version in the mid-2000's, but it didn't catch on. Ikea has it in during the Christmas season, but is slightly different and called Vintersaga.
And EEEEEVERY year Coca Cola relentlessly comes for that number one spot with huge adcampaigns.
Nooooot gonna happen. Julmust is THEE x-mas drink in Sweden.
They now produce their own julmust, so don’t worry, The Coca Cola Company will alway win in the end.
@@rikardottosson1272 But it’s not Apotekarens tho. Come to think of it Coca Cola probably owns them anyway...
@@fylaxx apparently it was Bjäre julmust that was Coca-Cola’s julmust, Made from the same base as most other’s, but still not successful.
Love you guys! a real treat to watch you both :) Merry x-mas from Northern Sweden ;-)
Pronouncing it Yule Must is perfectly fine. It's basically a sweet stout (0% alcohol) with hops and malt extract with christmassy "spices" like juniper, ginger and cardamom.
Good to know! Thanks!!
I've actually never seen those candy except for the marshmallow Santa which is very common at Christmas. The gingerbread toffee is pretty new. At Christmas we usually make toffee -like Candy like "knäck" and chocolate like "ischoklad". Of course you can have other candy, but it's not typical. Very common at the family gatherings is the store bought chocolate box, marabo. There are so many jokes about those here. Try getting one, you would love it! Merry christmas to you!
Julmust in Juniper flavoured soda.
It was originally invented by an abstainer to replace beer as a holiday drink.
God Jul på er alla! Hoppas att er högtid i Pennsylvania är OK!
So excited to see that you found the Julmust! :D I think Nygårda is one of the better brands out there. I usually have either that one or Apotekarnes. Thank you for creating this content and sharing your reactions. I really enjoy watching your videos! Merry Christmas from Sweden! :)
Good to know that we were given one of the better brands of Julmust! Thank you for enjoying our videos!! 💚💛 Merry Christmas to you too 🎄
The flavor of Julmust is hops , malt, xmas spices like cinnamon and clove, and caramel. So basically it's like a combination of beer and coca cola but with an undertone of holiday spices.
One of the dominant flavours in julmust is juniper berries. There are more, of course, but that is the one I know. That's why it goes well with gin.
There's aged Julmust as well - less sweet, more mature flavor that is slightly reminiscent of what we call "svagdricka", which is sort of beer-like (but not quite). It's very good (the aged variety of Julmust, I mean - I *loathe* svagdricka).
As for traditional sweets, we usually go with "ischoklad" ("ice chocolate") which is basically chocolate blended with coconut fat - very nice, melts in your mouth. There's also "knäck", which is chewy or hard butterscotch with (or without for those allergic to nuts) bits of almond. My mom also makes these jelly candies that go back centuries, and chocolate truffles (though not these days due to being old and having diabetes). There's also polkagris ("polka pigs"), and soooo many cookies and pastries.
Those last candy Santas you tried, they are really good if you lay em out in a tray for the oven and bake em for a while until they melt (not completely, still have som structure) and then take em out and let them cool down. Real good Christmas candy hack. :D
We eat the same dishes for Christmas and Easter and the must is very suitable. Hence the same product is called Christmas must and Easter must. Must contains malt and hops. The problem is you can’t stop drinking it, you only want more (lots of sugar). When you try softdrinks it feels like you drink them with room temperature. We only drink them cold.
We have the drinks in the refrigerator up until we start filming so they are definitely cold. 😉
Hello, The original flavor and/or drink that julmust are based on are "enbärsdricka" = juniper berry drink. A tip for you and all the swedes are to try Enbärsdricka instead. You will tast the similairety. So the main spice that 'julmust' gets its flavour from are junips berrys.
Julmust is beer-like, it’s done in a similar way. I don’t drink beer but I really love Julmust. I like julmust as it is or mix it 50/50 with cold milk and make “mumma” (original done with beer like Porter or a dark Christmas beer (we have those too)).
I'm glad you like it! It's an acquired taste! Your pronounciation is great too, Swedish "u" is almost impossible for non-native speakers.
There's two things missing: ischoklad and knäck. Ischoklad ( ice chocolate) is chocolate melted with coco fat and pored in small tin foil forms. Knäck is kinda butterscotch, but not. It's melted (burned) white sugar and heavy cream, sometimes with chopped almonds in it.
In Christmas time. Well, it's alot of mint, Saffron, Gingerbread, Vanilla, chocolate, lingonberry and well yeah on some candy strawberry.
Lets face it we just do eat a lot of everything at christmas. But yeah saffron buns, gingerbread are more exklusive to christmas.
Watched all your British tasting videos, great to see your reactions. I went out today to get a Terry's Chocolate Orange as I was watching you eat all those treats Haha felt I needed a treat too!
Hello Julmust and the strawberry santa is what everyone in sweden recognize and wants for christmas. The other stuff is nothing I recognize. I am from Sweden.
The reference to beer isn't as far off as you might think, since julmust is basically based on wort. There's another drink that is similar but may be hard to find outside Sweden, called "enbärsdricka", which is made from juniper berries.
"Christmas beer" was introduced in Sweden from Germany by Harry Roberts as a non-alcoholic alternative to beer and proter in the early twentieth century. When Sweden got a state-owned alcohol monopoly in 1922, the alcohol-free drink was renamed Christmas and Easter Must. The drink's recipe is secret but is based on hops and malt, which gives the characteristic taste.
Ingen julknäck eller ischoklad?
You have to visit Sweden when the world is back to normal again. 👍💖
It's the same product, but it changes name due to the holiday (jul= christmas and påsk=easter) A lot of fun to watch someone trying this for the first time, since I'm used to it from birth pretty much, beeing Swedish. 😉
The recepie for julmust is actually a industrial secret. But some say it is berries from juniper that gives it that special taste...
If you have a spare, try saving one of the julmust for a couple of months (maybe until Easter, and compare it to a fresh Påskmusk) as it becomes slightly more mellow (or at least that is my opinion.)
I usally buy i big pack och julmust in glass and save it to next jul, and the taste is so much better.
Jumust is like a dark beer or an ale without alcohol or similar to that. The inventer of julmust was not drinking alcohol but wanted something that was similar to a christmas beer but the exact recepie is a secret to julmust thats why its different a little between the brands. Coca colas sale goes down with half here in Sweden to julmusten
Påskmust = Easter must.
I love it. Måste älska must!
You should try drinking julmust at the side of all ginger/gingerbread candy. And feel how the flavours change and increases in some cases.
Swedes eats and drinks pretty much the same kind of food and beverages during all kinds of holidays. Except during “Kräftskiva” :)
The secret sauce in Julmust - is....secret. It's family owned recipe and they send this to various manufacturers (Nygårda is one of them). Coca-cola have tried to buy them, but they refuse to sell. Source: en.wikipedia.org/wiki/Julmust
Julmust comes from "Svagdricka" a drink weve had for way over thousand years in Sweden.
I love Julmust more than Coca-Cola. I want it all year round! In the summer I hunt for the summer version of Julmust; it's pretty hard to find.
I hope you gonna try "knäck" because it is really christmas for me.
Yeah, you had the right idea with the "j" in "jul" before getting confused by Google Translate butchering it a bit; should be the sound that "y" is used for in English... I suppose "yule" is a nice and relevant example.
When I tried Google Translate it worked out much better, though. Are you sure it was the pronunciation for Swedish that we got to hear? (Google Translate seems to happily read anything "in English" if you ask it to, and to me it sounded like it was probably what that was...?)
Yeah yule-must is the closest in pronunciation.
I might have clicked to hear the English version by accident... 🤦🏻♂️ ...even when we try to do it “right” we still mess up 😜🥲🙃
In fact, it's really good to mix with beer too..about 50/50.
Merry Christmas or as we say in Sweden: God Jul! :)
The recipe of the Julmust essens is a secret of one family company. All brands buy the essens and add their own things in it.
In the 1920s the Robers family came up with a complement for non alcoholic drinks. The "inventor" were by the way a teetotaller.
You should try our vintermust! I don't like the usual julmust. So I drink Zeunterts julmust and Vintermust! They are delicious!!
The recipe for the spice mix used in julmust is a secret recipe, owned by one family for generations. All the different brands buy their spice mix from the same source, but all brands have their own tweaks to it so they taste differently. I'm a fan of the Nygårda-brand, but not the one you tried. The also have variations that have been aged in oak barrels, rum barrel, cognac barrels and calvados barrels. Rum barrel Julmust is my favourite.
Jul-must is good a seasonal drink and great as a drink that goes together with holiday food, it is therefore it is called Jul-must, Yule is the midvinter times that is like X-mas, same drink is also sold during the easter but under the name "Påsk-must"; Coca-Cola can not be a traditional holiday drink when it is a everyday drink. And I love your review / test
As a Swede, I only recognised the Juleskum (strawberry santa) and Bubs skulls among the candy. The other ones I don´t recognised! 🤔
Yes, It's pronounced Yulmust, like Yul Brenner. You have to try the Alladdin and Paradis choklat boxes, which you can eat all year round, but I think they are in extra high demand around Christmas. I'm not so picky when It comes to julmust. God jul! 🤶
Julmust actually share some ingredients with beer so they are sort of related. We also have “svagdricka” which is even closer to beer (kind of a 50/50 mix of julmust and beer)
That sounds yummy!
Jul=Christmas, Julmust is only really sold around Christmas, sometimes you can find it months later than that.
pretty certain some brands have somewhat different flavors between Christmas and Eastern.
The "skumtomte" Santa strawberries are the favorit one this season. And just like you said there is like small layer of flour-so it's a struggle to sneak-eat these wearing dark pants. because I always forget and get white fingerprints on my pants...haha. we also melt them with cream and suger and white chocolate and make fudge. Yummy
You guys are awesome. Love seeing other countries check our culture. And that you enjoy it =) thats a bonus ;p
What you should do with the marshmallow santa: microwave on a plats for like 10 seconds and then eat with a spoon. THAT is the swedish way to really enjoy it🎁🧑🎄
//fellow swede
You where almost spot on in how you prononced it the first time, before checking google translate.
Both easter and christmas is the same one, just different labels.
The drink is based on hops and malt, just like beer. I am not sure of the production process, so that is about as much I can say on the subject.
Skalle is something of an umbrella word. It can meen skull, but it can also meen head, or other words for head.
And honestly, you should try the typical swedish foods. Pickled Herring (there is tons of diffrent flavors, the most popular are called ”Matjé sill” (sill is herring in swedish) and Mustard. Also have Kalles Caviar, a sort of… creamy caviar.
Thanks! The Sweetish Candy and Goods store does import more food type items so maybe they carry the pickled Herring. We have tried Kalles! You should looks for that video of ours.
Julmust with captain morgan original spiced rum is a nice drink
Rom och julmust är en riktigt stabil drink, brukade byta ut rom och cola mot den på vintern 👌
Julmust contains Malt so its beer country in a sense but with the seasoning for holidays without the alc
Fun video👍 wish you had got "knäck", I dont buy the candys that you tried exept tomteskum. But you cant have christmas without knäck!😁 but knäck is the best if you make it yourself with almond in😋😋
Very nice reaction! J in Jul is pronunced more as the y in yellow (as some people already told here). The U in julmust is pronunced more as the first pronunced vocal sound in Utah.
About the julmust, she is drinking it right, because julmust you don't just drink, you have to smell it.
Thanks for the help on properly pronouncing Julmust! So we were more correct at first and then Google led us astray. 🤦🏻♂️🤦🏻♀️
@@FromtheHobbitHole Yes you were.
Hi! Wonderful little girl!!! The fun thing about julmust is the coca cola company and any one else really does julmust except one thing, one of the essence is onwned by a small small firm, and they refuse to sell it hihi and they must!! use it to call it must!!!! Love and greetings from Sweden!
I'm glad you had the good sense to use a glass this time. We don't want to repeat the Trocadero disaster, when you thought you were having a "cola type" drink. ;)
From a Swede, pronounced: (d)juulmoost.
Thank's for the show! Julmust is also sold around Easter and it then cold Påskmust (easter must) pronounced paaskmoost
Thanks for helping us pronounce it correctly!
@@FromtheHobbitHole correcting myself: easter must is pronounced "pooskmoost 😜