Reciprocity Health Announces New Funding to Support Financial Incentives for Health Actions

Matt Swanson, CEO & Founder of Reciprocity Health, is on a mission to improve access and deliver health outcomes at lower cost by designing and managing behavioral economics-based campaigns for at-risk partners.
💡 Reciprocity Health - which joined the StartUp Health community in 2023 - offers personalized digital programs with financial incentives for completing health actions, aiming to improve patient engagement.
💰 In this StartUp Health Studio interview, Swanson announces the company's recent raise of more than $5 million, validating their incremental growth strategy, focus on achieving milestones, maintaining a realistic valuation, and perseverance in securing funding.
📈 Significant increases in preventative care utilization were achieved, including tripling primary care visits and doubling cervical cancer screenings and mammograms.
🔄 Swanson advises focusing on shorter validation cycles and becoming an expert in specific client sets in the healthcare market.
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