Shantanu. Can you interview some people who did not meet success with their ventures? Not necessarily failed but their ventures just could not take off inspite of all efforts and or pivot
I don't know but your series are such a learning curve. Big Shoutout to shantanu for starting this - You are my go to if i wish to learn about industries & D2C brands man - Kudos to you ❤
The takeaways are great but can you attach a pdf of the takeaway and key points of the brand journey in the description as i listen to your podcast while driving and exercising and it is not a viable option to sit with pen and paper to preview point later.
Hi Shantanu Deshpande from Shantanu Deshpande😃. Thank you for all the videos, listening to and watching them has been a fantastic learning experience. I am writing this message to seek your help. I am a Finance Consultant, and one of my clients from the FMCG sector has been attempting to register with quick commerce platforms but has encountered persistent difficulties. Given your expertise and network, we would greatly appreciate your assistance in facilitating a connection with a relevant contact in quick commerce. Your support would be immensely valuable to my client. I look forward to your positive reply here. Thank you for your time and consideration.
Just curious about pricing (Mango Duet) - INR 125 seems a bit too high for the same thing which is sold by renowned brands for INR 30-40 bucks on carts.
This is guilt-free category (low calories, no sugar). Pricing will be higher than regular variants. Other brands also work around same price range in the guilt-free/sugar-free category.
@@ksthrx But why should it be that high? Artificial sweeteners which replace table sugar in these products are the same cost-wise Only reason to price them higher is the health conscious consumer will be willing to spend more
Of all the icecreams that i have tasted in my life movenpick,london dairy,haagen daz,almond house 'indulge'(hyderabad based) and to some extent naturals are the best..will try this brand too
Basically Zepto dependent and time dependent. Also no exclusivity, if any big company comes up with similar or better product, going forward will be a problem. Also, Zepto needs to work for his business. Also, the established brands take almost 90% of the fridge space , mostly amul, quality walls, vadilal. It's very difficult to have similar distribution network as theirs . Ice cream in majority homes are like celebratory food mostly ordered once a week or twice a week. Also not everybody is looking for a healthy option but delicious option. Also, it's very very seasonal business.
@@Brodragon2225think again... Zepto will start their own private label icecreams in future...its vry difficult to trust these so called quick commerce apps
Nothing wrong with distribution concentration for a young company. Everything you’ve pointed out is common challenges that any brand in the space would face. You make money for beating these challenges. There’s no businesses that won’t face such problems. Also, the target audience for this product aren’t people for whom single serve ice cream is “celebratory”. It’s meant for people who can easily afford a 125 rupee mango bar on a whim
It's a high gi sugar like sweetner they use. Maltitol, look it up. It's like having icecream that's falsely branded. Imagine the diabetic folks out there thinking this is okay to have. God what a mess our food industry has come to be.
Gozero, Noto tastes so bad that too for sooo much money!! Amul is the king, YUMMO and DAIRY DAY are the brands to look out for, great taste and value for money.
Literally ordered 4 go zero icreams after this podcast. Got completely melted tubs, and Blinkit couldn’t care less, the delivery guy knew it was melted while picking it up and said he has to deliver it once itself been ordered, can’t change it. So yeah not ordering again.
Shantanu. Can you interview some people who did not meet success with their ventures? Not necessarily failed but their ventures just could not take off inspite of all efforts and or pivot
Agreed
I don't know but your series are such a learning curve. Big Shoutout to shantanu for starting this - You are my go to if i wish to learn about industries & D2C brands man - Kudos to you ❤
The takeaways are great but can you attach a pdf of the takeaway and key points of the brand journey in the description as i listen to your podcast while driving and exercising and it is not a viable option to sit with pen and paper to preview point later.
Hi Shantanu Deshpande from Shantanu Deshpande😃. Thank you for all the videos, listening to and watching them has been a fantastic learning experience. I am writing this message to seek your help.
I am a Finance Consultant, and one of my clients from the FMCG sector has been attempting to register with quick commerce platforms but has encountered persistent difficulties. Given your expertise and network, we would greatly appreciate your assistance in facilitating a connection with a relevant contact in quick commerce.
Your support would be immensely valuable to my client. I look forward to your positive reply here.
Thank you for your time and consideration.
Thank you so much....❤❤ For priceless education
Just curious about pricing (Mango Duet) - INR 125 seems a bit too high for the same thing which is sold by renowned brands for INR 30-40 bucks on carts.
This is guilt-free category (low calories, no sugar). Pricing will be higher than regular variants. Other brands also work around same price range in the guilt-free/sugar-free category.
@@ksthrx But why should it be that high? Artificial sweeteners which replace table sugar in these products are the same cost-wise
Only reason to price them higher is the health conscious consumer will be willing to spend more
Super informative for startups - gratitude n much appreciated 🙏 #vedicgarden ❤️
Loved u both .. n shantanu will feature in ur podcast someday with investment/mentoring by both of u in our co. !! ❤
Of all the icecreams that i have tasted in my life movenpick,london dairy,haagen daz,almond house 'indulge'(hyderabad based) and to some extent naturals are the best..will try this brand too
Super impressive!!!
Thank you so much for this wonderful session . Even though I belong to Personal care sector there was a lot of learning from this.
Excellent interview
excellent podcast
absolutely amazing
Eagerly waiting for this master piece.😊
Where do you go to buy and try new products?
@@naman100jain I prefer offline.......cause the waiting time for the product to reach is way too much in some online brands.
Such an awesome episode. That man's passion for business is insaaane! GoZero please launch in kerala soon.
Nice, so much findings
I ordered a go zero cream after watching this episode, sorry to say it was horrible...
I came here to comment the same 😂 sabko chuna lagaya he
Waiting for GoZero in Surat!
What food products are popular in surat?
Not worth it
Basically Zepto dependent and time dependent. Also no exclusivity, if any big company comes up with similar or better product, going forward will be a problem. Also, Zepto needs to work for his business. Also, the established brands take almost 90% of the fridge space , mostly amul, quality walls, vadilal. It's very difficult to have similar distribution network as theirs .
Ice cream in majority homes are like celebratory food mostly ordered once a week or twice a week. Also not everybody is looking for a healthy option but delicious option. Also, it's very very seasonal business.
yeah if zepto increase their shelf cost they will get the pressure
@@Brodragon2225think again... Zepto will start their own private label icecreams in future...its vry difficult to trust these so called quick commerce apps
Nothing wrong with distribution concentration for a young company. Everything you’ve pointed out is common challenges that any brand in the space would face. You make money for beating these challenges. There’s no businesses that won’t face such problems. Also, the target audience for this product aren’t people for whom single serve ice cream is “celebratory”. It’s meant for people who can easily afford a 125 rupee mango bar on a whim
@@typicalindian1238 you cannot scale by making it for just 1%
We need part 2 lot of things to unfold and unpack
Barbershop - this is the ideal video length imo for consumption.
2 hrs is just way too much
20 rs it takes to maek them what will be the ingredients I wonder
It's a high gi sugar like sweetner they use. Maltitol, look it up. It's like having icecream that's falsely branded. Imagine the diabetic folks out there thinking this is okay to have. God what a mess our food industry has come to be.
125 rs for the mango bar! Damn expensive
You might not be the target audience… it’s clearly selling
Showcase more D2C Fashion brands ,most new entrepreneurs are interested in this category.
Please also talk/explain about terms line front loaded etc.
Google it also na?
Kiran says what he wants to say, regardless of what Shantanu wants to get from him. Smart guy, but something is amiss with him.
Ordered just now. Lets see
How was it? I didn't like it one bit.
I like how you are pausing to display insight. The display duration can be made shorter
Fan of Apsara ice creams
6:39
Lot of terminology. How to know? Not feom mba background
Very expensive, 125/one candy is insane , we can have family pack under 250 rupees
Gozero, Noto tastes so bad that too for sooo much money!! Amul is the king, YUMMO and DAIRY DAY are the brands to look out for, great taste and value for money.
Bhai aap khate khate baat karte ho bahot irritating lagta he...
.
Take Risks 🫶🏻
Literally ordered 4 go zero icreams after this podcast. Got completely melted tubs, and Blinkit couldn’t care less, the delivery guy knew it was melted while picking it up and said he has to deliver it once itself been ordered, can’t change it. So yeah not ordering again.