Hey Watches Journey, yes I’ve heard this from Oisin and a few others as well. And I agree that was part of their decision making … but I don’t see how that was the primary concern. Rolex has an strong control over their entire AD network. They can get them to do anything they want … and if they resist, Rolex just pulls their AD status. So, any purchaser of Bucherer would be under the thumb of Rolex. I still believe the primary reason for the buyout was to instantly create a “boutique network” and enter the used watch market.
Hi@@DougsPerspective I always appreciate your answers and thoughts. I believe there are many aspects why Rolex bought them including side effects/benefits like you mentioned. But would Rolex have bought Bucherer if they were not publicly for sale (and not have the risk of a new owner they don't like), as a (hostile) takeover to enter the retail market?
Hi TrumanBurbankFE, thanks for your comment! Yes, I just picked up a new Swiss mechanical watch this last week. I will release a video of it in a few days ;)
Hi David, great question! Unfortunately, I believe those who established relationships with the “other” ADs in large markets competing against Bucherer will be hurt by losing all that goodwill they established with their original ADs.
Hi JHardy! It took 7 months to get Starbucks from initial inquiry. I actually tell the story here if you are interested ua-cam.com/video/3O5EdLVmMUk/v-deo.htmlsi=9jVoCyQKlYCiMoBJ
Biggest question is, will you be able to go into the Boutique and walk out with a watch? No more blaming the ADs
That is a great point Heydeereman ... Fed also mentioned this in his analysis of the merger.
No. Rolex lives from artificial scarcity. That's their marketing schtick.
@SkywalkerPaul in the past they have been able to blame it on the AD. Now they won't have that defense
It was a takeover to protect their brand. Bucherer was already for sale, Rolex didn't want them to be owned by a wrong owner (in Rolex point of view).
Hey Watches Journey, yes I’ve heard this from Oisin and a few others as well. And I agree that was part of their decision making … but I don’t see how that was the primary concern. Rolex has an strong control over their entire AD network. They can get them to do anything they want … and if they resist, Rolex just pulls their AD status. So, any purchaser of Bucherer would be under the thumb of Rolex. I still believe the primary reason for the buyout was to instantly create a “boutique network” and enter the used watch market.
Hi@@DougsPerspective I always appreciate your answers and thoughts. I believe there are many aspects why Rolex bought them including side effects/benefits like you mentioned. But would Rolex have bought Bucherer if they were not publicly for sale (and not have the risk of a new owner they don't like), as a (hostile) takeover to enter the retail market?
WOS deserve to lose their AD status and I hope this happens.
Hey Mark! I've never dealt with WOS, so I cannot say ... but hopefully this merger will help most watch enthusiasts! :)
I cant wait to actual get a Op41, Pepsi GMT and Yacht Master without the AD bullshit. Rolex is about to finally get my coin.
Hi Sherriff! Thanks for your comment and I look forward to when it is easier for everyone to get the watches they desire. I hope yours comes soon!
Long time no see, any new purchases lately? Know another UA-camr in Greenville, SC
Hi TrumanBurbankFE, thanks for your comment! Yes, I just picked up a new Swiss mechanical watch this last week. I will release a video of it in a few days ;)
Thank you for the video, Doug. How do you think this will effect the collectors who don't have a relationship with bucerror?
Hi David, great question! Unfortunately, I believe those who established relationships with the “other” ADs in large markets competing against Bucherer will be hurt by losing all that goodwill they established with their original ADs.
Hey Doug how long did you wait for the Starbucks and what models did you purchase before you requested that one?
Hi JHardy! It took 7 months to get Starbucks from initial inquiry. I actually tell the story here if you are interested ua-cam.com/video/3O5EdLVmMUk/v-deo.htmlsi=9jVoCyQKlYCiMoBJ
@@DougsPerspective thanks for sharing that! That’s about what they’re telling me.
@@gibshall2007 I hope you get it soon!
looking good with the watch man! ;)
Thank you Taurus!
love that watch! I got one just like it 2 weeks ago !
Congrats Isaac!