How My Startup Brings In $278K A Year Selling $60 T-Shirts In NYC
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- Опубліковано 11 лип 2024
- Doobie Duke Sims, 42, answered a Craigslist ad for a print shop that was already set up, and taught himself how to screen-print clothing. In 2020, he created Snow Milk, a Brooklyn-based streetwear brand. Prices for his clothing range from $60 for a T-shirt to $500 for a trench coat. Last year, Sims' business brought in $278,000.
Check out Doobie's website here: realsnowmilk.com
Produced, Shot and Edited by: Valentina Duarte
Managing Producer: Beatriz Bajuelos
Additional Camera: Tasia Jensen
Animators: Elham Ataeiazar, Gene Kim
Additional Footage: Doobie Duke Sims
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I Bring In $278K A Year Designing Streetwear In Brooklyn
This was GREAT CNBC!!! Thank you for not featuring another UA-camr! That was getting very old. We want to see stories like this, not UA-camrs or people who make all their money by selling dreams to other people i.e. "money coaches etc." and the "I teach people how to earn money from what they already know" etc.
They're the most annoying.
Lol business coaches that never own and run business and those course sellers of how to make money blablabla 😂😂😂 Bali is full of these scammers
Well said.
60 dollars the t shrit to look like a garbage ? no thank you :) my 20 dollars uniqlo t shirt is good enough :)
Fun fact :The owner of Snow milk is also our main engineer Big Up Doobie 💯
The best part about this video is the fact that he gets used clothes to make his shirts! I’m glad all those shirts are getting a second life and thanks to him, there is less trash in the landfill!!! 👏🏼👏🏼
That is the best part!
Congratulations, you have fallen for nonsense.
Yeah another good part of it someone buys it for the price of a brand new t-shirt
@@josephwilliams6066good profit margins
I wouldn't be wearing no second hand clothes I hope he washed them before reselling for $60
CNBC finally interviewing folks who didn't get thousands in starting money from their parents.
The media is always out of touch...
he "answered a craigslist ad" after his dad told him to "sort out his finances" what do you think happened. He walked in there and became the biz owner lol.
Are we just gonna ignore him saying he answered a Craiglist ad and he willingly went into a basement of some stranger?
haha its a nice neighborhood of brooklyn hes at
thats exactly how i met him
I answered an ad “Need Help Moving Books” and it turned into the most incredible adventure. That’s how it’s done sometimes
Go Doobie!
@@k9160 Yall are brave with the crazy reputation these marketplace ads have, I would think people wouldn't even dare.
@@daniellee9763 Haha no matter how nice it is, I wouldnt dare to go straight to the basement when we just met.
This was absolutely fantastic. I’m a fan now. Shoutout to him. Very genuine soul
Thank You ❤
Finally a video of someone that I can relate to.. he's the type of cool person that I can go to a bar, talk life and have a few beers with.. shout out to ya brotha.. 😎🙏🏾
This guy is really creative.
I think his designs are really creative, i like that he upcycles materials, and that there one of a kind. Keep it going ❤
I'm just really happy that for once it's not someone making $10k a year on the t-shirts and then $268k a year through UA-cam/Insta/TikTok. Not everyone wants to be an influencer lol.
He def uses social media
@@brad2943 Yeah, but more to advertise his brand and not as his main source of income.
doesn't he actually make ~10k a year actually? 268k is just the revenue figure
AI’s will replace influencers very soon. Then where will all human influencers go?
@@brad2943 using social media for business is definitely not the same as being a social media influencer. Most companies utilize social media to grow.
Such a chill dude wish him a lot of success ✊🏼
This was a great summary on what it takes to launch a brand from the ground up. The founder of Snow Milk is a true StreetCrafter. Now that he has an audience he needs to launch products at different price tiers and not be solely focused on upcycled screen printed designs. This video gives him a great platform to expand into accessories and build solid collections using blanks that have more consistent stock.
Have watched many of your videos on this journey if learning this business. Appreciate you ❤
I mean, he better *punch it* while he can...I'm sure he's probably adapted to feel that things aren't even on the up for him like they actually are because he's still narrowly dodging poverty by the skin of his teeth, but he needs to grab this thing while he's got the opportunity regardless, and viciously exploit the absolute sht out of it...
if his weekly payroll is $10,000 shouldn't his costs of employees be $520,000 a year? whats up with this math
He has other sources of income & it was stated in the vid
It's just good that he is creating jobs, saving the environment and providing for his family.
I dont think his employes work 365 days a year
If he’s doing pop-ups, markets, street fairs, etc. that’s seasonal work. Artist & Fleas isn’t open year round. Street fairs aren’t regular either. Markets are usually a weekend thing. I’m not sure how he got the $10k number but it’s probably only reflective of an average week when he’s actively selling in multiple locations. Probably has an off season, usually winter (except the holidays, when there are tons of holiday markets in NYC). Also, the posted figures are reflective of prior years. It’s possible his business has ramped up more this year and the 10k figure may be reflective of this year’s budget.
If you makin 278k a yr, you don't to count it up online
i love this business-focused ep, thank youuuu
I like how the video breaks down the costs of various expenses. Customers often don't realize how little profits the owners make after paying for all the expenses involved, including materials, packaging, shipping fees, wages, rent, utilities, etc. People think the owner must be rich in making $278k in sales, not realizing he could make more money working on an hourly wage job. We should all applaud him for his entrepreneurial spirit. What he is able to accomplish so far is a huge achievement, including creating new jobs for his community. I wish him continued success.
I think his "entrepreneurial spirit" is being kept busy so he doesn't compete for real resources and I think we're all being conditioned to settle for the ego pats and "good boys" rather than the steady and unrelenting pursuit and acquisition of actual wealth.
He should sell the business to someone who is willing to settle for that or upscale using social media (I know you're tired of it, but he does have endless content generator that people will consume in exchange for advertiser/sponsor $, not to mention the marketing opportunities) or plug a part of that capital into dividend producing investments (until interest rates go down) and the other part into a different business without a profit/growth ceiling.
I mean, anyone can make t-shirts, look at tiktok. Literally, $3k I could have a set up in my room, easy. Anyone could steal his designs (including major brands, and this parasitism is literally a part of their business model) and he wouldn't have the capital to defend his copyrights and that's not even to mention when this trend dies in the next 3 years (at most.)
12k profit…. Bro
So your telling me he only made 13k profit? That’s horrible margins. Great work ethic but his employees are ripping him off
He's in NYC. It's expensive to run a business.
He has 3 kids! Isn't that poverty level in nyc? Prob would qualify for food stamps if he wasn't white.
He will get better and it will improve.
His brand is gonna blow up real soon 🤘
Thanks for sharing the video! Most of the clowns on the comments doesn’t get that it takes years for a business to not only break even, but also make a profit! It’s not an easy feat for a small business owner! You are doing your thing and people failed to read that you also have multiple streams of income coming in, this is not your only business venture ! I live in New York and know it’s challenging to sell on the streets & get permits ect ! So if you are doing your thing in New York and getting 1/4 of a million dollars the past year after opening in 2019 that is an amazing feat! Don’t listen to the haters and naysayers, keep it up and you will be a multimillionaire! Next try to negotiate with some of the stores that sells tshirts like yours in the malls & nationwide! I love to see business men & women win! Small businesses keep the economy going! Best of luck & success in your future! 👏🏾👏🏾🙌🏾😊
So frigging proud of you, Dave. Keep going!
His name is milk man 🤣
What a nice inspiration!!
I LIKE THIS GUY DEFINITELY CREATIVE AND DRIVEN
🎉🎉❤😊 Great Story!.. This reminds me of boutiques, shows, street fairs and the surprises found at one-of-a-kind labels and brands. That's what made me fall in love with fashion, art and beauty many years ago. And to this day, whenever I go shopping, it is always in the hope of finding something unique, one-of-a kind to make it mine.
Yesssssss ❤❤❤
Progress over Perfection….I dig it 🔥🤘
Love that hustle bro!
Now this is a hustler, someone like him gets all my respect.
Pursue your passion, learn from your past experiences & relationships & carry it on to the next thing. Keep grinding & growing.💪😃
This is great and Doobie is for real
Loved this one, so many cool entrepreneurs in NYC
The website is AWESOME!!!
Funny as an up-and-coming designer and creative w/20+ years in streetwear I also visited his basement in response to a Craigslist ad lmao who would've guessed life really is full circle
This is a really great and inspiring story! I think he meant $10k staff per month though, the math on his chart added to closer to that for employees and labour
Super dope, mad respect
His hoodies are AMAZING!
Don't sleep on his music either!
My guy ❤
Seriously!!
Wow! He's amazing.
Cool, but pretty misleading...made it sound like he makes $278k a year, but in reality he's basically living in poverty making
I mean sure but its quickly clarified in the video so its whatever.
He has other streams of incoming coming in, including online sales, band ect His income is not solely coming from the tshirts it clearly stated on the video! Got to keep up people and READ the content! 🙄
@@vetgirl71 They said he took home $32k in 2022 on personal basis from all streams...
Look at the part where it breaks down profit and loss. Independent contractor fees are stupid high at $153,439. It’s a tax thing.
Very common. They actually released a more realistic videos
P.T.Barnum said it best….” There’s a fool born every minute.” No T-shirt is worth $ 60.00.
I agree to an extent. Sports jerseys are more expensive and I've got a few of those. The ugly Kanye/LV/Balenciaga type stuff also is ridiculous but people buy those.
$60 is not out of line in NYC for fashion t shirt,
$100+ is common price for the bigger name streetware brands.
It’s worth whatever someone will pay for it.
Really inspiring!
I’m hypeeeeee ❤❤❤
He’s amazing! ❤❤❤❤❤❤
Your a hero in this modern world bro.
Progress over Perfection 👌🏽
I would love to buy his designs. They look amazing and it's rare to find t shirts with the right colour palette. Most places get it wrong. So worth it. But his body will be wrecked when he is done. Trust me. I know my dad worked at least 360 days a week and now I'm doing the same. Once packaging, electricity, delivery and cleaning costs went up due to inflation we didn't even make 10,000 dollars this year and we don't have the inventory for next year. He is clever to sell his brand when he is making money. The owner always puts in all the work and that is why it is profitable. If he slacked for one minute he would have lost everything. Ppl think business owners make a ton of money. They don't. But they do if they are miserly.
Love his story
Nw that's truly remarkable
Love this
Love graphic tee's,kudos to him!🤘
Great video.
Thank you.
Math ain’t mathing at all.
good job!
Dope godbless positive energy
This is hella awesome
He has some tank tops I like and will be ordering
❤❤❤
So inspiringg G
This story seems like BS. He works 60 hours a week but makes 12k a year? This guy is clearly lying about things.
I was thinking maybe he has investors that are supporting it as well, a line of credit maybe. I could see people investing since its such a cool unique brand.
@@isaacnaim7206 could be
Sorry, the margins are way too low. You could work less hours at MCD and make more money. This guy needs to take a serious look at his business processes lol.
Inspirational
He answered a craigslist ad for what?
your video is inspiring, right now i'm hesitant in screen printing designs I create on inkscape, I'm self conscious right now thinking I might fail and from failing I'm thinking another person could steal my designs ideas and succeed. your video made me feel more secure about going through the process of doubt. I feel your video was the universe telling me to do it.
❤❤❤
Amazing 👏
He got it . Thats what's Up.
4% profit from almost 300.000... is not better to buy a property and rent or stocks?
wow - nice business he got there!
why does he need 11 employees
alotl sell in different markets
Too many employees.,..he should be making at least 70k per in salary. Has too fine tune process... Taking too much time producing designs on t shirts by hand. Needs to automate or outsource and have a few employees
He doesn’t specify what his employees do. But even if he’s in 4 different locations per weekend (since is sales channel seems to be markets, street fairs, and pop-ups), that’s already 4 employees manning 4 different retail locations. It would’ve been nice to get a break down of what his employees do.
@@keithwisdom1663 I think he's more into it as a passion
Respect.
I like this guy
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Ah, the bot posters are back
I am glad its not another UA-camr
do i have to speak russian in my duolingo for mic bc i say it but it says im wrong
The IRS are gonna be knocking this guys door now 😂
I paid 3M cashiers check to the IRS
To the person reading this: Even though I don’t know you, I wish you the best of what life has to offer ❤
FINALLY SOMEONE THAGS NOT A CONTENT CREATOR
Now, that's self made and pulling people up with you.
Bro got taxed so hard he barely made any money. Wild.
Here in Arizona he would keep 70% of that money
How to work 60 hours a week to make $13k a year while assuming a ton of responsibility and liability. Anyone would be better off working at a minimum wage job. Less work and more money. This is insanity. Why would anyone want to buy this company? The fact that he wants to sell says it a lot. It doesn't sound like it's working. Weird video.
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Only 13k/year of net income, does it worth it dude?
yall should do an interview with David the founder of backstock co
I don't know is it common for the USA, when 40+ year old person is so vibrant and creative, but in my country people of his age are usually settled and... boring maybe)
THATS BROOKLYN BABY
That is hte American male in a nutshell: arrested development.
❤❤❤❤❤
I don't know you but when I see these videos with successful entrepreneur I don't believe one word they say. Most of them are struggling and have a hard time to make ends meet. This is all about the image, say that it works out on tv and it will work better tomorrow. This guy doesn't make a dime. you don't make money by selling unknown t shirt in the street.
You are awesome bro !!
just woooof😄😄😄
Good luck
278k rev or net?
rev
better hope he trademarked his logo
Bagus sekali
Aye bro ima designer can I just meet you and pick up some tutelage
For $278,000 in NY you can get yourself a sweet 1 bedroom apartment.
I don't know man if you bring in 12 K Dollars a year. That's below minimum wage. Bad business man
true but even some successful businesses start out making a loss and then keep growing
He could prob cut more costs by operating in a diff state
06:49 shout out to Bahia! And delicious scrumptious hot pupusas 🤤😉
Wait, did he rent the $3k/month studio at rockbottom? Where'd he get the money. I don't get it. Borrowed from Dad?
No, he robbed a bank.
I’m confused! How do you live off a 12k salary in NYC with a wife and two kids? Something isn’t adding up.
His wife works playa, this aint the 70s were average income could feed wife & 4 kids. Everybody work & uber or onlyfans on the side....lol
@@phoenicianathletix2866 His wife can work. My question still applies. It’s NYC.
It seems like most these screen printing business end up doing 6 figures within a few years if done correctly.