This is the funniest thing. I checked out the website too, thankfully it comes with a pop-up that it is a site for adults. Their slogan/one-liner description on the site is that it is a "cinematic and parody" adult site. Beautiful.
the macaroni and cheese one was insane to me. i remember seeing it in my local grocery store while out with my mum and I just stood there for a second looking at it like.. "...why is this a thing?"
i feel like this is the first tier ranking video where the colours are correct, green is good and red is bad!! that is definitely the correct way,, i finally feel seen
I love the Wicked thematic colors so I was a much easier grader. However, anything with simply the label "Wicked" printed on the front to me isn't a collab. I would need compensation from the IP's owner before I would wear what is basically an ad. My fav was the Sharp Flex hair tools, so so pretty. BTW Lucy was very funny, especially as the video progressed concerning all that merch!😉
This sent me down a wicked brand collab rabbit hole, and omg there are so many more collabs than the ones in this video. This just scrapes the surface of the chaos that lies within the wicked brand collabs ($3,600 ring that stole and crushed my heart; I'm looking at you). The Hollywood Reporter has a fairly? complete list, but I still may be missing some. 64 BRANDS are listed on that one... sooooo
Welp, I know what article I'm looking at after finishing the video! I've been a Wicked fan since I was a kid, so it's fun to look at (if not buy) all the collab merch.
there is a collab with Zeelool thats selling glasses that look like elphabas but pink and that and the aldo collab are like my favorite out of the bunch im so serious. They also have the standard black version of her glasses too and as someone who likes unusual glasses it makes my heart happy. If I weren't in love with my current ones I think I'd buy them and wear them legitimately
Me, trying to find something to wear to Wicked opening weekend: "Why are almost all the clothing collabs so _bad_ ???" Thank you so much; I feel so validated 😂 I ended up getting the Elphaba silhouette embroidered hoodie from BoxLunch 💚
I do not live in cave, but i've never heard about Wicked before this crazy marketing campaign. I live in Germany and here some brands also have Wicked theme items. I play in "Time princess" which is chinese game and even they added this collab to game - and players are now "wtf is this witch thing"? Except Barbie i can't remember what other movie in past years collaborated with literary every possible brand
Totally agree that that dress was giving EGL/lolita fashion! The patterning looks very inspired by sweet lolita prints, which is not a bad choice for Glinda.
I really enjoyed your Hello Fresh advertising, well done! Keeping it casual and funny was the right approach. I know UA-camrs need sponsors but it usually gets very repetitive and no matter what the offer is I get irritated so it was nice to get to laugh instead. 💖💖💖
I love merch that isn't just a logo slapped on a shirt. We did Hobbiton in NZ recently and the amount of merch there that was just the title of the movies or a promo pic slapped on a tumbler was so disappointing. I want stuff that's themed and interesting!
I forgot the other wicked item I liked. Box lunch has this cute pink trunk purse for Glinda. I love the metal G on the front and the design around it. I like the simplicity while it feels a bit different from other products that other brands do. The only con for me is the price. Hope I can make a DIY version of it eventually.
So far the only wicked products I want are the barbie dolls because they would be nice collector’s items. But I wish other products focused on more details from the play or book instead of just “this green” “this pink” for almost every product out there. I also want more of the characters to be featured since Wicked is a big ensemble, in my opinion that contribute to the themes of the story.
lol I find it hilarious you said "it's directed by the same guy who did Spider-Man 3" bc Sam Raimi directed all 3 of the Spider-Man films not just the 3rd. Also yes I liked oz the great and powerful when it came out then watched it again & was like wait the plot is 3 women fighting over the wizard & that's stupid especially with the wizard being James Fr*nco. 😂
I actually do have 3 different monopolies! But one was given to by Hasbro for free and the other is the llama vs unicorn one and is played differently. The free one is also played a bit differently because it has a talking mr monopoly in the middle that banks for you.
I just watched Wicked with my best friend, and coming back from the movie we went to Aldo cause she needed to return some shoes, and we saw the Wicked collab... we bought the matching necklaces :) (And I also bought the heels with Glinda's wand on the heel later online, I couldn't resist D:)
I have MLP monopoly but I'm sooo tempted to get this Hello Kitty one I saw lord hold me back (I don't even really like Hello Kitty I just love Keroppi an unhealthy amount)
I'm so bad at hot tools and the Shark changed my life. Nothing has made my hair look so full and neat outside of hours at the salon. I would 100% buy the wicked collab if I didn't have it.
They have robinsons squash in the UK and its pink and green and has glitter in it! I also got christmas tree decorations of elphaba and glinda from m&s and love them so much!
21:05 I have 5ish. lol. Most of them are because others have given them to my family. So we haven’t bought more than like two versions. Anyway I don’t really play monopoly anyway, and my family barely does so it basically just sits there. Lol.
16:06, I’m sorry but I just see COVID virus on a pink heel instead of wand. 😂 I actually did buy the whole Bombas x Wicked sock collection, it was just so pretty.
Personally the only items I’d buy would be from Beekman 1802. I did however also like the first beauty brand and the Betty Crocker colour change cupcakes (sadly not seen in uk 😢).
I can say from personal experience that kids love color changing foods. They will fall for it every time. I begged for blue butter, I had the Shrek ketchup and the blue SpongeBob mac and cheese.
I totally feel you! 😭 There's so much fun to be had (wish they did more fun collegiate / Shiz stuff too!) but the Camilla one was definitely the stand out 🥲✨️
Before I went to watch wicked I bought items for it. The clothing was very comfortable, but the price is a lot for where I went . Still a very great product though!
@ lol yes, sorry I forgot that squash is a weird word for it anywhere other than the UK 😅 the Glinda one is like the glitter berry j2o if you’ve ever had that?
Why are there so many merch collabs? 😭 are they already expecting the movie to be such an flop they have all this merch to buy before the movie is even out to makeup some of the money? Especially if the first does end up being not good, no one will want to go see the second part and then they’ll be out a lot of money…. Unless 👀 we get all this merchandise now
Honestly a good q but I actually think it's kind of like a win win marketing technique? If it's successful the merch is extra money, if it's not it's still (in some cases) product that can sell and it all serves as additional advertising for the movie. In a way it kind of contributes in part to the hype, it gives a feel of "wicked will be popular" or "everyone is seeing wicked", especially with the merch aimed at parents and kids! but also I think they've already shot both parts 🤷♀️ so the budget is already mostly set haha
the movie's not going to flop, it already soared miles above box office pre-sale ticket expectations & is currently the number 1 movie in presales in korea
yep! they're splitting into two parts like the musical - I'm sceptical but keen to see how they expand it, there's a lot of extra material to work with so fingers crossed it's worth the 5(?) hours
all the critic reviews have said they realized a 2nd part was needed when they watched the 1st. they said trying to cram it all into 1 movie would feel extremely rushed & you would barely have any real character development
I’m ranking the Mattel Wicked dolls S tier because they accidentally put an adult site on the package instead of the wicked movie website
Came here to say this ahaha
This is the funniest thing. I checked out the website too, thankfully it comes with a pop-up that it is a site for adults. Their slogan/one-liner description on the site is that it is a "cinematic and parody" adult site. Beautiful.
its so funny, like who approved that packaging 😭😭
OMG! REALLY!?
Guess they wanted to make sure the book got some love.
That was the greatest Hello Fresh ad I’ve ever seen
My mid roll ad was for Wicked x Google Phones. Yes, phones
I have seen that so many flipping times!
Mine was the android!!
Is it bad to admit that I was obsessed with Oz the Great and Powerful as a kid…? And I watched it recently and it still holds up for me….???
this is a safe space for you ✨️ I'd have to rewatch as I only have my original impression but we love a hot take here 💕
I haven’t watched it in years but same! I loved it so much for some reason
Omg yes!! I feel the same way
the macaroni and cheese one was insane to me. i remember seeing it in my local grocery store while out with my mum and I just stood there for a second looking at it like.. "...why is this a thing?"
ngl cooked marketing has a place in my heart 😭
@ at the end of the day it works!
What's wrong babe? You haven't touched your Wicked®️ green and pink Mac and cheese
That H&M dupe purse looks perfect for stealing one (1) game controller
i feel like this is the first tier ranking video where the colours are correct, green is good and red is bad!! that is definitely the correct way,, i finally feel seen
Are you redist?!!
I love the Wicked thematic colors so I was a much easier grader. However, anything with simply the label "Wicked" printed on the front to me isn't a collab. I would need compensation from the IP's owner before I would wear what is basically an ad. My fav was the Sharp Flex hair tools, so so pretty. BTW Lucy was very funny, especially as the video progressed concerning all that merch!😉
9:46 "better than what is to come" feels very threatening 😂
if it feels like a threat it's because it is one 💚🩷🫧✨️
I loved this! The only thing I disagree with is the Cambridge Satchel Company because that pink bag is Glinda's *actual bag* in the movie :)
Came to say this! I like the Cambridge satchels
you missed the build a bear one!! its adorable
This sent me down a wicked brand collab rabbit hole, and omg there are so many more collabs than the ones in this video. This just scrapes the surface of the chaos that lies within the wicked brand collabs ($3,600 ring that stole and crushed my heart; I'm looking at you). The Hollywood Reporter has a fairly? complete list, but I still may be missing some. 64 BRANDS are listed on that one... sooooo
Welp, I know what article I'm looking at after finishing the video! I've been a Wicked fan since I was a kid, so it's fun to look at (if not buy) all the collab merch.
there is a collab with Zeelool thats selling glasses that look like elphabas but pink and that and the aldo collab are like my favorite out of the bunch im so serious. They also have the standard black version of her glasses too and as someone who likes unusual glasses it makes my heart happy. If I weren't in love with my current ones I think I'd buy them and wear them legitimately
Me, trying to find something to wear to Wicked opening weekend: "Why are almost all the clothing collabs so _bad_ ???"
Thank you so much; I feel so validated 😂
I ended up getting the Elphaba silhouette embroidered hoodie from BoxLunch 💚
I wore a green 👕 to c wicked green is my favorite color so that wasn’t an issue I don’t have any wicked merchandise plan to see the 🎭 show
I do not live in cave, but i've never heard about Wicked before this crazy marketing campaign. I live in Germany and here some brands also have Wicked theme items. I play in "Time princess" which is chinese game and even they added this collab to game - and players are now "wtf is this witch thing"?
Except Barbie i can't remember what other movie in past years collaborated with literary every possible brand
Omg so I actually also play Time Princess 😭 on and off and seeing this comment reminded me to log in so I can get those items lol 💚🩷🫧✨️
Totally agree that that dress was giving EGL/lolita fashion! The patterning looks very inspired by sweet lolita prints, which is not a bad choice for Glinda.
I really enjoyed your Hello Fresh advertising, well done! Keeping it casual and funny was the right approach. I know UA-camrs need sponsors but it usually gets very repetitive and no matter what the offer is I get irritated so it was nice to get to laugh instead.
💖💖💖
I collect monopolys!! But only The ones with new/special features or rules, not just different themes
16:00 The Aldo stuff looks really cool 😍😍 the detail behind everything is incredible
i bought the ALDO Glinda strappy heels, white bag, and glinda earrings, and i am OBSESSED. no disappointments here 😍
I love merch that isn't just a logo slapped on a shirt. We did Hobbiton in NZ recently and the amount of merch there that was just the title of the movies or a promo pic slapped on a tumbler was so disappointing. I want stuff that's themed and interesting!
22:03 I got the pink soap for my niece. Smells really nice!
Ooooooh thank you for the on the ground reporting / review hehe
Not me watching this while eating wicked inspired popcorn lol
My daughter just made the cupcakes and got green. She had a lot of fun.
I bought two nail polishes from OPI, Ozitively Elphaba and Let's Rejoicify. They are both stunning!
Ooooh I'm glad they're getting good reviews because they look so pretty 🥲🩷
got reced this video by youtube and it was so fun! always love to see a fellow aussie on the net
aww thank you so much for taking the time to leave a sweet comment! 🩷💗 love to be seen by fellow aussies 🥲
Another random collab is the scrub brand Figs, it doesn’t outright say wicked anywhere but the two new colors are pink and green lol
I forgot the other wicked item I liked.
Box lunch has this cute pink trunk purse for Glinda. I love the metal G on the front and the design around it.
I like the simplicity while it feels a bit different from other products that other brands do.
The only con for me is the price. Hope I can make a DIY version of it eventually.
So far the only wicked products I want are the barbie dolls because they would be nice collector’s items.
But I wish other products focused on more details from the play or book instead of just “this green” “this pink” for almost every product out there.
I also want more of the characters to be featured since Wicked is a big ensemble, in my opinion that contribute to the themes of the story.
super on board w that last idea i think ur really... cooking... w that one...
thank you we can all go in together it will be easier if we work together 🩷🫶✨️
I adore your tier names, especially the last one tying into the ad 10/10 🤣
lol I find it hilarious you said "it's directed by the same guy who did Spider-Man 3" bc Sam Raimi directed all 3 of the Spider-Man films not just the 3rd.
Also yes I liked oz the great and powerful when it came out then watched it again & was like wait the plot is 3 women fighting over the wizard & that's stupid especially with the wizard being James Fr*nco. 😂
Lucy! These videos are so fun! Maybe a worst of all time and best of all time merch tie in collabs could be fun or even a Christmas themed one! 🩷🩷🩷🩷🩷
Love your hair tool explanation & I totally agree. Also you’re hilarious; I chuckled a couple times throughout this video
The Wet Brush collab is beautiful and no one is talking about it.
omg I just saw it and it's so so cute!! clearly they're not on the promo game 😩
@LucyLivinYT I know it makes me sad, I got mine at Walmart and it was on a small end cap display.
I actually do have 3 different monopolies! But one was given to by Hasbro for free and the other is the llama vs unicorn one and is played differently. The free one is also played a bit differently because it has a talking mr monopoly in the middle that banks for you.
I just watched Wicked with my best friend, and coming back from the movie we went to Aldo cause she needed to return some shoes, and we saw the Wicked collab... we bought the matching necklaces :) (And I also bought the heels with Glinda's wand on the heel later online, I couldn't resist D:)
I think that that might’ve been the best sponsor I’ve ever seen.
I have MLP monopoly but I'm sooo tempted to get this Hello Kitty one I saw lord hold me back (I don't even really like Hello Kitty I just love Keroppi an unhealthy amount)
omg stop mlp monopoly sounds very cute but they should fully do like keroppi monopoly / my melody monopoly / cinnamaroll monopoly 😭
you didn’t do the starbucks cups! they have the cutest straw toppers
I'm so bad at hot tools and the Shark changed my life. Nothing has made my hair look so full and neat outside of hours at the salon. I would 100% buy the wicked collab if I didn't have it.
A+ ad integration 🖤 lol
put my whole elphabussy into it 💚 ty ty
i dont even see myself watching this movie but i still watched this entire video
I don’t care for Wicked at all, but I love the color green and it makes me so excited to see it in so many things!
They have robinsons squash in the UK and its pink and green and has glitter in it! I also got christmas tree decorations of elphaba and glinda from m&s and love them so much!
21:05 I have 5ish. lol. Most of them are because others have given them to my family. So we haven’t bought more than like two versions. Anyway I don’t really play monopoly anyway, and my family barely does so it basically just sits there. Lol.
I liked the BLUENOTES collab in Canada. Super affordable but looks unique and cute
Also the squishmallows collab is iconic
4:53 I WAS WATCHING THIS A FEW DAYS AGO😂
16:06, I’m sorry but I just see COVID virus on a pink heel instead of wand. 😂 I actually did buy the whole Bombas x Wicked sock collection, it was just so pretty.
Personally the only items I’d buy would be from Beekman 1802.
I did however also like the first beauty brand and the Betty Crocker colour change cupcakes (sadly not seen in uk 😢).
What are y’all’s favourite designs? Mine is the funko pops, how about you?
I can say from personal experience that kids love color changing foods. They will fall for it every time. I begged for blue butter, I had the Shrek ketchup and the blue SpongeBob mac and cheese.
20:30 I think I see the print lolita vibes, I get it
My fave collabs are the Starbucks cups and the build a bear clothes 😭
i saw the wicked cake pops at aldi and my mom said she lowkey wanted them even tho she doesn’t like cake pops 22:54
21:02 I have 4 monopoly games (6 if you count the one I half made and the one I’m making, also I might try to make a Taylor Swift one)
Cambridge bags are five star, loved wicked collection
It makes me sad that so many of them are just so boring. The last fashion one was my favourite, because at least it's fun and original.
I totally feel you! 😭 There's so much fun to be had (wish they did more fun collegiate / Shiz stuff too!) but the Camilla one was definitely the stand out 🥲✨️
Every video. 100% banger.
Before I went to watch wicked I bought items for it. The clothing was very comfortable, but the price is a lot for where I went . Still a very great product though!
Today I had the Glinda Starbucks drink and it was really good!
I have purchased one Wicked brand collab. Robinsons has made themed glittery squash, it's pretty tasty too! (UK)
I'll be real when I first read this I thought you meant squash as in a pumpkin or gourd 😭 but cordial makes a lot more sense!! ✨️
@ lol yes, sorry I forgot that squash is a weird word for it anywhere other than the UK 😅 the Glinda one is like the glitter berry j2o if you’ve ever had that?
I haven't! But it is such a cute idea - I feel like food collabs are lowkey quite easy to pull off and they're so fun 😭
i am so happy to learn that i am not the only person who had the strange nightmare of ox the great and wonderful
also just learned its powerful. wow.
Why are there so many merch collabs? 😭 are they already expecting the movie to be such an flop they have all this merch to buy before the movie is even out to makeup some of the money? Especially if the first does end up being not good, no one will want to go see the second part and then they’ll be out a lot of money…. Unless 👀 we get all this merchandise now
Honestly a good q but I actually think it's kind of like a win win marketing technique? If it's successful the merch is extra money, if it's not it's still (in some cases) product that can sell and it all serves as additional advertising for the movie. In a way it kind of contributes in part to the hype, it gives a feel of "wicked will be popular" or "everyone is seeing wicked", especially with the merch aimed at parents and kids! but also I think they've already shot both parts 🤷♀️ so the budget is already mostly set haha
the movie's not going to flop, it already soared miles above box office pre-sale ticket expectations & is currently the number 1 movie in presales in korea
I have multiple monopoly games. I collect them.
16:28 my mom has those
I have 5 monopolys because I collect them
I have 4 sets of monopoly. 💀
not even on purpose either. We have one jr, one normal set but frozen themed, one cheaters edition, and one electronic banking.
wait wait wait wait....THE MOVIE WILL HAVE 2 PARTS?! My interest suddenly dropped...quite a bit...
yep! they're splitting into two parts like the musical - I'm sceptical but keen to see how they expand it, there's a lot of extra material to work with so fingers crossed it's worth the 5(?) hours
all the critic reviews have said they realized a 2nd part was needed when they watched the 1st. they said trying to cram it all into 1 movie would feel extremely rushed & you would barely have any real character development
Hello fresh in 2024..... girl I thought you liked wicked
Am I the only person who doesn’t know what huaaaaa is lol
✨🧙🏿👸🏼✨🛍️🩷💚
At least the movie was amazing. It would have sucked for the movie to be bad.
“The Wicked Mac And Cheese” deserves S their ☝️☝️☝️☝️
Elphaba is brat