#SmartPLS4

The session focuses on how to interpret the measurement model output to check Reliability and Construct Validity.
Measurement Model assessment is the first step in the structural equation modelling. As part of Measurement Model Assessment the Construct Reliability is evaluated through Cronbach'a Alpha and Composite Reliability. Construct validity is checked through Convergent Validity and Discriminant Validity (Fornell & Larcker Criterion, Cross Loadings, and Heterotrait-Monotrait Ratio).
Next Session (How to Report Measurement Model Results):
• Video
How to Check Reliability in #SmartPLS4: • #SmartPLS4 Series 7.2 ...
Basic Concept of Convergent and Discriminant Validity: • #SmartPLS4 Series 6 - ...
How to Check Convergent Validity: • #SmartPLS4 Series 8 - ...
How to Check Discriminant Validity: • #SmartPLS4 Series 9 - ...
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#SmartPLS4 #MeasurementModel #DiscriminantValidity #ConstructValidity #SmartPLS #plssem #sem #DiscriminantValidity #Problem_DiscriminantValidity