Customers don't have to shop with you- First rule of Retail . They are doing you a favour by buying your product. you are not doing them a favour by selling it to them . A Junior assistant learned that 65 years ago and it still applies.
Yes because it is going to cost the real workers to be out of work too. Jaguar employees better start looking for another job right now. The heads of Jaguar have just destroyed a once great company, and the employees will suffer from their bosses' terrible decisions. Plenty of other great cars to buy. The heads thought they could use their business and money to shame everyone but certain freaks.
And Jaguar say that anyone who dislikes their advert is vile and intolerant whilst they say they don't want customers like Nigel Farage. I guess they don't understand hypocrisy 😅
Well, I am a homosexual myself, yet I would steer away from Jaguar after such a commercial like that. After being presented like that, I would feel as if a Jaguar was soiling my dignity, if I owned one.
My thoroughly lefty, life long Labour voting friend has just been sent this petition by me. His response? “I’ve already signed it mate”. When their own voters are this pissed off it shows what an utter disaster this government truly is.
It's apparently not about who they want, but it is about who wants to buy their cars. They are about to find out the hard way! I was considering but will never entertain a thought of buying a new one now. Wouldn't be caught dead even riding in one either.
The Arrogance of the man is gob smacking. He has to be reminded firmly that he is just another in a line of people who are supposed to protect the brand and improve the product end of.
Why would they make an advert which is aimed at an audience who hates people with enough money to buy a Jaguar ? 😂 you might not like the right wing, but they're the ones who drive their cars 😂
How amusing Farage is now classed as " that lot" unwanted by the elites must hit his ego 😂, Vintage JAG owner and loved my MG and my vintage Mercedes convertible but I also am working class and a supporter of TR, selling my Jag cheap as I don't want to be branded a telly tubby 😂
You must keep your Jag as it was likely made on a British production line and a good reminder of what British car manufacturer once was. The leaping jaguar badge is still beautiful. The new one belongs on a bottle of cut price scent. Let JLR try to sell to these wokies! Most of them toddle around on scooters.
Not only have I but have owned other true Supercars as well and it don't make me smarter or better than anyone else. What is your point? Does owning nice vehicles make you somehow smarter, or better? Sounds like you might believe it does.
That's not what he meant he's just identifying with the story as a Jaguar owner myself, this is embarrassing to be approached in parking lots by folks and asked about this@@dlmullins9054
I fired up the old Jag this morning for a trip into town, I needed to go to the chemist, sort out a parcel delivery and buy some beer. I would have to travel 4 miles into town which takes me into a Low immersions zone, the only chemist is Boots and the only parcel delivery service available in my location is the Post office, who does keep a limited supply of beer, Bud light being one of their offerings. I soon came to realise that it was gonna cost me £12.50 for the ULEZ, I'm boycotting Boots because I do not wish to make boots 'too white', I have no faith in the Post Office due to the poor software they use and I'm not the audience Budweiser are looking for. Looks like the Old Jag is going on Ebay and I'm gonna stick to Internet shopping.
Other successful car companies, like Mercedes, who did a superb ad fronted by Matthew Macfacyen (aged 50) in an elegant, sophisticated way. This is just poor marketing on Jaguar’s part.
A guy I knew in a bar wanted to go for a piss and had just got a new pint in. So he left a coaster over the glass with a note stating, "I have spat in this drink." When he came back, there was a footnote saying, "So have I."
‘Masculine strong workers and beer belly American football fans are not the clients we want; neither frat boys and sorority sisters’, former PR vice president Budweisers brands.
Probably worth pointing out here that Jaguar is under the parent company ‘Jaguar Landrover’ - so where does that leave all the farmers and rural folks driving round in utility Range Rovers and Land Rovers? All British. Just like Nigel. Should we assume our business is no longer needed by Landrover either? Nuff said
What items and car do your lot buy on benefits and pips ? Your special beings either Rob things or if they can't they finance to gain with full intention of robing !DWP given Mobility cars with free tax and insurance to millions of White English on PIPS not purchase either ! 🤡
The NHS needs to sort themselves out internally. The amount of money wasted on ridiculous management positions. DEI, REALLY What about curing the sick?
How did this guy become the CEO of Jaguar. I only run a small business with 8 employees and even I know the luxury car market is a small market, so you should be trying to appeal to the largest percentage of people possible so you can grab as many sales as possible. How does this make sense to abandon the majority of people in favour of a demographic who is quite small and by and large green nuts and on the lesser end of financial stability?
So, let me see if I have this right? You already sell a very niche product but, marketing geniuses that you are, you wish to RESTRICT the people who might buy your product?
A company that says someone is not the customer they want has already lost it. The idiocy of a company spokesman who voices customer discrimination should and would be sent packing by a reasonable management team.
So Jaguar believes it will be more profitable for its shareholders to kick dirt in the face of people who can afford their rather upscale mode of transportation, and, instead, depend, for their shareholders' financial benefit, on catering to those young adults who still, and will probably always, live in their parent's home, eating food they provide them, all the while eschewing actual income producing efforts as being too common for them. Wow, don't I feel silly about my outdated ideas of economic realities.
my wife has had a brain OP she has asthma Chronic COPD arthritis and they still tried to take her PIP away in fact the nurse that did the assessment was actually in the operating theatre when she had her OP 2 bleeds on the brain she remembered my wife like the Dr said lucky to be alive and i only get £81.90 pw carers allowance
You can guarantee Chris is doing one of the hardest jobs because looking after someone who is afflicted with those illnesses is no easy feat. And so flipping expensive to care for, so you'd think the government would do all they can to help him, much love Chris ❤️
The Boss at Jaguar is now harassing employees that don't agree with his message. So much for Free Speech and his beloved DE&I. I wonder if they thought about the Muslims that this ad will offend that may be Suppliers, Customers, Dealers and Employees.
If people like Nigel who can actually afford a more upmarket jaGuar are no longer wanted as customers, who the hell is going to buy their cars and things?
There are already specific offences under The Offences Against the Person Act and The Sexual Offences Act that cover drink spiking. Starmer and his government need to get their act together PDQ and start addressing the issues that the 80% of voters who did not vote for them want dealing with.
I do wonder how companies protect themselves from poor decisions. Do they not get Board sign-off, so how do these people get appointed, makes a case for having staff on the Board to protect their jobs.
Call an election? And who do you want back in, the Conservative government that the UK just voted out of Number 10? There is no point calling an election when the election won't change a thing. The whole system needs an overhaul first
Jag haven’t posted profits for years so either they want to go out of business or they’re being paid to push this garbage, I reckon it’s the second scenario
For a company that's cars have worse reliability than an 80s lada, you would think they would have a bit more sense to not alienate their target market
To the man who is caring for your mother, bless you. I am going through the same thing here in the US. And because I was a responsible hard worker, I am in a class who can receive no help. Stay strong and endure! 💪 Some of us have to solve our own fucking problems.
Just remember, 'Jaguar' is of yesteryear. It is an old legacy name of what used to be. There is no 'cool' in Jaguar now, especially with those weirdos portrayed in the ad. I do pity the factory folk, they will get nothing. I can assure you the Executives will all have lovely controlled landings.
Then WHAT ... Jagusr.. is your target market now? Those with the money needed to pay your prices are pretty much old school privately although some may not have the balls to be openly so in this woke society... Really Jaguar... how many closet queens ... trans... has the money to cough up your bloated prices... Remmeber... you are NOT the only pricey prestigous brand in the neighborhood... A car that pricey with a longstanding name is usually an extension of,the owner's prestige...TAINT IT WITH YOUR WOKENESS... and THAT will surely prompt many if not most with the money to buy... into looking at your COMPETITORS instead..
I am 69 and have seen so many governments, but never have I seen such a huge demenad on a petition for another general election, labour have really messed up, and have to go
Someone might tell the Jaguar CEO that he is selling cars and not perfume and lipstick. Oh someone did tell him and he called them a bigot. Oh ok, so he is selling perfume and mens lipstick.
Jaguar wont have to worry about the wrong customers any more because there wont be any !
The wrong customers is tiny number but they are useful since they get triggered and post it online
Do their cars still "spin on a sixpence" if their is the smallest amount of ice ?
no such thing as a customer you don't want when selling a new car.. the fact he has said that alone shows he's a total moron.
Nah they want alt right grifter to moan about the woke advert online
Customers don't have to shop with you- First rule of Retail . They are doing you a favour by buying your product. you are not doing them a favour by selling it to them . A Junior assistant learned that 65 years ago and it still applies.
Shows they now think that they dont want half their potential customers. Utterly insane and shows a stupid woke company.
A car company enters politics on a full time basis, why would you want to work there.
This won’t end well.
Go Woke, Go Broke
Faguar killed itself with this. It's dead.
Had that happened yet to any woke company?
@@DeneMonkey Yes, loads.
@@DeneMonkeyTwitter? Facebook, Netflix, Bud light, Disney, lots of small businesses as well. They will continue to lose money as they stay woke.
Employees and shareholders alike need to get together and sue that CEO - the greatest threat that Jaguar has ever known.
Yes because it is going to cost the real workers to be out of work too. Jaguar employees better start looking for another job right now. The heads of Jaguar have just destroyed a once great company, and the employees will suffer from their bosses' terrible decisions. Plenty of other great cars to buy. The heads thought they could use their business and money to shame everyone but certain freaks.
Worse than british Leyland
When you don’t understand your customer base, that’s when things go wrong - jaguar nepo babies imo made this decision lol
If they don't the entire brand is screwed.
Shareholders are Tata. Indian company.
Nigel as the next PM 👍
The only country Nige should ever govern is a desert island.
Good Black Friday deals on Jags - comes with a spare Trans mission
Comment of the day 😂😂
🤣🤣🤣
Oh yes, nice one!
omg u made me laugh LOL jee god really???? lol ta for making me laugh mate
Beautiful.
The India owners of Jaguar must insist this advert is screened in India and Pakistan every hour
They'll put subtitles on. "This is what people like in the West, now."
(even though that's not true!!).
@@markscript5746 Mr. Tata died not long ago.
Jaguar have picked a bizarre hill to die on but die they will. Customers like Nigel Farage are the ones who have kept them in business for so long.
And Jaguar say that anyone who dislikes their advert is vile and intolerant whilst they say they don't want customers like Nigel Farage. I guess they don't understand hypocrisy 😅
Or "Business" or "marketing", etc. etc. etc.
In their attempt to be inclusive, jaGuar have excluded the vast majority of their traditional customer base.
The Woke never do!
Nigel might save their Jobs- don't knock the only Politician that speaks common sense.
Jaguar won't make any money selling to the LGBTQ sector, it is a relatively tiny percentage of the market.
yes and they see cars as a bad thing = no market .
Socialism.
Especially when you factor in not a whole lot of them can even buy a wardrobe.
Well, I am a homosexual myself, yet I would steer away from Jaguar after such a commercial like that.
After being presented like that, I would feel as if a Jaguar was soiling my dignity, if I owned one.
Tiny, and rarely does a Trans person have their life so together they are buying a British Sports car.🤣😂Bud-Light all over again.
Jaguar might regret this under a Farage government!
Im pretty sure Jaggie will go brankrupt way before then
Farage wouldn't want to be seen in a jaguar. They couldn't give me one for free.
They'll be gone long before that.
Pretty sure they will come to regret it under any government!
There’ll never be a Farage government. Except maybe in some corrupt banana republic built, for a while, on cryptocurrency.
It'll go down in history as ,The commercial that destroyed a car manufacturer over night.
but these woke weirdos don't have money R I P Jaguar
Message recieved and understood Mr CEO... you don't want British men to buy your cars.
Have discovered this morning that the new CEO is a Gay chappy committed to LGBQT bollocks. It all falls into place.
Especially men that have the financial means to actually pay for one.
It's over 2 million now
2.1MIllion
Heading to 3 by the mid week
@@michaelhoggarth89 million ex Brexit freaks
And Starmers says it's false and because of 'difficult decisions'!
2 million of what?
So they want to to appeal to 1% of the population
0.03% actually
So in future, anyone driving a Jag will be AC/DC ?
My thoroughly lefty, life long Labour voting friend has just been sent this petition by me. His response?
“I’ve already signed it mate”.
When their own voters are this pissed off it shows what an utter disaster this government truly is.
Never discriminate against your customers - saying we don't want 'this type of customer' - what an earth are the Management of Jaguar on?
It's apparently not about who they want, but it is about who wants to buy their cars. They are about to find out the hard way! I was considering but will never entertain a thought of buying a new one now. Wouldn't be caught dead even riding in one either.
Any dealer that refuses to sell you a car because they don't like your views should be sacked on the spot.
The Arrogance of the man is gob smacking. He has to be reminded firmly that he is just another in a line of people who are supposed to protect the brand and improve the product end of.
It's worse than Ratner, he made a silly mistake but this is deliberate.
I understand Jaguar is going all electric from 2025. If that's true it will be the final nail in the coffin of that great marque.
Why would they make an advert which is aimed at an audience who hates people with enough money to buy a Jaguar ? 😂 you might not like the right wing, but they're the ones who drive their cars 😂
You are using pure logic which is obviously UNKNOWN to the CEO.
Who USE TO drive their cars... Won't be doing that anymore 🙂
@@koberko yeah if I had one and was super rich I'd drive it into the scrap yard 😂
😅@alexgarland2747 think you'd need to have it towed from the dealers.up our way there's over 50 stored in their compound waiting for replacement c
How amusing Farage is now classed as " that lot" unwanted by the elites must hit his ego 😂, Vintage JAG owner and loved my MG and my vintage Mercedes convertible but I also am working class and a supporter of TR, selling my Jag cheap as I don't want to be branded a telly tubby 😂
You must keep your Jag as it was likely made on a British production line and a good reminder of what British car manufacturer once was. The leaping jaguar badge is still beautiful. The new one belongs on a bottle of cut price scent. Let JLR try to sell to these wokies! Most of them toddle around on scooters.
... Or worse.
BMW, Audi and Merc, must be rubbing the hands.
Garjua - who would want such a piece of shyte. Not British since 1984. 🤷♀️
The Farage government will not replace the ministerial fleet with Jaguars that's for sure!
Jaguar can't afford to be fussy about who buys their cars!
I'm a Reform supporter....who owns a Jaguar and has had a number. ...ok, thanks for letting me know
Not only have I but have owned other true Supercars as well and it don't make me smarter or better than anyone else. What is your point? Does owning nice vehicles make you somehow smarter, or better? Sounds like you might believe it does.
That's not what he meant he's just identifying with the story as a Jaguar owner myself, this is embarrassing to be approached in parking lots by folks and asked about this@@dlmullins9054
Brands should be saying 'we dont care who you are, buy our product'...
Most of jaguars current customer base look like nigel farage!
The ad is aimed at the Non-Buyany demographic.
"You not customer we want",tells you how "inclusive" they are.
The customers I want is everyone. Its that fucking simple.
I fired up the old Jag this morning for a trip into town, I needed to go to the chemist, sort out a parcel delivery and buy some beer. I would have to travel 4 miles into town which takes me into a Low immersions zone, the only chemist is Boots and the only parcel delivery service available in my location is the Post office, who does keep a limited supply of beer, Bud light being one of their offerings. I soon came to realise that it was gonna cost me £12.50 for the ULEZ, I'm boycotting Boots because I do not wish to make boots 'too white', I have no faith in the Post Office due to the poor software they use and I'm not the audience Budweiser are looking for. Looks like the Old Jag is going on Ebay and I'm gonna stick to Internet shopping.
Brilliant!
The problem with Jaguars of old was build quality not image
They don't want 'types' of customers???? Are they nuts????
Other successful car companies, like Mercedes, who did a superb ad fronted by Matthew Macfacyen (aged 50) in an elegant, sophisticated way. This is just poor marketing on Jaguar’s part.
petition count is now at - 2,072,350 signatures, 300 per second
What petition?
I thought the Customers they’d want was anyone prepared to buy one of their cars !
Starmer will probably start arresting all the people who sign the petition!
A guy I knew in a bar wanted to go for a piss and had just got a new pint in. So he left a coaster over the glass with a note stating, "I have spat in this drink."
When he came back, there was a footnote saying, "So have I."
‘Masculine strong workers and beer belly American football fans are not the clients we want; neither frat boys and sorority sisters’, former PR vice president Budweisers brands.
The way Jaguar are going I expect they’ll be happy with any customers they can get.
They could merge with bud light...
My Mk2 Jag is now available cheap if anyone still wants such a thing?
Just make it more racing looking and call it a TWR 😉👍
Wouldn't happen to have an old XKE laying around, would you? 😁
Probably worth pointing out here that Jaguar is under the parent company ‘Jaguar Landrover’ - so where does that leave all the farmers and rural folks driving round in utility Range Rovers and Land Rovers?
All British. Just like Nigel.
Should we assume our business is no longer needed by Landrover either?
Nuff said
Put your money where your mouth is and stop buying their products, it’s just that simple.
lol most people can't afford a jaguar lol
@@ant5963 Yes, but those that can can also afford to be picky and buy elsewhere.
What items and car do your lot buy on benefits and pips ? Your special beings either Rob things or if they can't they finance to gain with full intention of robing !DWP given Mobility cars with free tax and insurance to millions of White English on PIPS not purchase either ! 🤡
The brand is finished! Jaguat/land rover no longer represent quality or style!
They won't be able to give their vehicles away! 🤣
The NHS needs to sort themselves out internally. The amount of money wasted on ridiculous management positions. DEI, REALLY
What about curing the sick?
Low priority! Politics first.
OMG this so called Ceo is a nut job 😂
The spiteful, immature response of the CEO only tells us that they are hurting!
People like the British people are clearly not the customers they want.
It would appear that jaguars target customers are men in flouncy gaudily coloured dresses. Their projected sales for 2025 is perhaps 2 cars?
Wow. The nut jobs all about inclusion are excluding Nigel. Brilliant! Expose their hypocrisy !!!! Cancel Jaguaer
Thank you to the carer. Very hard job to care for loved ones, and heartbreaking. ❤️🩹 Wishing you well.
Lord Thompson in charge of prisons? It's a load of cobblers! 😅
Well I think Jaguar dont need to worry about their customers anymore because they wont have any.
How did this guy become the CEO of Jaguar. I only run a small business with 8 employees and even I know the luxury car market is a small market, so you should be trying to appeal to the largest percentage of people possible so you can grab as many sales as possible. How does this make sense to abandon the majority of people in favour of a demographic who is quite small and by and large green nuts and on the lesser end of financial stability?
I used to love dystopion science fiction when l was younger. It doesn't interest me so much these days because we are living it
Have you seen Palantir's share price? Its a scandal.
So, let me see if I have this right? You already sell a very niche product but, marketing geniuses that you are, you wish to RESTRICT the people who might buy your product?
A company that says someone is not the customer they want has already lost it. The idiocy of a company spokesman who voices customer discrimination should and would be sent packing by a reasonable management team.
A car manufacturer who's prime goal is not selling cars, but virtue signaling.
You can't make this up - I predict bankruptcy within 12 months.
Shouldn't we be alerting the World Wide Fund for Nature of the imminent extinction of Jaguar?
Starmer does not give a jot about the British people .
Jaguar is gay.
Especially EVs 😂
@robinburn4974 It's the trans mission that is faulty!😂😂😂
We are not just gay, we are super gay.
So Jaguar believes it will be more profitable for its shareholders to kick dirt in the face of people who can afford their rather upscale mode of transportation, and, instead, depend, for their shareholders' financial benefit, on catering to those young adults who still, and will probably always, live in their parent's home, eating food they provide them, all the while eschewing actual income producing efforts as being too common for them. Wow, don't I feel silly about my outdated ideas of economic realities.
my wife has had a brain OP she has asthma Chronic COPD arthritis and they still tried to take her PIP away in fact the nurse that did the assessment was actually in the operating theatre when she had her OP 2 bleeds on the brain she remembered my wife like the Dr said lucky to be alive and i only get £81.90 pw carers allowance
Is not like Jaguar picks it clients. The clients are picking or not, Jaguar.
Petition now 2.13 million
And climbing
Can't prisoners start making make mail bags again, or even non binary ones 😂
Bags, bagless, bagged, or debagged? 🤷♀️
If Jaguar don't want Nigel Farage as a customer, can we expect a Milligan special edition complete with authentic orange-peel finish?
I will miss Jaguar.
Their current marketing campaign is like Pepsi targeting Diabetic Clinics.
You can guarantee Chris is doing one of the hardest jobs because looking after someone who is afflicted with those illnesses is no easy feat. And so flipping expensive to care for, so you'd think the government would do all they can to help him, much love Chris ❤️
The Boss at Jaguar is now harassing employees that don't agree with his message. So much for Free Speech and his beloved DE&I. I wonder if they thought about the Muslims that this ad will offend that may be Suppliers, Customers, Dealers and Employees.
Fact... if you are receiving benefits you must disclose the information request or benefits are stop
Vote Reform
Too bad, because those people have actual purchasing power
They don't want customers like Farage? Already failed their inclusivity test
Jaguar was always an alternative option car. Now its not even that anymore
No pride in owning a Jaguar..?
And how many advisors did Starmer take to COP24? 400+ was it? All expenses paid of course!
Jag courting1% of the population at the expense of their customer actual base.
Jaguar is hell-bent on becoming the next Budweiser.
If people like Nigel who can actually afford a more upmarket jaGuar are no longer wanted as customers, who the hell is going to buy their cars and things?
There are already specific offences under The Offences Against the Person Act and The Sexual Offences Act that cover drink spiking. Starmer and his government need to get their act together PDQ and start addressing the issues that the 80% of voters who did not vote for them want dealing with.
I do wonder how companies protect themselves from poor decisions. Do they not get Board sign-off, so how do these people get appointed, makes a case for having staff on the Board to protect their jobs.
If he thinks the hate about the ad comes from people like Nigel Farage, dude will get a huge awakening.
Call an election? And who do you want back in, the Conservative government that the UK just voted out of Number 10? There is no point calling an election when the election won't change a thing. The whole system needs an overhaul first
Jaguar is head over heels you don’t choose your customers your customers pick you
Jag haven’t posted profits for years so either they want to go out of business or they’re being paid to push this garbage, I reckon it’s the second scenario
The petition now is over 2 million.
For a company that's cars have worse reliability than an 80s lada, you would think they would have a bit more sense to not alienate their target market
Really - the treatment of the man who is caring is disgusting - sign the petition, people.
To the man who is caring for your mother, bless you. I am going through the same thing here in the US. And because I was a responsible hard worker, I am in a class who can receive no help. Stay strong and endure! 💪 Some of us have to solve our own fucking problems.
Just remember, 'Jaguar' is of yesteryear. It is an old legacy name of what used to be. There is no 'cool' in Jaguar now, especially with those weirdos portrayed in the ad. I do pity the factory folk, they will get nothing. I can assure you the Executives will all have lovely controlled landings.
New direction ? new brand name: Wokeswagon ! If its not already taken.....
Then WHAT ... Jagusr.. is your target market now? Those with the money needed to pay your prices are pretty much old school privately although some may not have the balls to be openly so in this woke society... Really Jaguar... how many closet queens ... trans... has the money to cough up your bloated prices... Remmeber... you are NOT the only pricey prestigous brand in the neighborhood... A car that pricey with a longstanding name is usually an extension of,the owner's prestige...TAINT IT WITH YOUR WOKENESS... and THAT will surely prompt many if not most with the money to buy... into looking at your COMPETITORS instead..
I am 69 and have seen so many governments, but never have I seen such a huge demenad on a petition for another general election, labour have really messed up, and have to go
Someone might tell the Jaguar CEO that he is selling cars and not perfume and lipstick. Oh someone did tell him and he called them a bigot. Oh ok, so he is selling perfume and mens lipstick.