Ad Tech Explained: What is a DSP vs. an SSP?

An SSP is an ad tech platform that allows publishers to sell inventory or the available places advertisers can run their ads on your site or app, across multiple advertising exchanges.
On the other side of the ad tech landscape are DSPs, which connect advertisers with digital ad impressions. Advertisers can submit their ad creative to the DSP and use the platform to purchase impressions with websites, apps, over-the-top (OTT) channels, and more.
Dig into the intricacies of each and how these two vital platforms within the ad tech landscape interconnect!
To learn more about and explore the top DSPs, visit: www.playwire.c....
To learn more about the best SSPs within the ad tech ecosystem, visit: www.playwire.c....