History of DeSoto & Why the Brand Was Cancelled (1928-1961) - Rise, Fall, & Death
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- Опубліковано 10 лип 2020
- Today we take a look at the history of the DeSoto brand, beginning with their origin in 1929 with the DeSoto Six! They would last another 32 years until the early 1960s, when sales really crashed and Chrysler pulled the plug and discontinued the brand. They had their loyal fans and some memorable vehicles, like the Airflow, Firedome, Adventurer, and Fireflite, but ultimately there were some internal issues and things didn't work out. Watch along for details on the full history and cancellation of DeSoto!
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#DeSoto #DeSotoHistory #DeSotoCancelled #DeSotoFiredome
I am an old fart survivor, 76 and counting. I became interested in cars as a result of a wealthy aunt who always drove Cadillacs, Oldsmobiles and Lincolns - cars that I coveted - while my family traveled the roads in lowly Plymouths (my dad was so tight that he squeaked when he walked). Around the time she divorced her industrialist husband, she acquired a '57 or '58 (or maybe it was a '59) Desoto 4-door hardtop. It was two-tone green, and I thought it was the most gorgeous, luxurious automobile that I had ever seen. I actually washed it during one visit she made to our home, and just sitting in it was a huge adrenalin rush. Seeing that machine outfitted with power windows, an actual pushbutton radio (our lowly '53 Plymouth didn't even have a radio - Dad insisted that listening to one would distract a driver's attentiveness), and pushbutton transmission selector convinced me that her car shouted "I have arrived!" She mentioned to Mom and Dad that she was thinking of selling it for something nicer. I picked up on that, and pleaded with Dad for weeks to buy it (her price made it a virtual giveaway}. Dad didn't want anything to do with it. The power windows would most certainly kill him, and us, as a result of a short circuit from water invasion when he might accidentally drive off the bridge crossing the river running through our home town. He reasoned that he wouldn't be able to open the windows and we, unable to escape, would all drown. Yet, I have a photo of him standing next to one of his new cars, in the middle of our frozen river!! And that automatic transmission - well, he was widely known for saying that "the day I can't shift gears myself is the day I stop driving!" It's worth noting that Dad was so opposed to any change or technological advancement, that he refused for ten years to install central air conditioning in the new home he built in the early 60's. He vocally opposed change as simply an excuse for manufacturers to charge higher prices. He also objected to his perception of low gas mileage in a car with a hemi-V8 and automatic transmission - "I bet that thing won't get 10 miles to the gallon!" That, despite the fact that his 95 hp flathead-six, 3-on-the-tree Plymouth wouldn't do much better. Bless Dad's heart. He was miserably conflicted, but he meant well.
My uncle worked for DeSoto, Packard and Studebaker. He said he was starting to think he was a curse on the auto industry.
It was cancelled basically because in the late 50's the competition was ferocious. Cars like Mercury were selling far more than Desoto. Dodge and Plymouth were great sellers for Chrysler, but not Desoto !
The styling at the end was the worst imaginable.
As a 16 year old teenager, my step-dad passed away and my mother gave me his car. It was a 1960 Fireflight. I love that car still to this day It made me feel special. What a great car.
Love those 1950’s color combos.
In 1957, I was ten years old and staying the week with my grandparents in their Cocoanut Grove home. My grandfather gave his garage kept low mileage 1952 Desoto Coupe to my mom and bought a new pale yellow and cream Desoto sedan and he paid cash! It had a flat head engine and When we pulled out of the dealership, turned right, gave it some gas and spinner the rear tire. He was surprised by the power.I was in the back seat but excited and holding on the the front seat backs. My grandmother was startled said, “OK Frank let’s not be racer”. Later, I found out that although the engine was an 15 year old WW2 design but it was reliable and kept the price down. Years Later, when my grandfather didn’t need it anymore, my grandmother gave it to my mom, my mom picked up granny twice a week for shopping day and when it was raining, I drove it to high school. It was a nice looking well made car that reliable. GlennFHoward
In 1970 at age 16, I found an all original 1932 DeSoto Six rumble seat coupe in a garage on blocks. An 89 year old white haired gentleman greeted me and said he is the ORIGINAL OWNER! I bought the car for $50 and towed her home with my '63 Plymouth Valiant convertible. The coupe came complete with 7 wire wheels, hub caps, hood ornament, owners manual, script tools and extra parts. It didn't take much to get her fired up and took the old man Barney [original owner] for a ride. He cried for the memories. Thanks Marspeed for this memory.
You have a lot of information there and most of it is interesting but you don't seem to stop talking I'm assuming that in the editing process of the vocals a lot of the excess pausing was cut out but it's too much the locals don't seem to stop and you don't really have time to focus on much of anything if you do you're missing what is coming next because you don't have a second to think
Grandfather had an early 50s Custom. It was like riding on the couch. The best of times
The last car my father gave my mom in Concord, NH was the 1961 DeSoto. I was only 7 but remembered the pushbutton transmission and the sound it made when you pushed the button. It was like the closing of an original Star Trek door... Pushhh then swishhhh, then clunk. The car has so much power my Mom had a hard time taking off from a stop without squeaking the tires. She was big, black, and they pulled a Holiday Rambler travel trailer. Great Memories. The gas cap was behind the License Plate.
Of all the cars my family had when I was growing up, the 1957 DeSoto FireFlight 4dr hardtop was my favorite. It was the first car we had that had power everything. My dad ordered it with optional rear seat air conditioning. There were two clear plexiglass curved vents that came out of the rear deck, and would blow cold air down your neck and back. My parents were big Chrysler fans. I guess that’s why I have owned Dodges and Rams my whole life. I’d love to own a 57 or 58 DeSoto FireFlight or Adventurer. I still think they’re one of the best looking designs ever.
In the early 60s my father’s older sister had a DeSodo and in the few times riding in it I remember it being roomier and more ‘ finished’ then the Chevys my parents favored- plus the ‘ far out’ styling of the front was so cool looking. Thanks for a nice informative video.
DeSoto was also built in Windsor Ont. Canada. My dad has a 59 firesome sportsman model with the original, new for 1959, 383 2 barrel engine. He has had it for maybe 35 years. Still drives it almost daily from April to October. He did convert the front drum brakes to disk.
This was a well done video, many thanks.
My parents purchased a 1960 DeSoto Adventurer around 1965. A four door model with a black body and white roof, it was an amazing car both in looks and speed. I took my driver's test in it in 1971 and parallel parked it flawlessly because the distinctive tail fins always let you know where the end of your car was. The guy who administered the test was even impressed by the car. Of all the vehicles we owned, that one was the most distinctive. The one thing it lacked, however, was a parking gear. Because our driveway was sloped, Dad fashioned an angled block of wood to put behind the front tire for added safety so we didn't have to rely solely on the emergency brake (which sometimes would slip).
My Dad was the sales promotions manager for the Mid-Western Region for 11 years...he designed "prizes" for the top dealers and salesman...he was based out of the Jefferson Avenue campus...in 1959 we bought a new house in an up and coming suburb...( Lee Iacocca, (Ford) Bunky Newtson (Ford) and Rick Teague (American Motors) all lived nearby!)...Dad's "company" car that year was a super cool "Surf Green & Charcoal Grey" DeSoto FireFlite...complete with a freakin' record player under the dash...played 45 RPM singles!!!
As a high school student in 1955, I loved the new, revolutionary Chrysler products. The DeSoto was one of my favourites. The Asst. Manager of a supermarket I worked in on weekends and after school, was a young man who drove a navy or black 1955 DeSoto hardtop that was fabulous. When leaving after work at night, he would wheel around the parking lot and the car looked amazing! I loved the "shark tooth" grill which was one of the most beautiful ever designed. It was used in many custom cars of other brands. My favourite? The 1955 Plymouth Belvedere hardtop or ragtop...red and white !
Outstanding video
NOW YOU CANT TELL ONE CAR FROM ANOTHER. LOVE THE OLD CARS . THANKS FOR SHARING