WFM Summit 2024 - Translating your Company Culture into your Brand Culture - Penn Station

Craig Dunaway
COO
Penn Station
Matt Hoffman
Director of Training
Penn Station
My Penn Path: Translating your Company Culture into your Brand Culture
- Effectively communicating your company culture as a franchisor to your franchisees
- My Penn Path: learning from an award winning training program on how to set up your employees to succeed from the get go
- Understanding how to use technology to deliver training materials effectively
- Taking a holistic view from the corporate level to the franchisee level in building the right culture