10 Reasons Why Airport Advertising Works | JCDecaux

An environment like no other, the airport is a place where people are positive, excited, receptive, and where advertising is part of the journey. Discover what makes airport advertising fly.
1. It taps into receptive and excited passengers
2. It delivers an affluent audience with minimal wastage
3. It reaches key influential decision makers in ‘business mode’
4. It uses the unique airport context to add ‘perceived brand value’
5. It connects with alert consumers in a unique environment and receptive mindset
6. It provides a welcome unavoidable distraction to a captive audience
7. It engages passengers during long dwell times
8. It is proven to drive sales in airport retailers
9. It displayed on sites that complement passenger mindsets and ad budgets
10. It is viewed by a desirable audience predicted to grow significantly