Optimise Google Ads in 2023
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- Опубліковано 2 кві 2023
- Optimising your Google Search Campaigns in 2023 is more than just checking your keywords and ad copy. For success with Google Ads you need to ALSO be optimising your Audiences, Demographics, Devices & locations.
In this video I show you how to review & optimise your Google Ads search campaigns so that you can see more sales & conversions for your business.
👉 Learn how to optimise your Google Ads campaign CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/...
#googleads #googlesearch #googleadstutorial
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Thank you very much for your video - it helped me a lot in setting up my ads company
Great video. Thanks for sharing your tips on how to optimize Google campaigns.
Hi Aaron, you can't use bid adjustments with automated bidding.
Automated bidding
If you are using automated Smart Bidding strategies including Target CPA, Target ROAS, Maximize conversions, and Maximize conversion value, you don’t need to make manual bid adjustments since those strategies automatically set bids to optimize for the conversion goal specified by the customer. If you make a manual bid adjustment to your automated Smart Bidding strategy, it won’t be supported.
Exactly, I am really confused as well why he wastes his time doing bid adjustments for automated campaigns…
@@tobiasfahrnhammer2839 Agree to this dissagree. They do work. Give it a fair try and you'll see.
I'd also like to see this addressed as I'm under the impression that these bid adjustments would have no effect
Adding audiences to Smart Bidding strategies is supposed to help Google Algorythm. Although the case seems to only be made for 1st party audiences (is that also the case for 3rd party audiences?).
Adding bid adjustments seems to be a belief shared by some SEA experts. When there is a black box, beliefs develop! ahah
You can see in your campaign insights what are some of the automated bid adjustments Google is applying to your campaign.
@@ceeswals8323 Can you tell us about your findings?
thansk for video. QUESTION: when actioning bid adjustments, shouldn’t we always take into consideration a wider time window? Like 90days.
Wouldn’t it be dangerous to check last month data only?
Hi Aaron,
At what point would you add audiences to a campaign and how would you go about doing so (defining what type of audience and to which campaign) For context, I have started a few campaigns for a client on a brand new account and have no audience set up as of yet. So any idea of when to introduce them would be great.
Also, at what point would you be making the optimisations based on demographics, devices & locations for a new campaign. Would you recommend waiting 30 days to gather sufficient data?
Thanks in advance!
Great video!
Thanks!
teacher very good explanation I got your mail and once I enter to see your video, I have a doubt note that although you have the bidding strategy maximize conversions you can adjust budget ah an audience. But I would like to know if only for me to increase the bid per KW has to be manual strategy ...????
Hello Aaron, very helpful video. Just a question... What about... "unknown" age audicences.. What is the best practice for that audience... increase or decrease bidding?
Hey Aaron, I read that with automated bid strategy you can only have -100% bid adjustments for audiences so is it going to be effective?
2:45 Focus on audience section for this optimisation
4:08 For demographics, break it down so we can see the cost and conversions
We want to see are there any areas we are spending a lot of money but getting a low level of conversions
On the bid adjustment for this age group, we want a 0% increase for each
5:14 Select the age group that is having low spend a high conversions, and set the increase to 10%
5:45 So what you want to do is increase the spend on the age and the household income that are getting the highest level of conversions for the lowest cost
your in Dubai too dang everyone on youtube over here lol..
Should I use add my Audiences, age demographics, etc from my Google Analytics if I have over 4+ years of data into the Campaign or Ad group level?
I love how they all show how to simply set negative kws in order to optimize search campaigns. What about your relevant search terms that are simply producing a high CPC and low conversions, no one shows how to optimize that, basically without those keywords you might as well shut down the campaign.
I can see that you have added so many audiences as observation in search campaign so are they custom audiences or in-built Google ads audience (like in-market & Affinity)?
Hi Sarfraj, both so custom & in-built
@@AaronYoungGoogleAds Ok, Great...
Ive decided to try google ads to see how it works. My ads went live really quick and I had a $20 budget a day, and it spent it in like 2 hours haha. Is that normal? I got like 14 clicks but the cpc is pretty high compared to FB ads. Have I done something wrong?
Can we target “household income” in Australia & NZ?
How does Google work that out, btw 😮
#1
#2 😂😂😂
Thanks Aaron! I'm in the UK, and cannot find any data on household income (only age/gender). Been running a campaign for about 3 months now. What gives?
Unfortunately due to data restrictions you cannot see income data for European countries
How does google even know anyone’s household income? Based on online spending? Or the industry they work in? Just curious…..
Hey Aaron,
do you have any idea why inside my pmax I’m getting clicks but no website visitor for the amount it’s displaying in the pmax ? For example it’s showing 200 people clicked but only 55 visitor went to my store ? It’s been like this for the past couple of days, the cpc also is ridiculous low at 0.03 cpc
Martin, in the campaigns tab, add segment clicktype. You'll see that the difference is probably coming for gmail or something.
@@ceeswals8323 it doesn’t show me any reports for clicktype though
@@Martin-vw8wf it's under segment when you go to all campagaigns. (Not the overview, but where you have them listed.) It's in between search and columns on the horizontal bar :)
@@ceeswals8323 I found it, it just say cross-network clicks
Yep it's because pmax runs over all networks including Gmail. With Gmail it counts as a click if they open the ad without going to page
Bid Adjustment on Smart Bidding do not work, that's a fact.
What you can do, although is not the exaxtly same, is to adjust the Value Rules under Campaign - Settings. There you can multiply or add a % to Locations, Devices or Audiences.
guess you increased bid for Qatar
0:48 a empresa AUTORIDADE SOCIAL tem o poder de transformar marcas e negócios por meio da habilidade em impulsionar redes sociais. É inspirador!
its Not informative at all, He's just promoting himself, overall 8 minutes videos only 20 seconds spent on the platform to help ad optimization. Seriously bro? nothing but marketing himself