AMOUAGE - RENAUD SALMON INTERVIEW
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- Опубліковано 2 жов 2024
- Thank you Renaud! What an honour it was to catch up!
So the backstory.....
In October 2023 during the Cannes TFWA Trade Show, I rolled the dice and reached out to Renaud Salmon, Creative Director for Amouage to see if I could do an interview with him.
Only 2 ways this could go and by not reaching out, I already had the 'no' in my pocket; so nothing to loose!
One morning I woke to an invitation via my DM from Renaud!
He mentioned that he was able to move some meetings around and he had a 20min window....in a split second I went from absolute elation to cold sweat nerves!!!
This is the interview
I'll end where I started...Thank you Renaud! What an honour it was to catch up!
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SEPTEMBER 2024
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I'm in love with perfume and beautiful smells. I deeply love niche perfumes, finding them unique and incredibly diverse. I am Marcelo Oillataguerre and I'm the Niche Fragrance Collector.
#fragrance #amouage #renaud #nfcperfumes #marcelooillataguerre #fragrance #fragrance tour #frankincense #oman #nicheperfumes #renaud salmon
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Great interview and video, the music and the edit made me think of Dune. Nice link with Oman.
Shukran!
Ah yes😉 that was the motivation💫 I had to give a nod to Dune🥰 Shukran Ayesha🙏🏽 glad you enjoyed this episode
Congratulation! And what a wonderful interview! You did beautiful!
Thank you David!💫
Appreciate you reaching out and the words of encouragement; means a lot🙏🏽
A M A Z I N G! 🙏🏽
I find that young man exceptional; taking that challenge head on and doing what he is doing! He is part of the reason why I like this brand. He is also the best brand ambassador Amouage could have!
Thank you Ilias👊🏽💫 glad you enjoyed this episode
I totally agree with all your comments mate. I know that I wouldn't want to be in Renaud's shoes🙄 (tough gig). But he's doing an awesome job and I too agree that he's a brilliant ambassador for Amouage♥️
Not sure if you've seen this article: mag.bynez.com/en/reports/wadi-dawkah-en/renaud-salmon-wadi-dawkah-is-serving-as-a-pilot-project-for-the-omani-frankincense-industry/
It's a brilliant insight into the work that Renaud is spearheading alongside Amouage
Marcelo. You went next level yet again. Thank you for interviewing this wonderful talent.
Thank you Fred💫🎉 Mission accomplished 🚀
Superb and top notch production, editing and interview, Marcelo!
I have HUGE respect for Renaud and the brand Amouage. I still have to find my own Amouage (for a full bottle) and so far all that I have tested have been special and striking. I am taking my time and sometimes I feel that I may be saving it for when I finally visit Oman someday 🇴🇲 ( my best friend and her family lives there).
How special will it be to buy 'the Amouage' in Oman ♥️ From what I've seen in photo's the actual facility that creates the perfumes also has a retail space...one day I need to be there too!
Actually, one day I need to be in Wadi Dawkah and experience the Frankincense up close and personal...this would be a wonderful experience 🥰
Thanks for reaching out Genefel, awesome to hear from you💫
Renaud Salmon has a new fan, thank you for bringing this to us!
Boom Baby!!💫 Yep, he's doing an awesome job. I really love the level of creativity that is being produced with Renaud at the helm.
Thanks for reaching out @justhenner2964, great to connect 👊🏽
Awesome interview. Thank you, Marcelo!
Thank you Joel👊🏽💫
Hugging my cap of boundless & journey man as I’m watching 😅 yo! Great job Marcelo, truly exceptional here’s to excelling in your purpose 🤲🏼
Thank you Don for your comments; greatly appreciate the positive energy⚡️💫 really happy you enjoyed this episode
And yes! both Boundless and Journey are glorious♥️🤎
Wearing Amouage Royal Tobacco and watching the interview. WOW, what a feeling!
How glorious and powerful is Royal Tobacco!!!💥😎 Best way to experience this episode💫
Thanks for reaching out @igorcevro8708, awesome to connect👊🏽
Great interview marcelo amounge is next level to others in my eyes best wishes from England 🏴 Cheshire
Awesome to hear from you Scott 👊🏽 Glad you enjoyed this episode alongside Renaud. And yes, I agree with you that Amouage is 'next level' as a perfume house....I love their desire to constantly create and reshape themselves. It's exciting as a perfume lover
Great to connect homie 🇦🇺 🏴
Great house! Great production! 👍 Congratulation
Grazie Mille Dominika💫 So happy you enjoyed this episode♥️
You deserved the interview Marcello! Well done!
Thank you Antonio for the vote of confidence 💫👊🏽 I was grateful for the opportunity🎉
Class interview Marcelo. Great insight in a sophisticated and magical house 👌
Thank you Jani 💫👊🏽 What an awesome comment to read🙏🏽 And yes, totally agree with your comments on all things Amouage♥️
Short and really nice interview and loved the question about Amelie
Thank you Joseph. Yes, I only had a small window as Renaud was back to back meetings; he was very kind to slot me in. It was a great opportunity for me💫
Thanks for reaching out, great to connect @josephkaizen7352
Another wonderful video, Marcelo! Striking in that you had only a 20-minute timeframe with Renaud. This was, however, a somewhat difficult interview for me (a longtime chemist and budding fraghead) to rationalize since Renaud isn’t really a perfumer but, rather, the creative director at the archetypal Middle Eastern fragrance house of Amouage. Maybe I don’t quite understand the role of a creative director. He’s obviously a very smart guy with the way he’s broadening and re-building post-Covid lockdown supply chains including Oman frankincense, and also the way he recommends wearing both alcohol- (that is, Western) and oil-based (that is, Middle Eastern) fragrances. And despite his comparatively short tenure at Amouage, if he had anything at all to do with Black Iris then I’ve got to give him some measure of credibility. Lastly, your querying fragrance industry insiders on movie characters allows them to call out their favorite or maybe best-selling fragrances, which can be both insightful and fun!
Awesome to hear from you Thomas; appreciate you reaching out. Enjoyed reading your comment; not sure on the answers to your questions...but will serve as awesome research to the next chance that I get to meet with Renaud😎
Thanks again for connecting @user-lm8sr8zn3p💫
Kudos Marcello and Renaud . Very enjoyable.
Thank you Porous 💫 Glad you enjoyed this episode....it was a great privilege for me spend some time with Renaud
Nicely done. Great house. Great interview. Entertaining as usual. For me, when I'm craving something with some edge to it, Amouage is typically what I'm reaching for on the shelf.
Thank you Bill! So happy that you enjoyed this interview and 100% agree with your sentiment and love for Amouage💛💫
really cool interview! love Amouage! 🙏
Thank you Kjetil💫 Always good to hear from you mate👊🏽
Fantastic interview...thank you for putting the video together! I could listen for double the time! Keep up the great work.
Thank you Mike! What an awesome comment to read💫 so glad you enjoyed this interview with Renaud
The Amélie question is such a good one! This reminds me of when you blindfolded Michael and he started painting a picture with his words to describe what he was smelling. There is certainly imagery evoked by each scent. Thanks for the peek behind the curtain!
Thanks Alex 💫 Yes, I love connecting perfumes to people and moments. I did this movie association with Meo Fusciuni last year and since then I'm making it a staple of asking this questions whenever I interview someone; it's fun for the perfumer/creative director and fun for us (me in particular 🤩)
Great to hear from you mate, and so happy that you enjoyed this episode🙏🏽
So so good. We are really excited about where you’re going to be next !
Thank you Mon Prof 💫 I was excited for you to watch this episode based on your recent purchases 😉
Glad you enjoyed this Luke
So good that I watched it again
That’s an awesome comment to read George! 🤩
Amazing interview!!! I love the use Olibanum in perfumey . Hopefully I get to OMAN this year 🙌🙏🏾🙌
My man is about to blow up ❤
You're the best Sem!💫🙏🏽 appreciate the words of encouragement👊🏽 Hoping you enjoyed this episode homie!
@@TheNicheFragranceCollectorI loved the episode!
How you managed to pull this off in a bit of a Maté Talk style since you only had one take.
It would be easier if you had more than a 20 min window, with the "Marcelo Style" production with 5 camera angles, but I love how you made the most of this opportunity.
It is a great episode! And the editing is amazing, by Grace?
I love the shots and images inbetween and the transition at 5:03 is awesome.
Yes, professionally done video. Again, something rare in the mids of fragrance channels. But regarding Amouage house, unfortunately, in my opinion ( and I am not alone ) it is not what it use to be anymore.
Great to hear from you Marcel and appreciate the words of encouragement on this production...it was fun working to bring this to life in a unique way (essentially it's a one camera shot of an interview.....so grateful to my team for helping me bring this to life in an engaging way 🙏🏽)
In regards to your comments about Amouage. I came to this interviewing knowing this sentiment.
Prior to arriving in Cannes, Kevin and I were wrapping up the France Fragrance Tour 2023 in Grasse and at the closing dinner with everyone (a room of 12 passionate perfume lovers from around the world) I mentioned that I was planning to reach out to Renaud (as I heard that he was going to be in Cannes) and asked this room full of perfume lovers that if I had the chance to meet Renaud what questions should I ask him.
Oh the innocence of that question!
What occurred next was intense! A great amount of discourse began around this dinner table! 2 camps were formed and both camps were prepared to take this to the death!😳
This was great for me, as I could see what the concerns were and was able to formulate some questions and direction on where I wanted to take the conversation should the occasion arise💫
Having met Renaud, I can say that he is unequivocally passionate about the art of perfumery, about moving Amouage forward and through what has now become a very crowded niche field and to create a genuine supply chain for some unique raw ingredients that exist within Oman.
Prior to meeting Renaud, I knew of his passion for revisiting the roots of perfumery within Oman and of his work at Wadi Dawkah and Frankincense (which is so deeply connected to Amouage). If you get the chance, have a read of this article that just came out via the Nez publication: mag.bynez.com/en/reports/wadi-dawkah-en/renaud-salmon-wadi-dawkah-is-serving-as-a-pilot-project-for-the-omani-frankincense-industry/
Thanks again for reaching out Marcel; always great to connect homie 👊🏽
Great fun, and congrats!
Thank you! Greatly appreciate you reaching out @vegoil 💫
OMG! This was amazing!
Great to hear from you George! So glad you enjoyed this episode. This is one of the bucket list moments for me🙏🏽
This is so amazing. What great insight. I have just ordered my first Amouage, Jubilation XXV. Great video
Boom Baby!!!💫🧡 Awesome choice @ch_the_3rd72
What an honour to have an interview with the man that basically butchered Amouage as a brand? wtf... it's clear that most of you are not Amouage true fans, this dude is basically turning Amouage into Parfums de marley... what did he do after he arrived? reformulated everything from Chong's era, changed the bottle design..just,why??? changed the packaging for all fragrances...just...why?? then all of his new releases are just uninspired and boring, not at all worthy of Amouage name. Stop praising this dude
Well said 👍
Awesome to hear from you @JigSawGaming; I love your passion and I appreciate your sharing your thoughts.
I don't share your sentiments (that's clear from this episode) but I do love hearing opposing views.
Thanks again for taking the time to reach out 👊🏽
It killed the Amouage brand, unfortunately. Not to mention that he discontinued my favorite perfumes: Sunshine Man, Bracken Man, Myths..😡😡Christopher Chong deserves a statue for his major contribution to the Amouage brand.
Can u do a review on Xerjoff Muse and Accento Overdose? Thank you!
I want to buy my first niche, I don't know much about perfumes but I want one that is for a youthful man that is something not very common to stand out
Your editing skills are immaculate 😮
Thank you Shawn💫🙏🏽 glad you enjoyed this production; it was fun to bring together
9mins that’s what I wanna hear 😎
Yep, me too Sean. I could feel the responsibility of this on Renaud's shoulders; hence my comment during the interview.
Thanks for jumping into the conversation mate; always good to hear from you👊🏽
Thank you! Great interview 🍀
Thank you ♥️💫 happy that you enjoyed this episode @tanushiable
Great video,really enjoyed it
Thank you ♥️💫 really appreciate you reaching out....glad that you enjoyed this episode @haromatik
Renaud really is something else. I heard him speak at a perfume conference in Dec. 2022 when he introduced us to Guidance before it was officially released. He talked about the inspiration for recent Amouage creations. I was astounded when his answer included references to history and mythology as well as moods he wanted to evoke. The talk reminded me that perfumery is science, art, economics, business, history, and it has a psychological impact. It’s always lovely to meet a thinker/creator. Glad you did this interview, Marcelo.
You nailed it Vivian🧡 It's all of the above and I feel that Renaud embodies all of this. He really is searching for creativity in all the work he's doing at Amouage but also understands the importance of making the fragrance desirable (as a product)....and then knowing that it's a brand that is steeped in history already (like I mentioned in this episode, he has a tough job)
It was such a pleasure to connect with him and hoping that our paths can cross again🙏🏽💫
Is that a panerai marcelo? Didnt know you were into watches - nice!
Ah yes🥰 I love this watch♥️
And yes, much to my poor wife's dismay....I am into watches 🤩
Great to hear from you @tethc7580
@@TheNicheFragranceCollector Completely understand you... and her too 😂
This was excellent! Can you tell me if Amouage is bing sold in part or whole to Loreal?
Thank you! So happy that you enjoyed this episode💫 Good question regarding the L'Oreal purchase, but I don't know🤷🏽♂️ I haven't really pursued this in the news, so not sure where the whole deal stands...?
Thanks for reaching out @beachyTravels
Boom!
Boom Baby!!!!💫💛⚡️
nice score! He is certainly making things interesting again at Amouage, they were kinda resting on their laurels for a bit. Also good idea not let him stand up 😆
Thanks Raffi! And yes, the moment I met him; I'm like "ok I'm going to stand"😳😂
And yes, I agree with you; I too feel that he's doing some great work at Amouage💫
again ... and again , dont forget you are living the dream , pinch your self every once in a while , don't let the rush of life take you away from enjoying the journey, be aware of it, so you can enjoy it.
Incredibly wise advice my friend🧡 I promise that I do....I work to take nothing for granted and realise that it's all a gift🙏🏽
I appreciate you reaching out Naseer; thank you my brother💫
I am crazy about frankincense I love it
I'm with you on this Carlito♥️
L’Oréal is going to buy take over Amouage 😢
Yes, I’ve hearing the news on this….interesting🤔
😮 Film-making! This was so well-done! You keep upping the game.
Thank you Vivian💫🙏🏽 So happy that you enjoyed this episode. Really proud the way that this production came out. Very much enjoyed being the company of Renaud⚡️
Have you tried getting an interview with Alessandro ?
I have 'put this out to the universe' lets see what happens😉 If it does happen, I'm already getting ready for a wild ride!!! If I was nervous with Renaud, I'm going to be shaking in my boots for Alessandro!!!!😵💫
But this would be such a cool experience!! Great to hear from you
@keeganconklin8226
Great interview
Thank you Shawn💫👊🏽
Interesting interview, amazing brand!
Great to hear from you! Glad you enjoyed this interview💫
Renaud, you are spectacular! As are you Marcelo! Thank you both ❤❤
Thank you Michael💫👊🏽 I greatly appreciate all your support🙏🏽
Nice interview, especially for an impromptu ‘go, you have 20 minutes’ 😂. It is interesting to see a bit of his vision. When he is talking (paraphrasing here) about the challenge to both keep up quality and attracting a larger audience, I’m still on the fence. It is not that recent additions are bad, but I feel that most of them have been “dumbed down”. Not bad, au contraire mon frère, just decent. Maybe I like scents that need five wearings to wrap your head around way more than what the masses prefer. It’s hard to cater both audiences in that scenario. That is why I am on the fence, but maybe he will be able to surprise us.
Great to hear from you Gerard! Loved reading your comments and yes, I do remember the passionate conversation that we all had together over dinner in Grasse😂
Personally I'm finding that the balance is already there between fragrances that you need 5 wears to appreciate and then the instant love ones.
Out of interest have you tried Royal Tobacco or Purpose? Both are powerful, potent fragrances that upon multiple wears reveal more of themselves.
I would even place Guidance in that 'slow reveal' category; even though this one is an instant love upon first spray. I've discovered that Guidance is so nuanced and extraordinary...in love with this one🧡
Thank you mate for jumping into the conversation and sharing! Greatly appreciated homie👊🏽
@@TheNicheFragranceCollector I do agree with Royal Tobacco being better than just decent, however I did not pull the trigger on a bottle. In the Odyssey collection I think Enclave is the most interesting of the four (and I did pull that trigger). Are we that spoiled with ‘vintage’ jewels like Myths, Figment and Imitation? It is a high bar, balanced on that same fence 😉
🙌🏾🙌🏾🙌🏾🙌🏾🙌🏾🙌🏾
Boom Baby!!!💫🙏🏽♥️
Great Video 💯 Brother
Shukran💫 Appreciate the words of encouragement @Mr.Cologne👊🏽
@@TheNicheFragranceCollector Truly Appreciate your Content
Thank you brother for your support🙏🏽💪🏽♥️
I am a new Fan!! ❤❤❤ amazing!!
Thank you Vera💫🙏🏽
greatly appreciate the support👊🏽
Bravo Marcelo, this was a wonderful interview. So well done and professional. Amouage is such a great house and one can see that it will continue under Renaud. 👏👏👏
Thanks Mike 👊🏽 Yes, totally agree with all your comments, Renaud has a clear vision and I feel that he's only just getting started💫⚡️
@@TheNicheFragranceCollector I received Ashore today and I’m in love with it. I agree with Sandra that it’s a dirty Jasmine, perfect for a man to wear. 👍👍
Should have asked him why he’s gone the money route and not stick to being artistic , known for its oils and incense .The founder would be rolling in his grave
Thanks for jumping into the conversation Matt.
I actually think that the creativity at Amouage is pretty high. Yes, some of the recent release's have a broader appeal, but these are balanced with some more complex and challenging fragrance's.
Plus I feel with the work that Amouage is doing in the Frankincense field of Wadi Dawkah is going deeper into the celebration of this key fragrance note that not only defines the region but also a lot of the Amouage fragrances.
Have you had the chance to test out Purpose and Search....for me, both of these are a great celebration of Frankincense.
Thanks again Matt; always appreciate your input
He destroyed everything Cristopher Chong left, Amouage has declined a lot, he's on the level of PDM😡
I love Amouage, one of the best Houses. In my collection are Enclave, Black Iris, Royal Tobacco and King Blue.
I will wear Enclave now to honor this interview. Thank you.
Awesome to hear from you Florian and love the collection...I can see that you love the 'bold statement maker' fragrances 😎 and all of them under the tenure of Renaud 💫
Awesome choice♥️
Thank you, often yes but it depends of course. Oh totally forgot Reflection Man and 45 because they stand in a shelf more office fitting. Enclave you could wear in the office but my Numbers Must be even in the collections. I would say, which Amouage is not a Statement making fragrance?
👍👍👍
Thank you my friend💫👊🏽
Jeez. How tall is he ?
You would be shocked at how tall Renaud actually is!
I really looked like a Hobbit next to him😳😂
@@TheNicheFragranceCollectorHe’s about 6’5”. I met him in December 2022.
Stunning production😍 That opening, wowza 😍👏🏻Touché👏🏻. Very interesting about Frankincense and Amouage, Fantastic interview filled with passion but no surprise there. Thank you Marcelo 🙋🏻♀️🇦🇺❤️
Thank you Stani! Glad you enjoyed this episode🧡
Actually an article just came out on Nez on further developments at Wadi Dawkah if you're interested: mag.bynez.com/en/reports/wadi-dawkah-en/renaud-salmon-wadi-dawkah-is-serving-as-a-pilot-project-for-the-omani-frankincense-industry/
I'm personally super interested in the work being done here. I very much want to experience this first hand.
Always great to hear from you Stani💫
@@TheNicheFragranceCollector Thank you Marcelo🧡
I just had a read and am super impressed by Renaud’s vision & forward thinking;creating a multifaceted industry . The distillery would be so interesting as it’s never occurred to me on how they actually create this. I’m sure you will take us on this journey with gusto. Best wishes and gratitude ❤️Stani
Amazing interview Marcelo! Making waves in this industry even for the enthusiasts whom are just literally here for the love of perfumery and are curious to know more about one of the biggest names in the market. Thank you for doing what you do! 🤩🤍
Thank you Vera, very generous words🧡 I feel very fortunate to be doing this and enjoying this ride alongside everyone!