How Dating Apps Make Money and Why It’s Changing | WSJ The Economics Of

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  • Опубліковано 24 лис 2024

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  • @wsj
    @wsj  5 місяців тому +56

    The only app that always wins the battle for your attention: on.wsj.com/3z9jWL8

  • @dlight9849
    @dlight9849 5 місяців тому +1680

    This just proves what I've known for years -- the dating apps have zero incentive to create good matches, since good matches leave the dating apps since they've successfully found a match.

    • @TheRahulMulchandani
      @TheRahulMulchandani 5 місяців тому +11

      Lemon problem.

    • @peterparker2068
      @peterparker2068 5 місяців тому +70

      Maybe in the beginning they were partial honest. But once they start thinking about profit, it's becomes more and more like a scam. People need to realize this and go back to meeting people face to face.

    • @alexvech
      @alexvech 5 місяців тому +54

      not always: successfully leaving the dating app can create word of mouth which is free user acquisition and viral growth

    • @peterparker2068
      @peterparker2068 5 місяців тому

      ​@@alexvech Hinge's original mission statement did aim to be "the app that gets deleted" because it focused on fostering successful relationships that would lead users to leave the platform. It's a noble goal, but one wonders about long-term sustainability.
      If everyone using Hinge found lasting relationships, the app would eventually run out of new users, right?
      This potential challenge might explain their recent move into facilitating friendships. This could be a way to expand their user base and cater to a wider range of needs.

    • @bk1507
      @bk1507 5 місяців тому +12

      @@alexvech the bills have to get paid eventually. tech workers are not cheap.

  • @bigworm3886
    @bigworm3886 5 місяців тому +2082

    Lesson Learned: Don’t spend your cash on dating apps

    • @betterdates
      @betterdates 5 місяців тому

      For those who are done with the current popular dating apps, what if online dating apps had no swiping mechanism? Sure, it's worse for the company's profit, but it's actually far better for the users of the app. That's what we're currently developing at BetterDates. You tell us who you are as a person, what kind of date with what kind of person you're looking for, and we find your perfect match! It's like the traditional ways of match making mixed with AI, whereas the AI does the match making for you.

    • @Demonfireangel
      @Demonfireangel 5 місяців тому +43

      Or your time. Time = money, after all.

    • @Candysweetcandy
      @Candysweetcandy 5 місяців тому +13

      Why spend money even though it doesn’t guarantee we can meet anyone?

    • @rafaelvillalobos9451
      @rafaelvillalobos9451 5 місяців тому +14

      For me is it worth i met my wife because of bumble and i pay premium to find her

    • @the_notorious_bas
      @the_notorious_bas 5 місяців тому +7

      Just don't use the internet to find dates.

  • @timoooo7320
    @timoooo7320 5 місяців тому +1044

    I don't get why they are looking at people getting married and leaving the app as a "lost customer", that would be like a college looking at people graduating as a lost customer. People enter and exit the dating "market" all the time. If your product is very good at helping people reach what they want, like marriage or a long term partner, then you will capture more and more of the new people entering the market as they reach the dating age.

    • @swaggery
      @swaggery 5 місяців тому +207

      Because their shareholders will vote them out of the company if they use logic and reason. Infinite growth at all costs.

    • @ThisMoth
      @ThisMoth 5 місяців тому +33

      Lol people who graduate are literally considered lost income stream and they therefore literally have to substitute every person who graduates. It's not necessarily evil but it's the reality

    • @timoooo7320
      @timoooo7320 5 місяців тому +77

      @@ThisMoth but my point is that just as there are people exiting the dating market, there are also people entering the dating market. There will always be new people entering the market. Just focus on building a good product that helps people find they're looking for, and then you'll capture new people entering the market.

    • @dudea3378
      @dudea3378 5 місяців тому +64

      Get out of here with your logic and reasoning 😅. Who wants to grow inline with the national birth rate, when they can grow at a parasitic wall street quarterly expectations rate? Their stock options valuation is riding on it.

    • @ThisMoth
      @ThisMoth 5 місяців тому

      ​@@timoooo7320 Your way of thinking is very nice and has proven sucess, but definitely the company wants to maximize profit to secure it's future.
      I think you can argue that since the product is as scalable as it is, you want to capture both new and existing users, and not just new users. They want to hit a sweetspot where the retain people for as long as possible without getting a bad enough reputation so they lose new users.

  • @n3ak3
    @n3ak3 5 місяців тому +847

    My goodness, tech executives are remarkably out of touch

    • @martinxian6023
      @martinxian6023 4 місяці тому +22

      no, you're out of touch to think they're really helping to find the perfect match for you

    • @n3ak3
      @n3ak3 4 місяці тому +77

      ​@@martinxian6023did I say that I think that?

    • @thesilentgod7863
      @thesilentgod7863 4 місяці тому +1

      Always been

    • @paulolescaut5352
      @paulolescaut5352 4 місяці тому +1

      pure evil

    • @commonsense3921
      @commonsense3921 4 місяці тому +7

      Came to the comment section for negativity and it NEVER dissapoints.

  • @justinekstrom9907
    @justinekstrom9907 4 місяці тому +82

    “Grindr is great for loneliness” 😭😭 he’s either willfully ignorant or a sociopath

  • @GeraldDeBelen
    @GeraldDeBelen 5 місяців тому +633

    It's the fake accounts, bots, and folks not really looking for companionship, love or sex that ruined it. It's getting faker by the day.

    • @WorldCitizenW
      @WorldCitizenW 5 місяців тому +30

      It's the romance scammers paradise

    • @suminshizzles6951
      @suminshizzles6951 5 місяців тому +38

      I gave up on apps at least 5 years ago for exacly those reasons. I saw too many women treating the platforms as entertainment or soemthingto do after work and to get a quick dopamine fix. So many did not even bother responding to a well worded introduction. A simple no thanks, two words, would have been fine. They cant even be bothered to do that

    • @aomeke8368
      @aomeke8368 5 місяців тому +11

      @@suminshizzles6951Does any woman owe you anything? Are you entitled to a response?

    • @suminshizzles6951
      @suminshizzles6951 5 місяців тому +32

      @@aomeke8368 No and no.
      Does being on a webiste give women the right to act like anti-social rude people?
      Would you act like this in real life if i said hello? Do you just look at peole when they say hello to you in preson or do you respond?
      This site is deleting comments and they want people to only see your comment of Does any women owe you anything.

    • @kleek2217
      @kleek2217 4 місяці тому +3

      EXACTLY!!!! I tried SEVERAL different apps... just FILLED with fake guys. Some apps try to boot the fakes, but geesh....could they be more proactive? Sometimes guys were booted 2 sentences into our first conversation. Others would text for a few months before getting caught. Such a waste of my time

  • @everybodyhasoul5438
    @everybodyhasoul5438 5 місяців тому +232

    A video about the dating app industry sponsored by the dating app industry. So revolutionary.

  • @msnicoleleeee314
    @msnicoleleeee314 4 місяці тому +90

    The guy described our data and “private” conversation in dating apps as treasure trove, that was very unnerving. it says something about the tech industry that you can say that like it’s nothing

    • @GamingSandviches
      @GamingSandviches 2 місяці тому +13

      The part where the Grindr ceo talked about the assistant recommending music taste is so dystopian and such a breach of privacy

    • @audreyh6628
      @audreyh6628 2 місяці тому +4

      @@GamingSandviches agreed. That was so disgusting.

    • @Billy-id7mx
      @Billy-id7mx Місяць тому

      That and the fake profiles and every single time you get caught up with at least 3 people trying to T around. Nope. Been off for a year now.

    • @HM-xe8ml
      @HM-xe8ml 7 днів тому

      @@GamingSandviches what is so dystopian about it? When someone chooses to get a Grindr account, you accept their terms and conditions of which you give your rights to some of your data away 🤓

  • @kevnev342
    @kevnev342 5 місяців тому +217

    I can't wait for a video titled 'The Death of Dating Apps' to be posted soon

    • @roberttractortaylor
      @roberttractortaylor 4 місяці тому +1

      Fun fact: video already exists and it led me to this video 😂
      Edit: as in it cited this video as the proof that it's dead

  • @ekruchowy
    @ekruchowy 5 місяців тому +172

    These apps deliberately avoid showing or matching you with compatible partners bc they loose money if you do. They are trying to keep you hooked by getting close but never there.

    • @9395gb
      @9395gb 5 місяців тому +15

      It makes more sense though to get you matched with someone compatible and quickly. Those people then become free and good publicity to encourage others to join the dating app. There will always be new daters entering the market as there are always younger people (and some older people) joining the dating market.
      They are losing money now because people are getting tired of spending years on apps with no results.

    • @Floratic
      @Floratic 4 місяці тому +9

      Yeah, your more ideal match is hidden behind a pay wall. But then some people pay and still don't get a match.

    • @prtdiva
      @prtdiva Місяць тому +1

      @@FloraticI’ve paid before. They aren’t behind the paywall either 😩

  • @kendy4
    @kendy4 5 місяців тому +429

    The fact that George Arison from Grindr is sitting there with a straight face asking people to pay more for basic features , while the Grindr app has been a complete meltdown for Half of 2024 is truly Rich! 😂

    • @Hellooo134
      @Hellooo134 4 місяці тому +7

      What’s happened with it I haven’t been on it in over a year

    • @ConnorMalbeuf
      @ConnorMalbeuf 4 місяці тому +30

      A legit disaster

    • @Scuor2
      @Scuor2 4 місяці тому +4

      I'm ok with new features while I flake on the other flakes and purview the latest catfish batch

    • @lilblackfish2009
      @lilblackfish2009 4 місяці тому +4

      same with disney charging for things that used to be free

    • @nico4media
      @nico4media 4 місяці тому +34

      Grindr is a horrible app

  • @GoGoGirl22100
    @GoGoGirl22100 5 місяців тому +353

    This video made me delete my tinder account

    • @SlashinatorZ
      @SlashinatorZ 5 місяців тому +12

      I deleted my tinder account long ago but I keep looking for places to talk to girls IRL but it's a sausage fest wherever I go.
      I live in the suburbs of Texas

    • @jacobpatterson9440
      @jacobpatterson9440 4 місяці тому +1

      @@SlashinatorZ Go to church. There are usually women there, especially being in Texas.

    • @SlashinatorZ
      @SlashinatorZ 4 місяці тому +15

      @@jacobpatterson9440 you don't know what you're talking about. I've been to multiple churches recently & it's a sea of gray hair.
      There were no millennials to be seen.
      It was all pensioners or families with young kids.

    • @gerryw173ify
      @gerryw173ify 4 місяці тому +4

      @@SlashinatorZ Really depends on your area. Being in the suburbs you're not gonna see alot of younger folks since alot of them can't afford to live in suburbs. Especially if you're in your early to mid 20s.

    • @nathanl.4528
      @nathanl.4528 4 місяці тому +2

      ​​@@SlashinatorZ Soup kitchens. Puppies shelters. Help!. You meet kindhearted women there.

  • @alastairtheduke
    @alastairtheduke 4 місяці тому +104

    5:58 grindr is not good at solving loneliness, it adds to it

  • @jaydibernardo4320
    @jaydibernardo4320 5 місяців тому +206

    I think the golden era of dating apps is long over. It used to be a decent way to meet people but now, much like Vegas and Disneyland, it's one big money vacuum designed to suck every last dollar from you.

    • @ripplecutter233
      @ripplecutter233 3 місяці тому +1

      There was a golden age? 🤔

    • @willhaney96
      @willhaney96 2 місяці тому

      @@ripplecutter233 yes

    • @annieb5050
      @annieb5050 2 місяці тому

      @@ripplecutter233 Yep, like 2-3 years ago, downloaded the same dating apps a month ago and ITS so different NOW like real bad. Remember dating apps are a CESSPOOL!! PEOPLE U ARE WORTHY! UR PERSON WILL COME WHEN U GLOW UP/

    • @zacharyhenderson2902
      @zacharyhenderson2902 Місяць тому +3

      ​@@ripplecutter233 Yep, from like 2010 to 2014/2015

    • @sleazybtd
      @sleazybtd 18 днів тому +3

      The difference is that at least Vegas and Disneyland give you something in return for your money. Dating apps give you nothing for your money except the promise of "more" if you pay more.

  • @TomNook.
    @TomNook. 5 місяців тому +441

    The male to female ratio is 9:1, and men don't want to pay for things that are stacked overwhelmingly against them.

    • @Genebriss
      @Genebriss 5 місяців тому +53

      If "men don't want", then how is the ration 9:1 in the first place? Did you really think the last 10% women are responsible for all their revenue?

    • @gilberttorres8
      @gilberttorres8 5 місяців тому +37

      @@Genebrissmen I’m sure are the paying customer. Since there too many options for women many of them cannot make up their mind on one man. So they still around looking for the next best thing. Even though that might never happen. I personally think men are the ones paying for their revenue. Most if not all women can find someone real fast if they made up their minds fast.

    • @hwfq34fajw9foiffawdiufhuaiwfhw
      @hwfq34fajw9foiffawdiufhuaiwfhw 5 місяців тому

      >men don't want to pay for things that are stacked overwhelmingly against them
      and yet 99.99999% of their revenue probably comes from straight men

    • @FlyingSagittarius
      @FlyingSagittarius 5 місяців тому

      @@Genebriss It's free to sign up. I know several people who have gotten dates off of Tinder. Even if I never pay for it, I might as well try it and see if I can do the same.

    • @witchmorrow
      @witchmorrow 5 місяців тому +38

      it's 1:0 on grindr hehe

  • @pseudounknow5559
    @pseudounknow5559 5 місяців тому +654

    Online dating is a waste of time

    • @notsosuavemate
      @notsosuavemate 5 місяців тому +12

      So true and money

    • @sirdiealot53
      @sirdiealot53 5 місяців тому +40

      Just get ghosted over and over. Why stick with one person when you can pull the slot machine lever and find *potentially* someone way better?

    • @chevyjd2007
      @chevyjd2007 5 місяців тому +46

      If you are an average guy is a waste of time and money. This video deliberately left out the fact that dating apps business model is designed to profit off lonely men by hiding them in the algorithm and forcing them to pay for a few potential matches.

    • @spidertager
      @spidertager 5 місяців тому +1

      If you’re over 27

    • @flobba123
      @flobba123 5 місяців тому +8

      i agree 100% next week im gonna delete all my online dating accounts been trying to find a partner online for 10 years and gotten nothin 0 dates 0 partners

  • @oliviao2238
    @oliviao2238 5 місяців тому +179

    The retaining audience is pretty sad. Trying to string along people is just plain wrong. Playing with people's lives and faith is a new low

    • @KenTheMan407
      @KenTheMan407 5 місяців тому +5

      Facts

    • @suminshizzles6951
      @suminshizzles6951 5 місяців тому +12

      Since when did a corporation truly give a hoot about their users? They are there to make money for their shareholders. Not to hold your hand and make you feel good.

    • @oliviao2238
      @oliviao2238 5 місяців тому +1

      @@KenTheMan407 Common sense rules the day

    • @oliviao2238
      @oliviao2238 5 місяців тому

      @@suminshizzles6951 It's tough to pinpoint a company that genuinely prioritizes individuals. Fingers crossed, one day we'll witness a corporation that really puts people first!

  • @djpuplex
    @djpuplex 5 місяців тому +424

    Wait till the sex bots are released.

    • @dr.eldontyrell-rosen926
      @dr.eldontyrell-rosen926 5 місяців тому +30

      With AI controlled sex toys. We will never leave home again on a Friday night.

    • @suminshizzles6951
      @suminshizzles6951 5 місяців тому +12

      Sadly i wont be alive by the time that happens. I think i would choose them over the headaches that women can be sometimes.

    • @djpuplex
      @djpuplex 5 місяців тому +4

      @@suminshizzles6951 The bots will take time the 2D video VR stuff will be sooner. Asia will get the bots soon. Asian demographics are demanding intervention.

    • @rafbach75
      @rafbach75 5 місяців тому +2

      You'll be pleasantly surprised. The industry is moving hella fast. The sex dolls per se are getting scary good already.

    • @alastairhewitt380
      @alastairhewitt380 5 місяців тому +1

      @@suminshizzles6951 You only have 6 months to live? I am so sorry to hear that

  • @longasau
    @longasau 5 місяців тому +44

    Somehow Grindr's CEO looks exactly like how I imagine him to be

    • @kirk8359
      @kirk8359 3 місяці тому +1

      I saw him and immediately thought of Harvey Weinstein.

  • @KenTheMan407
    @KenTheMan407 5 місяців тому +140

    Hetro dating is totally different from same sex dating . 😅. This report fails to talk about how on majority dating apps male users far outnumber female users. Men are starting to realize that they are companies profiting off of male loneliness and deck stack against them.

    • @artsho
      @artsho 4 місяці тому +9

      i fell into their trap. i quit and went back so many times.
      spent money on subscriptions, went on dates where i was taken advantage of for a free meal.
      over the years i have spent thousands of dollars. nothing to show for it.
      im an idiot. i was so lonely i was not thinking correctly.

    • @testacals
      @testacals 4 місяці тому +4

      @@artsho That's why you split the bill

  • @tmoosy
    @tmoosy 5 місяців тому +114

    they turned dating into a pay-to-win subscription service, no wonder they're failing

    • @betterdates
      @betterdates 5 місяців тому +1

      We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

    • @hwfq34fajw9foiffawdiufhuaiwfhw
      @hwfq34fajw9foiffawdiufhuaiwfhw 5 місяців тому +8

      pay-to-maybe-possibly-win

    • @demetter7936
      @demetter7936 4 місяці тому +4

      @@betterdates That sounds exactly like every dating app right now?

  • @s.leochapman417
    @s.leochapman417 4 місяці тому +90

    Calling Grindr a "dating app" is quite humorous.

    • @mrjarichard
      @mrjarichard 4 місяці тому +6

      Came to say this 😅

    • @pnpgutterfold
      @pnpgutterfold 17 днів тому

      @@mrjarichard By "dating" they mean arranging a day and time to meet. It's used in only the most general sense.

    • @mrjarichard
      @mrjarichard 17 днів тому

      @@pnpgutterfold LOL. I’m gonna start calling those “arrangements” dating then.

    • @pnpgutterfold
      @pnpgutterfold 12 днів тому

      @@mrjarichard Yes. For example: "tomorrow, I have a date with my bestie!"

  • @cameron.t
    @cameron.t 5 місяців тому +64

    My mental health has improved drastically since quitting the apps. I also attract way more people since my head isn’t down or I’m actually present and not wondering about some potential Corporate sponsored date.
    Yeah, there was an adjustment period… but it was personally worth ig

    • @concernedcitizen6676
      @concernedcitizen6676 4 місяці тому +1

      Same here, i don't open my phone every 2 seconds anymore trying to swipe for a "match" ... instead i'm present, as you say. It feels good.

    • @prtdiva
      @prtdiva Місяць тому

      Yes! Haven’t been on in almost a year. I feel great! 😊

  • @ChristianHernandez814
    @ChristianHernandez814 5 місяців тому +45

    It's basically paying for unlimited amount of people to reject you.

  • @raquelfantoni2812
    @raquelfantoni2812 4 місяці тому +34

    Anyone else get the impression that, other than Muzz, the CEO’s seem to be scrambling and just using trendy words instead of actually thinking about what the users want? This video basically told me not to invest in any of their apps. (As if I was an investor lol)

    • @concernedcitizen6676
      @concernedcitizen6676 4 місяці тому +3

      Oh totally, 100%. I deleted mine last New Year's and after watching this feel like i made the right decision. Its not like i was getting accurate matches anyways. These things aren't rocket science either, they could have decent matchmaking filters (height, age, race, weight, skin color, religion, etc..) but refuse to properly implement them even though a lot of those things are well defined preferences for most people when it comes to dating. Its incredibly stupid, and obvious, but of course that wouldn't allow them to pull all the in app purchase BS they do now.

  • @richardlau898
    @richardlau898 5 місяців тому +220

    The best dating app is offline dating

    • @void________
      @void________ 5 місяців тому +5

      It's not the best but it's the alternative.

    • @deskubrir
      @deskubrir 5 місяців тому +11

      I miss the early 2000s when you would go to the club/bar and you would always meet someone. Nowadays, everyone is glued to their phones even in clubs/bars with zero interaction with others.

    • @SlashinatorZ
      @SlashinatorZ 5 місяців тому +5

      How do I do offline dating when I live in the suburbs of Texas?
      There are very few girls living here, most of the people living here are pensioners or families with young kids.
      And the city planning is atrocious, everything is so spread out & there's no hangout spots to meet girls. It's all stores, gas stations & businesses here.
      I also can't afford to even think about moving

    • @lifewithalpharoyce
      @lifewithalpharoyce 5 місяців тому

      Preach

    • @jantube358
      @jantube358 5 місяців тому +3

      Depends on where you live. No chance to meet someone here.

  • @grod805
    @grod805 5 місяців тому +63

    Grinder keeps people because they still mess around even if they are in a relationship

    • @fikujez
      @fikujez 5 місяців тому

      To be fair gay men are in open relationships at a much higher % than straight people

    • @concernedcitizen6676
      @concernedcitizen6676 4 місяці тому +15

      Not even that, gay / straight dating are not comparable at all. Its a genuine mistake to act like they are remotely similar. My best friend is gay and the relationship styles and way of interacting in the gay community are far more complex than hetero relations. Basically, they're more evolved in some ways that straights haven't and/or won't catch up to. There's plenty of poly people in the gay community to keep the apps going. Its not really the same for straights.

    • @Phisherman10
      @Phisherman10 4 місяці тому

      @@concernedcitizen6676 well, they’re more “evolved” because they aren’t usually expecting to have children lol. You can’t really be inviting in other people for 3 ways and fooling around if you want your children to have a stable home life.

    • @Phisherman10
      @Phisherman10 4 місяці тому +4

      Honestly making social apps for gay people are probably some of the most lucrative ventures. They know how to make and spend a lot of money and keeping a party going will always fall to the gays.

    • @BreakMyPlate
      @BreakMyPlate 4 місяці тому +3

      Grindr is trash and full of bugs! but its the only decent app out there for gay men, You can have hidden album for nudes etc and the most vital question on whether your a top/bottom/verse etc is not any of the other apps.

  • @irandude1655
    @irandude1655 5 місяців тому +63

    Hanging out in Tinder, you will find out really quickyl that people are just looking for free dinner, free lunch and free rides.

    • @skinnyguy7773
      @skinnyguy7773 4 місяці тому +1

      Lol- that is on top of getting scammed by the apps themselves

  • @fiftyseventh
    @fiftyseventh 5 місяців тому +84

    I’m done with dating apps, especially in USA! No thank you

  • @rockysage7760
    @rockysage7760 5 місяців тому +59

    The irony is...I got an ad for Hinge while watching this video.

    • @TheZlepno
      @TheZlepno 4 місяці тому +4

      That's not irony. It's coincidence.
      Irony would be watching this video to convince yourself to never pay for the apps, only to end up purchasing a subscription because the video persuaded you into the scheme.

    • @bonkersdonkers7381
      @bonkersdonkers7381 4 місяці тому

      Same, except I got Bumble

    • @nathanl.4528
      @nathanl.4528 4 місяці тому

      Tinder, for me. But useless

    • @perry5509
      @perry5509 2 місяці тому

      I feel like hinge is one of the better ones? I met the person im dating on hinge

  • @Viviko
    @Viviko 5 місяців тому +84

    This is why I don’t use dating apps. Way better to meet folks at events and conferences. As well as meetups.

    • @roystonboodoo7525
      @roystonboodoo7525 5 місяців тому +8

      👍.. people are spiritual beings, one way or another. Vibes and gut feelings along with body language / facial expressions/ vocal response tones/ behaviors && real Looks is safe pre screening.

    • @catcat2607
      @catcat2607 5 місяців тому +14

      Meetups are sooo incredibly predatory for women

    • @jerrynadler2883
      @jerrynadler2883 5 місяців тому +4

      @@catcat2607 LOL poor women. I feel so bad for them. All the attention and choices they have it makes me sad.

    • @catcat2607
      @catcat2607 5 місяців тому +3

      @@jerrynadler2883 if you’re offended by what I said you’re the predator, honey

    • @jerrynadler2883
      @jerrynadler2883 5 місяців тому +8

      @@catcat2607 not offended AT ALL. just pointing out how asinine your comment is.

  • @pguan
    @pguan 5 місяців тому +78

    Aren’t they selling users’ privacy for money?

    • @CartwheelPig
      @CartwheelPig 5 місяців тому +13

      what company doesn't?

    • @luddity
      @luddity 5 місяців тому

      @@CartwheelPig Craigslist

    • @thesilentgod7863
      @thesilentgod7863 4 місяці тому +2

      Absolutely

    • @TaCC2
      @TaCC2 3 місяці тому

      Yeah instead of using our data to find good matches, they sell our data. What a nice people they are!

  • @VuNguyen-fv5jl
    @VuNguyen-fv5jl 5 місяців тому +33

    WSJ being a mouthpiece for these predatory dating apps smh

    • @smartass1379
      @smartass1379 Місяць тому

      I came here to express the same sentinement

  • @vkdrk
    @vkdrk 5 місяців тому +22

    Gay "dating" apps like Grindr and Scruff now charge for basic features that were free for years, but they also have fewer avtive users. I'm not sure how they want to keep people on the platform. Imagine Facebook suddenly asking you to pay to post photos on your profile, hoping that it will keep you there...

    • @amonzart2379
      @amonzart2379 4 місяці тому

      The experience has gotten worse everyday. That is why I have almost quitted on the hook up apps. They dont keep me for too much long everytime I reinstall.

    • @gayanmadushanka4330
      @gayanmadushanka4330 4 місяці тому

      I assume in future we have to pay for these tech companies for even basic things. Already they have collected enough data about us.

    • @Billy-id7mx
      @Billy-id7mx Місяць тому

      I quit a year ago, tired of people who are obviously high AF

  • @SuperMustache555
    @SuperMustache555 5 місяців тому +38

    Ironically, dating apps are incentivized to keep people lonely, because that means they'll keep using the app

    • @SlashinatorZ
      @SlashinatorZ 5 місяців тому

      That's what everybody doesn't get! I ask how to get dates while living in the Texas suburbs but people keep saying do online dating!

  • @TheSongwritingCat
    @TheSongwritingCat 2 місяці тому +5

    Good job finding an expert who calls a monopoly an "ideal business model."

  • @ramirenriquez6795
    @ramirenriquez6795 5 місяців тому +13

    I think anything digital should be treated as the alternative options, in-person interaction is the quickest, most realistic way to bond.

  • @spce956
    @spce956 5 місяців тому +18

    The apps don't show ppl you actually are in to. You have to pay just to see someone. The reason dating app became popular was because they were free

    • @betterdates
      @betterdates 5 місяців тому

      We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

    • @fleshreap
      @fleshreap 5 місяців тому +6

      @@betterdates spamming the same comment on youtube replies certainly makes your company seem good...

  • @FahadAyaz
    @FahadAyaz 2 місяці тому +9

    Calling Grindr a dating app is hilarious 😂

  • @RICKONORATO
    @RICKONORATO 2 місяці тому +4

    The irony of all these dating apps is that your potential perfect partner could be standing next to you on a train, or sitting across from you in a coffee shop and you would never know it because your face is permanently buried in your phone. Humanity is going in the wrong direction

  • @nickdavies2415
    @nickdavies2415 5 місяців тому +10

    Crazy how all this effort and work is being done to avoid fixing the real issue..the issue the apps have is that the model that helps them is the complete opposite of what users want. Men want sex and relationships..not a model that separates money from their pockets. Women want relationships and companionship..not a model where vapid interactions are the norm.
    Keep your money in your pockets, gents!

  • @mcvange
    @mcvange 4 місяці тому +5

    We all know why Grindr users stay on the app even when they are in a relationship.. And that's for sure not the travel trips..

  • @nalanl
    @nalanl 2 місяці тому +4

    I deleted all of them once I realized they keep you hooked on without linking you with people they know you'd match with... To extract more $/ad revenue

  • @thesilentgod7863
    @thesilentgod7863 4 місяці тому +10

    So in a nutshell, dating apps are really going for that cyberpunk dystopia experience

  • @DeadCat-42
    @DeadCat-42 4 місяці тому +3

    Dating apps saved me a lot of money, it made dating such a miserable experience I stopped dating entirely.

  • @authenticapparel1906
    @authenticapparel1906 5 місяців тому +31

    I have learned that generally only the most toxic people are on dating apps. Most of them need therapy not a partner. There is a chance you’ll find love, but a far greater chance you will end up lonely and depressed.

  • @bipinmoktan
    @bipinmoktan 5 місяців тому +13

    Grindr should be in the category of hookups

  • @rolandorodriguez3185
    @rolandorodriguez3185 Місяць тому +3

    it’s so hard, but we need move away from online dating it’s a scam

  • @Sasha444luvs
    @Sasha444luvs Місяць тому +4

    Partnering with an AI company called EX-Human for dating is the most counterintuitive thing ever, and honestly kinda evil.

  • @stephenthomas7298
    @stephenthomas7298 4 місяці тому +2

    I have met good and bad matches through these apps.
    It’s honestly about how well one portrays themself. Pictures, messaging, etc…
    I did reach a point in a dating app where the quality of my matches tanked. The best thing to do in this scenario is to try a new app.
    Get your reps in. Dating is just another life skill we need to build as adults.

  • @kendi1417
    @kendi1417 5 місяців тому +35

    Just one VC talking point to another lol 😂

  • @dizzyspiderweb
    @dizzyspiderweb 4 місяці тому +8

    the way the Grindr app is almost nonfunctional whether you pay for it or not….

  • @jakez6851
    @jakez6851 5 місяців тому +4

    It's incredible how some people in Islam are holding onto a 7th century belief system but yet are wanting 21st century technology to further acknowledge their religous belief system. I guess the fear of a divine entity and punishment for non adherence really pushes certain beleif systems to another level. Remarkable indeed.

  • @BorisEysbroek
    @BorisEysbroek 5 місяців тому +17

    This is great! I hope the apps keep developing until they become like the Baseline test from Blade Runner.

  • @naghammohamed5825
    @naghammohamed5825 4 місяці тому +4

    Most of the problems I have faced in my emotional life were because of these dating apps.

  • @CaesarAugustus.
    @CaesarAugustus. 4 місяці тому +4

    "Obviously we want to help people not be lonely, first and foremost."
    Stop the cap. Profit margins are first and foremost, always.

  • @swaggery
    @swaggery 5 місяців тому +6

    If they really wanted to make a successful dating app they would educate the users about the realities of dating, show the data the company sees of the users in real time. Maybe even ask a bunch of questions to try to build a quasi psychological profile and train a unsupervised model to try to organize closely linked users and show the users why the algorithm thinks they are a closer match.
    Or if you want to keep up with hot or not, pay somebody at the company to tell some users why their profile is trash if it has no description or something. While having a mandatory inactive period that increases with time for users that don't either unmatch or respond to their matches after a few days.

  • @jonicolton
    @jonicolton 5 місяців тому +4

    i’m here for the upspeak. it’s so entertaining

  • @RandomCaliforniaAdventure
    @RandomCaliforniaAdventure 4 місяці тому +9

    The smartest thing right for dating companies is to incorporate "AI" and ways that by having thousands of fake accounts run by AI to lure and woo these individuals. Just have the AI set a boundary where it pursues and keeps a person around enough but never actually meet them without them knowing that the entire month or three was spent talking to an AI. Classic money making coming soon

    • @nathanl.4528
      @nathanl.4528 4 місяці тому

      It can only work for a time.

  • @theflyingsmiley01
    @theflyingsmiley01 4 місяці тому +1

    Yeah, what turned me against using dating apps and continues to turn me off of dating apps are the fake profiles that 'messaged me'. Every time I consider getting back on a dating app, I remember those fake profiles giving me hope and then taking it away...

  • @zack7438
    @zack7438 5 місяців тому +4

    I am 25 and have vowed to never again use them.

  • @xenotiic8356
    @xenotiic8356 4 місяці тому +9

    I'm calling it now: in 10 years, you'll be seeing headlines saying "Gen Alpha is Killing Dating Apps"

  • @SuperMustache555
    @SuperMustache555 5 місяців тому +7

    Ironically, success for a dating app user means deleting the app. That means dating apps are incentivized to keep people out of long-term relationships, because they'll stay a customer. Hinge, for example, sections off your most likely matches into a pool of five, and only lets you send a Rose (which you have to pay for) to one of them

    • @SlashinatorZ
      @SlashinatorZ 5 місяців тому

      So why does everybody think dating apps are the best thing ever and keep recommending them to me?

    • @SuperMustache555
      @SuperMustache555 5 місяців тому

      ​@@SlashinatorZ A lot of people believe it's the only way to meet people these days. As dating apps have become more and more successful, it's more and more difficult to meet people in person because people are no longer looking for spontaneous in-person interactions to be able to meet their significant other. Plus, dating apps offer you infinite choice-you can see everyone in your area from the comfort of your own home. At this point, most people in relationships have met on dating apps. And even though they're not always conducive to long-term relationships, you'll find enough casual hookups to keep you satisfied. Most people eventually find the one, it's just a lot harder to find them than it otherwise would be in-person

    • @SlashinatorZ
      @SlashinatorZ 5 місяців тому +1

      @@SuperMustache555 well the main reason it's hard to meet people these days is because cities are being built for cars instead of people.
      I live in the Texas suburbs & it's horribly spread out, horribly planned, jammed with traffic & lacks beauty.

    • @SuperMustache555
      @SuperMustache555 5 місяців тому +1

      @@SlashinatorZ Agreed. With a lack of third spaces, there are very few places to naturally meet other people. Hence, dating apps

  • @terrichan986
    @terrichan986 2 місяці тому

    Very insightful! So the takeaway is:
    * Niche based dating apps
    * Always find ways to make users stay beyond dating
    * Provide auxilliary services to just dating
    * Numbers not always equal to profits

  • @AlexanderNewman-v1x
    @AlexanderNewman-v1x 5 місяців тому +4

    When online dating started it was great.
    Now it is a terrible deal for men.

  • @justmoch8985
    @justmoch8985 5 місяців тому +3

    i just hate the fact that you should pay more so your profile can be ‚more seen‘ or being in ‚queue‘ for the line.

  • @santiagosancho2317
    @santiagosancho2317 4 місяці тому +4

    Im sorry but Grindr has become completly useless, unless I pay Im bombarded with ADs to the point where the app is unusable.

  • @yeskaitlyn8029
    @yeskaitlyn8029 4 місяці тому +3

    AI being a buzzword for all the companies is so annoying

  • @nunother
    @nunother 4 місяці тому +8

    Since when is Grindr a “dating” app???

  • @void________
    @void________ 5 місяців тому +11

    It's a joke to say each app is used to find something different. That has informally become the sentiment but nothing indicates that. It's literally the same creeps on all the apps. Nothing stops the Tinder user from downloading Hinge.

  • @Jakeyb0y90
    @Jakeyb0y90 4 місяці тому +3

    Nobody asked for a Grindr AI assistant. I’ll delete the app immediately if they force us to use it.

  • @TheGcsgames
    @TheGcsgames 5 місяців тому +11

    Funny how Grindr says they want to keep people on even in relationships, actively promoting cheating within gay relationships and keeping stereotypes alive

  • @UjjwalKumar-
    @UjjwalKumar- 5 місяців тому +15

    What about LinkedIn 😅😅😅😅

  • @FireEverLiving
    @FireEverLiving 5 місяців тому +5

    These features seem like things that their existing users will like, but I kind of hate how all of these apps fundamentally work, and none of the stuff talked about here would change my mind. To expand to new audiences, they'd have to do something totally different.

    • @betterdates
      @betterdates 5 місяців тому +1

      We at BetterDates are ditching the swiping mechanism and replacing it with something more natural. What if instead of swiping, you'd tell the app who you're as a person, what kind of date with what kind of person you're looking for, and the app finds your perfect match?

  • @brandonreed09
    @brandonreed09 5 місяців тому +19

    It's a doomed business model, if you're successful your customers leave. They should transition into a more sustainable longer term model, like a focus on dating or match making. They could help couples decide on dating locations or activities, like a real dating app. That should have some use even after marriage. They could help couples set up their single friends.

    • @dominik9137
      @dominik9137 4 місяці тому +2

      I think its the opposite. There will always be single people who search for a partner. No matter how good those apps are. And more importantly there will always be new young costumers who become 18. They could loose the couples that they helped get together and get new young customers.
      Your long term idea is great

    • @brandonreed09
      @brandonreed09 4 місяці тому

      @@dominik9137 the problem is that those single people aren't using the apps as there has been a shift away from dating apps. It's also much easier to retain customers than acquire new ones.

    • @suloheart
      @suloheart 4 місяці тому

      Not with declining population

    • @dominik9137
      @dominik9137 4 місяці тому

      @@suloheart overall population is growing. And declining numbers are so small that It doesn't matter over the next 10 years

  • @paulbunyan9436
    @paulbunyan9436 4 місяці тому +3

    They have figured out how to keep us apart...Hide men's matches, while overwhelming women with hundreds of choices...Then use algorithms to funnel those women toward the few, highly desirable men at the top, who just ruthlessly use and discard...

  • @Archer-hg9rw
    @Archer-hg9rw 2 місяці тому +4

    So it’s basically a monopoly

  • @jslee4613
    @jslee4613 5 місяців тому +6

    before watching a full video, graphic is really cute ❤

  • @SoDidWii
    @SoDidWii 5 місяців тому +10

    Yeaaaaah, I don't foresee me using dating apps again. I have never retained contact with anyone on dating apps...attention seeking and egotistical personalities, no thank you.

    • @hwfq34fajw9foiffawdiufhuaiwfhw
      @hwfq34fajw9foiffawdiufhuaiwfhw 5 місяців тому +1

      i had a good stint on Tinder as a guy. like you said, dating apps are a playground for people like me (antisocial/sociopath). ive catfished and manipulated my way into sex 10 times at least. i also ghost without remorse. im neither tall nor wealthy. i AM the type of person that women on dating apps complain about(apart from creepy guys)
      there are two types of men who perform well on dating apps-
      1. tall, attractive, wealthy or socially-connected men
      2. attractive(but not fully there) sociopaths, manipulators, bold faced liars
      i have a friend who is very sentimental and conscientous. good looking but he probably sends heartfelt first messages in the queens english. then gets surprised when the "privileged wealthy socialite"(easy to fake) catches better fish by rapid firing soulless first messages calculated to hit a certain emotion. goobers who are "nice" and good-hearted should stay off dating apps these people will end up jaded

    • @9395gb
      @9395gb 5 місяців тому

      @@hwfq34fajw9foiffawdiufhuaiwfhw Karma will get you in the end. I don't mess with people's emotions or manipulate for that reason alone.

  • @rampage241
    @rampage241 4 місяці тому +4

    An AI wingman on dating apps is a terrible idea. It'll make it harder to filter out boring people without any social skills. The result will be lots of bad dates where people can't use their AI wingman as a crutch.

    • @concernedcitizen6676
      @concernedcitizen6676 4 місяці тому

      Its just another thing that benefits the women and screws over men. I can see it already that the "AI wingman" will be an extra way of gatekeeping a match... basically, a girl will talk to your "wing man" and then the "wing man" will talk to you trying to see if you are compatible. You will chat with an AI bot, possibly for weeks or months, only to then be "revealed" the actual human on the other end... only for them to ghost or have the same old BS one-word answers. It sounds like a total disaster.

  • @mikeshafer
    @mikeshafer Місяць тому

    I've deleted the dating apps. I'd rather approach and rejected by 20 women in a night than swipe through endless profiles and get a tiny percentage of matches. The vibe is everything.

  • @isaiahmacadam
    @isaiahmacadam 4 місяці тому +1

    This is waaaayyyyy to favourable to the dating apps, feel like an ad honestly

  • @damonchampion823
    @damonchampion823 Місяць тому +2

    I’m so glad I have never used dating apps 😱

  • @Xeonerable
    @Xeonerable 5 місяців тому +3

    Businesses whose sole money making model that profits off peoples' negative feelings are the scum of the earth. It's like the healthcare industry, they have no real interest in making things better for you because they profit off your suffering.

  • @na93r
    @na93r 5 місяців тому +5

    If dating were a game then dating apps are pay to win

  • @ba-fz7cp
    @ba-fz7cp 5 місяців тому +3

    Yeah Grindr is not a place to find love.

  • @nabbilasueb5817
    @nabbilasueb5817 3 місяці тому +1

    shameless me: I watched it 5 years ago but couldn't forget it now

  • @galez5018
    @galez5018 4 місяці тому +1

    The grindr CEO is like "don't experience life, I do everything: go to that restaurant, play that music, chat with my AI" and at the same time "we want to solve loneliness"

  • @EK-im5wr
    @EK-im5wr 25 днів тому +2

    I think these apps days are numbered. I hope so !! They do create lonely disillusioned people. It’s sad

  • @gyulamoldvan
    @gyulamoldvan Місяць тому +2

    The problem with grindr is now too many under age users

    • @Billy-id7mx
      @Billy-id7mx Місяць тому +1

      Or people who are high af

  • @Seagaltalk
    @Seagaltalk 5 місяців тому +5

    Better delete these things now before AI gets involved

  • @davidtucker2076
    @davidtucker2076 5 місяців тому +5

    I would like to let anyone who is confused know Grindr is not a dating app!

    • @grod805
      @grod805 5 місяців тому

      Isn't it a dating app for gay men?

    • @davidtucker2076
      @davidtucker2076 5 місяців тому

      @@grod805 technically it is but truthfully it’s rarely used like that it’s mostly used for fun 😉 if you know what I mean

    • @mycodingchannel9690
      @mycodingchannel9690 4 місяці тому

      @@grod805 its a social network

  • @stickynorth
    @stickynorth 5 місяців тому +4

    Love how big tech creates social isolation then reaps the financial rewards... Like a drug dealer who hooks you then wonders why we're angry, lonely and addicted...

  • @JasonBrown-zp8tx
    @JasonBrown-zp8tx 4 місяці тому +3

    that's crazy.
    human misery for a very small profit.
    and using algorithms to increase and extend
    the isolation and misery of it's customers.
    this company has done more social harm than war.
    Why isn't it regulated more? If it is at all?There's no reason for a company to be allowed to use algorithms to harm people socially.
    The family unit has clear value.
    This company has no apparent value.
    litteraly no amount of profit is worth delaying people starting families and/or breaking apart families.
    Predatory behavior at its worst.
    Worse than war

  • @Melonjj
    @Melonjj 4 місяці тому

    I appreciate the game-themed visuals that went into this video

  • @MichaelBabich
    @MichaelBabich 5 місяців тому +8

    These guys basically say that their dating apps collect and use personal data and data about conversations with connections for monetization options other than just matching. I'd say this abusing their position. People on dating apps don't expect their private life to be leveraged to monetize in ways different than matching. Cringe!

  • @terrancekayton007
    @terrancekayton007 4 місяці тому +3

    Grindr is garbage. I live in San Diego, CA & see the same 6 profiles for months, unless I pay for a subscription. 😑

  • @pikanoob
    @pikanoob 4 місяці тому +1

    why are they acting like getting bought out by the match group is a good thing? every time it happened the app just got even more aggressive with monetization

  • @Riddlemethiseveryone
    @Riddlemethiseveryone 5 місяців тому +2

    This is the perfect time, I'm working on a dating app myself and the industry is about to change.