Adam Robinson: How this SaaS CEO gets 2M Views on LinkedIn every Month

Adam Robinson is the Founder & CEO of Retention.com, a $22M ARR SaaS company.
He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant...
- he grew from 10 to 70,000+ followers in a matter of weeks
- his LinkedIn posts consistently get over 1,000+ likes
- ALL while running a $22m+ ARR SaaS company and launching a new B2B product
We are divining into:
1. Why he pays $12,500/month for a LinkedIn consultant that only helps him with STRATEGY
2. How he creates his content - the full process from ideation, creation, copywriting, distribution, repurposing
3. Why he's so bullish on video
4. How he justifies spending $100,000s per year on his personal content
5. His blueprint to go from 0 to 50,000+ followers on Linkedin as a B2B CEO in a matter of months
Adam's Linkedin: / retentionadam
Retention.com: retention.com/
R!B2B: www.rb2b.com/
Podcast: open.spotify.com/show/03CXzsZ...
LinkedIn: / finnthormeier
Website: www.project33.io/
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding

[@PaulChambersCo]

Excellent podcast, my man

[@finn-thormeier]

thank paul!!

[@romanwalther]

I really liked listening to this episode. 2 questions: Would you share your guest acqusition process? Which streaming software stack are you using currently?

[@divine7223]

would love to hear more about this too

[@finn-thormeier]

1. Acquisition process: I DM people on Linkedin to invite them and then schedule them with Calendly. I use a variation of this message most of the time: "hey NAME, any chance you'd come on my podcast? feel like you have a fresh perspective on X. podcast is called the Founder-Led Marketing Show and prior guests include Jason Fried and Chris Walker. lmk"
2. I host the live event on Zoom and stream directly to Linkedin Live using Zoom's inbuilt feature. Then edit with Premiere Pro and host/upload the podcast with Spotify for Podcasters (not fancy but super simple)

[@lakhotiaayush]

Great show! Super insightful. Superb persistence being shown by the host for putting out content continuously out there :)

[@finn-thormeier]

thank you!

[@Sunir]

Video Frozen at 6:17-6:54

[@finn-thormeier]

Thank you, just fixed it!