Percival Autumn Winter 23 Collection, Cautionary Tales: Film Editorial

We wanted to do something special to celebrate the imminent arrival of Perci’s AW23 collection, Cautionary Tales, and so, on a dark, dark night, in a dark, dark recording booth in a dark, dark dungeon, the moon hooded and cloaked in dark, dark clouds, we rounded up some of our pals to record one of our favourites, Little Red Riding Hood - style icon (you find an original red riding hood in a vintage shop, you’re laughing all the way to the bank). As it turns out, not all fairytales have a happy ending, especially when you hire the people we hire. We should’ve known, to be fair.
Watch the video, starring: The Big Bad Tom Davis, Phil Wang, Dane Baptiste, Ed Knight, Henry Rowley, Grace Campbell, Lloyd Griffith and What Willy Cooks.
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Percival Menswear
Percival Menswear | Subverting The Classics
At Percival we redefine menswear classics through unique texture and patterns. Welcome to our online store.