Jaguar Boss ATTACKS Nigel Farage Over Backlash to Woke 'Car Crash' Ad Campaign

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  • Опубліковано 2 лют 2025

КОМЕНТАРІ • 8 тис.

  • @Bullet-Tooth-Tony-
    @Bullet-Tooth-Tony- 2 місяці тому +6601

    Jaguars gave a whole new meaning to “Trans mission”

    • @spudspuddy
      @spudspuddy 2 місяці тому +123

      dragular advert

    • @MDM1992
      @MDM1992 2 місяці тому +60

      And hilariously prone too failure.. 😆

    • @kaddy-x2n
      @kaddy-x2n 2 місяці тому +87

      You win the Internet today sir!

    • @RichardVassie
      @RichardVassie 2 місяці тому +22

      Matee, the advert is Sheer "pish".

    • @erikdeeNOSPELLSNO
      @erikdeeNOSPELLSNO 2 місяці тому +3

      Rawdon Glover, Raw dong lover?! Eeeewww! that CAN'T be a concidence!

  • @daroofa
    @daroofa 2 місяці тому +2767

    They're appealing to a crowd that doesn't drive and can't afford a car.

    • @jeanporter5092
      @jeanporter5092 2 місяці тому +89

      Exactly, total waste of time

    • @David-qk7lc
      @David-qk7lc 2 місяці тому +5

      5% of weirdos 😂😅😅

    • @VinhNguyen-wt2ef
      @VinhNguyen-wt2ef 2 місяці тому

      It should fire its research department.

    • @mathewdesbiens7888
      @mathewdesbiens7888 2 місяці тому

      I don't understand who the target audience for this ad is. I am willing to be that 0% of jaguar owners are drag queens or transvestites.

    • @Mein-Darth
      @Mein-Darth 2 місяці тому +36

      100%.

  • @douglasanderson153
    @douglasanderson153 2 місяці тому +4400

    The boss of Jaguar hasn’t understood that the vast majority of ordinary people are sick to death of having this stuff jammed down our throats.

    • @iggyguy88897
      @iggyguy88897 2 місяці тому +55

      Because normal people can't afford there overpriced shit

    • @asensibleyoungman2978
      @asensibleyoungman2978 2 місяці тому

      I don't think he has any choice. This woke brainwashing is coming from way above Jaguar. No CEO worth his salt would alienate the company's customer base. Woke is being used to dismantle European culture.

    • @DeneMonkey
      @DeneMonkey 2 місяці тому +6

      Half?

    • @michaelpodolak6815
      @michaelpodolak6815 2 місяці тому +29

      Love the metaphor "down our throats"😵 Jaguar are now taking it in the throat, razor style.

    • @EmperorEidolon
      @EmperorEidolon 2 місяці тому +1

      Not ordinary people, SANE, normal, balanced people. The Woke religion appeals to the mentally ill (especially neurotic women). Woke isn't just tired and predictable, it is also gross and boring, like the people who push it.

  • @erickagochimwaura230
    @erickagochimwaura230 2 місяці тому +112

    Jaguar's motto used to be "grace, space and pace" but it's now sadly "go woke, go broke and up in smoke".

  • @theyjustwantyourmoney4539
    @theyjustwantyourmoney4539 2 місяці тому +3201

    Farage is right, we’re sick of this woke thing

    • @suffolkianian
      @suffolkianian 2 місяці тому +6

      Firk Tata😡

    • @johntemperton3664
      @johntemperton3664 2 місяці тому

      do you understand what woke is? Farage thinks it's about folk taking offence at the slightest thing. It isn't. That's an invention of the alt right mindset.

    • @Steven-d6b7x
      @Steven-d6b7x 2 місяці тому +5

      ​@@filipbitala2624It's my kind of crap though.

    • @cptJackSparrow-ze8nf
      @cptJackSparrow-ze8nf 2 місяці тому +4

      ​@filipbitala2624 so you directed the site advert

    • @filipbitala2624
      @filipbitala2624 2 місяці тому +3

      @@Steven-d6b7x thats fair

  • @crimsonxz9728
    @crimsonxz9728 2 місяці тому +2245

    Funny that the company is pushing back against their customer and ignoring their feedback. First step to bankruptcy.

    • @Mr__Anon-E-Mouse
      @Mr__Anon-E-Mouse 2 місяці тому +51

      Go work go broke Elon Musk will be putting in a bid for them next😂😂😂

    • @NewChannel-wi7vj
      @NewChannel-wi7vj 2 місяці тому +9

      Oh, they had only one customer, then?
      And they weren't bankrupt already?
      This single person must've been buying a lot of Jaguars.

    • @rossi5839
      @rossi5839 2 місяці тому +12

      With a bit of gaslighting as an extra kick in the pants

    • @barnabusdoyle4930
      @barnabusdoyle4930 2 місяці тому +18

      They learned by watching Disney

    • @JavaAndroid
      @JavaAndroid 2 місяці тому

      ​@@NewChannel-wi7vjNot any more, bust and the boss sued if the shareholders get their act together.

  • @sonnykeith8338
    @sonnykeith8338 2 місяці тому +5848

    Donald Trump once famously said, "Everything woke turns to shit"

    • @karenharrison885
      @karenharrison885 2 місяці тому +97

      I remember Jags were for Stags.
      Cars for Cougars.
      They were in their 40s, actually.
      They were doctors, lawyers and like my boss, phd lecturers. She took me in her 80s jag one day and I realised why it has that name; it's suspension was smooth as silk, just like that giant kitty purring down the road, control, power at the foot, but gliding on the bitumen. the river was on one side, the mountains on the other.
      This was Brisbane Australia.
      In my country only people who are never in a hurry drive a Jag.
      Because they'd already hunt down their prey.
      They got their kill.
      now they can sit back and tour the savannah of suburbia.
      This is what Jaguar means to me.
      Signed Perth Australia.

    • @Flapsupnolights
      @Flapsupnolights 2 місяці тому +56

      He wasn’t wrong

    • @Joe-mz6dc
      @Joe-mz6dc 2 місяці тому

      @audioplexusmasteringstudio99 boohoo pansy

    • @JohnLee-db9zt
      @JohnLee-db9zt 2 місяці тому +8

      He didn’t say that but can’t argue 😂

    • @JohnLee-db9zt
      @JohnLee-db9zt 2 місяці тому +25

      It’s an Indian brand now. 😂

  • @Perriermaster9
    @Perriermaster9 2 місяці тому +89

    They have got this so badly wrong - brilliant points here, very well made.

  • @WalterHildahl
    @WalterHildahl 2 місяці тому +1068

    "If you disagree with me, you are hateful." Is a hateful statement. Ironically.

    • @espressoaddict69
      @espressoaddict69 2 місяці тому +46

      Typical of kind woke inclusive left 😂

    • @wyattfamily8997
      @wyattfamily8997 2 місяці тому +23

      Surely his comment should be treated as "hate speech".

    • @TheSpoovy
      @TheSpoovy 2 місяці тому +3

      It's not though is it, silly person.

    • @t16205
      @t16205 2 місяці тому

      Hate is a strong word, a strong feeling. The word is being abused by the woke idiots on par with the word "racism". Words loose their meaning when incorrectly applied. Dont participate and stoop to their level

    • @nothing-jl2dz
      @nothing-jl2dz 2 місяці тому +1

      "tolerance"

  • @hkrause6565
    @hkrause6565 2 місяці тому +2393

    What happened to having good-looking people on adverts? They instead use people I wouldn't want near my kids.

    • @wsmokr
      @wsmokr 2 місяці тому

      That is their devious plan,to corrupt our children and to make all little boys feminine.

    • @nzuncovered1845
      @nzuncovered1845 2 місяці тому +191

      They are conditioning your kids to get familiar with your new replacements

    • @Stevie-L-n8g
      @Stevie-L-n8g 2 місяці тому +23

      Lol

    • @lookskyewalker
      @lookskyewalker 2 місяці тому +101

      They constantly go on about health issues of obesity, yet promote fat woman on adverts.

    • @dfrntlvltc5095
      @dfrntlvltc5095 2 місяці тому +19

      They hired that cyclist old guy from The Mouth of Madness 😂 WHY?! 😂😂😂😂

  • @FleetAdmiral215
    @FleetAdmiral215 2 місяці тому +969

    As an ex Jaguar owner, it's an insult to the heritage of the Legendary Brand !!

    • @stuartbriggs4006
      @stuartbriggs4006 2 місяці тому +9

      Likewise....

    • @leemurphy5574
      @leemurphy5574 2 місяці тому +6

      On point sir...
      On point...

    • @leonidfro8302
      @leonidfro8302 2 місяці тому +4

      Why do you even care what manufacturer of your car doing after you've bought it and sold it? Is that your attitude to every thing you own?

    • @GusShredny
      @GusShredny 2 місяці тому

      @@leonidfro8302: It’s called being a normal member of society. Mow- ron.

    • @Haveagutd
      @Haveagutd 2 місяці тому +2

      I don't own a Saab for 10 years now but been following the brand till now and felt extremely sad what has been done with it.
      However, in order to feel that 1 need a soul. Not everything is measured in pounds dollars/euros. And yes, I do get emotionally attached to brands of my cars. Right now my love is with Honda but used to be Saab till they killed it.

  • @ruanavailos4253
    @ruanavailos4253 2 місяці тому +67

    By linking the Jaguar brand, an epitome of strength, masculinity, elegance and sex appeal, with "woke stereotypes", they've managed to destroy Jaguar's image overnight and caused enormous damage to the brand.

    • @mortiarty7842
      @mortiarty7842 2 місяці тому +6

      Their investors should sue the ceo

    • @aryanoberoi3359
      @aryanoberoi3359 Місяць тому

      Maybe that's what they wanted to do it.
      They are getting free publicity

    • @ronbyrd1616
      @ronbyrd1616 23 дні тому

      @@ruanavailos4253 Soon the car will only be available in pink or chartreuse ! Lol !

  • @MurakamiTenshi
    @MurakamiTenshi 2 місяці тому +1011

    The CEO forced it on the rest of the company. An internal memo shows that he's threatening to fire anyone who defies his ideology. Shareholders should be demanding his immediate resignation.

    • @lagonda77
      @lagonda77 2 місяці тому +55

      Shareholders... Tata's management you mean?
      They probably dont give a sh...
      They may even well be behind the nominations of these genius' at Jaguar...
      So yeah brits can scream as much as they want but their industry doesn't belong to them anymore and it has been like that for a long time already.
      The whole country is as screwed as its industries!
      RIP UK

    • @ThomasIrwin-mz1ph
      @ThomasIrwin-mz1ph 2 місяці тому

      @@lagonda77. I think even the most brainwashed shareholder will dip when the profits plumment. If not, then the company was doomed

    • @Kirkee7
      @Kirkee7 2 місяці тому +29

      I should be selling my shares , quickly.

    • @Reasonablyneutral
      @Reasonablyneutral 2 місяці тому +43

      The sole shareholder is Tata Motor Co.
      Check out who the Tata board members are (info freely available on the internet).
      No wokerati amongst that lot.
      The Jag CEO is doomed....

    • @davidhall708
      @davidhall708 2 місяці тому

      ua-cam.com/video/CHqfoHv8O0M/v-deo.html

  • @theknightofdoom260
    @theknightofdoom260 2 місяці тому +1095

    If I was a shareholder of Jaguar I would demand this guys resignation.

    • @JosephineNuttall
      @JosephineNuttall 2 місяці тому +50

      If I was a shareholder of Jaguar I would be deeply worried

    • @nickmiller76
      @nickmiller76 2 місяці тому +41

      @@JosephineNuttall Imagine being an employee.

    • @Eleventhearlofmars
      @Eleventhearlofmars 2 місяці тому +28

      Common sense left Britain 🇬🇧 a long time ago.

    • @johnchristmas7522
      @johnchristmas7522 2 місяці тому +20

      I would sell all the shares in Jaguar

    • @PeterPete
      @PeterPete 2 місяці тому +7

      I'm sure the Indian owners of Jaguar, Tata Motors had some say in the decision so Rawdon Glover's job is safe 👍

  • @INeedJesus55
    @INeedJesus55 2 місяці тому +1545

    99% of people have rejected our rebrand what shall we do? Logically we can only insult them for being bigots 🥴

    • @Shivkumar-fb3qh
      @Shivkumar-fb3qh 2 місяці тому

      Faguar 😂😂

    • @ivorharden
      @ivorharden 2 місяці тому +33

      That will get them on side 😂

    • @RedeemerBlood
      @RedeemerBlood 2 місяці тому

      These degenerates have tightened their blindfolds so tight they can't even see common sense anymore.

    • @SeattlePioneer
      @SeattlePioneer 2 місяці тому

      Same consultants that the Democrats have in the United States, I'd suppose.

    • @dontuno
      @dontuno 2 місяці тому +23

      What a great idea, alienate our customers any which way we can. "Marketing genius", I don't think so!

  • @davidmason1797
    @davidmason1797 2 місяці тому +24

    Jaguar has gone completely crazy, I’m absolutely sick of all this woke , they have utterly destroyed this great brand .

    • @Scoutss21962
      @Scoutss21962 Місяць тому

      Agree completely. I don't currently own any Jags but do have Land Rovers. Since they are part of the JLR silliness, my Land Rovers are going on the market and I don't intend of ever having any more JLR products.

  • @Leosarebetter
    @Leosarebetter 2 місяці тому +1454

    The man responsible for killing Jaguar - imagine having that on your resume.

    • @s3p4kner
      @s3p4kner 2 місяці тому

      Tata must have signed off on this, their Chairman is one of Mr Tata's men. More fool them to look at Hollywood for the direction of cultural travel, investing hundreds of millions in new dies and stamps for tooling on the back of their new direction and then loose ALL of it.
      If it kills the brand I hope lessons are learned, but we all know this is an ideology that will fight tooth and nail before it dies.

    • @dcoughla681
      @dcoughla681 2 місяці тому +63

      He’ll be snapped up as a Lecturer in Marketing at a university.

    • @jacobzimmermann59
      @jacobzimmermann59 2 місяці тому +32

      - So, I see you worked at Jaguar, tell me about your role there?
      - I was marketing director.
      - Oh. Well, I think that will be all, we'll let you know. Have a good day.

    • @zaqwsx2811
      @zaqwsx2811 2 місяці тому +20

      Gee, I wonder where that woke Bud Light marketing exec chick ended up?

    • @sillysod33
      @sillysod33 2 місяці тому +10

      He completely Heinerscheided the company.

  • @Ps119
    @Ps119 2 місяці тому +1023

    Why would anyone want to buy a product from a vendor that despises them?

    • @iainherridge6253
      @iainherridge6253 2 місяці тому +1

      Like an elongated muskrat!

    • @absolutelynotfunny7092
      @absolutelynotfunny7092 2 місяці тому +8

      who would vote for a political party that despises them!

    • @abeartheycallFozzy
      @abeartheycallFozzy 2 місяці тому +16

      Those models in the ad sure looked at the camera like they really hate the viewers.

    • @JavaAndroid
      @JavaAndroid 2 місяці тому

      ​@@absolutelynotfunny7092So that they can scream when their demented Biden gets booted out?

    • @Shivkumar-fb3qh
      @Shivkumar-fb3qh 2 місяці тому +8

      Democrats

  • @ronbyrd1616
    @ronbyrd1616 2 місяці тому +1710

    Being repulsed by something that is repulsive is not hate .

    • @johntemperton3664
      @johntemperton3664 2 місяці тому +4

      they are one and the same thing.

    • @Firemarioflower
      @Firemarioflower 2 місяці тому +21

      It's rather love for what's good and right

    • @Np7138-m6w
      @Np7138-m6w 2 місяці тому

      Must be some Russians

    • @davidpar2
      @davidpar2 2 місяці тому +39

      I hate the ad and everything it represents.

    • @jammyjamjars6995
      @jammyjamjars6995 2 місяці тому +1

      It is though 😂

  • @ghostrecon6788
    @ghostrecon6788 2 місяці тому +33

    Well, if they want only .01% of the population to buy their cars, go for it.

    • @anonygent
      @anonygent Місяць тому +1

      I just came up with the same figure!

    • @grzegorzrokita2330
      @grzegorzrokita2330 Місяць тому

      Tak tylko większość tych ciot jest biedna! Nie stać ich na takie auto! Co najwyżej rower na baterie! 😊

    • @fatherpaulstone896
      @fatherpaulstone896 Місяць тому

      Wouldn't want one for free absolute crap

  • @paulbossman3639
    @paulbossman3639 2 місяці тому +1006

    Since 1990, I've owned only Jaguars. All models.
    I saw the ad, drove to a Lexus dealer and traded it in on the spot. Jaguar is dead.

    • @judithmorganjudyteen
      @judithmorganjudyteen 2 місяці тому +2

      Glad you managed to get rid. People will be struggling soon

    • @gmo4250
      @gmo4250 2 місяці тому +64

      Then your alarm clock went off.

    • @MichaelBradley-u6n
      @MichaelBradley-u6n 2 місяці тому +9

      what you going do when lexus go woke?

    • @MikePhillips-pl6ov
      @MikePhillips-pl6ov 2 місяці тому +27

      Nothing wrong with the cars. Dumb advertising and marketing idiots

    • @s3p4kner
      @s3p4kner 2 місяці тому +28

      You're not alone.

  • @stevemorley5748
    @stevemorley5748 2 місяці тому +683

    The Sales Prevention Director at Jaguar has absolutely excelled !!

    • @RobertDePinto
      @RobertDePinto 2 місяці тому +21

      Hahaha

    • @VeganLife-mn1jp
      @VeganLife-mn1jp 2 місяці тому +11

      Perfect description 😹

    • @v90
      @v90 2 місяці тому +6

      it seems that Apple's Senior Technical Frustration Director (some of his achievements... mouse charger port on bottom of mouse, power button of mac mini on the bottom, etc)has moved on to adverts for cars. Lol. I do not fit the "demographic" but as a late 30s who has owned a few Jaguars will not also be continuing to support them. Good Luck "Bundle of Sticks"-uar.

    • @BlackTortoiseOfTheNorth
      @BlackTortoiseOfTheNorth 2 місяці тому +1

      😂

    • @sabinegierth-waniczek4872
      @sabinegierth-waniczek4872 2 місяці тому +2

      Lesser cars sold makes the brand more EXclusive! Oh, wait...

  • @gjs321
    @gjs321 2 місяці тому +781

    People are not talking about the Jaguar ad - they are laughing at it. They have destroyed the brand with their repulsive, ugly, ageist and offensive ideology. I feel sorry for JLR employees - let down by a bunch of woke idiots.

    • @Anti-squeak
      @Anti-squeak 2 місяці тому +4

      Help me

    • @StoatLoxley
      @StoatLoxley 2 місяці тому

      There is a pattern forming here. Bud Lite, Harley Davidson, This is how you kill off companies you dont want to exist anymore. Force companies that are dependant on your banking services to adopt these offensive advertising practices. Knowing full well the consequences. Ford did much the same trying to force European cars on Americans.

    • @Randomest_Stories
      @Randomest_Stories 2 місяці тому +8

      The CEO personally wanted it 😂😂😂😂. They (the employees) might be damn happy the ad came out. Now their management can get the abuse openly, they otherwise get from the employees under their breaths. I can sense their glee 😂

    • @ToyneHarris
      @ToyneHarris 2 місяці тому +1

      Chiefly in management positions.

    • @richardjoslin2549
      @richardjoslin2549 2 місяці тому

      Aye.

  • @johnrflinn
    @johnrflinn 2 місяці тому +37

    Jaguar and Range Rovers have the distinction of being the most unreliable cars according to JD Powers.

  • @Nocturnal-Ninja
    @Nocturnal-Ninja 2 місяці тому +471

    The tables have turned!! We are not standing for this crap anymore.
    Go “Woke” Go “Broke!!!

    • @sixthwizard2744
      @sixthwizard2744 2 місяці тому

      Hahaha what tables?

    • @billhesford6098
      @billhesford6098 2 місяці тому +12

      @@sixthwizard2744 The table of bullshit.

    • @elderlymanpoormemorybullseye
      @elderlymanpoormemorybullseye 2 місяці тому +7

      @@sixthwizard2744 the table your back is on currently

    • @Nocturnal-Ninja
      @Nocturnal-Ninja 2 місяці тому +1

      @ 300 LIKES….zero likes 😭😭😭😭😭😭😭😭😭😭😭

    • @mikibrits3462
      @mikibrits3462 2 місяці тому +2

      I would love to own a jaguar.... just so scared I will be lumped in as a member of that very colourful crowd.....

  • @Thor_Asgard_
    @Thor_Asgard_ 2 місяці тому +267

    The Jaguar Boss made me understand that i will never buy a Jaguar ever again.

  • @markburnham595
    @markburnham595 2 місяці тому +462

    They had the coolest badge in the car industry and they have binned it.

    • @mikedx2706
      @mikedx2706 2 місяці тому +9

      The new Jaguar badge is a copy of the Giorgio Armani logo wheels
      ; you can see them on the new Fiat 500 Armani Edition.

    • @sabinekoch3448
      @sabinekoch3448 2 місяці тому +6

      Ice hockey sticks?

    • @PurpleChamelion-iy2xe
      @PurpleChamelion-iy2xe 2 місяці тому +19

      Bro! Repeat that again!
      As an African living in Ghana, I can't help but wonder: "What is going on with the West and this madness"?
      That's why we will NEVER allow this madness to take hold in our country

    • @JohnJones-k9d
      @JohnJones-k9d 2 місяці тому

      Crazy

    • @wyattfamily8997
      @wyattfamily8997 2 місяці тому +1

      Hope someone has taken possession of it.

  • @robertruggiero4369
    @robertruggiero4369 2 місяці тому +13

    BOYCOTT ALL WOKE COMPANIES, PRODUCTS AND SERVICES! PERMANENTLY!

  • @m.k.738
    @m.k.738 2 місяці тому +628

    Trying to sell cars to people who would never buy one in the first place. That’s a bold move, let’s see how it goes.

    • @lukepatterson5367
      @lukepatterson5367 2 місяці тому +18

      It's absolute madness exactly what I was thinking them people or what ever they were in the advert would never own or have any interest in a jaguar car...the whole is going to shit

    • @carlitob-zj1of
      @carlitob-zj1of 2 місяці тому +14

      Look into all the people who have a short position on jaguar

    • @richardmckinnon8791
      @richardmckinnon8791 2 місяці тому

      ​@@carlitob-zj1of check out the insiders and see if the shorts were after or before the shit show was released

    • @fredmercury1314
      @fredmercury1314 2 місяці тому +8

      The same tactic is working out well for Harley Davidson.

    • @bartacus4872
      @bartacus4872 2 місяці тому +9

      It’s not working out so well for Hollywood

  • @DavesGarden1714
    @DavesGarden1714 2 місяці тому +1322

    Farage is totally right abut Jaguars woke advert its rubbish and panders to the minority

    • @LindaMcDonald-i7u
      @LindaMcDonald-i7u 2 місяці тому +45

      I wonder how many of them will buy?? jaguar cars

    • @DavesGarden1714
      @DavesGarden1714 2 місяці тому +1

      @@LindaMcDonald-i7u jaguar has a death wish with the wokenes

    • @allsearpw3829
      @allsearpw3829 2 місяці тому +19

      Minority SALES COMING UP.🤔

    • @Pekka.Pekka.1296
      @Pekka.Pekka.1296 2 місяці тому

      Farage was paid by Putin for his role in Brexit. 500k.
      So Farage had better disappear and be quiet for the rest of his life.

    • @Mr__Anon-E-Mouse
      @Mr__Anon-E-Mouse 2 місяці тому +12

      If anybody does intend to buy a jag after watching the advert they should report it to GB news and send a copy of their receipt

  • @unclejezza
    @unclejezza 2 місяці тому +377

    It doesnt matter what the car looks like at this point. They have seriously misjudged the political landscape and the public perception of anything woke. We have had ENOUGH. Goodbye Draguar.

  • @RichardDobson-b9v
    @RichardDobson-b9v 2 місяці тому +4

    Their cars are crap. They should focus on making their cars reliable, in the USA both jaguar and range rovers are the least reliable out of every car sold there

  • @billmoeller8897
    @billmoeller8897 2 місяці тому +431

    Nigel, the sane world is with you.

    • @nickmagee-brown739
      @nickmagee-brown739 2 місяці тому +12

      @@billmoeller8897 hopefully PM within the next few years. I can't wait.

    • @angusmurray3767
      @angusmurray3767 2 місяці тому

      Jaguar will of course also be advocating illegal immigration (just to spite Nigel Farage).

    • @alexp3752
      @alexp3752 2 місяці тому +2

      @@nickmagee-brown739 I know Nigel and he would help save Britain!

    • @nickmagee-brown739
      @nickmagee-brown739 2 місяці тому

      @alexp3752 o.k. you claim to know Nigel Farage (he used to drink in a pub I used to pop into in Downe) here's what our country needs to get back on track.
      1. Abolish the minimum wage
      2. Abolish all benefits to those able to work and of working age...only paying in-work top ups after 75 hours worked per week
      3. Use control of the NHS as the centrepiece of a trade deal with the USA and bring in a private, market-led, insurance based system for healthcare that EVERYONE (regardless of income) has to buy if they want medical treatment
      4. Cut corporation and business taxes to include small businesses too
      5. Deregulate the labour market
      6. Scrap inheritance taxes
      7. Scrap all higher rate taxes for B2L and make it easier for the aspiring middle class to buy up properties for B2L, such tax breaks or government top ups for deposits (provide you already own at least one property already)
      8. End the free press and break up the BBC, bring in licensing for all corporations and individuals both broadcasting and printing their media
      9. Bring in permits for protesting, if you are found protesting without a permit, you go directly to prison for 10 years
      10. Do something 'shocking' to cease the boat crossings across the channel, perhaps even breaking international law....but this is not ideal.

  • @curtiscashen628
    @curtiscashen628 2 місяці тому +371

    People buy these expensive luxury cars because they believe that people will think they are successful and tasteful. After this ad people will think Jaguar owners are weirdos.

    • @InspirationIgnite310
      @InspirationIgnite310 2 місяці тому +3

      Not entirely true. I bought my bmw with comfort in mind. I could never go back to a North American car again after driving it.

    • @C.Church
      @C.Church 2 місяці тому +11

      I know right? I've wanted a Jag since 20yrs old. Occasionally I look at used ones passively thinking "Mmmm... maybe sitll." Now I can't imagine. Before it was the cost of maintenance keeping me at bay. Now it's THIS.

    • @TheL184
      @TheL184 2 місяці тому +7

      Woke. Even worse

    • @Rossyedmonds
      @Rossyedmonds 2 місяці тому +3

      Def cant get a JAG now.

    • @tallgirldoglover3470
      @tallgirldoglover3470 2 місяці тому +10

      I traded my F-Pace (at a loss) for a Porsche Cayenne. I was embarrassed to even drive it to the dealership. The salesman who helped me hadn't heard of the disastrous new Jag campaign - thank goodness.

  • @granit12379
    @granit12379 2 місяці тому +168

    Got to feel sorry for all the hard working engineers and employees who no doubt feel embarrassed by what the guys upstairs have done to this brand.

    • @dick-vn3yv
      @dick-vn3yv 2 місяці тому

      Feel sorry for the Indian engineers. Jaguar and Land Rover were bought by the Indian multinational corporation TATA in 2008. Jaguar hasn't been owned by a British company for 16 years.

  • @MrAckers75
    @MrAckers75 2 місяці тому +603

    Go woke and you know the rest

    • @Jack-c2d8w
      @Jack-c2d8w 2 місяці тому +19

      Go broke

    • @Professor__S
      @Professor__S 2 місяці тому +20

      Go woke, become a joke😂

    • @williamstroker6805
      @williamstroker6805 2 місяці тому +15

      To quote that chap across the water, who will soon become President, "Everything woke turns to s**t"

    • @soldierthrough
      @soldierthrough 2 місяці тому

      Go woke, become a bloke

    • @sstu389
      @sstu389 2 місяці тому +1

      @@Professor__S very good

  • @bill9540
    @bill9540 2 місяці тому +395

    They have 15 DEI groups within the Company…let that sink in! And that’s a proud statement from the Marketing Director of Jaguar.

    • @WJW2272
      @WJW2272 2 місяці тому

      When they were building a new factory near me I applied for a job . When I applied online there was no mention of engineering experience,they were only interested in ;sexuality,race,religion and pronouns. Absolute W⚓️s😂😂.

    • @keithladd2365
      @keithladd2365 2 місяці тому

      Wankers!!! The lot of them.

    • @JM00-v9c
      @JM00-v9c 2 місяці тому +32

      explains everything including why there are no cars...

    • @johntemperton3664
      @johntemperton3664 2 місяці тому +1

      If I was a car manufacturer I would be appealing to the global majority and not a minority of frightened nitwits.

    • @carolinerebornknight
      @carolinerebornknight 2 місяці тому +14

      What are DEI groups? I'm too old for this shite lol

  • @Larry
    @Larry 2 місяці тому +465

    It's as if the Bud Light debacle never happened.

    • @deejrdee1
      @deejrdee1 2 місяці тому

      Same thing could be said for the accusations against The Completionist, they never happened and were simply just speculation.

    • @Ricsic6
      @Ricsic6 2 місяці тому +6

      But a bud is like $5? And let’s be honest it isn’t terrible.
      The new Jaguar is 100k and looks like shit 😂

    • @johnpatricklim4509
      @johnpatricklim4509 2 місяці тому +1

      Its the same agency...

    • @neolithiumproduction
      @neolithiumproduction 2 місяці тому +4

      Jaguar told Bud Light to literally hold their beer. But at least Bud Light still has a Bud Light in their commercial. Jaguar can't even claim to have a car. xD

    • @slayer6936
      @slayer6936 2 місяці тому +2

      The guy who actually thought this was a great idea worked for Butt light and was let go because he was part of the destruction of that iconic brand also.

  • @dylanchetty4757
    @dylanchetty4757 2 місяці тому +39

    Jaguar is owned by Tata! Watch how fast the woke Jaguar board gets fired! 🎉

    • @Palayz
      @Palayz 2 місяці тому +5

      Ever since ratan tata's death, i don't think their succesors will

    • @tfsnousa
      @tfsnousa 2 місяці тому

      Is India finally getting to wokeism? You'd think they'd see what's going on in America

    • @katielynch6743
      @katielynch6743 2 місяці тому +1

      Tata steel?! 😮

    • @rickfresher
      @rickfresher Місяць тому

      ​@@katielynch6743tata groups yes tata steels is part of it and jaguar is part of tata motors

    • @anonygent
      @anonygent Місяць тому +2

      I hope you're right, but I'm skeptical that the guys at Tata are aware of just how bad this is.

  • @anthonyjames5042
    @anthonyjames5042 2 місяці тому +216

    They are trying to appeal to people that are anti car in general.

    • @EmperorEidolon
      @EmperorEidolon 2 місяці тому +1

      Yes, the Woke hate civilization and attack aspects of it at every opportunity.

    • @natchan5076
      @natchan5076 2 місяці тому

      maybe that is what we are missing, those people now need to buy a Jaguar

  • @WoelfDietrich
    @WoelfDietrich 2 місяці тому +383

    Don’t give money to people who hate you.

    • @billy77511
      @billy77511 2 місяці тому +6

      Well said bravo 👏

    • @Chebab-Chebab
      @Chebab-Chebab 2 місяці тому +1

      Are you talking abour Jaguar or migrants?

    • @JustDucky-d9k
      @JustDucky-d9k 2 місяці тому

      @@Chebab-Chebab lol good one

    • @JustDucky-d9k
      @JustDucky-d9k 2 місяці тому

      In that case, cancel about 70% of foreign aid.

  • @eddie1330
    @eddie1330 2 місяці тому +203

    If I was a Jaguar shareholder, I would be selling my shares right now, before they are worthless. It's shocking to think how stupid someone companies are.

    • @StoatLoxley
      @StoatLoxley 2 місяці тому +1

      By Design.

    • @mrhappy5789
      @mrhappy5789 2 місяці тому +6

      Tata motors shares already dropped

    • @marianlonge3060
      @marianlonge3060 2 місяці тому +3

      Bet it’s happening as we speak 🗣️ 😂

    • @dick-vn3yv
      @dick-vn3yv 2 місяці тому

      Then you would have to sell your shares in TATA which is an Indian multinational corporation that bought Jaguar & Land rover in 2008, 16 years ago.

  • @ianvanzyl3000
    @ianvanzyl3000 20 днів тому

    Makes complete sense, I agree with you 100%. Thank you for your bravery. I really hope you stay on GB news.

  • @dylgoat6734
    @dylgoat6734 2 місяці тому +202

    When they come crawling back due to lack of sales, remember that they didn't want you

    • @sggibson62
      @sggibson62 2 місяці тому

      Yes I hope people remember that with the hotel chains if we ever kick the migrants out 🤬🤬

    • @bobbyrayofthefamilysmith24
      @bobbyrayofthefamilysmith24 2 місяці тому +2

      I'll never buy a shit jag. I'll keep my old Mercedes and if I need a new car I'll buy another Mercedes.

    • @doriangray6985
      @doriangray6985 2 місяці тому

      Lack of sales? Didn't Jaguar say that they do not plan to sell any cars in 2025?

  • @Make_Boxing_Great_Again
    @Make_Boxing_Great_Again 2 місяці тому +198

    I’d rather that the brand be discontinued instead of it being desecrated like this. It’s depressing.

    • @busterdee8228
      @busterdee8228 2 місяці тому +7

      Like Disney.

    • @JavaAndroid
      @JavaAndroid 2 місяці тому +1

      It is; it's dead

    • @VeganLife-mn1jp
      @VeganLife-mn1jp 2 місяці тому +7

      My dad owned a jaguar years ago and was proud of it, today I’m sure he’s glad he doesn’t own one anymore, he’d be ashamed of it lol. He’s not into woke garbage at all. Also the car now has a gay vibe like a rainbow colored VW bug, which isn’t exactly the image most successful hard working men want to give off

  • @OriginalNiceButOdd
    @OriginalNiceButOdd 2 місяці тому +158

    I was on the verge on buying a Jag, always loved them, but bugger it I am buying another Aston!

    • @keegan773
      @keegan773 2 місяці тому +5

      Bugger it !!!!
      Careful you may end up in one of their DEI groups.

    • @alexp3752
      @alexp3752 2 місяці тому +3

      Is your last name, Bond?

    • @MylotheMask
      @MylotheMask 2 місяці тому +1

      That sounds like a decision no man should ever have to make , I feel your pain 😂😂😂

    • @alexmajor7773
      @alexmajor7773 2 місяці тому

      ANOTHER Aston? Well I’m jealous.. can I have one ? :)

    • @charlestaylor8566
      @charlestaylor8566 2 місяці тому

      At least they still have a fossil fuel engine and not a sewing machine useless E V crap .

  • @robinmasters2530
    @robinmasters2530 2 місяці тому +8

    Well said

  • @martingibbons1324
    @martingibbons1324 2 місяці тому +226

    I was contemplating a new Jaguar but after their response over Nigel Farage I realise they would not want me as a customer.

    • @StoatLoxley
      @StoatLoxley 2 місяці тому +2

      They dont want any customers. Thats the whole point. The next announcement will be the closure. Thats one less company selling hydrocarbons. People wont get this until their standing at a bus stop in the rain.

    • @subspaceanomaly
      @subspaceanomaly 2 місяці тому

      Because of a TV ad? Rather a snowflake response. If the car suits your needs maybe grow a pair and go get it

    • @花XOI
      @花XOI 2 місяці тому +4

      ​@@subspaceanomaly And be ridiculed wherever you drive and hear comments about it every once in a while? Nah. Just stick with a good vehicle and call it a day.

    • @SerwanMonstar
      @SerwanMonstar 2 місяці тому +1

      You are better off buying a Lexus.

    • @terrorbilly1
      @terrorbilly1 2 місяці тому +4

      Apparently, you can olny enter a new Jaguar car from the back lol

  • @darrenparr8874
    @darrenparr8874 2 місяці тому +119

    I'm not surprised to learn that the advert has been watched over 1.5m times, I watched it several times out of pure disbelief, trying to take in the utter nonesense of it.

    • @Haveagutd
      @Haveagutd 2 місяці тому +1

      I have watched far more conversations amd discussions with Kamala probably 4x of Trump. Guess who I would voted for blindfolded?
      Funny enough, the more I watched Kamala I was just getting so fed up that I would prefer a 5 year old instead of her (far more common sense in my 5 year old and he answer the bloody questions not wiggles his way out).
      Jaguar is not direct. Advert is 100% not on point and screams vomit. My kids watched it and ask me is this advert about a transgender festival upcoming?
      I thought I would die from laughing.

    • @steveschmidt5156
      @steveschmidt5156 2 місяці тому +1

      I have, too, and been left laughing raucously every time.

    • @center__mass
      @center__mass 2 місяці тому

      Lol so true

  • @SkippyLaRonge
    @SkippyLaRonge 2 місяці тому +58

    It's been easy to boycott budweiser brands and Gillette. But me boycotting jaguar will be a cake walk.
    Never thought I'd be able to afford one, now I don't want one.

  • @paulhughes1697
    @paulhughes1697 2 місяці тому +1

    As a retired Marketing Director, the idiots that put this together should be fired.

  • @edenbreckhouse
    @edenbreckhouse 2 місяці тому +260

    Funny how those who preach 'tolerance' seem rather intolerant of views they disagree with them.

  • @koenigcj
    @koenigcj 2 місяці тому +182

    After spending so much money on Jaguar cars over the past 50 years, I Will NEVER buy a jaguar again.

    • @JosephineNuttall
      @JosephineNuttall 2 місяці тому +2

      Good for you

    • @steveb951
      @steveb951 2 місяці тому +2

      Because they made a stupid advert? 😂

    • @Eleventhearlofmars
      @Eleventhearlofmars 2 місяці тому

      @@steveb951because they’re wokey cokey. Go woke go broke.

    • @Maggy47
      @Maggy47 2 місяці тому

      Lucky you could afford a jag

    • @steveb951
      @steveb951 2 місяці тому

      @ at a young age as well presumably

  • @bonglandgreg
    @bonglandgreg 2 місяці тому +355

    It wasn't an advert it was pure propaganda.

    • @muffin535
      @muffin535 2 місяці тому +2

      The advert has done its job. It’s got people talking about it. Very clever. And as for putting people off,it’s not going to happen.

    • @gail9299
      @gail9299 2 місяці тому +10

      Blackrock

    • @MikeEves
      @MikeEves 2 місяці тому +9

      @@muffin535 like Bud Light....

    • @danielbarrass7534
      @danielbarrass7534 2 місяці тому +6

      ​@@muffin535 If people were on the fence between a Jag and another popular make, this add will make their mind up.

    • @nicoledickerson9516
      @nicoledickerson9516 2 місяці тому +1

      Many People are exhausted of supporting this stuff. Not all exposure is good exposure. This type of advertising is only attractive to a certain demographic . Jaguar would have to bank on that specific demographic being the most wealthy ( which program initiatives in academia , politics, big business has definitely tried to force societies hand in that direction) , and it may end up that way. In America we’re seeing a bit of a shift away from it , even in our youth to a certain extent, but of course the shift is beginning with people that are getting the shaft 😂 , and the rich elite are still in their own world not acknowledging those beneath them. So we’ll see. I think this makes it a bit different than Bud light. That was a working man’s brand.

  • @AromaBlue
    @AromaBlue 2 місяці тому +5

    The problem with these companies begins with the ridiculous social score and ends with hiring people based on skin color, ethnicity, gender identity and sexual orientation, not talent.

  • @mikep9913
    @mikep9913 2 місяці тому +110

    Well done Mark and GBNews. Thank goodness you’re there to hit back at this woke madness.

    • @DonBean-ej4ou
      @DonBean-ej4ou 2 місяці тому

      Lift not Escalator, we're British not American. I'm sick of broadcasters who licking up to potential American audiences.

  • @fergulator7297
    @fergulator7297 2 місяці тому +161

    Imagine blaming media for your DEI that's ruining your business

  • @robertstaveley9418
    @robertstaveley9418 2 місяці тому +115

    I'm actually a Jaguar owner so an existing customer. It has certainly made me question buying any more in future,. If the are trying to appeal to younger demographic, they are going to struggle at £75K plus!

    • @t16205
      @t16205 2 місяці тому +1

      Sell it while you still can

    • @healerJQ
      @healerJQ 2 місяці тому +1

      In Australia there has been almost zero stock and very overpriced for the last two years. JLR have just been importing and selling Land rovers only. This nonsense may be a deliberate ploy to kill the brand off.

    • @johnchristmas7522
      @johnchristmas7522 Місяць тому +1

      Piece of advice, sell it now, if you can!!

  • @Perriermaster9
    @Perriermaster9 2 місяці тому +5

    Only one person who is right in this debate and its not the Jaguar CEO - oh dear!

  • @RobertMiller-ye9hm
    @RobertMiller-ye9hm 2 місяці тому +246

    Keep children away from anyone with new Jaguars

    • @jillharrison3800
      @jillharrison3800 2 місяці тому +9

      😂

    • @marianlonge3060
      @marianlonge3060 2 місяці тому +9

      Brilliant 😂😂😂

    • @SquidCena
      @SquidCena 2 місяці тому +4

      Well you'd have to find out what month they bought it, anywhere around November 2024 and above and it's over

    • @RobertMiller-ye9hm
      @RobertMiller-ye9hm 2 місяці тому +2

      @@SquidCena cool my friend cheers

    • @nashooo5903
      @nashooo5903 2 місяці тому +1

      ​@@SquidCena wouldn't the new ones be easy to spot bc they lack the iconic logo?

  • @paulrobinson3432
    @paulrobinson3432 2 місяці тому +109

    Had 2 Jags, a mk 2 in the 60s and xj6 in the 80s, will not be buying another, they don't even look like a jag should.

    • @raybob49
      @raybob49 2 місяці тому +1

      I had a Mk.2 as you did. It was a great car even tho it was a few years old. You're right, they don't look like cars anymore. None of them do. Is why old cars are so sought-after. Use them before this "lot" stop us from doing so.

    • @dick-vn3yv
      @dick-vn3yv 2 місяці тому

      That's because Jaguar and Land-rover have been owned by the Indian company TATA since 2008. They are Indian vehicles now.

    • @paulrobinson3432
      @paulrobinson3432 2 місяці тому

      @@raybob49 I miss the mk 2, it was as comfortable and as easy to drive as any modern car.

  • @davidmahoney3804
    @davidmahoney3804 2 місяці тому +258

    He's right, we are intolerant of woke bullshit.

    • @sabinegierth-waniczek4872
      @sabinegierth-waniczek4872 2 місяці тому +1

      Live vivid -> live LIVID. I am too poor to be a potential customer, but I would be incensed if it were my dream from youth to be some day able to afford a Jaguar car, finally buy one - and along comes a (disputable) gal with a sledgehammer! Powerful message, yes, indeedy.

  • @Berghemrrader
    @Berghemrrader 2 місяці тому +6

    No one has ever forbidden a LGBTQ to buy a Jaguar, what's the problem? What is the reason for such an advertisement?

  • @Joestar3000-i4p
    @Joestar3000-i4p 2 місяці тому +158

    I heard that nearly 800 people over 3 years were responsible for this shambolic mess. Never buying a Jaguar.

    • @mmtot
      @mmtot 2 місяці тому +3

      That's at least 50 million well spent.😂😂😂

    • @JamesWood-o1w
      @JamesWood-o1w 2 місяці тому

      Who from?

  • @truthblitz7
    @truthblitz7 2 місяці тому +65

    I am sick of people forcing ideology on the public. Businesses should stick to selling their wares and not dabble in the ideological political field.

    • @thinkforyourself2109
      @thinkforyourself2109 2 місяці тому

      They are engaging in what's called ideological subversion through cultural Marxism. It's a deliberate strategy to defeat the West and usher in Communism.

  • @Sophie-i1r8p
    @Sophie-i1r8p 2 місяці тому +90

    The advert is absolutely ridiculous

  • @johnchristmas7522
    @johnchristmas7522 Місяць тому +1

    Complete madness, Clever? Hardly, just look at the stock, down down down down. There will not be a company to produce the "new" car!! All it's done, is put good working people out of work.

  • @defendermodsandtravels
    @defendermodsandtravels 2 місяці тому +480

    What a pillock the Jaguar MD is.

    • @SirLangsalot
      @SirLangsalot 2 місяці тому +8

      Not a lack of intelligence but a lack of courage.

    • @nukeengineer5214
      @nukeengineer5214 2 місяці тому +8

      Learnt a new word "pillock". Many Americans have learnt a new word. But it is accurate!

    • @cyberturkey77
      @cyberturkey77 2 місяці тому +7

      @@nukeengineer5214 prat is another good one

    • @joecater894
      @joecater894 2 місяці тому +3

      there's probably carrot and stick involved in these companies doing this.

    • @MDM1992
      @MDM1992 2 місяці тому +3

      Pretty sure he'll be getting laid off soon..

  • @miketemple7686
    @miketemple7686 2 місяці тому +113

    Budweiser found out that the market they were trying to attract didn’t exist, Disney with Snow White and the Seven (DEI) Dwarfs didn’t exist. Now Jaguar is about to find out the market they’re looking for doesn’t exist. What does exist is the theme Go Woke Go Broke.

    • @sabinegierth-waniczek4872
      @sabinegierth-waniczek4872 2 місяці тому +1

      My consolation (?): History is cyclical, for every period of Byzantine exuberance there will be a backlash - and this is very disconcerting at the moment. IMO this extreme point will soon be reached, and as always it will be the many "normal" people just wanting to live their lives peacefully and serene (regardless of gender, orientation etc.!) who have to bear the brunt of this controversy in its aftermath, to put it politely.
      DEI (I never can remember all three of them, I'm to disgusted, and my mind shuts down in reflex) is anything but, and who let it gain a foothold in the life of the majority of people can already start negotiating their special plot in their own circle of h3ll beneath the ninth, so that even traitors can look down on them, with Astan as their annoying neighbour, continuously operating his lawnmower of leaf blower - happy days...

    • @strammerdetlef
      @strammerdetlef 2 місяці тому

      ​@@sabinegierth-waniczek4872 exactly. when rome fell it had a child as emperor and we are moving to that kinda unreasonable craziness with very big steps

  • @arrry100
    @arrry100 2 місяці тому +3

    What the hell Tata Motor Management doing here? I mean they literally fully own JLR brand and all components, Were they not even consulted before featuring this Crap and making Joke or Jaguar ?

  • @Talk4UK
    @Talk4UK 2 місяці тому +96

    Now having an opinion is "vile hatred"? To criticize is "intolerant"? It sounds like Jaguar's MG is throwing a tantrum and his toys out of the pram because he didn't get his way.

    • @bobbymozza
      @bobbymozza 2 місяці тому +1

      "Bold, dramatic, and disruptive." Rawdon Glover said.
      "They're being disruptive on purpose."

    • @PamelaD963
      @PamelaD963 2 місяці тому +1

      Kim Jong Jag

    • @sabinegierth-waniczek4872
      @sabinegierth-waniczek4872 2 місяці тому +2

      @@bobbymozza If I were a J customer, I would be so butt hurt!
      Imagine shelling out an obscene amount of cash to distinguish yourself from owners of other luxury brand cars of comparable quality/ features, only to be mocked not only by those after this ad, but also by the people you bought your precious item from - double whammy of humiliation...

  • @baronofgreymatter14
    @baronofgreymatter14 2 місяці тому +267

    The people they cater to dont have the money to buy a Jag

    • @randomvintagefilm273
      @randomvintagefilm273 2 місяці тому +14

      Exactly 😂😂😂😂

    • @jpcaretta8847
      @jpcaretta8847 2 місяці тому

      Canteven drive.

    • @busterdee8228
      @busterdee8228 2 місяці тому +5

      Unless they vote in people who will gladly give them other people's money.

    • @baronofgreymatter14
      @baronofgreymatter14 2 місяці тому +6

      @busterdee8228 like Maggie Thatcher said...until other people's money runs out

    • @silverdale3207
      @silverdale3207 2 місяці тому

      They could probably corner the market for successful young drug dealers though, they seem to like flashy cars.

  • @vaughnwells231
    @vaughnwells231 2 місяці тому +3

    Jaguars biggest first mistake was Being bought out by Ford years ago!

  • @covertcounsellor6797
    @covertcounsellor6797 2 місяці тому +63

    Old ex marketing educator here. This one will go alongside the litany of marketing debacles over the last half century .. New Coke, Gillette, Bud Light, Target… the list goes on. Boys and girls! It doesn’t matter how happy Black Rock and Vanguard are with you if you have NO CUSTOMERS!

    • @jeffskillman6161
      @jeffskillman6161 Місяць тому

      Don't forget Gerald Rayner who called his Jewellery 'crap'!

  • @pumpkinpatch5
    @pumpkinpatch5 2 місяці тому

    “A numptie in a red suit makes a mess with a paintbrush…” 😂
    That was probably the note in the conceptual ad storyboards too. 👏👏👏

  • @StephLoxely
    @StephLoxely 2 місяці тому +97

    Watch the ad and buy one? Good grief, I'd be on to the dealership to get rid of my existing one.

  • @williamthompson4389
    @williamthompson4389 2 місяці тому +142

    How dare he talk to our future PM like that!

    • @larryl1427
      @larryl1427 2 місяці тому +17

      This Yank has been a fan of Nigel Farage for years.
      He's a common sense guy.

    • @alexp3752
      @alexp3752 2 місяці тому +1

      @@larryl1427 And completely genuine too...

    • @t16205
      @t16205 2 місяці тому

      @@larryl1427 He is a coward though, not standing up for Tommy Robinson and the injustice being done to him

  • @0Zebadee0
    @0Zebadee0 2 місяці тому +93

    Anyone with a Jag is going to be thankful for those tinted windows so they won't be recognised.

    • @PhilipOwen-zw4sc
      @PhilipOwen-zw4sc 2 місяці тому

      😂😂

    • @sabinegierth-waniczek4872
      @sabinegierth-waniczek4872 2 місяці тому +1

      Imagine working as a parking valet in the US - for every J another round of musical chairs as to who has to move it...

    • @alienfish8521
      @alienfish8521 2 місяці тому +1

      Yeah no one is going to want to be seen driving a jag now lmao.

    • @markcoveryourassets
      @markcoveryourassets 2 місяці тому +1

      You have delivered the only practical response for a current owner, who is likely upside down on their loan. In the US, these are lease for 4 years or 50,000 miles and then turn back in. They blow up, along with their Rover siblings, just after the warranty expires. As a kid I fell in love with Range Rovers and Jag XJS and XJ6 models. There’s a gorgeous XJ6 at my client’s offices I have recently noticed … pristine condition. Maybe in a year or so we’ll see “The Cat is Back” and “Out of the Bag” campaigns. Best regards to my friends across the pond.

  • @johnpapa8681
    @johnpapa8681 Місяць тому +1

    There's a big difference between talking about and buying.

  • @kurtstreit1087
    @kurtstreit1087 2 місяці тому +67

    A self-absorbed narcissistic Jag-Boss, I fear consumers will destroy him.

  • @PINKALIMBA
    @PINKALIMBA 2 місяці тому +57

    Never sit in a Jaguar before. Used to be untouchable for me as a normal working class. Now I can confirm it will remain forever untouchable for me.

  • @martynlaverick3405
    @martynlaverick3405 2 місяці тому +62

    Massive corporate error which the CEO needs to take responsibility for. This is Jaguars Bud Lite moment and they need to react quickly to avoid destroying a company and jobs.

    • @dick-vn3yv
      @dick-vn3yv 2 місяці тому

      The CEO lives in India. Ford, Jaguar and Land Rover were sold to TATA an Indian multinational corporation in 2008. Jag hasn't been a British company for 16 years.

  • @robertwhite361
    @robertwhite361 Місяць тому +3

    The Jaguar boss must be a complete idiot. He has just binned his current loyal customer base and replaced it with a bunch of weirdos who will never buy a new car...the only people dim enough to buy one will be overpaid footballers. How dare he disrespect the history of one of our greatest ever British brands. William Lyons will be turning in his grave. Grace, Space and Pace it isn't and he needs sacking immediately.
    By the way your guest recalls Simon Templar driving a Jaguar. No ... Roger Moore the original Saint drove a Volvo P1800 which was much better than the XJS in the latter series!

  • @MAGNUM2F
    @MAGNUM2F 2 місяці тому +61

    Nigel does not care. He knows 99% feels the same.

  • @roslynclark6690
    @roslynclark6690 2 місяці тому +122

    The world is not talking about the car, they are talking about the ad.

    • @peterpan1435
      @peterpan1435 2 місяці тому +8

      Then it’s a waste of money isn’t it?

    • @GameShadowCinema
      @GameShadowCinema 2 місяці тому

      its also not young liberals that buy jaguars its old white men with money to blow on a car every few years or even more frequently

    • @doctorfate6414
      @doctorfate6414 2 місяці тому +4

      If I'm not mistaken they've decided to stop making the car.

    • @davidspendlove5900
      @davidspendlove5900 2 місяці тому +1

      What car ?

  • @dannmm6745
    @dannmm6745 2 місяці тому +52

    8 years since I bought my last Gillette product. Jaguar not an option anymore. Never tried a bud light. I appreciate when a brand makes this kind of ads so I can easily know where not to spend my money.

    • @t16205
      @t16205 2 місяці тому +4

      Same as me! I have a boycott list. We consumers need to use our power

    • @AnimalBoss429
      @AnimalBoss429 2 місяці тому

      Yes, Shick for me

    • @olliefoxx7165
      @olliefoxx7165 2 місяці тому +1

      Same here! Havent bought a Gillete since their nonsense or a BudLight product since they went woke.

    • @sandman_says_runrunner4701
      @sandman_says_runrunner4701 2 місяці тому +1

      I haven't bought a P&G product since that ad came out (umbrella company of Gillette).

  • @Merrymangos
    @Merrymangos 2 місяці тому +157

    Faguar …has lost all credibility…

  • @debugin1227
    @debugin1227 2 місяці тому +108

    Why attack Farage… it’s we the people speaking up

  • @swampfuel20
    @swampfuel20 2 місяці тому +118

    And they’re going all electric?
    RIP Jaguar…

    • @EdOeuna
      @EdOeuna 2 місяці тому +2

      They have to because the UK is banning all petrol engine vehicles by 2030.

    • @redwavetheinkling4640
      @redwavetheinkling4640 2 місяці тому +5

      ​@@EdOeuna Thank goodness I am not living in the UK at that year for being broke.

    • @adrianl7147
      @adrianl7147 2 місяці тому +2

      Um. Yes--like every other car company. Are you living in a cave?

    • @notpc48
      @notpc48 2 місяці тому +5

      They will be expensive rolling fire hazards that are more destructive to the environment than a normal car.

    • @ryanwilliams1374
      @ryanwilliams1374 2 місяці тому

      ​@@adrianl7147 German carmakers are scaling down their EV plans.

  • @Hemond1
    @Hemond1 2 місяці тому +2

    Earth's crust? 0:11 we sit on the crust, you must mean the Earth's mantle.

  • @JosephNZUK
    @JosephNZUK 2 місяці тому +324

    I will never consider a Jag again.

    • @JohnJohnson-vd2hp
      @JohnJohnson-vd2hp 2 місяці тому +9

      Not even an old one , you don't know what you're missing !

    • @Kr0nicDragon
      @Kr0nicDragon 2 місяці тому +16

      Yea those constant visits to the mechanic are really pleasant

    • @joeoria4497
      @joeoria4497 2 місяці тому +9

      there used to be something special about the jaguar years ago

    • @brendanroberts4866
      @brendanroberts4866 2 місяці тому +2

      The advert was brilliant.

    • @Jag-leaper
      @Jag-leaper 2 місяці тому +2

      Agreed ​@@JohnJohnson-vd2hp

  • @KimberlyGould-w2s
    @KimberlyGould-w2s 2 місяці тому +56

    Just started following this feed. The guy behind the desk is spot on and hilarious!!! I laughed several times with his very lively comments. We are watching what is going on in your country from the USA and praying for you guys!!!

    • @isfbuster6733
      @isfbuster6733 2 місяці тому +5

      Thanks, congratulations on the Trump win

    • @bonglandgreg
      @bonglandgreg 2 місяці тому +2

      You're obviously not praying hard enough lol. Spread the word and pray.

    • @paul74432
      @paul74432 2 місяці тому +2

      Thanks Kimberly, bless you - and we're OVER THE MOON that you'll now have a real, proper President again! Congratulations. 👍👍✌✌😊😊

    • @tonystephenson500
      @tonystephenson500 2 місяці тому +2

      Thankyou for the prayers, we need them

    • @KimberlyGould-w2s
      @KimberlyGould-w2s 2 місяці тому

      @@paul74432 thanks so very much. Am praying for you guys to have a great warrior to rise up for our brothers and sisters there in the UK, Canada and Australia🙏🏻🙏🏻

  • @vault-boydan4984
    @vault-boydan4984 2 місяці тому +46

    It's unbelievable to me that such iconic brand that won Le Mans so many times turned to crap in a few seconds ad 🤦, how the mighty have fallen.

  • @dominiquetamaire3881
    @dominiquetamaire3881 Місяць тому +1

    That's what I call true Transformers with a Brand new Transmission, perfect for Drag Race 😂🤭😇

  • @kiwiveritas
    @kiwiveritas 2 місяці тому +44

    What they've done to JAGUAR should classed as a hate crime against the British.

    • @dick-vn3yv
      @dick-vn3yv 2 місяці тому

      Apparently many British people don't know that (Ford, Jaguar & Range-Rover) were sold to an Indian company called TATA in 2008. Since 2008 jaguar has been an Indian company. It's been over 16 years since Jag was an English company.

  • @DonaldMellor
    @DonaldMellor 2 місяці тому +81

    A message to Jaguar's woke ad campaign: Just sell cars, it can't be that hard.

    • @peterpan1435
      @peterpan1435 2 місяці тому +3

      Not if they are unreliable, costly to own, and have crap ride quality as indeed does the iPace.

    • @Rio_SenpaiYT
      @Rio_SenpaiYT 2 місяці тому

      selling cars are easy, the others should be mandatory but i guess jaguar today is different lol​@@peterpan1435

    • @nnglnd
      @nnglnd 2 місяці тому

      Who owns them?

    • @asdasda2137
      @asdasda2137 2 місяці тому

      Cars?

  • @adamsapple7193
    @adamsapple7193 2 місяці тому +252

    Bud Light to Jaguar: Hold my beer

    • @tigermoth61
      @tigermoth61 2 місяці тому +3

      Even better, why wasn't Dylan Mulvaney on the podium at the Virgin event? you missed out there!

    • @CadillacDriver
      @CadillacDriver 2 місяці тому +7

      Jaguar to Bud Light, would make more sense...

    • @ChilleeMac
      @ChilleeMac 2 місяці тому +1

      Ahh hahahaha yes! 😂

    • @YenDiki
      @YenDiki 2 місяці тому +1

      BETTER: "BUTT LIGHT" TO "FAGUAR" HOLD MY ""QUEER" 👎🐽💩💔🤮

  • @topaventador4064
    @topaventador4064 2 місяці тому +2

    Jaguars want the customer who can’t afford to buy them products 😂

  • @mikewaterfield3599
    @mikewaterfield3599 2 місяці тому +69

    He does understand that the current Jag customer base are the ones who have the money to buy 100k plus cars right? The people they are catering to can barely afford their cell phones.

    • @christianchotard9382
      @christianchotard9382 2 місяці тому

      Still consider bitcoin investors (usually young) and the change in the business model to full EVs. These cars will not be forever and purchased; they will be leased and recycled after 6 years. You don’t need someone who can afford the car, you need someone who is wiling to pay for the lease, that is slightly different.

    • @christianchotard9382
      @christianchotard9382 2 місяці тому

      Still consider the bitcoin investors, they are usually young. Also consider the change in business model to full EVs. EVs will not be forever and then luxurious ones will be leased rather than purchased. After 5 years max they will be recycled and the user will shift to a new lease. Manufacturers don’t need wealthy old guys who can afford the luxurious EVs and pay cash, they will need successful young professionals looking for a flashy eco friendly car and willing to pay the lease. Sounds a little bit theoretical I know.

    • @AB-cg9np
      @AB-cg9np 2 місяці тому

      @@christianchotard9382we can reformulate, “they can barely afford their monthly phone bill”. There, happy?

    • @alfieakaronaldog
      @alfieakaronaldog 2 місяці тому

      @@christianchotard9382Time will tell.
      Affording is one thing, picking a JaGUar over an Audi, BMW, Mercedes, Tesla, etc. etc. is at least four others 😉

    • @alfieakaronaldog
      @alfieakaronaldog 2 місяці тому

      @@christianchotard9382The main point though is was there a need to alienate the entire existing customer base to go after these unlikely sales?

  • @kenn6592
    @kenn6592 2 місяці тому +36

    I spent over 30 years in media. This is a sad example of a vanity project. The marketing team talking to themselves, drawing from their own ridiculous DEI bubble.
    What would Arthur Daly think!

    • @johntemperton3664
      @johntemperton3664 2 місяці тому

      He'd think, like any salesman I don't care what you look like.
      Seems many simple minded folk on here, do care. A lot. Lord knows why.

    • @ikmalkamal5830
      @ikmalkamal5830 2 місяці тому

      ​@@johntemperton3664 Cool. Don't be surprised people associate your product with trash then. Optics matter, not whatever virtuous, pretentious nonsense you have in mind. And right now, the optics is really just awful and nauseating. And no, this ain't good publicity. If I'm talking with revulsion about your product, then it's a failure.