Google VP Jason Spero on meeting the AI moment with action and change

Jason Spero, VP, global business at Google, speaks from the IAB Annual Leadership Meeting 2024 about reimagining marketing in the age of AI. Just as we navigated the rise of the internet and digital advertising, followed by the shift to mobile, the marketing industry faces another technological inflection point with AI. There are actions you can take today to put Google AI to work for your marketing, across measurement, media, and creative.
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