Reebok's crazy Insta Pump Fury sneaker is 20 years old!
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- Опубліковано 29 сер 2024
- To celebrate the 20th anniversary of the Insta Pump Fury, Reebok partnered with Sneaker Freaker magazine to produce a short film that shines a light on one of the most intriguing and polarizing footwear designs of all time.
Our story starts in Fuzhou, China, where the Insta Pump Fury is currently being produced. As the striking citron yellow, red and black componentry passes through the production process, it seems incongruous that this sci-fi masterpiece is now two decades old.
The film reunites two veterans of the sneaker industry who reveal some of the frustrations and challenges they faced turning the complex Insta Pump Fury design into a legitimate performance runner.
Steven Smith penned the first sketch of the Pump Fury in his notebook. A renowned free-thinker, Smith is still highly passionate about his time working on the Insta Pump Fury. As he recalls of the era, 'It was a no-holds barred street fight between the companies on who could come up with the most radical product!'
Paul Litchfield is still at Reebok, where he's currently the vice president of the Advanced Concepts team, which continues to forge new directions in Reebok's performance division. The film concludes with Litchfield proudly surveying the recent Insta Pump Fury colabs. "Seeing tens of thousands of these being made every month, is absolutely one of the most flattering and unexpectedly proud moments for me and for the team."
Shot by Alister Robbie from The Post Project, the film was directed by Sneaker Freaker magazine founder and editor, Simon 'Woody' Wood. "In more than a decade of covering the sneaker industry, this was my first 'official' factory visit with a big-time brand. To their immense credit, Reebok were very, very cool. There was no ulterior motive or red carpet roll-out -- this was purely business as usual -- real sneakers being made by real people in a real factory. Who could say no to an offer like that?"
www.sneakerfreaker.com
Watching this in 2019, happy 25th birthday insta pump
And now it's 30 years old. Time flies fast.
1:55, no truer words have ever been spoken.
Great video. Amazing.
just bought a citron pair today. the best color is that was designed at start)
3:00 ironically that's one of the colorways for the Reebok x Vetements collab and it is pretty clean i'm with the marketing guys on this one 😂
This color is verry verry pretty ..atractive model👍👍👍🔟🔟🔟🔟🔟
Fury is the best sneakers ever!!! Love Citron color way just classic but in France this shoes is very expensive 160 euros it's two much, but fury is art so....
i liked everything in this video,especially a soundtrack on the background.
cheers mate. it was fun to create.
fuck yeah, we love you snkrfrkr
I just bought one and it's really cool, thought the hexalite doesn't provide very good cushioning.
Thats because the hexalite system isnt on the whole heel of the shoe they are just inserted in certain places and not the entire shoe and just for looks
well done woody!
Cheers Tuti!
I really wish they would do a solid sole on these
oh! great!
how much are these shoes in USA?
this shoes are really popular in Japan.but very expensive in Japan.so I'm thinking to buy them in USA.but I can't find price of this shoes in websites.
I would like to have basic black and white ones.
in Japan,these are like 200 dollers.
love love U.S. are hard to find. They go for about $150- $250. They are majority online
whats the song name? :)
Just bought a grey pair before watching this vid, sorry dude 😁
My right shoe has an air leak
I use to have one..and I'm the coolest and popular kid in high school.ask me what it does it do.I say keeps you're feet cool in hot weather.hahahahaha
Too expensive .
GTouch25 copped two pairs for $52 on jimmy jazz. Great alternative to huaraches because you'll stand out, look different, and still feel ghe comfort of the shoes.