How China’s ‘Firewater’ Became the World’s Most Valuable Liquor Brand | WSJ The Economics Of
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- Опубліковано 3 чер 2024
- Moutai is the national liquor of China and is the world’s largest beverage company by market value. The alcohol company is now worth over double the market cap of the company that owns Budweiser and Corona and more than 10 times that of the parent company of Jack Daniel’s.
WSJ looks at the unique history that made Kweichou Moutai the Chinese drink of diplomacy and the business strategies behind the liquor brand’s success.
Chapters:
0:00 National liquor of China
1:01 How to drink Moutai
1:28 History of Moutai
2:08 Brand awareness
3:07 Bellwether stock
4:04 High prices
5:21 Challenges and risks
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#Moutai #China #WSJ
China kicks off ultralong bond sale to support economy: on.wsj.com/4bgifK3
No reporting on how moutai facilitates money laundering?
Slava TSMC 🇹🇼
You have to use the derogatory term "firewater". WSJ, stay classy and racist. As always.
Thank you WSJ for letting me know of another China brand not to buy.
@@kevint1160 You must be joking right.... also I wouldnt be trying to defend anything coming out the of ccp....
White bottle w/ red cap: looks like a bottle of lighter fluid.
....which it pretty much is.
Hahaha
LOL! Moutai, AKA Kingsford.
300$+ lighter fluid, the fire that generates this fluid, must be very important 😂😂
It's part of a branding strategy, standing out from other brands, inviting curiosity.
Just like all spirits 😂
Bruh this thing is packaged in an engine oil bottle.
it is actually a very high-tech valve design to stop both airs to go in and prevent people from filling up it with fake liquor. the bottle probably worth more than the liquor from the cost perspective🤣
It's part of a branding strategy, standing out from other brands, inviting curiosity.
at 53 pct.. you can burn anything with it with no effort. Most liquors are at 40-43. You were right, it should be considered as oil rather than liquor.
Exactly 🤏
Lol, reminds of Engine Gin, a new Italian brand of organic gin bottled in a retro-style tin can for car oil
My mom bought some shares of Moutai back in 2007 when it was one of the most expensive stocks on the Chinese stock market at around 80 CNY, it went down 20% over a week, as soon as it went back up to 90 CNY, she sold them immediately feeling a sense of relief and swore to never buy its stock again. Then it soared up ever since to about 2500 CNY with handsome dividends each quarter. She regrets it everyday.
Hey man bing chilling
its a bubble so it will blow again
It’s like all of us having regrets we never purchased a single whole bitcoin back when it was worth not even a dollar.
@@MalevolentCherryme 🤡
DO. NOT. SELL. STOCKS. WHEN. THEY. GO. DOWN. Unless the company is actually out of business.
First golden rule : hold. Hold. HOLD. If you know, HOLD. No matter what. You're looking 5-10 years; daytrading is mostly a joke.
As a Chinese I can tell ya, this ‘moutai’ liquor is commonly used as gifts for the social status it carries. The actual taste doesn’t matter much and most people who have it would rather display the bottle on their wine rack than drink it. Genius marketing from the brand though.
what are you talking about bro its liquor its a type of beverage...people buy it becuz they drink it, people give it out as gifts becuz they know those other people will drink it, often at those giant dining tables you'll see moutai being served, or at household dinner gatherings.
@@damnpeggy8454 What are you talking about? Everything @atlas9001 said is true. You just don't know Chinese culture. Even the most expensive liquor is meant to be consumed at some point.
Its definitely just a money laundering scam.
I tried to buy some at a Asian grocery place in Australia, they wouldn't sell it to me. It was flat out not for sale.
This explains it, thanks.
"The grocer here is top notch, they even have moutai"
Chinese here, and every single relative just has a bottle in their house (me included, I have no idea where it even came from lol).. no one even drinks. I've had it a couple times and it taste absolutely disgusting. The times I went back to China for my in laws, yep there was a bottle opened for the dinner and the older gen were drinking it up. I honestly can't express how disgusting it is lol...
From the bottle, I assumed that this was something to pour into my car. I'm still not convinced that it isn't.
They need to work on the packaging.
@@oxvendivil442It's probably the most iconic packaging in the entire country, I don't think they're gonna change because it doesn't appeal to us westerners lol
It is actually ceramic, feels a bit like freaky branding quality in the hand. Goes down pretty nicely actually but will mangle you at a wedding hehe
@@andrewxu2949 So... you don't think companies alter packaging design and branding to appeal to international markets? Okayyy. 🤣
With a hint of urine. Remember tsingtao?😂
Are bluds really paying $350 for a bottle of straight ethanol 💀
bro the auction was selling them for $3k usd its basically chinese moonshine
For 50-80 years old ones, they can sold for $40k per bottle
As opposed to what? diluted ethanol? 😅
Before tasting Moutai, I wonder how it can be 10x the price of a decent bottle vodka. After tasted Moutai, I don’t think it worths 10x, but 5x definitely for sure…
@TheNewLooter all alcohol are ethanol you smart@ss
That’s insane! 350$ is wild! But what foreigners don’t understand is that 1.4b people means you don’t need a foreign audience
For some time yeah. But population demographics is against you
According to experts' estimation, by 2100, China will lose at most 3/4 of its existing population. By then, the population of China will be larger than that of the current United States, so what do you think?
@@zircon6566Those projected models just draw a straight line of current population decline/growth and extend it to 2100. It’s incredibly hard to predict anything so confidently 80yrs from now.
Imagine if we had used projections from the 1940s to determine the current population and economy.
But like only a handle could afford it at $350 a bottle...
@@zircon6566those experts estimation are always wrong bc of outside variable. We could have wars, pandemics, sudden baby boom out of nowhere, economic depression or economic boom, big tech revolution etc.... Predict smth 50 years from now is hard ball
Never put this one and bleach close together 💀
Yes 😂🤣
Never Say NEVER 😎 Justin Bieber
What alien country do you live in where you put bleach in a porcelain bottle
As a person live in PRC. I can tell you why. Its market price strategy is similar to Rolex and even better. It’s hard to get a retail priced bottle (200 usd), but if you get one, you can sell to liquor deal for 350 usd right away. And most of ppl cannot get the retail price ones, and you can only buy market price ones from dealer for 450 usd. And the price is quite fixed, no huge fluctuations. As a product like this, no one care its value. They care about the superior price only, and purchase it as a conspicuous goods or luxury gift🙃 I knows it’s hyper overpriced, so I only consume Italian wines in China 😁 I hope my English make sense, cuz it’s my second language
Also I know how they control the price. Just one sentence: a company owned by the ccp can make law with its legislation power only for its products.
@hsb9438 it's more akin to regulations which state that Champaign must be made in the Champaign region of France for it to be the genuine product. Usually, there are actual differences between the genuine article and those that make a similar product, but there are cases where there are none. It's up to you to decide whether regulations like this are acceptable by any country.
@@D4PPZ456 thanks for your reply😊 I got your point. and I have to mention that my most sparking wine is Italian Prosecco. As I know the appellation of Champaign as a GI product, you have to mark the vine is Récoltant-Manipulant or Négociant-Manipulant, and there are Grand Cru, Premier Cru and Tête de Cuvée, diff tiers you can choose from. and you pay premium for more specific region like Tête de Cuvée within Champaign region. I believe the appellation of Champaign is quite fair.
@@D4PPZ456 My point about Chinese liquor is not I don’t like it (which is true) but it’s hyper overpriced compared to true good tasting liquor such as cognac. Cognac is much inexpensive than Chinese liquor even us in china have to cover the ridiculous high customs duties🙃
@@D4PPZ456here is just another story for your comic amusement 😁 my cousin in law put one of this 450 USD worthy bottle on each of his wedding banquet table, and I am very curious on why it’s not the Cristal by LOUIS ROEDERER. Cristal got the way much better packaging for visual enjoyment
Moutai is like the birkins of the handbag market. WSJ did not mention the resale values of these bottles, the secondary market, etc, which is arguably one of the most important aspects that make Moutai interesting. Because they control the supply, it is hard to get these bottles from the company directly at retail prices and generally people buy from resellers which charge a premium. The prices you pay for one bottle are generally at least double the retail price. It has a stable and ever growing secondary market prices. You buy a box of Moutai and give it to someone, he/she can sell it for the same prices, if not more, in 1, 2, 10 years. It is a commodity, a store of currency, you name it. Kind like gold for the Chinese.
Chinese people don't talk about important business on the dinner table if there is no Moutai on the table, quite literally. SO it is not "firewater" more like "goldwater" if you understand the culture. Moutai is a symbol of status and respect for your guests. Imagine the demand by imagining how many important business dinners happening every day in China. It is hardly a bottle of alcohol. It is a ticket that sells for at least double its retail prices if you want to play the game.
It is possibly one of the most well known brand in world if you take Chinese population into account. I do not know one single Chinese person that does not know what Moutai is. Why would anyone in his/her 20s buy Moutai branded and flavored latte or icecream and show it on social media? Would you buy Dom Periognon flaovred latte? Would everyone on social media buy Opus One flavored icecream and post about it? Maybe people who appreciate Dom and Opus would. But the whole generation of young Chinese would know and try Moutai flavored products. Let that sink in. The attention the brand commands in all generations of the Chinese society is simply unprecedented.
Also, it does not taste like ethanol. It is actually quite smooth. WSJ's description "ethanol" is misleading for people who have not had experiences with Chinese liquor. Moutai is strong and smooth. There are vodkas/wines/tequila that taste like alcohol and ones that taste smooth. Expensive wine bottles, thousands of dollars per bottle. Now why do people pay for those for the same percentage of alcohol? Yea. it is smoother, but is the smoothness worth $1000? I find it funny how people talk the taste/packaging of Moutai and find it not worth the money. Is it about the taste or the packaging tho?
Buy i do agree that the bottle looks cheap if you do not know what Moutai is. lol. But if you know you know.
Umm WSJ did mention the resale values, did mention the importance and significance it has had on meetings including at the government level. We can see how big of a deal it is from its partnerships with even well known worldwide brands like Dove. I think the video did showcase a pretty good Birds Eye view of the product and its limitations outside of China.
My first reaction from the first glance of the bottle "Oh, it's one of those chinese wound healing ointment!" lol
Thanks for the information!!
@@angelinimartini Oh yea you are right! They did mention the auctions. What I meant was that in general, besides auction items, customers get Moutai double the retail prices from resellers, which is a very important aspect of the business.
Wow, your description is detailed and precise. I totally understand my father's collection of many bottles of Moutai that are several decades old, just like I would collect out-of-sale LEGO Star Wars sets. They will all increase in price.
Moutai is not just an alcoholic beverage, but also a representation of affluence.
Don't read my name!
If you like freedom and want a cheaper bottle, just get a bottle of Taiwanese Kaoliang. Pretty much the same recipe, and possibly aging technique.
When you have nothing you're interested in prestige, 😊because you don't even have that. Affluence? Do you need in your life?
@@alexipestov7002Kaoliang can’t compare at all in terms of taste or quality. It’s like comparing Macallan or Yamazaki to a bottle of Jameson.
like LV the really cost no more than 30 dollars.
That was my dads favorite liquor back in the 90s. Used to cost about $20 per bottle. Price has since skyrocketed. It's insane
now about 350 dollars per bottle in China.
@@allenz2922 In the 90s, $20 means a lot!
@@zx4337 adjusted for inflation, that’s about $60 today
Is ur dad still alive? 😂
been drinking it for 20 years (European working in Chinese construction) only the last 3 years I start to enjoy it
Just curious to know what you like about it?
finally the alcoholism paid off huh :D
Now you are a true Chinese.
Don’t know how you kept up , that stuff is terrible 🤢
As a scotch nerd whose used to spirits over 60% I got this sample this from a friend and it is delicious. Just very overpriced. I heard these bottles used to be $50 back 10-15 years ago.
$295bn??? They can literally pay Malaysian national debt
harammmmm
I lived in China for 2 years in the early 2010s and I have to say, a lot of liquor there tastes pretty crude like Moutai. However, it's that crude taste that makes you really feel alive haha!
Baijiu is an acquired taste with a steep learning curve. Real Chinese connoisseurs don't care if their premium baijiu or tea appeal to Westerners. It would be a bad thing if you fall in love with Moutai, because the prices would go up even higher.
@@cosmoobserver3416 I prefer Taiwanese Gaoliang, last time I had Chinese Baijiu it just tasted like chemicals.
@@JAFrk Taiwanese gaoliang Is a crude, unrefined liquor that originated in Dazhigu in Ming Dynasty and Now is widely found in the countryside of Northern China. It's also called 老白干. Very cheap liquor for farmers.
@@JAFrkgaoliang is also a popular local chinese jiu in mainland originally from china.
@@cosmoobserver3416 do you work for moutai?
Insane price! here i thought Jonny Walker was expensive..
There are three types of Chinese liquor: light aroma, strong aroma, and saucy aroma. I'd recommend any beginner to start light aroma type because the taste is refreshing and pleasant. Maotai, however, is a saucy aroma type of liquor, the type that has the strongest flavor. It's not easy to get into and is definitely an acquired taste.
And by "saucey" you mean "literally tastes like vomit"
@@WhatSmellsLikeToastNo it's more of a umami, like soy sauce
@@andrewxu2949 no it's not
我还在想，酱？什么酱？番茄酱吗😂😂原来是酱香型。。。。。。。。😅
Nah, we can stick to the great beverages here in America. This stuff is a commodity for trade, not a drink for pleasure.
Finding genuine moutai is tricky, with so many counterfeits around the market.
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
There are also some that are not spicy.
For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
Great Info! 🥂 from NYC.
Definitely seen this in the automotive section. Looks like a bottle of octance booster or injector cleaner.
Probably could be used as one.
Fascinating! Never knew Moutai existed.
真的吗😂😂
@@birdyashiro1226 Yes really lol
In Trinidad and Tobago we have a drink called puncheon which is 75% alcohol… this is the real fire water 🔥
yeah? in america, we have something called everclear
pun·cheon on a google search brought this definition.....noun
1.a short post, especially one used for supporting the roof in a coal mine.
2. another term for punch
Sounds about right....
@@jawsvvvvv lol try “forres park puncheon”
I prefer Sichaun wuliangye Baijiu 四川白酒五粮液. Its more akin to US version of spiced rum. But it can also be kind of expensive. I really wish more people would bring attention to chines alcohol industry and artistry. I think almost all everyone knows is Baijiu and of course Chinas famous Tsingtao beer.
Do you need a mod to process the bodies into parts? Or does the contraptions DLC include this?
For anybody who's never tried this, it is the most revolting, vomit inducing, impossible to drink alcohol you will ever have in your life. It tastes like hand sanitizer and spoiled milk.
The cost per bottle to produce is most likely around $2.
yeah baby now I want to try it.
Basically it just a lighter fluid 😂
But the brand itself is like a "Chinese champagne"
It's look like my toilet cleaner bottle😅
It basically is bleach so it makes sense.
Yet you can’t afford a bottle.
Lol, exactly what I was going to say.
@@XJLCAyou don't need two toilet cleaning bottles.
Doesn’t taste much better.
As a Chinese, I can tell you that Moutai is popular because you can use it for everything. Getting drunk, molotov cocktail, car engine, mouth wash, hair regrowth, and appendage enhancer.
As a Chinese I can confirm this's true, especialy the hair regrowth part.
This is 🔥 🔥 🔥
Is the graph shown at 0:25 tilted? If not, how can time (along x-axis) flow backwards?
I need to ask the same question
Didn't think it tasted good when I tried it
It's just a cult. Most people admit it doesn't taste especially good. People drink it for status. And it's mostly the lack of other investing instruments in the country drives its price sky high. Unless they can really find a way into youngsters or foreigners (which I highly doubt), it's a big bubble waiting to burst.
If you enjoy the taste of any liquor then you are probably an alcoholic.
Depends on the flavour choices, to my opinion it taste really good when mixed
I don’t think you can taste anything after you drink it, including the drink itself 😂
I never enjoyed red wine, coffee or fromage, either. Tastes vary from person to person.
Unbelievable to say I’ve never heard of it.
Its mentioned by Harold in the series Suits
Crazy finding about it now lol
@@mariopuzo9333havent heard about that series too
Never Say NEVER 😎 Justin Bieber
just means you're too poor lol
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
There are also some that are not spicy.
When they deliver this to the global market, it's prudent for them to change the packaging!
And the contents of the bottle
I was in Shanghai and I had the moutai flavored Luckin coffee. It's very strong, not worth the price.. but since I was a new customer, I got the order for half off for around 19.
Is it better than Techron?
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
🔥 Moutai 🔥
Helps u escape ur harsh economic reality better than Apple Vision Pro.
💯 Dude 💯 exactly ! The most magical thing is, if you just drink sufficient amount, you might escape ur economic reality permanently 🎉🎉🎉
those who could drink maotai may not have economic issues
2021 ? I wonder which desperate time we need some liquor/alcohol to pass our boredom time ?
Ohhhh, Covid 😂
Seen these in my local Asian market, love using it for lighting charcoal.....and that's about it.
Pro tip for those on a budget: Buy a bottle of ethanol and dilute it in water.
😂harder to sell
Thats like saying moonshine taste the same as a bottle of hennessy
It actually doesn't taste good. It was for the longest time best known as a bribe gift, given to government officials and company higher ups to grease the wheel. The more expensive ones are mainly for collecting and display.
Agree, lived in China for 20 years, was consumed at many of a gathering, never enjoyed it.
It certainly tastes great, but you need to be a real baijiu connoisseur which requires a steep learning curve. The same rule goes with many top-notch Chinese luxuries such as pu'er tea. Not many young ppl love the taste of pu'er tea, but real fans would splurge tens of thousands of dollars for a piece.
U don't get a hangover from it though
rice wine is typically not a thing for white people and I am not a fan of rice wine either.
As someone who has drank all sorts of liquor, Maotai is one of the more premium tasting liquor. It is quite expensive these days.
If you don't find it taste good, that's because you have not drank enough of it. The best alcohol taste better when you're drunk. the cheap ones taste better when you're sober.
I had no idea it was so valuable. Growing up I would see the adults drink this at every dinner gathering. It smelled really strong but good. The taste I have no idea haha.
I gave some to my Texan friend and he immediately started singing Revolutionary opera
Gonna pop one of these in the club with the boys
I wouldn't recommend spending money on this. Chances are high you and your friends won't like the taste. There's a good reason why it's not known outside of China... it is unappealing, especially at that price.
@@yeroca 😂😂
is it a joke🤣😆it's look like toilet cleaner to me.
It's part of a branding strategy, standing out from other brands, inviting curiosity.
@@araara4746 if you ask me it's a ugly looking product and not appealing.
@@topotree
Did I say the design is good and appealing?
First study product differentiation as a branding strategy and then you will understand.
But if you already don't like it because it's made in China, no matter how good it is, how unique it is, you won't be interested.
@@araara4746 😆🤣who likes to drink something in a toilet cleaner bottle 🤣i am not talking about that that it's because of China, are you kidding 🤣 seriously change the bottle man!
or a "luxury" brand partnering with Luckin coffee or Dove making chocolates. So weird, from the marketing and packaging youd think this is what hobbos in china drink.
6:24 I would love to see a photoshop of that into “F**kin coffee”
Looks interesting, I'd like to try it.
don't get your expectations high ... trust me ...
Good to know informative info
As an American; Red cap, white bottle? Plastic bottle!? Yeah no thanks kingsford 😂
It's not plastic bottle! It's a ceramic bottle!
@@ytzhao2491 Well
If they want to expand into the American consumer market they need to keep that in mind or change the packaging atleast for us here in the states. It looks cheap right off the back. Hopefully there’s understanding to my statement
@@pokerange6911They don't care the US market at this moment, Cause they have 1.4 billion potential consumer in China.
Gotta say the design is now pretty iconic.
I took it for the first time a few months ago and I fell in love with it immediately.
It is so flavorful……and strong.
Sip it.
I was in China recently and i took the opportunity to buy 2 bottles.
多少钱一瓶？
FALL IN Love WITH THE NEW WINE...HOLY GHOST! ❤️❤️❤️
WE WILL NOT FIND THESE ROT GUT LIQUORS IN THE KINGDOM OF GOD!
THIS WORLD SYSTEM IS NEARLY OVER!
JESUS IS RETURNING SOON!
HALLELUJAH! ❤️✝️❤️
@@SOULRELIEF22
Monks are big drinkers.
Bottle looks like some illegal bug spray 😂
Bruh.... just get a glass bottle for your MVP brand , thats an acid cleaner bottle.
I like how they go from talking about how rare and hard to make Moutai is, to showing the biggest company working with a Chinese fast food enterprise
It's like someone telling you that Diamonds are a safe investment and then taking you to go see that Diamond slaver from Blood Diamond and getting $400k worth of Diamonds for some guns and "da big plasma screen TV"
I had a friend buy me a bottle once. It tastes like paint thinner.
How do you know the taste of paint thinner? ;)
@@ordinarryalienhe's a painter .
@@xcel5203 Nah, I think he's Charlie from IASIP.
Then drink paint thinner only, which is very cheap.🤪
I like Wu Liang Ye
that's higher than the MSRP for pappy van winkle :o
👀🤔 amazing. 6 ml glass . .🔥🔥🔥
Never heard of it
If you've never heard of it, it's your problem, not the problem of Moutai.
Why the agression?@@cosmoobserver3416
🔥 VIDEO ON $MOUTAI 🥂 SHOUT OUT WSJ! 🥳
Moutai is really a drinkable Molotov cocktail in a bottle, quite literally 'firewater' in taste, and an expensive one too... :)))
My buddy and I drank a bottle of Moutai a couple years ago during Christmas. I just woke up....
A bottle could cost WHAT?!!? I'm lost... How??
In China, prices of things can be very surprising to the people not familiar with China.
For example, lychee (the fruit) can sell for 10s of thousands of dollars.
Tea can also sell for 10s of thousands of dollars 👍👍
@@ChinaSongsCollection USD?! Like $10,000+?!
You're not paying for the liquor per se, you're paying for the brand name.
Think Louis Vuitton or Gucci. Or Buffalo Trace Pappy for a more direct comparison
.
@@SeekoGT Yes USD. I know it sounds weird.
I've heard from overseas Chinese nationals that the biggest problem with Moutai is its quality control. The quality of the liquor can vary quite a bit from bottle to bottle.
I don't believe that 😂. Never heard any complain about their QC in China
Easy to fake
@@xyzrt1246 not really they have some extremely complicate anti fake mark you can only find on money. I also heard the news they are trying to create a nft system for their products.
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
Moutai is widely counterfeited (which may lead to perceived QC issues) and its reputation is boosted far beyond its actual value because Party officials prefer it.
Wuliangye is still very pricey, but I hear the actual taste is better
I like how the bottle makes it look like its some type of liquid for your car engine, great design...
30 years ago, i was in grade 1 in china. A classmate bought and drank a tiny bottle of moutai in class. It definitely wasn't that expensive if a 6yr old was able to afford it on his picket change. Yes, he was the problem kid in class. It was my first time seeing alcohol at school, so the memory stuck.
Firstly , I don't dirnk
Secondly, AINT NO WAY i'm buying something in a red and white bottle that "tastes like ethanol" sounds terrible to me
Try TSINGTAO Beer 🍺🍻
It’s definitely an acquired taste, much like most liquors are. The only drink I remember enjoying the first time I sipped it was Johnny Walker Blue Label. Chinese Bajius like Moutai take much more “getting used to” since the complexities in their taste dwarfs usual liquors. You’re getting licorice, soy sauce, chili pepper, and who knows what other tones in there.
Moutai is a wine made from sorghum and wheat.
Unlike most Western methods, which mostly use barley.
The taste of barley will be more mellow.
But each country’s wine is adapted to local conditions.
Why Chinese people like this kind of liquor is because liquor is easy to store.
Water is not easy to store and will become moldy over time.
Therefore, there are various similar wines in China, and over time there will be a wine that the locals like.
There are many types of Chinese liquor
Because it is difficult to translate,
I can only describe it
Throat, stomach, esophagus, tongue
Every part feels spicy.
There are also non-spicy ones with a strong aroma,
For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.
I saw this in space force series :)
Looks like drain o.
the only reason is, moutai is a common hard currency in the world of nepotism and kleptocracy
One of few rare companies that focus on quality in China
How is it not well recognizable like Shochu? Moutai is very underrated
The price wouldnt fly in any other country.
they should learn from how south koreans exported soju, south koreans reduced the content of alcohol in soju to make it more palatable to the consumers, especially the young ones who just learn to drink. Moutai could release a lite version to chase younger consumers and maybe foreign ones too.
No. Moutai has established itself as THE top luxury of China, so It cannot ruin it's brand image. Think of Hermes or Louis Vuitton. Have they opened any discount store in outlets or establish subsidiary brands to appeal to more customers? No.
@@cosmoobserver3416 Pretty sure a light version can not ruin ther reputation more than ice cream
You should learn more History about South Korea, which used to be a dependent country to China, and their soju is just a light ferment version of baijiu that imparted by Ancient Chinese people
Soju is literally vodka with water. It’s written at the back of the bottle lol
@@ytzhao2491huh stop lying soju is water with vodka. Go buy a bottle and read the ingredients list
A business deal is not complete until all parties take a drink of moutai. Love this stuff.
I didn’t know that STP was also something people drank….nice bottle….
My grandfather used to drink this in the 90’s. I was a pre-teen and tried some, haven’t had any since…
53% alcohol... I understand why you never touched it.
my year salary for alcohol bottle, okay lets go.
yeah it will fail in world market. it will be stocked forever.
Impressive, Moutai really is a powerhouse! 🥃
It is packaged like a drain cleaner, and tastes like one too.
Sounds like a wild buzz.
it's very disingenuous to draw a comparison between moutai village gdp per capita and the US gdp per capita as a whole. it would only be more apples:apples to use a specific high gdp city like midland texas
Exactly.. was confused when they brought this up
Its to highlight us income inequality
@@t3hsolo no it isn’t, because that would be a completely different context. plus, to show income inequality within the US, y tf would they compare to a different country instead of different places within the US
Dove soap chocolate?
Liquor-filling chocolate under the brand of Dove, an international chocolate brand under the US parent company Mars.
yumm soap chocolate so good
This moutai I fear is like Hong Kong, a metaphor of how things are so overpriced without any real quality,like the housing, Michelin restaurant, education, supermarket, job, etc. things are just getting expensive bud by people who has money but no sense of judgement but trying to spend to compensate the inhumane work conditions. That’s my view
Should see how different they act with a heating pad under the outworld. They go from casual stroll to sprinting constantly around their ideal 80-90f temps
How much did this company pay WSJ for the advertisement? It’s too obvious.
How much US paying you to comment?
@@johnnyw6467 Sorry i thought the wsj was from the US? You aint making any sense. This is clearly a payed for advertisement.
I am disappointed with this video. WSJ used to produce high quality videos but this one messed up the currency .... it is thousands of chinese yuan not dollars / per bottle.... 0:05
4:19 says a bottle sold for "thousands of dollars" ($38,000).
Some imformation I heard that was there are some differences between the domestic version and export version. In combination with the Maotai my friend brought back from England，as a native chinese the taste I can admit that was not good and lack of some essential favour like the scent of sorghum and the alcohol content wasn't high enough ，so that would influence the taste and odour. That depends on your favour but from my perspective，I strongly recommend to buy a native product and the culture of dinking is a little bit different between western culture . Sipping it and smelling it before you drink😊
I tripped down a flight of stairs and pass out until next morning because of this.
I love how they say these companies in China on top, but nobody heard of them
Nobody but billions of people in China and Southeast Asia, yeah.
usa is whole world, Yeah
China itself is the world.
Nobody in China has ever heard of Tyson Foods or Kroger, yet both are up there
The taste of Moutai is indicative of traditional Chinese culture and history. Remember China was a nation of tough blue collar workers. Current ruling party was born out of peasant farming villages and were not cultured sophisticated aristocrats. As such the taste profile of their national liquor is earthy, strong, fiery.
At that price, that bottle better be ceramic.
it's actually made of porcelain
Reminds me of idiotracy when they started using the drink for growing crops
It looks like paint thinner.
They tastes very smooth
I'm happy I made it home after drinking this one night on the coast of the south china sea. It feels a lot different than alcohol, but then again I am usually a beer drinker.
China should stop producing EVs, batteries or solar panels and focus on making Maotai. Therefore Uncle Sam will be happy with you China man
I've never seen these bottles in my country.