I know this presentation is focussed on digital products and I see why you started there, but you said (at the beginning) that the CEO will say "I want some software." Unless it's a technology company or some startup, I beg to differ. He/she will frame their problem in business terms, strategic vision, the bottom line etc. I guess I'm a little wary of technologists positioning models/frameworks/mappings as a solution to business problems. When addressing business problems it can often feel like we say, "The answer is software. What's the question?" As Steve Blank put it, we need to "get out of the building". Our widespread success and sustained credibility is contingent on this. I'll step off that soapbox now. PS: your gifs are excellent!
Nice presentation. Love the gifs.
I know this presentation is focussed on digital products and I see why you started there, but you said (at the beginning) that the CEO will say "I want some software." Unless it's a technology company or some startup, I beg to differ. He/she will frame their problem in business terms, strategic vision, the bottom line etc. I guess I'm a little wary of technologists positioning models/frameworks/mappings as a solution to business problems. When addressing business problems it can often feel like we say, "The answer is software. What's the question?" As Steve Blank put it, we need to "get out of the building". Our widespread success and sustained credibility is contingent on this. I'll step off that soapbox now. PS: your gifs are excellent!
HAHAHA - eniola