5 Ways to Win More in 2024 with Apollo.io

This webinar walks through how to set up Apollo to maximize your success in 2024.
Last year, we built tons of new features in Apollo to help you increase pipeline, move deals, and close more.
You’ll learn how to leverage these features to:
- Find better leads without the guesswork
- Book more meetings
- Increase your meeting hold rate
- Increase your closed won %
- And more!
For the slides and resource kit download, head to www.apollo.io/academy/5-ways-...
Connect With Us!
LinkedIn: / apolloio
Facebook: / meetapollo
Twitter: / meetapollo

[@CaliforniaUnitedSoccerClub]

No offense to anyone, but this is the BEST tutorial on how to use APOLLO, an outstanding walkthrough. Kudos!

[@Apolloio]

Thanks so much for watching! And thanks for dropping us a comment and letting us know!

[@petehaglund8840]

How effective is the buyer intent feature?

[@Apolloio]

Best on Earth....but we might be a little biased lol. Check out this article, though, if you'd like to learn more about the buying intent feature!
knowledge.apollo.io/hc/en-us/articles/8047704465933-Buying-Intent-Overview

[@VideoJAO]

Have you tried it on any platform before? I had access to intent data AGES ago and it was awful. Amazingly, even with it being so inaccurate, it really helped alot of reps. Some folks were using it as a reason to call into accounts where they had no relationships or traction. I'm sure many would scoff at the idea of bringing it up on a cold call - but some people would, and they'd end up getting bounced to someone who might have had interest. (No way of knowing if the person had actual intent before the call, or if the call actually instigated net new intent - but I thought it was probably a mix of both.)
Intent data seems to be wildly better now, and I think with certain categories... It can act as a type of proxy signal. (ie: For some companies, it might be more useful to look for intent on something that happens BEFORE they'd want to look at your services. Create outbound sales and marketing that aims to build the brand and relationship early. Think this could be a low cost way to be really targeted toward building leverage within your future potential customers.)

[@PamLPam]

🎯 Key Takeaways for quick navigation:
00:00 *🚀 Setting Up for Success in 2024*
- Setting up for success in 2024,
- Discussion on the challenges faced by sales reps and strategies to overcome them for a successful year ahead.
01:24 *📊 Improving Sales Efficiency*
- Understanding the importance of improving sales efficiency,
- Strategies to find better leads and optimize the sales funnel,
- Demonstrating the impact of small improvements in various stages of the sales process.
03:26 *🎯 Enhancing Lead Generation*
- Utilizing Apollo's buyer intent filters to enhance lead generation,
- Importance of prioritizing leads and optimizing search criteria,
- Leveraging signals, email status, and technology preferences for targeted lead generation.
05:12 *🛠️ Setting Up Persona-based Filters*
- Creating persona-based filters to streamline lead searches,
- Simplifying the lead generation process by saving search criteria for future use,
- Optimizing search filters for more effective lead identification.
07:16 *📈 Utilizing Lead Scoring and Alerts*
- Implementing lead scoring and email status filters for efficient lead prioritization,
- Utilizing alerts and notifications to stay updated on new leads,
- Organizing leads based on priority levels for focused attention.
08:46 *🎯 Maximizing Lead Quality with Technology and Signals*
- Leveraging technology preferences and signals to maximize lead quality,
- Incorporating technology insights and signals into lead filtering process,
- Demonstrating the importance of tailored lead criteria for effective sales outreach.
11:42 *🔍 Understanding Buying Intent*
- Exploring the significance of buying intent in lead qualification,
- Implementing buying intent filters to prioritize leads based on readiness to purchase,
- Customizing buying intent criteria to align with specific product or service offerings.
14:03 *📝 Organizing and Working Leads*
- Organizing leads into prioritized lists based on intent and quality,
- Demonstrating the process of moving contacts into lead lists for streamlined workflow,
- Emphasizing the importance of organized lead management for efficient sales operations.
16:12 *📧 Diversifying Touch Points for Better Results*
- Diversify touch points for better results in reaching prospects.
- Incorporate manual emails, highly personalized emails, calls, LinkedIn, events, and direct mail.
- Combining various touch points leads to improved conversion rates and overall success.
17:37 *🚀 Boosting Lead Engagement with Personalization*
- Personalize interactions with leads to increase engagement and conversion rates.
- Utilize strategies such as sending handwritten notes, scheduled calls, and strategic email timing.
- Higher personalization leads to better response rates and more effective lead engagement.
19:05 *📞 Setting Up High-Priority Sequences for Efficient Lead Management*
- Organize leads into high, medium, and low priority sequences for efficient lead management.
- Include diverse tasks such as cold calls, LinkedIn touches, manual emails, and high-touch actions.
- Utilize automation and manual efforts to optimize lead engagement and follow-up processes.
31:01 *📅 Setting up Meeting Links*
- Setting up personalized meeting links for high-priority leads,
- Customizing meeting durations, platforms, and descriptions based on preferences,
- Integrating with calendars to prevent double booking and optimize time slots.
35:10 *🎯 Improving Sales Performance*
- Leveraging Apollo to record meetings for coaching and performance improvement,
- Utilizing meeting transcriptions and summaries for easy follow-up and feedback,
- Implementing self and peer feedback sessions to enhance sales skills.
39:05 *📈 Tracking Deals and Opportunities*
- Centralizing deal tracking and organization within Apollo,
- Customizing pipelines and deal roles for effective management,
- Prioritizing tasks and activities based on deal importance and urgency.
45:50 *📈 Setting up lead generation strategies for success*
- Setting up buyer intent signals and lead scoring.
- Implementing multichannel quality sequences.
- Increasing touches for best leads and optimizing calendars.
- Improving meeting setup and follow-up processes.
47:49 *🤝 Q&A Session Highlights*
- Recommendations for email sending frequency.
- Accuracy and utilization of buyer intent data.
- Integrations with HubSpot and Salesforce.
- Targeting high-quality leads based on non-industry-specific keywords.
- Adding images to email sequences and considerations for email content.
51:29 *🎯 Targeting leads based on psychographics*
- Leveraging psychographic data in lead targeting.
- Utilizing signals and scoring proxies for effective lead segmentation.
- Exploring job postings and new hires as proxies for lead prioritization.
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